FrieslandCampina SA NV in Health and Wellness (Belgium)

May 2017 | 2 pages | ID: FD2D487FC69EN
Euromonitor International Ltd

Abstracts

FrieslandCampina is expected to continue to scale back its Belgian operations in the forecast period, with the company keen to cut costs against a backdrop of sluggish demand. Many of its key product categories are expected to witness only lethargic sales growth or volume declines, including reduced fat dairy and cheese. From February 2016, the company ceased collaborating with 443 dairies in Belgium, although it will continue to source around 180 million litres of raw milk from these dairies vi...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 FrieslandCampina SA NV: Key Facts
Competitive Positioning
  Summary 2 FrieslandCampina SA: Competitive Position 2016