Free From in Greece

January 2022 | 27 pages | ID: FBE0F3347C0EN
Euromonitor International Ltd

Abstracts

Free from has been the best performing health and wellness segment for several years and in 2021 again registered healthy current value growth. Free from gluten is by far the largest product area in terms of value sales, followed by from allergens which is mainly concentrated around milk formula and baby food. Free from dairy and free from lactose are also sizeable product areas, with free from meat still an emerging segment in Greece. In terms of growth, free from dairy was the best performing...

Euromonitor International's Free From in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Free From Allergens, Free From Dairy, Free From Gluten, Free From Lactose, Free From Meat.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Free From market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FREE FROM IN GREECE
KEY DATA FINDINGS
2021 DEVELOPMENTS
Free from best performing segment in health and wellness packaged food
Hellenic Dairies SA launches Greece’s first Greek yoghurt made from almond milk
Gluten-free accounts for majority of value sales
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Demand for plant-based dairy products to grow over the forecast period
Health and wellness stimulates growth in free from
CATEGORY DATA
Table 1 Sales of Free From by Category: Value 2016-2021
Table 2 Sales of Free From by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Free From: % Value 2017-2021
Table 4 LBN Brand Shares of Free From: % Value 2018-2021
Table 5 Distribution of Free From by Format: % Value 2016-2021
Table 6 Forecast Sales of Free From by Category: Value 2021-2026
Table 7 Forecast Sales of Free From by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2016-2021
Table 9 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 10 Sales of Health and Wellness by Category: Value 2016-2021
Table 11 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 14 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 15 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 16 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 18 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 20 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources