Fortified/Functional Beverages in Saudi Arabia

March 2022 | 27 pages | ID: F53F8856FB0EN
Euromonitor International Ltd

Abstracts

A 50% sugar tax was implemented in December 2019 on sugar sweetened beverages (“SSBs”) in Saudi Arabia. This tax was applied to sweetened beverages that consist of water and sugar, sweeteners, concentrated liquids and powders, or extracts converted to beverages, yet excluded milk-based products (75% milk at least), milk, infant milk formula, as well as drinks that contain natural sugar, such as fruit juices, or are used for medical purposes. There was also an increase in VAT (value-added tax) fr...

Euromonitor International's Fortified/Functional Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN SAUDI ARABIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Taxation continues to exert upward pressure on average unit prices and hamper demand
Hot climate and immunity benefits continue to increase sales of FF fruit/vegetable juice
Returns to school and more active lifestyles boost FF fruit/vegetable juice, sports drinks and energy drinks
PROSPECTS AND OPPORTUNITIES
New product launches with health positioning expected in FF fruit/vegetable juice
Manufacturers set to launch new products to sidestep high tax on sugar products and save for a rainy day
Improving infrastructure to offer stronger e-commerce presence for FF beverages
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 4 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 5 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021
Table 6 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021
Table 7 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 8 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 9 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 10 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 11 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN SAUDI ARABIA
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 12 Sales of Health and Wellness by Type: Value 2016-2021
Table 13 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 14 Sales of Health and Wellness by Category: Value 2016-2021
Table 15 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 16 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 17 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 18 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 19 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 20 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 21 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 22 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 23 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 24 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 25 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 26 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 27 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources