Fortified/Functional Beverages in Morocco

February 2022 | 28 pages | ID: FE10BFA59EFEN
Euromonitor International Ltd

Abstracts

Fortified/functional beverages remains a small category in Morocco and is relatively undeveloped. Prior to the pandemic, Moroccans were becoming increasingly aware of FF beverages due to the progressively hectic and active lifestyles which promoted their demand. Naturally, this trend was somewhat interrupted by lockdown and the other measures implemented to contain the spread of the virus. Nevertheless, FF beverages was only modestly affected by the pandemic with current value sales slowing only...

Euromonitor International's Fortified/Functional Beverages in Morocco report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fortified/Functional Beverages market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

FORTIFIED/FUNCTIONAL BEVERAGES IN MOROCCO
KEY DATA FINDINGS
2021 DEVELOPMENTS
FF beverages remains a small and underdeveloped category in Morocco
Small category characterised by two players and high prices
FF chocolate-based flavoured powder drinks grows in demand in response to the closure of schools
PROSPECTS AND OPPORTUNITIES
A slow return to normality benefits FF beverages though FF soft drinks sales dampened by the health trend
Ongoing scepticism over FF beverages and preference for naturally healthy foods and beverages dampen category sales over the forecast period
Steady performance of FF hot drinks over the forecast period
CATEGORY DATA
Table 1 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 2 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 3 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021
Table 4 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 5 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 6 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 7 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 8 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
HEALTH AND WELLNESS IN MOROCCO
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for health and wellness?
MARKET DATA
Table 9 Sales of Health and Wellness by Type: Value 2016-2021
Table 10 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 11 Sales of Health and Wellness by Category: Value 2016-2021
Table 12 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 13 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 14 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 15 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 16 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 17 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 18 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 19 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 20 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 21 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 22 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 24 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources