Exercise And Weight Loss Apps Market Size, Share & Trends Analysis Report By Platform (iOS, Android), By Device (Smartphones, Tablets, Wearable Devices), By Region, And Segment Forecasts, 2025 - 2030

April 2025 | 140 pages | ID: EA1820251AA0EN
Grand View Research, Inc.

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Exercise And Weight Loss Apps Market Growth & Trends

The global exercise and weight loss apps market size is anticipated t%li%reach USD 2.56 billion in 2030 and is expected t%li%grow at a CAGR of 17.4% from 2025 t%li%2030, according t%li%a new report by Grand View Research, Inc. The increasing prevalence of obesity has significantly fueled the growth of the exercise and weight loss apps market. In 2022, as reported by the World Health Organization (WHO), obesity affected a staggering one in every eight individuals worldwide.

The global scenari%li%showcase a significant rise in adult obesity, with the numbers more than doubling since 1990. Concerning t%li%adolescent obesity, which has quadrupled during the same period. In 2022, the world faced a startling reality where 2.5 billion adults aged 18 years and older were categorized as overweight, with 890 million of them struggling with obesity. This alarming situation led t%li%43% of adults experiencing overweight issues, and 16% were identified as living with obesity. As more individuals seek effective ways t%li%manage their weight and improve their health, the demand for convenient, accessible, and personalized fitness solutions has surged.

These apps offer tailored workout plans, dietary guidance, and progress tracking, making them attractive t%li%a wide user base. Additionally, the integration of advanced technologies such as AI and machine learning enhances user engagement by providing customized recommendations and real-time feedback. This trend reflects a broader shift towards digital health tools as essential components in combating obesity and promoting healthier lifestyles.

In addition, technological advancements have significantly driven the growth of the exercise and weight loss apps market. Innovations such as artificial intelligence (AI) and machine learning enable these apps t%li%offer personalized workout plans and nutrition advice tailored t%li%individual user needs. Wearable technology integration allows real-time tracking of physical activity and health metrics, enhancing user engagement and motivation. For instance, in October 2023, Found, a medically-assisted weight loss program, unveiled the Found Assistant, a revolutionary AI-powered guide within the Found app. This innovative feature enables users t%li%ask questions and receive instant, personalized answers on topics such as nutrition, exercise, health habits, and more. Furthermore, augmented reality (AR) and virtual reality (VR) provide immersive workout experiences, making fitness routines more engaging. The use of big data analytics helps in understanding user behavior and preferences, allowing for continuous improvement and customization of app features, thereby attracting a broader user base.

Moreover, the rise in smartphone usage and the invention of new apps have significantly influenced the exercise and weight loss apps market. The increased accessibility & affordability of smartphones have made these apps more accessible, allowing users t%li%engage with fitness and weight management tools anytime and anywhere. This convenience has driven higher adoption rates.

Additionally, the continuous development of innovative apps with features like AI-driven coaching, social sharing, and gamification has enhanced user experience and retention. For instance, in March 2024, Breakthrough M2, a provider of homeopathic supplement diets, is set t%li%launch a new mobile app. New app inventions often incorporate user feedback and emerging trends, ensuring they meet the evolving needs of users, thereby expanding the market and encouraging a more health-conscious society.

Exercise And Weight Loss Apps Market Report Highlights
    • The rise of sedentary lifestyles and the proliferation of unhealthy habits have contributed t%li%a surge in weight-related issues, driving the growth of the exercise and weight loss apps industry
      • The market has witnessed significant technological advancements, leading t%li%the development of more effective and engaging solutions. The integration of artificial intelligence (AI) and machine learning (ML) has enabled personalized coaching, tailored meal planning, and real-time tracking, making it easier for users t%li%achieve their weight loss goals
  • The Internet of Things (IoT) has been one of healthcare's most adopted digital platforms. With efficient data backup through integrated analytics, strong mobile connectivity, and advanced wearable devices, IoT has evolved and reached a point where it is drastically transforming the healthcare sector by facilitating various activities, such as efficient user activity tracking
          • The Android segment held the largest market share of 50.90% in 2024 and is expected t%li%witness the fastest CAGR growth over the forecast period. The global adoption of Android smartphones is expected t%li%fuel the segment's growth. According t%li%a Backlink%li%report, Android smartphones accounted for 56% of global quarterly smartphone sales in Q4 2023
      • The smartphones segment dominated with the largest revenue share of 48.57% in 2024. The widespread adoption of smartphones due t%li%exercise and weight loss apps has emerged as a cost-efficient alternative t%li%costly gym memberships and fitness centers, serving as a primary factor for market expansion.
  • North America exercise and weight loss apps market accounted for the largest revenue share of 39.16% in 2024, driven by increasing consumer awareness of the importance of fitness and wellness
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation & Scope
  1.1.1. Segment scope
  1.1.2. Regional scope
  1.1.3. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
  1.3.1. Purchased database
  1.3.2. GVR’s internal database
  1.3.3. Secondary sources
  1.3.4. Primary research
  1.3.5. Details of primary research
1.4. Information or Data Analysis
  1.4.1. Data analysis models
1.5. Market Formulation & Validation
1.6. Model Details
  1.6.1. Commodity flow analysis (Model 1)
    1.6.1.1. Approach 1: Commodity flow approach
1.7. Research Assumptions
1.8. List of Secondary Sources
1.9. List of Primary Sources

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segment Outlook
  2.2.1. Platform outlook
  2.2.2. Device outlook
  2.2.3. Regional outlook
2.3. Competitive Insights

CHAPTER 3. EXERCISE AND WEIGHT LOSS APPS MARKET VARIABLES, TRENDS & SCOPE

3.1. Market Lineage Outlook
  3.1.1. Parent market outlook
  3.1.2. Ancillary market outlook
3.2. Market Dynamics
  3.2.1. Market driver analysis
  3.2.2. Market restraint analysis
3.3. Exercise And Weight Loss Apps: Market Analysis Tools
  3.3.1. Industry Analysis - Porter’s
  3.3.2. PESTLE Analysis
3.4. Regulatory Landscape
3.5. Technology Landscape
3.6. Exercise And Weight Loss Apps: Accomplishments and Opportunities Across the Health System Sectors
3.7. Analysis on Start-ups and Established companies in Exercise And Weight Loss Apps Market
3.8. Case Study Analysis
3.9. Key Evaluation Metrics for Exercise and Weight Loss Apps Market
  3.9.1. Metrics for the Key Companies in the Market (Retention Rate, Churn Rate, And Conversion Rate)
3.10. Consumer Behavior Analysis
  3.10.1. Demographic Analysis
  3.10.2. Consumer Trends & Preferences
  3.10.3. Observations & Recommendations
3.11. Parameters Considered in Designing Exercise and Weight Loss Apps
3.12. Futuristic Trends in Exercise and Weight Loss Apps Industry

CHAPTER 4. EXERCISE AND WEIGHT LOSS APPS MARKET SEGMENT ANALYSIS, BY PLATFORM, 2018 - 2030 (USD MILLION)

4.1. Definition and Scope
4.2. Platform Market Share Analysis, 2024 & 2030
4.3. Segment Dashboard
4.4. Global Exercise And Weight Loss Apps Market, by Platform, 2018 to 2030
4.5. iOS
  4.5.1. iOS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Android
  4.6.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Others
  4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 5. EXERCISE AND WEIGHT LOSS APPS MARKET SEGMENT ANALYSIS, BY DEVICE, 2018 - 2030 (USD MILLION)

5.1. Definition and Scope
5.2. Device Market Share Analysis, 2024 & 2030
5.3. Segment Dashboard
5.4. Global Exercise And Weight Loss Apps Market, by Device, 2018 to 2030
5.5. Smartphones
  5.5.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. Tablets
  5.6.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.7. Wearable Devices
  5.7.1. Wearable Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 6. EXERCISE AND WEIGHT LOSS APPS MARKET SEGMENT ANALYSIS, BY REGION, 2018 - 2030 (USD MILLION)

6.1. Regional Market Share Analysis, 2024 & 2030
6.2. Regional Market Dashboard
6.3. Regional Market Snapshot
6.4. Exercise And Weight Loss Apps Market Share by Region, 2024 & 2030:
6.5. North America
  6.5.1. North America exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.5.2. U.S.
    6.5.2.1. Key Country Dynamics
    6.5.2.2. Regulatory Scenario
    6.5.2.3. Competitive Scenario
    6.5.2.4. U.S. exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.5.3. Canada
    6.5.3.1. Key Country Dynamics
    6.5.3.2. Regulatory Scenario
    6.5.3.3. Competitive Scenario
    6.5.3.4. Canada exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.5.4. Mexico
    6.5.4.1. Key Country Dynamics
    6.5.4.2. Regulatory Scenario
    6.5.4.3. Competitive Scenario
    6.5.4.4. Mexico exercise and weight loss apps market, 2018 - 2030 (USD Million)
6.6. Europe
  6.6.1. Europe exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.2. UK
    6.6.2.1. Key Country Dynamics
    6.6.2.2. Regulatory Scenario
    6.6.2.3. Competitive Scenario
    6.6.2.4. UK exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.3. Germany
    6.6.3.1. Key Country Dynamics
    6.6.3.2. Regulatory Scenario
    6.6.3.3. Competitive Scenario
    6.6.3.4. Germany exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.4. France
    6.6.4.1. Key Country Dynamics
    6.6.4.2. Regulatory Scenario
    6.6.4.3. Competitive Scenario
    6.6.4.4. France exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.5. Italy
    6.6.5.1. Key Country Dynamics
    6.6.5.2. Regulatory Scenario
    6.6.5.3. Competitive Scenario
    6.6.5.4. Italy exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.6. Spain
    6.6.6.1. Key Country Dynamics
    6.6.6.2. Regulatory Scenario
    6.6.6.3. Competitive Scenario
    6.6.6.4. Spain exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.7. Norway
    6.6.7.1. Key Country Dynamics
    6.6.7.2. Regulatory Scenario
    6.6.7.3. Competitive Scenario
    6.6.7.4. Norway exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.8. Sweden
    6.6.8.1. Key Country Dynamics
    6.6.8.2. Regulatory Scenario
    6.6.8.3. Competitive Scenario
    6.6.8.4. Sweden exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.6.9. Denmark
    6.6.9.1. Key Country Dynamics
    6.6.9.2. Regulatory Scenario
    6.6.9.3. Competitive Scenario
    6.6.9.4. Denmark exercise and weight loss apps market, 2018 - 2030 (USD Million)
6.7. Asia Pacific
  6.7.1. Japan
    6.7.1.1. Key Country Dynamics
    6.7.1.2. Regulatory Scenario
    6.7.1.3. Competitive Scenario
    6.7.1.4. Japan exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.7.2. China
    6.7.2.1. Key Country Dynamics
    6.7.2.2. Regulatory Scenario
    6.7.2.3. Competitive Scenario
    6.7.2.4. China exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.7.3. India
    6.7.3.1. Key Country Dynamics
    6.7.3.2. Regulatory Scenario
    6.7.3.3. Competitive Scenario
    6.7.3.4. India exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.7.4. Australia
    6.7.4.1. Key Country Dynamics
    6.7.4.2. Regulatory Scenario
    6.7.4.3. Competitive Scenario
    6.7.4.4. Australia exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.7.5. South Korea
    6.7.5.1. Key Country Dynamics
    6.7.5.2. Regulatory Scenario
    6.7.5.3. Competitive Scenario
    6.7.5.4. South Korea exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.7.6. Thailand
    6.7.6.1. Key Country Dynamics
    6.7.6.2. Regulatory Scenario
    6.7.6.3. Competitive Scenario
    6.7.6.4. Thailand exercise and weight loss apps market, 2018 - 2030 (USD Million)
6.8. Latin America
  6.8.1. Brazil
    6.8.1.1. Key Country Dynamics
    6.8.1.2. Regulatory Scenario
    6.8.1.3. Competitive Scenario
    6.8.1.4. Brazil exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.8.2. Argentina
    6.8.2.1. Key Country Dynamics
    6.8.2.2. Regulatory Scenario
    6.8.2.3. Competitive Scenario
    6.8.2.4. Argentina exercise and weight loss apps market, 2018 - 2030 (USD Million)
6.9. MEA
  6.9.1. South Africa
    6.9.1.1. Key Country Dynamics
    6.9.1.2. Regulatory Scenario
    6.9.1.3. Competitive Scenario
    6.9.1.4. South Africa exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.9.2. Saudi Arabia
    6.9.2.1. Key Country Dynamics
    6.9.2.2. Regulatory Scenario
    6.9.2.3. Competitive Scenario
    6.9.2.4. Saudi Arabia exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.9.3. UAE
    6.9.3.1. Key Country Dynamics
    6.9.3.2. Regulatory Scenario
    6.9.3.3. Competitive Scenario
    6.9.3.4. UAE exercise and weight loss apps market, 2018 - 2030 (USD Million)
  6.9.4. Kuwait
    6.9.4.1. Key Country Dynamics
    6.9.4.2. Regulatory Scenario
    6.9.4.3. Competitive Scenario
    6.9.4.4. Kuwait exercise and weight loss apps market, 2018 - 2030 (USD Million)

CHAPTER 7. COMPETITIVE LANDSCAPE

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Company Profiles
  7.3.1. MyFitnessPal Inc.
    7.3.1.1. Company overview
    7.3.1.2. Financial performance
    7.3.1.3. Platform benchmarking
    7.3.1.4. Strategic initiatives
  7.3.2. FitnessKeeper
    7.3.2.1. Company overview
    7.3.2.2. Financial performance
    7.3.2.3. Platform benchmarking
    7.3.2.4. Strategic initiatives
  7.3.3. Noom, Inc.
    7.3.3.1. Company overview
    7.3.3.2. Financial performance
    7.3.3.3. Platform benchmarking
    7.3.3.4. Strategic initiatives
  7.3.4. My Diet Coach.
    7.3.4.1. Company overview
    7.3.4.2. Financial performance
    7.3.4.3. Platform benchmarking
    7.3.4.4. Strategic initiatives
  7.3.5. Fitbit, Inc. (Google)
    7.3.5.1. Company overview
    7.3.5.2. Financial performance
    7.3.5.3. Platform benchmarking
    7.3.5.4. Strategic initiatives
  7.3.6. PlateJoy
    7.3.6.1. Company overview
    7.3.6.2. Financial performance
    7.3.6.3. Platform benchmarking
    7.3.6.4. Strategic initiatives
  7.3.7. Sworkit
    7.3.7.1. Company overview
    7.3.7.2. Financial performance
    7.3.7.3. Platform benchmarking
    7.3.7.4. Strategic initiatives
  7.3.8. WW International Inc. (WeightWatchers)
    7.3.8.1. Company overview
    7.3.8.2. Financial performance
    7.3.8.3. Platform benchmarking
    7.3.8.4. Strategic initiatives
  7.3.9. Yazio
    7.3.9.1. Company overview
    7.3.9.2. Financial performance
    7.3.9.3. Platform benchmarking
    7.3.9.4. Strategic initiatives
  7.3.10. Lose it
    7.3.10.1. Company overview
    7.3.10.2. Financial performance
    7.3.10.3. Platform benchmarking
    7.3.10.4. Strategic initiatives
  7.3.11. DailyBurn
    7.3.11.1. Company overview
    7.3.11.2. Financial performance
    7.3.11.3. Platform benchmarking
    7.3.11.4. Strategic initiatives
  7.3.12. Google
    7.3.12.1. Company overview
    7.3.12.2. Financial performance
    7.3.12.3. Platform benchmarking
    7.3.12.4. Strategic initiatives


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