Eti Gida San ve Tic AS in Health and Wellness (Turkey)

April 2014 | 3 pages | ID: E39100D8199EN
Euromonitor International Ltd

Abstracts

Eti Gida San ve Tic AS’s primary aim is to increase its retail value share in biscuits and chocolate confectionery in order to preserve its leading position in packaged/industrial cakes which it regained from Yildiz Holding in 2010. The company focuses on the health and wellness packaged food market a great deal, where it has the leading position under gluten-free bakery products, muesli and reduced fat biscuits. The company is expected to invest in the development of more sophisticated...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Eti Gida San ve Tic AS: Key Facts
Summary 2 Eti Gida Sanayii ve Ticaret AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Eti Gida Sanayii ve Ticaret AS: Competitive Position 2012