Dietary Supplements in Vietnam

September 2023 | 26 pages | ID: DB073643B4FEN
Euromonitor International Ltd

Abstracts

Retail value sales of dietary supplements continue to grow strongly in 2023, albeit at a marginally slower pace compared to the previous two years. The rising demand for dietary supplements has been significantly influenced by the pandemic when local consumers looked for ways to bolster their immune systems. Despite the impact of COVID-19 gradually waning, Vietnamese consumers are maintaining their habits of regularly taking dietary supplements because they better understand the potential benefi...

Euromonitor International's Dietary Supplements in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

DIETARY SUPPLEMENTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dietary supplements continues to record solid performance in 2023
Product innovation with a rising focus on diabetes
Non-store channels gradually gain share from store-based options
PROSPECTS AND OPPORTUNITIES
Rising consumer awareness of health and wellness to support future growth of dietary supplements
Potential market for mental wellbeing dietary supplements
Many Vietnamese consumers will continue to prefer herbal/traditional products
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN VIETNAM
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources