Dietary Supplements in Thailand

January 2024 | 25 pages | ID: D5AE2342D19EN
Euromonitor International Ltd

Abstracts

In 2023, Thailand witnessed a continued strong demand for dietary supplements, reflecting a heightened consumer interest in preventative health. While fears surrounding the COVID-19 pandemic had largely subsided, there remained a key focus on products with immunity-related claims, as Thais looked to fortify their bodies’ resistance to various diseases. Linzi (mushroom extract), echinacea, garlic and ginseng proved to be particularly popular, as well as combination products which highlighted thes...

Euromonitor International's Dietary Supplements in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Dietary Supplements in Thailand
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

DIETARY SUPPLEMENTS IN THAILAND
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued focus on preventative health drives demand
Ageing population presents new opportunities
Supplements targeting gut health gain traction
PROSPECTS AND OPPORTUNITIES
Culture of wellbeing will fuel demand for dietary supplements with stress-relieving attributes
Focus on “beauty from within” could boost sales
E-commerce and direct selling are set to play a bigger role in dietary supplements
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN THAILAND
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources