Dietary Supplements in Malaysia

October 2023 | 28 pages | ID: DF26F1455CFEN
Euromonitor International Ltd

Abstracts

With COVID-19 still a relatively recent memory, Malaysians continued to place a strong emphasis on preventative health measures, including the intake of dietary supplements. Consumers saw these products as an effective way of boosting their immune systems, to prevent colds and flu, for example. As such, immunity was a key positioning found among many dietary supplements in 2023, with tiger milk mushroom, in particular, benefitting from a high degree of consumer interest, especially when partnere...

Euromonitor International's Dietary Supplements in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Dietary Supplements in Malaysia
Euromonitor International
October 2023

LIST OF CONTENTS AND TABLES

DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Immunity remains a key focus in dietary supplements, while eye health and probiotic formulations benefit from return to busier lifestyles
Focus on supplements with a beauty positioning
Evolving product format discovered in dietary supplement results in blurring between food and beverage with health supplements
PROSPECTS AND OPPORTUNITIES
Holistic health approach will be key manufacturer focus
New, advanced ingredients and more convenient formats will drive growth
Online sales and marketing set to expand as competition grows
CATEGORY DATA
Table 1 Sales of Dietary Supplements by Category: Value 2018-2023
Table 2 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 3 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 4 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 5 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 6 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2023: the big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What’s next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2018-2023
Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format: % Value 2018-2023
Table 16 Distribution of Consumer Health by Format and Category: % Value 2023
Table 17 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources