Dairygold Co-op Society Ltd in Health and Wellness (Ireland)
Dairygold Co-op Society Ltd’s presence in health and wellness is thanks to its Be Smoothies brand. Be Smoothies has maintained its value share even in the face of a more general move away from smoothies in the recession thanks to the ‘Love Irish’ marketing tactic, of which Dairygold is perfectly positioned to benefit from, as an Irish farm owned dairy – and the perception of its ingredients as healthy and reliable. However, Dairygold cannot afford to rest on its laurels in the forecast period...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Dairygold Co-op Society Ltd: Key Facts
Summary 2 Dairygold Co-op Society Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Dairygold Co-op Society Ltd: Competitive Position 2012
Key Facts
Summary 1 Dairygold Co-op Society Ltd: Key Facts
Summary 2 Dairygold Co-op Society Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Dairygold Co-op Society Ltd: Competitive Position 2012