Cooperativa Agrícola y Lechera de la Union Ltda in Health and Wellness (Chile)

October 2013 | 2 pages | ID: C78D8F940DCEN
Euromonitor International Ltd

Abstracts

Cooperativa Agrícola y Lechera de La Unión Ltda (Colun) continues to innovate with the goal of gaining value share within health and wellness. In 2012, the company launched its digestive yoghurt called Vilib Digestion to compete directly with Activia from Soprole and Danone’s Activia. The company also introduced the first line of yoghurts sweetened with stevia into the market. During the last months of 2012, the company also announced its expansion with the creation of a new plant in La Unión...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Cooperativa Agrícola y Lechera de La Unión Ltda: Key Facts
Summary 2 Cooperativa Agrícola y Lechera de La Unión Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cooperativa Agrícola y Lechera de La Unión: Competitive Position 2012