Continence Care Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Continence Care Market was valued at USD 17.8 billion in 2024 and is anticipated to grow at a CAGR of 6.7% between 2025 and 2034. The rising prevalence of urinary incontinence, bladder issues, and related disorders is driving market growth. As the global population continues to age, conditions such as stress incontinence, Overactive Bladder (OAB), and neurogenic bladder problems are becoming more widespread, contributing to an increased demand for continence care products. With the World Health Organization (WHO) estimating that by 2050, over 1.5 billion people will be aged 65 or older, the need for effective continence care solutions will continue to rise.
Advances in healthcare infrastructure and increasing awareness about incontinence management are also supporting market expansion. Additionally, the stigma surrounding incontinence is gradually diminishing, leading to higher acceptance of continence care solutions across diverse age groups. Innovations in product design, including the development of discreet, comfortable, and odor-controlling garments, have further encouraged individuals to seek appropriate continence care solutions. E-commerce platforms have played a pivotal role in improving product accessibility, enabling consumers to explore a wide range of continence care products and select those that best meet their needs.
The continence care market is composed of various product categories, including absorbent items, external devices, and intermittent catheters. The shift toward home care and self-managed healthcare is influencing the growing preference for non-invasive continence care devices. Consumers are increasingly opting for discreet and easy-to-use solutions that allow them to manage incontinence privately and effectively. Increased healthcare investments in emerging regions have further expanded the reach of continence care solutions, ensuring that individuals in developing countries can access these essential products. Moreover, technological advancements, such as sensor-based incontinence devices that provide real-time alerts, are reshaping the market by offering enhanced user experience and improved care.
Among the key product categories, protective incontinence garments are expected to witness notable growth. This segment is projected to grow at a CAGR of 6.8%, reaching USD 25 billion by 2034. These garments are designed to handle both urinary and fecal incontinence, offering high absorption, odor control, and superior comfort. They are widely adopted in hospitals, nursing homes, and home care settings due to their versatility and effectiveness, making them an integral part of the continence care market.
The market is further divided into disposable and reusable products, with disposable products dominating the segment. Disposable products generated USD 14.4 billion in 2024, largely due to their convenience and ease of use. These products eliminate the need for washing and maintenance, making them ideal for elderly individuals and those in clinical settings where infection control is a top priority. Their practicality and efficiency have made them a preferred choice for managing incontinence in home care settings, contributing significantly to market growth.
The U.S. continence care market was valued at USD 3.4 billion in 2024, driven by the rising number of older adults experiencing incontinence issues and other health conditions such as obesity and prostate ailments. The growing demand for innovative, easy-to-manage products, including super-absorbent materials and smart incontinence devices, is boosting market growth. The increased availability of these products in both retail and online stores has made them more accessible to consumers, encouraging greater adoption and reinforcing the market’s positive outlook.
Advances in healthcare infrastructure and increasing awareness about incontinence management are also supporting market expansion. Additionally, the stigma surrounding incontinence is gradually diminishing, leading to higher acceptance of continence care solutions across diverse age groups. Innovations in product design, including the development of discreet, comfortable, and odor-controlling garments, have further encouraged individuals to seek appropriate continence care solutions. E-commerce platforms have played a pivotal role in improving product accessibility, enabling consumers to explore a wide range of continence care products and select those that best meet their needs.
The continence care market is composed of various product categories, including absorbent items, external devices, and intermittent catheters. The shift toward home care and self-managed healthcare is influencing the growing preference for non-invasive continence care devices. Consumers are increasingly opting for discreet and easy-to-use solutions that allow them to manage incontinence privately and effectively. Increased healthcare investments in emerging regions have further expanded the reach of continence care solutions, ensuring that individuals in developing countries can access these essential products. Moreover, technological advancements, such as sensor-based incontinence devices that provide real-time alerts, are reshaping the market by offering enhanced user experience and improved care.
Among the key product categories, protective incontinence garments are expected to witness notable growth. This segment is projected to grow at a CAGR of 6.8%, reaching USD 25 billion by 2034. These garments are designed to handle both urinary and fecal incontinence, offering high absorption, odor control, and superior comfort. They are widely adopted in hospitals, nursing homes, and home care settings due to their versatility and effectiveness, making them an integral part of the continence care market.
The market is further divided into disposable and reusable products, with disposable products dominating the segment. Disposable products generated USD 14.4 billion in 2024, largely due to their convenience and ease of use. These products eliminate the need for washing and maintenance, making them ideal for elderly individuals and those in clinical settings where infection control is a top priority. Their practicality and efficiency have made them a preferred choice for managing incontinence in home care settings, contributing significantly to market growth.
The U.S. continence care market was valued at USD 3.4 billion in 2024, driven by the rising number of older adults experiencing incontinence issues and other health conditions such as obesity and prostate ailments. The growing demand for innovative, easy-to-manage products, including super-absorbent materials and smart incontinence devices, is boosting market growth. The increased availability of these products in both retail and online stores has made them more accessible to consumers, encouraging greater adoption and reinforcing the market’s positive outlook.
CHAPTER 1 METHODOLOGY AND SCOPE
1.1 Market scope and definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing prevalence of urologic disorders
3.2.1.2 Supportive reimbursement policies by governments
3.2.1.3 Increasing incidence of chronic diseases coupled with rising aging population
3.2.1.4 Recent technological advancements and new product developments
3.2.2 Industry pitfalls and challenges
3.2.2.1 Social stigma and patient reluctance
3.2.2.2 Product-related complications and side effects
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Reimbursement scenario
3.7 Consumer behaviour analysis
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis
3.11 Future market trends
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive positioning matrix
4.5 Strategy dashboard
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY PRODUCT, 2021 – 2034 ($ MN)
5.1 Key trends
5.2 Protective incontinence garments
5.2.1 Disposable protective underwears
5.2.2 Disposable adult diapers
5.2.3 Cloth adult diapers
5.2.4 Disposable pads and liners
5.2.4.1 Male guards
5.2.4.2 Bladder control pads
5.2.4.3 Incontinence liners
5.2.4.3.1 Belted and beltless under garments
5.2.4.3.2 Disposable under pads
5.3 Urinary catheters
5.3.1 Indwelling (foley) catheters
5.3.2 Intermittent catheter
5.3.3 External catheters
5.4 Incontinence pessaries
5.4.1 Ring pessaries
5.4.2 GellHorn pessaries
5.4.3 Other pessaries
5.5 Incontinence slings and meshes
5.5.1 Female incontinence slings and meshes
5.5.2 Male incontinence slings and meshes
5.6 Incontinence drainage bags
5.7 Nerve stimulation
5.7.1 Sacral nerve stimulation
5.7.2 Electrical nerve stimulation
5.8 Urine bags
5.8.1 Leg urine bags
5.8.2 Bedside urine bags
5.9 Incontinence clamps
5.10 Artificial sphincters
5.10.1 Artificial urinary sphincters
5.10.2 Artificial bowel sphincters
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY USABILITY, 2021 – 2034 ($ MN)
6.1 Key trends
6.2 Disposable
6.3 Reusable
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2021 – 2034 ($ MN)
7.1 Key trends
7.2 Urine incontinence
7.3 Fecal incontinence
7.4 Dual incontinence
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY INCONTINENCE TYPE, 2021 – 2034 ($ MN)
8.1 Key trends
8.2 Stress
8.3 Mixed
8.4 Urge
8.5 Other incontinence types
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY DISEASE, 2021 – 2034 ($ MN)
9.1 Key trends
9.2 Feminine health
9.2.1 Pregnancy and childbirth
9.2.2 Menopause
9.2.3 Hysterectomy
9.2.4 Other feminine health diseases
9.3 Chronic diseases
9.4 Mental disorders
9.5 Benign prostatic hyperplasia
9.6 Bladder cancer
9.7 Other diseases
CHAPTER 10 MARKET ESTIMATES AND FORECAST, BY MATERIAL, 2021 – 2034 ($ MN)
10.1 Key trends
10.2 Super absorbents
10.3 Cotton fabrics
10.4 Plastic
10.5 Latex
10.6 Other materials
CHAPTER 11 MARKET ESTIMATES AND FORECAST, BY GENDER, 2021 – 2034 ($ MN)
11.1 Key trends
11.2 Female
11.3 Male
CHAPTER 12 MARKET ESTIMATES AND FORECAST, BY AGE, 2021 – 2034 ($ MN)
12.1 Key trends
12.2 40 to 59 years
12.3 60 to 79 years
12.4 20 to 39 years
12.5 80+ years
12.6 Below 20 years
CHAPTER 13 MARKET ESTIMATES AND FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034 ($ MN)
13.1 Key trends
13.2 Retail stores
13.3 E-commerce
CHAPTER 14 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2034 ($ MN)
14.1 Key trends
14.2 Hospitals
14.3 Nursing facilities
14.4 Long term care centers
14.5 Ambulatory surgical centers
14.6 Other end use
CHAPTER 15 MARKET ESTIMATES AND FORECAST, BY REGION, 2021 – 2034 ($ MN)
15.1 Key trends
15.2 North America
15.2.1 U.S.
15.2.2 Canada
15.3 Europe
15.3.1 Germany
15.3.2 UK
15.3.3 France
15.3.4 Spain
15.3.5 Italy
15.3.6 Netherlands
15.4 Asia Pacific
15.4.1 China
15.4.2 Japan
15.4.3 India
15.4.4 Australia
15.4.5 South Korea
15.5 Latin America
15.5.1 Brazil
15.5.2 Mexico
15.5.3 Argentina
15.6 Middle East and Africa
15.6.1 South Africa
15.6.2 Saudi Arabia
15.6.3 UAE
CHAPTER 16 COMPANY PROFILES
16.1 ABENA
16.2 Attends Healthcare
16.3 B. Braun
16.4 BD
16.5 CardinalHealth
16.6 Coloplast
16.7 ConvaTec
16.8 Essity
16.9 First Quality
16.10 Fu Burg
16.11 Hollister
16.12 Kimberly-Clark
16.13 Medline
16.14 MRK Healthcare
16.15 Ontex
16.16 Paul Hartmann
16.17 Principle Business
16.18 Unicharm
16.19 Urocare
1.1 Market scope and definitions
1.2 Research design
1.2.1 Research approach
1.2.2 Data collection methods
1.3 Base estimates and calculations
1.3.1 Base year calculation
1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
1.5.1 Primary sources
1.5.2 Data mining sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry 360° synopsis
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.2 Industry impact forces
3.2.1 Growth drivers
3.2.1.1 Increasing prevalence of urologic disorders
3.2.1.2 Supportive reimbursement policies by governments
3.2.1.3 Increasing incidence of chronic diseases coupled with rising aging population
3.2.1.4 Recent technological advancements and new product developments
3.2.2 Industry pitfalls and challenges
3.2.2.1 Social stigma and patient reluctance
3.2.2.2 Product-related complications and side effects
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Reimbursement scenario
3.7 Consumer behaviour analysis
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis
3.11 Future market trends
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive positioning matrix
4.5 Strategy dashboard
CHAPTER 5 MARKET ESTIMATES AND FORECAST, BY PRODUCT, 2021 – 2034 ($ MN)
5.1 Key trends
5.2 Protective incontinence garments
5.2.1 Disposable protective underwears
5.2.2 Disposable adult diapers
5.2.3 Cloth adult diapers
5.2.4 Disposable pads and liners
5.2.4.1 Male guards
5.2.4.2 Bladder control pads
5.2.4.3 Incontinence liners
5.2.4.3.1 Belted and beltless under garments
5.2.4.3.2 Disposable under pads
5.3 Urinary catheters
5.3.1 Indwelling (foley) catheters
5.3.2 Intermittent catheter
5.3.3 External catheters
5.4 Incontinence pessaries
5.4.1 Ring pessaries
5.4.2 GellHorn pessaries
5.4.3 Other pessaries
5.5 Incontinence slings and meshes
5.5.1 Female incontinence slings and meshes
5.5.2 Male incontinence slings and meshes
5.6 Incontinence drainage bags
5.7 Nerve stimulation
5.7.1 Sacral nerve stimulation
5.7.2 Electrical nerve stimulation
5.8 Urine bags
5.8.1 Leg urine bags
5.8.2 Bedside urine bags
5.9 Incontinence clamps
5.10 Artificial sphincters
5.10.1 Artificial urinary sphincters
5.10.2 Artificial bowel sphincters
CHAPTER 6 MARKET ESTIMATES AND FORECAST, BY USABILITY, 2021 – 2034 ($ MN)
6.1 Key trends
6.2 Disposable
6.3 Reusable
CHAPTER 7 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2021 – 2034 ($ MN)
7.1 Key trends
7.2 Urine incontinence
7.3 Fecal incontinence
7.4 Dual incontinence
CHAPTER 8 MARKET ESTIMATES AND FORECAST, BY INCONTINENCE TYPE, 2021 – 2034 ($ MN)
8.1 Key trends
8.2 Stress
8.3 Mixed
8.4 Urge
8.5 Other incontinence types
CHAPTER 9 MARKET ESTIMATES AND FORECAST, BY DISEASE, 2021 – 2034 ($ MN)
9.1 Key trends
9.2 Feminine health
9.2.1 Pregnancy and childbirth
9.2.2 Menopause
9.2.3 Hysterectomy
9.2.4 Other feminine health diseases
9.3 Chronic diseases
9.4 Mental disorders
9.5 Benign prostatic hyperplasia
9.6 Bladder cancer
9.7 Other diseases
CHAPTER 10 MARKET ESTIMATES AND FORECAST, BY MATERIAL, 2021 – 2034 ($ MN)
10.1 Key trends
10.2 Super absorbents
10.3 Cotton fabrics
10.4 Plastic
10.5 Latex
10.6 Other materials
CHAPTER 11 MARKET ESTIMATES AND FORECAST, BY GENDER, 2021 – 2034 ($ MN)
11.1 Key trends
11.2 Female
11.3 Male
CHAPTER 12 MARKET ESTIMATES AND FORECAST, BY AGE, 2021 – 2034 ($ MN)
12.1 Key trends
12.2 40 to 59 years
12.3 60 to 79 years
12.4 20 to 39 years
12.5 80+ years
12.6 Below 20 years
CHAPTER 13 MARKET ESTIMATES AND FORECAST, BY DISTRIBUTION CHANNEL, 2021 – 2034 ($ MN)
13.1 Key trends
13.2 Retail stores
13.3 E-commerce
CHAPTER 14 MARKET ESTIMATES AND FORECAST, BY END USE, 2021 – 2034 ($ MN)
14.1 Key trends
14.2 Hospitals
14.3 Nursing facilities
14.4 Long term care centers
14.5 Ambulatory surgical centers
14.6 Other end use
CHAPTER 15 MARKET ESTIMATES AND FORECAST, BY REGION, 2021 – 2034 ($ MN)
15.1 Key trends
15.2 North America
15.2.1 U.S.
15.2.2 Canada
15.3 Europe
15.3.1 Germany
15.3.2 UK
15.3.3 France
15.3.4 Spain
15.3.5 Italy
15.3.6 Netherlands
15.4 Asia Pacific
15.4.1 China
15.4.2 Japan
15.4.3 India
15.4.4 Australia
15.4.5 South Korea
15.5 Latin America
15.5.1 Brazil
15.5.2 Mexico
15.5.3 Argentina
15.6 Middle East and Africa
15.6.1 South Africa
15.6.2 Saudi Arabia
15.6.3 UAE
CHAPTER 16 COMPANY PROFILES
16.1 ABENA
16.2 Attends Healthcare
16.3 B. Braun
16.4 BD
16.5 CardinalHealth
16.6 Coloplast
16.7 ConvaTec
16.8 Essity
16.9 First Quality
16.10 Fu Burg
16.11 Hollister
16.12 Kimberly-Clark
16.13 Medline
16.14 MRK Healthcare
16.15 Ontex
16.16 Paul Hartmann
16.17 Principle Business
16.18 Unicharm
16.19 Urocare
