Consumer Health in the United Kingdom
Consumer health continues to experience high retail current value growth in 2023, albeit at a slower rate than 2022. Higher costs of materials, ingredients and services are naturally leading to strong price increases in 2023, thereby driving up value growth. The bulk of absolute growth in 2023 has come from OTC categories, with cough, cold and allergy (hay fever) remedies recording consecutive years of dynamic growth due to the strong 2022 cold and flu continuing into Q1 2023. The broader OTC ma...
Euromonitor International's Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower growth for analgesics in 2023 following strong cold and flu season in 2022
Consumers trade down to private label amid cost-of-living crisis
Regulatory change provides opportunity for topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Growth expected to slow but more focused advertising provides opportunities
Topical format expected to outperform other types of analgesics
E-commerce sales likely to remain elevated over the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category benefits from stronger cold and flu season in Q1 2023
Fexofenadine switch continues to drive allergy growth
Brand share remains consolidated despite private label competition
PROSPECTS AND OPPORTUNITIES
Safety reviews of several ingredients create uncertainty
Consumers set to explore more natural solutions
E-commerce prominence expected to remain
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies stabilises in post-pandemic world
Players turn to advertising campaigns to boost brand reach
Nexium Control line extension drives growth of proton pump inhibitors
PROSPECTS AND OPPORTUNITIES
Digestive remedies faces challenge from healthier lifestyles and preventative care
Probiotics and digestive aid supplements continue to challenge OTC digestive remedies
Focus on healthy nutrition and living expected to reduce digestive remedy demand
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
TikTok drives consumers away from hair loss treatments to more natural offerings
Karo Pharma aims to boost eczema awareness through brand activity and launches for E45 Itch Relief Cream
Mixed year for antifungals
PROSPECTS AND OPPORTUNITIES
Blurring of skin health creates challenges for dermatologicals
Environmental factors expected to boost prevalence of skin conditions
Increasing consumer interest in active lifestyles to impact topical antifungals positively
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost-of-living crisis subdues demand for NRT smoking cessation aids
E-vapour products continue to curtail category’s performance
Nicorette QuickMist Mouthspray becomes world’s first NRT approved for both vaping and smoking cessation
PROSPECTS AND OPPORTUNITIES
Nicorette’s product innovation to spur competitors?
Legislation to help UK achieve smoke-free status by 2030
Decline in future smoking prevalence to be driven by health and wellness trend
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost-of-living crisis helps sleep aids sustain growth in 2023
Sleep aids strongly driven by herbal/traditional offerings
Weak penetration of sleep aids by private label due to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
Slower growth set for sleep aids before regaining some momentum over forecast period
Competition outside of consumer health likely to influence future category performance
Demand for sleep aids to soften in the short term
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another strong year of growth for eye care as prolonged screen time continues
Allergy eye care remains strongest performer in 2023
Spate of launches provides positive outlook for eye care
PROSPECTS AND OPPORTUNITIES
Strain on NHS and drive to boost self-medication rates expected to further boost category sales
Paediatric eye health concerns to boost demand over forecast period
Eye health supplements expected to create challenges for category
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full year without restrictions drives demand for some wound care
Beiersdorf to benefit from eco-friendly launch
E-commerce regains share of distribution in 2023
PROSPECTS AND OPPORTUNITIES
Stable demand expected over forecast period
Product innovation to remain limited but competition from outside of category could grow
E-commerce to gain further penetration of wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for vitamins remains above pre-pandemic levels despite further declines
Players struggle to absorb inflationary costs to boost consumer confidence
Berocca expands offer with immunity line
PROSPECTS AND OPPORTUNITIES
Demand for vitamins will remain elevated over forecast period
Functional food and drinks will continue to challenge vitamins
E-commerce remains key distribution channel for vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women’s health becomes key focus for dietary supplement brands
Dietary supplements continues to outperform vitamins
“Beauty from within” continues to supports sales of collagen and evening primrose oil
PROSPECTS AND OPPORTUNITIES
Dietary supplements expected to sustain solid growth over forecast period
Women’s health to become key pillar of category
Functional food and drink expected to challenge dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth for weight management and wellbeing
Meal replacement continues to drive category sales
Other weight management products continue to decline
PROSPECTS AND OPPORTUNITIES
Rising obesity rates create further opportunities for weight management in the UK
Blurring of boundaries with sports nutrition will increase competition
Strategies for specific business growth opportunities will drive future sales
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth momentum continues in sports nutrition
Increasing demand for products with proven claims
Changing consumer needs lead to product innovation
PROSPECTS AND OPPORTUNITIES
Sports nutrition players must adhere to new government regulations
Shifting focus away from core sports nutrition claims
Sports nutrition players adopt omnichannel strategy
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Safety concerns over medicated ingredients boost herbal uptake
High level of stress and inadequate sleep boosts purchases of natural sleep aids
Herbal/traditional dietary supplements experiences another year of growth
PROSPECTS AND OPPORTUNITIES
Sustained growth expected over forecast period for herbal/traditional products
Herbal/traditional topical analgesics projected to experience strong growth
Efficacy and safety concerns could temper category growth
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cold season and Streptococcus A outbreak drive category sales
Paediatric vitamin and dietary supplement sales remain weaker than OTC categories
Parental interest in natural remedies remains strong in the UK
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health predicted to record solid growth over forecast period
Spate of vitamin and dietary supplement launches set to target children
Falling birth rates likely to temper demand and present challenges for paediatric consumer health players
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slower growth for analgesics in 2023 following strong cold and flu season in 2022
Consumers trade down to private label amid cost-of-living crisis
Regulatory change provides opportunity for topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Growth expected to slow but more focused advertising provides opportunities
Topical format expected to outperform other types of analgesics
E-commerce sales likely to remain elevated over the forecast period
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Category benefits from stronger cold and flu season in Q1 2023
Fexofenadine switch continues to drive allergy growth
Brand share remains consolidated despite private label competition
PROSPECTS AND OPPORTUNITIES
Safety reviews of several ingredients create uncertainty
Consumers set to explore more natural solutions
E-commerce prominence expected to remain
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies stabilises in post-pandemic world
Players turn to advertising campaigns to boost brand reach
Nexium Control line extension drives growth of proton pump inhibitors
PROSPECTS AND OPPORTUNITIES
Digestive remedies faces challenge from healthier lifestyles and preventative care
Probiotics and digestive aid supplements continue to challenge OTC digestive remedies
Focus on healthy nutrition and living expected to reduce digestive remedy demand
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
TikTok drives consumers away from hair loss treatments to more natural offerings
Karo Pharma aims to boost eczema awareness through brand activity and launches for E45 Itch Relief Cream
Mixed year for antifungals
PROSPECTS AND OPPORTUNITIES
Blurring of skin health creates challenges for dermatologicals
Environmental factors expected to boost prevalence of skin conditions
Increasing consumer interest in active lifestyles to impact topical antifungals positively
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost-of-living crisis subdues demand for NRT smoking cessation aids
E-vapour products continue to curtail category’s performance
Nicorette QuickMist Mouthspray becomes world’s first NRT approved for both vaping and smoking cessation
PROSPECTS AND OPPORTUNITIES
Nicorette’s product innovation to spur competitors?
Legislation to help UK achieve smoke-free status by 2030
Decline in future smoking prevalence to be driven by health and wellness trend
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cost-of-living crisis helps sleep aids sustain growth in 2023
Sleep aids strongly driven by herbal/traditional offerings
Weak penetration of sleep aids by private label due to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
Slower growth set for sleep aids before regaining some momentum over forecast period
Competition outside of consumer health likely to influence future category performance
Demand for sleep aids to soften in the short term
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Another strong year of growth for eye care as prolonged screen time continues
Allergy eye care remains strongest performer in 2023
Spate of launches provides positive outlook for eye care
PROSPECTS AND OPPORTUNITIES
Strain on NHS and drive to boost self-medication rates expected to further boost category sales
Paediatric eye health concerns to boost demand over forecast period
Eye health supplements expected to create challenges for category
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full year without restrictions drives demand for some wound care
Beiersdorf to benefit from eco-friendly launch
E-commerce regains share of distribution in 2023
PROSPECTS AND OPPORTUNITIES
Stable demand expected over forecast period
Product innovation to remain limited but competition from outside of category could grow
E-commerce to gain further penetration of wound care
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand for vitamins remains above pre-pandemic levels despite further declines
Players struggle to absorb inflationary costs to boost consumer confidence
Berocca expands offer with immunity line
PROSPECTS AND OPPORTUNITIES
Demand for vitamins will remain elevated over forecast period
Functional food and drinks will continue to challenge vitamins
E-commerce remains key distribution channel for vitamins
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Women’s health becomes key focus for dietary supplement brands
Dietary supplements continues to outperform vitamins
“Beauty from within” continues to supports sales of collagen and evening primrose oil
PROSPECTS AND OPPORTUNITIES
Dietary supplements expected to sustain solid growth over forecast period
Women’s health to become key pillar of category
Functional food and drink expected to challenge dietary supplements
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sustained growth for weight management and wellbeing
Meal replacement continues to drive category sales
Other weight management products continue to decline
PROSPECTS AND OPPORTUNITIES
Rising obesity rates create further opportunities for weight management in the UK
Blurring of boundaries with sports nutrition will increase competition
Strategies for specific business growth opportunities will drive future sales
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth momentum continues in sports nutrition
Increasing demand for products with proven claims
Changing consumer needs lead to product innovation
PROSPECTS AND OPPORTUNITIES
Sports nutrition players must adhere to new government regulations
Shifting focus away from core sports nutrition claims
Sports nutrition players adopt omnichannel strategy
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Safety concerns over medicated ingredients boost herbal uptake
High level of stress and inadequate sleep boosts purchases of natural sleep aids
Herbal/traditional dietary supplements experiences another year of growth
PROSPECTS AND OPPORTUNITIES
Sustained growth expected over forecast period for herbal/traditional products
Herbal/traditional topical analgesics projected to experience strong growth
Efficacy and safety concerns could temper category growth
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cold season and Streptococcus A outbreak drive category sales
Paediatric vitamin and dietary supplement sales remain weaker than OTC categories
Parental interest in natural remedies remains strong in the UK
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health predicted to record solid growth over forecast period
Spate of vitamin and dietary supplement launches set to target children
Falling birth rates likely to temper demand and present challenges for paediatric consumer health players
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
