Consumer Health in Slovakia
Consumer health in Slovakia is affected by changes in purchasing behaviour as a result of the fading Coronavirus (COVID-19) pandemic, the effects of the war in Ukraine and a cost of living crisis amid high inflation. However, the issue of high inflation affects consumer health slightly less than some other industries, due to the presence of private label brands and generics.
Euromonitor International's Consumer Health in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Slovakia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN SLOVAKIA
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Diclofenac and naproxen gain traction as alternatives to best sellers
Supply issues among analgesics trigger demand and stockpiling
Ageing and active population trends drive topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics in Slovakia over the forecast period
Ongoing discussion over deregulation of analgesics distribution
Private label is set to increase penetration of analgesics, but most consumers are expected to remain brand loyal
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stabilisation follows very strong growth in demand in 2022
Shortage of medicines only partially impacts cough, cold and allergy (hay fever) remedies
Slovak consumers seek out herbal/traditional cough and cold remedies
PROSPECTS AND OPPORTUNITIES
The omnichannel approach is set to continue to gain traction in the forecast period
The category is set to stabilise as key growth drivers ebb
The competitive landscape is expected to remain unchanged despite the greater penetration of private label
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of international travel continues to support certain types of digestive remedies
Paediatric digestive remedies often suffer supply problems
Proton pump inhibitors and digestive enzymes perform well
PROSPECTS AND OPPORTUNITIES
Rising competition from dietary supplements and probiotics
Private label to increase penetration of digestive remedies
Lack of innovation may slow development and growth
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatments continues to see new demand grow in the wake of the COVID-19 pandemic
Return to travel spurs vaginal antifungals
E-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
Hair loss treatments and medicated shampoos to perform well despite pressure from beauty and personal care alternatives
Increasing incidence of common skin problems to support use of dermatologicals
Innovative and user-friendly formats are set to drive usage
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The Slovak government approves an action plan to reduce the smoking population
NRT gum and NRT lozenges benefit from higher visibility and marketing
Limited competition and distribution for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Rising financial costs of smoking to boost the demand for NRT smoking cessation aids
Rising competition from smoking alternatives to limit expansion potential
NRT gum to continue to leverage advantages to lead NRT smoking cessation aids
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher awareness of sleep issues pushes category development
Competition from dietary supplements and alternative products heats up
Sandoz and Walmark continue to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Modern lifestyles and rising cases of insomnia to boost growth prospects
Appearance of new formats and education to spur interest
Preference for OTC over Rx sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The launch of Visine Rapid adds dynamism to allergy eye care in assortment and sales terms
Digital lifestyles push the need for standard eye care
Multifunctional solutions to rinse eyes from irritation
PROSPECTS AND OPPORTUNITIES
Allergy and lifestyles trends to continue to drive eye care
Prolonged use of digital devices to support the demand for standard eye care
Pharmacies’ dominance offers private label opportunities
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The competitive and distribution landscapes remain consolidated
The demand for first aid kits dips despite strong sales of new cars
Sports-inspired wound care offers growth opportunities
PROSPECTS AND OPPORTUNITIES
Some growth opportunities despite maturity
Stable distribution and competitive landscapes
Innovation is expected to remain rather limited
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamins stabilises as the desire for immunity boosts wanes
Walmark leads multivitamins while Zentiva tops single vitamins
E-commerce and private label benefit from price-sensitive demand
PROSPECTS AND OPPORTUNITIES
A return to positive growth is expected
Alternative vitamin-laden food and beverages to challenge vitamins
Strong competition to foster innovation and new product development
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The demand for dietary supplements shifts from immunity to gut health and mental health positioning
Chewable formats gain popularity, especially online
Gut health positioning helps probiotic supplements to post relatively stable retail current value sales
PROSPECTS AND OPPORTUNITIES
Dietary supplements with beauty and wellbeing positioning are expected to perform well over the forecast period
E-commerce is expected to develop strongly in dietary supplements
Stress management to feature among key demand trends
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meal replacement enjoys popularity among young adults
Rising obesity rate among the Slovak population
Slimming teas appeal to health-orientated, price-sensitive consumers
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to expand potential consumer base
Digital presence is essential for brands to succeed
Slimming teas to develop and grow fast in the forecast period
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand is slowed by rising unit prices amid high inflation
GymBeam continues to develop and grow
Plant-based alternatives to gain traction
PROSPECTS AND OPPORTUNITIES
Rising health and sustainability awareness to support the offer of and demand for sports nutrition
Growing challenge from alternative product types
GymBeam to sustain e-commerce’s dominance in sports nutrition
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong return of respiratory infections and flu push sales of herbal/traditional products
Herbal/traditional topical analgesics remains niche in Slovakia
Expanding online range of herbal/traditional products attracts more customers
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products to continue to benefit from efficacy with naturalness expectations
Homoeopathic remedies emerge as alternatives to herbal/traditional products
Hectic modern lifestyles to increase the demand for herbal/traditional sleep aids
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric cough/cold remedies’ performance stabilises after very strong growth in 2021 and 2022
Stockpiling leads to a decline in retail volume and value sales of paediatric analgesics over 2023
Normalisation for paediatric vitamins and dietary supplements after strong growth
PROSPECTS AND OPPORTUNITIES
More investment and innovation for new take off in paediatric consumer health
Skin issues and food allergies to boost paediatric dermatologicals
Digestive remedies faces challenges from alternatives
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
ANALGESICS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Diclofenac and naproxen gain traction as alternatives to best sellers
Supply issues among analgesics trigger demand and stockpiling
Ageing and active population trends drive topical analgesics/anaesthetic
PROSPECTS AND OPPORTUNITIES
Positive outlook for analgesics in Slovakia over the forecast period
Ongoing discussion over deregulation of analgesics distribution
Private label is set to increase penetration of analgesics, but most consumers are expected to remain brand loyal
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stabilisation follows very strong growth in demand in 2022
Shortage of medicines only partially impacts cough, cold and allergy (hay fever) remedies
Slovak consumers seek out herbal/traditional cough and cold remedies
PROSPECTS AND OPPORTUNITIES
The omnichannel approach is set to continue to gain traction in the forecast period
The category is set to stabilise as key growth drivers ebb
The competitive landscape is expected to remain unchanged despite the greater penetration of private label
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of international travel continues to support certain types of digestive remedies
Paediatric digestive remedies often suffer supply problems
Proton pump inhibitors and digestive enzymes perform well
PROSPECTS AND OPPORTUNITIES
Rising competition from dietary supplements and probiotics
Private label to increase penetration of digestive remedies
Lack of innovation may slow development and growth
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatments continues to see new demand grow in the wake of the COVID-19 pandemic
Return to travel spurs vaginal antifungals
E-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
Hair loss treatments and medicated shampoos to perform well despite pressure from beauty and personal care alternatives
Increasing incidence of common skin problems to support use of dermatologicals
Innovative and user-friendly formats are set to drive usage
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The Slovak government approves an action plan to reduce the smoking population
NRT gum and NRT lozenges benefit from higher visibility and marketing
Limited competition and distribution for NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
Rising financial costs of smoking to boost the demand for NRT smoking cessation aids
Rising competition from smoking alternatives to limit expansion potential
NRT gum to continue to leverage advantages to lead NRT smoking cessation aids
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher awareness of sleep issues pushes category development
Competition from dietary supplements and alternative products heats up
Sandoz and Walmark continue to dominate the competitive landscape
PROSPECTS AND OPPORTUNITIES
Modern lifestyles and rising cases of insomnia to boost growth prospects
Appearance of new formats and education to spur interest
Preference for OTC over Rx sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The launch of Visine Rapid adds dynamism to allergy eye care in assortment and sales terms
Digital lifestyles push the need for standard eye care
Multifunctional solutions to rinse eyes from irritation
PROSPECTS AND OPPORTUNITIES
Allergy and lifestyles trends to continue to drive eye care
Prolonged use of digital devices to support the demand for standard eye care
Pharmacies’ dominance offers private label opportunities
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The competitive and distribution landscapes remain consolidated
The demand for first aid kits dips despite strong sales of new cars
Sports-inspired wound care offers growth opportunities
PROSPECTS AND OPPORTUNITIES
Some growth opportunities despite maturity
Stable distribution and competitive landscapes
Innovation is expected to remain rather limited
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamins stabilises as the desire for immunity boosts wanes
Walmark leads multivitamins while Zentiva tops single vitamins
E-commerce and private label benefit from price-sensitive demand
PROSPECTS AND OPPORTUNITIES
A return to positive growth is expected
Alternative vitamin-laden food and beverages to challenge vitamins
Strong competition to foster innovation and new product development
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
The demand for dietary supplements shifts from immunity to gut health and mental health positioning
Chewable formats gain popularity, especially online
Gut health positioning helps probiotic supplements to post relatively stable retail current value sales
PROSPECTS AND OPPORTUNITIES
Dietary supplements with beauty and wellbeing positioning are expected to perform well over the forecast period
E-commerce is expected to develop strongly in dietary supplements
Stress management to feature among key demand trends
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Meal replacement enjoys popularity among young adults
Rising obesity rate among the Slovak population
Slimming teas appeal to health-orientated, price-sensitive consumers
PROSPECTS AND OPPORTUNITIES
Supplement nutrition drinks to expand potential consumer base
Digital presence is essential for brands to succeed
Slimming teas to develop and grow fast in the forecast period
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand is slowed by rising unit prices amid high inflation
GymBeam continues to develop and grow
Plant-based alternatives to gain traction
PROSPECTS AND OPPORTUNITIES
Rising health and sustainability awareness to support the offer of and demand for sports nutrition
Growing challenge from alternative product types
GymBeam to sustain e-commerce’s dominance in sports nutrition
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong return of respiratory infections and flu push sales of herbal/traditional products
Herbal/traditional topical analgesics remains niche in Slovakia
Expanding online range of herbal/traditional products attracts more customers
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products to continue to benefit from efficacy with naturalness expectations
Homoeopathic remedies emerge as alternatives to herbal/traditional products
Hectic modern lifestyles to increase the demand for herbal/traditional sleep aids
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN SLOVAKIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric cough/cold remedies’ performance stabilises after very strong growth in 2021 and 2022
Stockpiling leads to a decline in retail volume and value sales of paediatric analgesics over 2023
Normalisation for paediatric vitamins and dietary supplements after strong growth
PROSPECTS AND OPPORTUNITIES
More investment and innovation for new take off in paediatric consumer health
Skin issues and food allergies to boost paediatric dermatologicals
Digestive remedies faces challenges from alternatives
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
