Consumer Health in Pakistan
Pakistan’s economy continues to struggle and the government secured a further USD3 billion bailout with the IMF in July 2023, avoiding an impending default. Inflation continues to be very high and is being driven by several factors, including international commodity prices, global supply disruptions, flood damage to crops, currency depreciation, and political uncertainty in the country.
Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
GSK threatens to pull out of Pakistan
Multinational brands retain leadership
Analgesics face shortages in 2023
PROSPECTS AND OPPORTUNITIES
Population growth supports volume growth over forecast period
Pharmacies continue to be significant channel
Consumers shun value-added benefits, as long as inflation remains high
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased demand for OTC medications
Procter & Gamble maintains its lead in 2023
Health and personal care stores still dominate distribution
PROSPECTS AND OPPORTUNITIES
Promising outlook over forecast period
Increasing competition from traditional herbal remedies
Pollution and climate change lead to growth in value sales of hay fever remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modern lifestyles drive demand for digestive remedies
Sanofi-Aventis continues to lead
Contaminated drinking water contributes to digestive problems
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increasing competition from herbal digestive remedies
Ageing population will drive growth for digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continuing prevalence of common skin conditions drives volume sales
Selsun medicated shampoo gives Abbott the lead
Topical germicidals/antiseptics best performer in 2023
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Local companies gain some value share
Increasing demand for more personalised skin care products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full opening up of society post pandemic lockdowns benefits wound care
Uniferoz continues to dominate wound care in 2023
Gauze continues to account for most value sales within wound care
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation needed to stand out from competition
Opportunity to further educate consumers about wound care
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers favour multivitamins
International brands continue to dominate in vitamins
Influence of healthcare professionals crucial
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Changing lifestyles boost demand for vitamins
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth, though from low base
Merck holds a strong lead
Superfoods and enriched beverages increasingly compete with dietary supplements
PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements
Health professionals key influencers in dietary supplements
E-commerce has strong potential over forecast period
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players widen consumer base by focusing on overall health
Getz Pharma retains the lead in weight management and wellbeing in 2023
Social media boost sales performance
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Weight loss programmes on TV have role in driving value sales
Emerging competition from products such as protein bars
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN PAKISTAN
2023 DEVELOPMENTS
HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
More natural positioning of herbal/traditional products benefits sector
Local players benefit from long-standing traditions
Informal sector continues to dampen value sales
PROSPECTS AND OPPORTUNITIES
Local players continue to dominate
Collaboration with Traditional Chinese Medicine could boost the sector
Need for stricter regulation
CATEGORY DATA
Table 61 Sales of Herbal/Traditional Products: Value 2018-2023
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
High birth rate and rising health awareness supports growth
Foreign multinationals benefit from consumer trust
Vitamins and dietary supplements strongest performer
PROSPECTS AND OPPORTUNITIES
Lack of paediatric consumer health products continues to limit development
Cough and cold remedies continues to benefit from loyal consumer base
Shift towards natural products over forecast period
CATEGORY DATA
Table 67 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
GSK threatens to pull out of Pakistan
Multinational brands retain leadership
Analgesics face shortages in 2023
PROSPECTS AND OPPORTUNITIES
Population growth supports volume growth over forecast period
Pharmacies continue to be significant channel
Consumers shun value-added benefits, as long as inflation remains high
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased demand for OTC medications
Procter & Gamble maintains its lead in 2023
Health and personal care stores still dominate distribution
PROSPECTS AND OPPORTUNITIES
Promising outlook over forecast period
Increasing competition from traditional herbal remedies
Pollution and climate change lead to growth in value sales of hay fever remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modern lifestyles drive demand for digestive remedies
Sanofi-Aventis continues to lead
Contaminated drinking water contributes to digestive problems
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increasing competition from herbal digestive remedies
Ageing population will drive growth for digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continuing prevalence of common skin conditions drives volume sales
Selsun medicated shampoo gives Abbott the lead
Topical germicidals/antiseptics best performer in 2023
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Local companies gain some value share
Increasing demand for more personalised skin care products
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Full opening up of society post pandemic lockdowns benefits wound care
Uniferoz continues to dominate wound care in 2023
Gauze continues to account for most value sales within wound care
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Innovation needed to stand out from competition
Opportunity to further educate consumers about wound care
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers favour multivitamins
International brands continue to dominate in vitamins
Influence of healthcare professionals crucial
PROSPECTS AND OPPORTUNITIES
Healthy growth over forecast period
Changing lifestyles boost demand for vitamins
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy growth, though from low base
Merck holds a strong lead
Superfoods and enriched beverages increasingly compete with dietary supplements
PROSPECTS AND OPPORTUNITIES
Positive outlook for dietary supplements
Health professionals key influencers in dietary supplements
E-commerce has strong potential over forecast period
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Players widen consumer base by focusing on overall health
Getz Pharma retains the lead in weight management and wellbeing in 2023
Social media boost sales performance
PROSPECTS AND OPPORTUNITIES
Positive outlook over forecast period
Weight loss programmes on TV have role in driving value sales
Emerging competition from products such as protein bars
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN PAKISTAN
2023 DEVELOPMENTS
HERBAL/TRADITIONAL PRODUCTS IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
More natural positioning of herbal/traditional products benefits sector
Local players benefit from long-standing traditions
Informal sector continues to dampen value sales
PROSPECTS AND OPPORTUNITIES
Local players continue to dominate
Collaboration with Traditional Chinese Medicine could boost the sector
Need for stricter regulation
CATEGORY DATA
Table 61 Sales of Herbal/Traditional Products: Value 2018-2023
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
High birth rate and rising health awareness supports growth
Foreign multinationals benefit from consumer trust
Vitamins and dietary supplements strongest performer
PROSPECTS AND OPPORTUNITIES
Lack of paediatric consumer health products continues to limit development
Cough and cold remedies continues to benefit from loyal consumer base
Shift towards natural products over forecast period
CATEGORY DATA
Table 67 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
