Consumer Health in Israel
Consumer health is expected to register a healthy pace of current value growth in 2023. After a successful vaccination programme in 2021, society opened up quickly in Israel. With society returning to greater normality in 2023, common illnesses are spread more easily, whilst the shift back to eating out, travelling and engaging in sports is driving momentum in digestive remedies and wound care. Adults and children alike are more exposed to common colds and viruses requiring pain relief, but stre...
Euromonitor International's Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN ISRAEL
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Common colds and viruses drive sales momentum in analgesics
Paediatric ibuprofen grows ahead of acetaminophen
Competitive landscape is concentrated among a few players
PROSPECTS AND OPPORTUNITIES
Retail volume and value growth to moderate in analgesics
Analgesics innovate through further segmentation
Teva Pharmaceuticals Industries to build on its strong consumer loyalty to solidify its lead in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Common colds and viruses drive consumption of cough and cold remedies
Local player Teva Pharmaceuticals Industries leads in cough, cold and allergy (hay fever) remedies
Private label holds ground in 2023
PROSPECTS AND OPPORTUNITIES
The new normal will drive steady growth in value sales
Antihistamines may alleviate long COVID-19 symptoms
Teva Pharmaceutical Industries to remain category leader
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Normalisation of consumer lifestyles boosts digestive remedies
Motion sickness remedies witness strong recovery post-pandemic
Growing competition from natural health remedies
PROSPECTS AND OPPORTUNITIES
GSK Consumer Healthcare to secure its lead in digestive remedies
Famotidine may ease COVID-19 symptoms
E-commerce to gain retail share in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Head lice problems resurface as children are back in schools
Increase in antibiotic use drives demand for vaginal antifungals
COVID-19 positively impacts hair loss treatments
PROSPECTS AND OPPORTUNITIES
Nappy (diaper) rash treatments face moderate growth
Perrigo Israel Pharmaceuticals will continue to lead category
Impact of COVID-19 pandemic will fade in upcoming period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth for NRT smoking cessation driven by pursuit of healthier lifestyles
Increased taxes on vaping products pushes consumers towards NRT smoking cessation aids
Competitive threat from prescribed drug Varenicline
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to drive sales momentum
Nicotinell to remain category brand leader
Alternative smoking cessation provide some competition
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic influence on sleep aids was strong
Security concerns in Israel drive demand for OTC sleep aids
Melatonin is purchased online from international websites
PROSPECTS AND OPPORTUNITIES
Sleep aids benefit from wider acceptance and usage
Natural alternatives such as melatonin could slow category growth as e-commerce is dominant channel
Neopharm will remain leader in sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standard eye care sales linked to heavy screen usage
Allergy eye care enjoys robust recovery
Lapidot Medical Import and Marketing maintains lead in eye care
PROSPECTS AND OPPORTUNITIES
Positive outlook during forecast period
Standard eye care will be high in demand to combat dry eyes
Natural positioning will be important to consumers
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wound care category enjoys strong performance
Private label secures a bigger foothold in wound care
Gauze, tape and other wound care lead category
PROSPECTS AND OPPORTUNITIES
Chemipal to remain leader despite challenges from private label
Health and fitness regimes to boost wound care
Steady demand in sticking plasters/adhesive bandages
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher levels of health-awareness drives vitamins consumption
Vitamin D growth stabilises following surge during pandemic
Supherb launches new vitamin format
PROSPECTS AND OPPORTUNITIES
Healthy value growth, supported by heightened consumer health awareness
Paediatric vitamins & dietary supplements is area of growth
Ta'am Teva Altman to retain leadership position
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heavier focus on health and wellness underpins sales of dietary supplements
Echinacea is sought out for immune support
Growing awareness of probiotic supplements and its health benefits drives category sales
PROSPECTS AND OPPORTUNITIES
Slower growth ahead but consumers more demanding
International e-commerce players could stifle growth potential
Pharmacies will remain the leading channel
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness trend negatively impacts category
Herbalife International leads in weight management and wellbeing
Supplement nutrition drinks bucks the negative trend
PROSPECTS AND OPPORTUNITIES
Shifting consumer preferences towards healthier eating creates challenges
E-commerce continues to grow at healthy pace
Slimming teas loose further ground
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gym attendance drives demand for sports nutrition
Well-known local brands attempt to capitalise on high growth sports nutrition category
Sports protein products gain popularity as part of broader protein trend
PROSPECTS AND OPPORTUNITIES
Sports nutrition likely to maintain moderate growth rates
Flurry of new launches expected as brands capitalise on protein trend
Growing competition from e-commerce retailers
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Holistic approach to health drives category sales
Herbal sleep aids enjoy strong growth
Paediatric products are a popular option with parents
PROSPECTS AND OPPORTUNITIES
Ta'am Teva Altman to retain leadership position
Herbal/traditional cough, cold and allergy (hay fever) to see category stabilise at higher level
Price inflation may stifle demand for herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric consumer health enjoys solid performance
Parents continue to invest in paediatric vitamins and dietary supplements
Natural remedies are of greater interest to parents
PROSPECTS AND OPPORTUNITIES
Slowdown expected in paediatric consumer health
Nappy (diaper) rash treatments to benefit from high birth rate
Acetaminophen to remain the most popular analgesic
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Common colds and viruses drive sales momentum in analgesics
Paediatric ibuprofen grows ahead of acetaminophen
Competitive landscape is concentrated among a few players
PROSPECTS AND OPPORTUNITIES
Retail volume and value growth to moderate in analgesics
Analgesics innovate through further segmentation
Teva Pharmaceuticals Industries to build on its strong consumer loyalty to solidify its lead in analgesics
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Common colds and viruses drive consumption of cough and cold remedies
Local player Teva Pharmaceuticals Industries leads in cough, cold and allergy (hay fever) remedies
Private label holds ground in 2023
PROSPECTS AND OPPORTUNITIES
The new normal will drive steady growth in value sales
Antihistamines may alleviate long COVID-19 symptoms
Teva Pharmaceutical Industries to remain category leader
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Normalisation of consumer lifestyles boosts digestive remedies
Motion sickness remedies witness strong recovery post-pandemic
Growing competition from natural health remedies
PROSPECTS AND OPPORTUNITIES
GSK Consumer Healthcare to secure its lead in digestive remedies
Famotidine may ease COVID-19 symptoms
E-commerce to gain retail share in digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Head lice problems resurface as children are back in schools
Increase in antibiotic use drives demand for vaginal antifungals
COVID-19 positively impacts hair loss treatments
PROSPECTS AND OPPORTUNITIES
Nappy (diaper) rash treatments face moderate growth
Perrigo Israel Pharmaceuticals will continue to lead category
Impact of COVID-19 pandemic will fade in upcoming period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Steady growth for NRT smoking cessation driven by pursuit of healthier lifestyles
Increased taxes on vaping products pushes consumers towards NRT smoking cessation aids
Competitive threat from prescribed drug Varenicline
PROSPECTS AND OPPORTUNITIES
Health and wellness trend to drive sales momentum
Nicotinell to remain category brand leader
Alternative smoking cessation provide some competition
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic influence on sleep aids was strong
Security concerns in Israel drive demand for OTC sleep aids
Melatonin is purchased online from international websites
PROSPECTS AND OPPORTUNITIES
Sleep aids benefit from wider acceptance and usage
Natural alternatives such as melatonin could slow category growth as e-commerce is dominant channel
Neopharm will remain leader in sleep aids
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2018-2023
Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Standard eye care sales linked to heavy screen usage
Allergy eye care enjoys robust recovery
Lapidot Medical Import and Marketing maintains lead in eye care
PROSPECTS AND OPPORTUNITIES
Positive outlook during forecast period
Standard eye care will be high in demand to combat dry eyes
Natural positioning will be important to consumers
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2018-2023
Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wound care category enjoys strong performance
Private label secures a bigger foothold in wound care
Gauze, tape and other wound care lead category
PROSPECTS AND OPPORTUNITIES
Chemipal to remain leader despite challenges from private label
Health and fitness regimes to boost wound care
Steady demand in sticking plasters/adhesive bandages
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2018-2023
Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher levels of health-awareness drives vitamins consumption
Vitamin D growth stabilises following surge during pandemic
Supherb launches new vitamin format
PROSPECTS AND OPPORTUNITIES
Healthy value growth, supported by heightened consumer health awareness
Paediatric vitamins & dietary supplements is area of growth
Ta'am Teva Altman to retain leadership position
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2018-2023
Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heavier focus on health and wellness underpins sales of dietary supplements
Echinacea is sought out for immune support
Growing awareness of probiotic supplements and its health benefits drives category sales
PROSPECTS AND OPPORTUNITIES
Slower growth ahead but consumers more demanding
International e-commerce players could stifle growth potential
Pharmacies will remain the leading channel
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Health and wellness trend negatively impacts category
Herbalife International leads in weight management and wellbeing
Supplement nutrition drinks bucks the negative trend
PROSPECTS AND OPPORTUNITIES
Shifting consumer preferences towards healthier eating creates challenges
E-commerce continues to grow at healthy pace
Slimming teas loose further ground
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gym attendance drives demand for sports nutrition
Well-known local brands attempt to capitalise on high growth sports nutrition category
Sports protein products gain popularity as part of broader protein trend
PROSPECTS AND OPPORTUNITIES
Sports nutrition likely to maintain moderate growth rates
Flurry of new launches expected as brands capitalise on protein trend
Growing competition from e-commerce retailers
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Holistic approach to health drives category sales
Herbal sleep aids enjoy strong growth
Paediatric products are a popular option with parents
PROSPECTS AND OPPORTUNITIES
Ta'am Teva Altman to retain leadership position
Herbal/traditional cough, cold and allergy (hay fever) to see category stabilise at higher level
Price inflation may stifle demand for herbal/traditional products
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ISRAEL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Paediatric consumer health enjoys solid performance
Parents continue to invest in paediatric vitamins and dietary supplements
Natural remedies are of greater interest to parents
PROSPECTS AND OPPORTUNITIES
Slowdown expected in paediatric consumer health
Nappy (diaper) rash treatments to benefit from high birth rate
Acetaminophen to remain the most popular analgesic
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
