Consumer Health in Ecuador
Ecuador is expected to register only a slight increase in current value sales in 2023. Ecuador is grappling with rising crime rates and political instability, with runoff elections scheduled in October. This is all leading to economic uncertainty and softer domestic demand, with economic growth expected to slow in 2023. Tighter monetary policy, including rising interest rates, is also softening consumer demand. That being said, unlike other countries in the region, Ecuador’s inflation is relativ...
Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN ECUADOR
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pharmacies continue to have key influence
Topical analgesics benefit from increased physical activity and ageing population
Bayer promotes various benefits of aspirin
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Herbal/traditional alternatives dampen volume sales of analgesics
Further innovation in topical analgesics
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in value sales, as trading returns to normal conditions
Antihistamine/allergy remedies register significant volume growth
Medicated confectionery strongest performer, largely driven by impulse purchases
PROSPECTS AND OPPORTUNITIES
Continuing population growth sustains volume growth
Decongestant rubs lose favour with younger consumers
Healthy growth forecast for paediatric antihistamine/allergy remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies register healthy growth
Contaminated water supplies caused by flooding leads to significant demand for diarrhoeal remedies
Higher stress levels also leading to increased demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Landscape becomes even more competitive
Ageing population will drive growth for digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Thriving competitive landscape boosts sales of medicated shampoos.
Education campaigns regarding vaginal antifungal leads to increased sales
Escalating lice infestations in schools drives volume sales for antiparasitics/lice (head and body) treatments
PROSPECTS AND OPPORTUNITIES
Unesia brand drives awareness of fungal nail infections
Nappy (diaper) rash treatments face challenges
Hair loss treatments see growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased volume sales, as society more active post pandemic
Lack of investment in new product development
Licensed products push sales for children
PROSPECTS AND OPPORTUNITIES
Muted constant value growth in what is a staid product area
Collaborative success, with private label and branded partnerships in first aid kits
Potential for natural trend in wound care, with organic, hypoallergenic and environmentally-friendly options
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, driven by sharp drop in demand for vitamin C
Significant volume growth for vitamin B
Investment in marketing and doctor’s recommendations supporting growth
PROSPECTS AND OPPORTUNITIES
Single vitamins register higher volume growth than multivitamins
Vitamins face competition from products enriched with vitamins
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Probiotic supplements register double-digit volume growth
Increasing competition in collagen reduces profit margins
Supplements targeting the liver are popular
PROSPECTS AND OPPORTUNITIES
CBD products register growth over forecast period
Herbal/traditional products natural fit with dietary supplements
Opportunity for more segmentation
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drop in volume sales, as consumers prioritise essential consumer health products
Supplement nutrition drinks still account for most value sales
Direct sellers recover after pandemic
PROSPECTS AND OPPORTUNITIES
Healthy outlook over immediate term
Price key driver of value sales over forecast period
Shift in focus from losing weight to being healthy
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as economic uncertainty dampens volume demand
Competitive landscape becomes more consolidated
High retail price sees consumers look to other channels
PROSPECTS AND OPPORTUNITIES
Wider consumer base drives growth
Health food chain Only Natural emerges as significant player
Direct selling dominates distribution due to offering of personalised service
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional sleep aids register highest current value growth
Pharmaton sees range expanded
Mentol Chino competes with giant Vick
PROSPECTS AND OPPORTUNITIES
Continuing investment in advertising supports volume sales
CBD increasingly in demand
Natural positioning benefits herbal/traditional products
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, in particular for vitamins
Dermatologicals fare better
Engaging with paediatricians, a key focus for players
PROSPECTS AND OPPORTUNITIES
Falling birth rate leads to long term decline
Fortified foods compete with paediatric vitamins
Demographic messaging widens consumer base
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pharmacies continue to have key influence
Topical analgesics benefit from increased physical activity and ageing population
Bayer promotes various benefits of aspirin
PROSPECTS AND OPPORTUNITIES
Minimal constant value growth over forecast period
Herbal/traditional alternatives dampen volume sales of analgesics
Further innovation in topical analgesics
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in value sales, as trading returns to normal conditions
Antihistamine/allergy remedies register significant volume growth
Medicated confectionery strongest performer, largely driven by impulse purchases
PROSPECTS AND OPPORTUNITIES
Continuing population growth sustains volume growth
Decongestant rubs lose favour with younger consumers
Healthy growth forecast for paediatric antihistamine/allergy remedies
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Digestive remedies register healthy growth
Contaminated water supplies caused by flooding leads to significant demand for diarrhoeal remedies
Higher stress levels also leading to increased demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Landscape becomes even more competitive
Ageing population will drive growth for digestive remedies
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Thriving competitive landscape boosts sales of medicated shampoos.
Education campaigns regarding vaginal antifungal leads to increased sales
Escalating lice infestations in schools drives volume sales for antiparasitics/lice (head and body) treatments
PROSPECTS AND OPPORTUNITIES
Unesia brand drives awareness of fungal nail infections
Nappy (diaper) rash treatments face challenges
Hair loss treatments see growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increased volume sales, as society more active post pandemic
Lack of investment in new product development
Licensed products push sales for children
PROSPECTS AND OPPORTUNITIES
Muted constant value growth in what is a staid product area
Collaborative success, with private label and branded partnerships in first aid kits
Potential for natural trend in wound care, with organic, hypoallergenic and environmentally-friendly options
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, driven by sharp drop in demand for vitamin C
Significant volume growth for vitamin B
Investment in marketing and doctor’s recommendations supporting growth
PROSPECTS AND OPPORTUNITIES
Single vitamins register higher volume growth than multivitamins
Vitamins face competition from products enriched with vitamins
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Probiotic supplements register double-digit volume growth
Increasing competition in collagen reduces profit margins
Supplements targeting the liver are popular
PROSPECTS AND OPPORTUNITIES
CBD products register growth over forecast period
Herbal/traditional products natural fit with dietary supplements
Opportunity for more segmentation
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Drop in volume sales, as consumers prioritise essential consumer health products
Supplement nutrition drinks still account for most value sales
Direct sellers recover after pandemic
PROSPECTS AND OPPORTUNITIES
Healthy outlook over immediate term
Price key driver of value sales over forecast period
Shift in focus from losing weight to being healthy
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal volume growth, as economic uncertainty dampens volume demand
Competitive landscape becomes more consolidated
High retail price sees consumers look to other channels
PROSPECTS AND OPPORTUNITIES
Wider consumer base drives growth
Health food chain Only Natural emerges as significant player
Direct selling dominates distribution due to offering of personalised service
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional sleep aids register highest current value growth
Pharmaton sees range expanded
Mentol Chino competes with giant Vick
PROSPECTS AND OPPORTUNITIES
Continuing investment in advertising supports volume sales
CBD increasingly in demand
Natural positioning benefits herbal/traditional products
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN ECUADOR
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, in particular for vitamins
Dermatologicals fare better
Engaging with paediatricians, a key focus for players
PROSPECTS AND OPPORTUNITIES
Falling birth rate leads to long term decline
Fortified foods compete with paediatric vitamins
Demographic messaging widens consumer base
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
