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Consumer Health in Cameroon

January 2024 | 68 pages | ID: C0D8211E5E7EN
Euromonitor International Ltd

US$ 2,650.00

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Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as widespread poverty, restrained growth somewhat. With this background, consumer health registered a moderate increase in current values sales, supported by a continuing growing population and the necessity of many products within consumer health.

Euromonitor International's Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Consumer Health in Cameroon
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

CONSUMER HEALTH IN CAMEROON
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Penetration of Private Label by Category: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Moderate value growth driven by self-medication trend
International companies continue to dominate analgesics in 2023
Illicit trade and analgesic abuse rampant
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Consumers remain price sensitive
Age-related health concerns drive growth
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2018-2023
Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Home-made remedies continue to be popular
International brands continue to lead in 2023
Abuse of cough medications on the rise
PROSPECTS AND OPPORTUNITIES
Air pollution and climate change factors in driving growth
Health care professionals key contact point for brand success
Government aims to boost local production
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Contaminated drinking water contributes to digestive problems
Modern lifestyles drive demand for digestive remedies
International players continue to lead
PROSPECTS AND OPPORTUNITIES
Continued demand for digestive remedies
Consumer awareness of digestive remedies increases
Ageing population will drive growth for digestive remedies
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continuing prevalence of common skin conditions drives volume sales
Stigma around skin infections continue to exist
Multinationals still dominate
PROSPECTS AND OPPORTUNITIES
Continuing decline for skin lightening products
Haemorrhoid treatments and vaginal antifungals remain taboo
Image consciousness of the younger generations boosts demand over forecast period
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2018-2023
Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Wound care witnesses slow growth
Less expensive brands gain value share
Pricing key driver of value sales
PROSPECTS AND OPPORTUNITIES
Muted constant value growth in what is a staid product area
Increasing divergence of wound care
Opportunity to further educate consumers about wound care
CATEGORY DATA
Table 36 Sales of Wound Care by Category: Value 2018-2023
Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Slower growth as vitamins stabilise post pandemic
Pharmacies remain leading channel of distribution
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Moderate value and volume growth over the forecast period
Supermarkets provide new opportunities for brands
Further segmentation in multivitamins
CATEGORY DATA
Table 42 Sales of Vitamins by Category: Value 2018-2023
Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth slows post pandemic
Lack of awareness about dietary supplements among consumers
Multinationals continue to dominate
PROSPECTS AND OPPORTUNITIES
Increased awareness and population changes will promote growth
Medical professionals play a strong role in brand success
Fortified foods a potential threat to dietary supplements
CATEGORY DATA
Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

High rate of obesity drives growth
Slimming teas most widely available product
Illicit trade dampens volume sales
PROSPECTS AND OPPORTUNITIES
Moderate growth over forecast period
Shift in focus from losing weight to being healthy
Continuing challenges to growth
CATEGORY DATA
Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN CAMEROON

2023 DEVELOPMENTS

HERBAL/TRADITIONAL PRODUCTS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Herbal/traditional product less popular among younger generation
Product area hindered by lack of official recognition
Direct sellers key distributor
PROSPECTS AND OPPORTUNITIES
Muted growth over forecast period
Informal sector continues to dampen value sales
Need for stricter regulation
CATEGORY DATA
Table 62 Sales of Herbal/Traditional Products: Value 2018-2023
Table 63 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 66 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Essential consumer health products most popular
Affordable and trustworthy brands are the most popular
Pharmacies remain the most popular retail channel in 2023
PROSPECTS AND OPPORTUNITIES
Rising household incomes supports growth
High rate of malnutrition provides opportunities for affordable vitamins and dietary supplements
Increasing visibility of paediatric consumer health products will support growth
CATEGORY DATA
Table 68 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028


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