Cia Brasileira de Bebidas in Health and Wellness (Brazil)

September 2013 | 3 pages | ID: C173290B0A4EN
Euromonitor International Ltd

Abstracts

Cia Brasileira de Bebidas (AmBev) ranked second within health and wellness soft drinks with a value share of 11% in 2012 which was stable compared to the previous year. The company focused investments on attractive categories under higher growth rates like sports drinks and energy drinks under Gatorade and Fusion brands, respectively. Also, the company in a partnership with PepsiCo invested significant resources to boost sales of Pepsi carbonate brand including both versions in standard regular...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2011