Centrale Laitière Maroc Lait in Health and Wellness (Morocco)

October 2014 | 2 pages | ID: C53C6512775EN
Euromonitor International Ltd

Abstracts

The company which is already present with strong brands such as Activia in FF spoonable yoghurt will continue to introduce new products to its range of HW dairy products. It is expected to focus on key growth areas of BFY and FF dairy products, thus sustaining its lead over domestic rivals. Its main strategy will focus on product innovation in order to develop the category.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Centrale Laitière Maroc Lait: Key Facts
Summary 2 Centrale Laitière Maroc Lait: Operational Indicators 2011-2013
Company Background
Competitive Positioning
Summary 3 Central Laitière Maroc Lait: Competitive Position 2013