Cay Isletmeleri Genel Müdürlügü in Health and Wellness (Turkey)

May 2017 | 2 pages | ID: C3DBF8B4B1CEN
Euromonitor International Ltd

Abstracts

Cay Isletmeleri Genel Müdürlügü (CAYKUR) is one of the most established companies in Turkey and is the leader in HW tea. The company’s strong image and good reputation also benefits its HW RTD tea sales within soft drinks. To this end, the company invested in new product developments in terms of ingredients and packaging in 2014-2016, which resulted in very strong value sales growth for the company within soft drinks in 2016. Over the forecast period, the company plans to gain a higher share to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Cay Isletmeleri Genel Müdürlügü: Key Facts
Competitive Positioning
  Summary 2 Cay Isletmeleri Genel Müdürlügü: Competitive Position 2016