Biochem Farmaceútica de Colombia SA in Consumer Health (Colombia)

March 2014 | 3 pages | ID: BE3C7EEEA34EN
Euromonitor International Ltd

Abstracts

Biochem Farmacéutica de Colombia has two main branches. Biochem Farmacéutica has a human product line and a veterinary portfolio. The company’s aim is to continue sustaining its leadership of some of its leading brands such as Noxpirin. To do that, it makes important investments in mass advertising with widely recalled commercials. Additionally, the company has initiated its national and international expansion in both the OTC and Rx markets with antibiotics and cardiovascular health products...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Biochem Farmacéutica de Colombia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 Biochem Farmacéutica de Colombia SA: Competitive Position 2013