Bayer Vital GmbH in Consumer Health (Germany)

September 2016 | 2 pages | ID: B9AEFFF731CEN
Euromonitor International Ltd

Abstracts

As one of the leading players in consumer health in Germany, Bayer Vital continues to focus on innovation and new product development as one of its main pillars of growth. In addition, further investment in the ongoing integration of previously acquired Merck brands and products is planned. Bayer therefore aims to optimise and enhance its product portfolio so as to provide German consumers with a wide range of individual medical solutions suited to their specific needs.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bayer Vital GmbH: Key Facts
Competitive Positioning
  Summary 2 Bayer Vital GmbH: Competitive Position 2016