Bayer Inc in Consumer Health (Canada)

September 2016 | 2 pages | ID: BE3C7F529CBEN
Euromonitor International Ltd

Abstracts

Bayer has become one of the largest producers of consumer health products in Canada through the company’s global acquisition of Merck & Co’s consumer healthcare division. Whilst it was previously focused on analgesics, the acquisition significantly expanded its portfolio in the most lucrative OTC categories, including cough, cold and allergy remedies, digestive remedies and dermatologicals. Bayer is focused on development through organic growth, including new product developments, entering new c...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bayer Inc: Key Facts
Competitive Positioning
  Summary 2 Bayer Inc: Competitive Position 2016