Bayer Healthcare Maroc in Consumer Health (Morocco)

September 2014 | 2 pages | ID: B5491AB0D04EN
Euromonitor International Ltd

Abstracts

Bayer Healthcare Maroc will seek to expand its product offer by tapping into other consumer health categories in which it is not present, such as cough, cold and allergy remedies or categories in which it has small value share, such as analgesics and digestive remedies. Moreover, given the high prices of its products, the company might even tap into the generics category due to rising interest in cheaper products.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bayer Healthcare Maroc: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Bayer Healthcare Maroc: Competitive Position 2013