Bayer Corp in Consumer Health (USA)

September 2016 | 2 pages | ID: B2CAABBE057EN
Euromonitor International Ltd

Abstracts

Bayer Corp assumed the leading position in consumer health in the US in 2014 following its global acquisition of Merck & Co’s consumer healthcare division, retaining this position in 2015 and 2016. While previously focused on analgesics, the acquisition significantly expanded the company’s portfolio in the most profitable OTC categories, including cough, cold and allergy (hay fever) remedies, digestive remedies and dermatologicals. Bayer is seeking to further extend its narrow lead, especially i...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bayer Corp: Key Facts
Competitive Positioning
  Summary 2 Bayer Corp: Competitive Position 2016