Bayer (Brasil) SA in Consumer Health (Brazil)

September 2016 | 2 pages | ID: B11A06BACA2EN
Euromonitor International Ltd

Abstracts

Bayer’s extensive activities in Brazil have made the country the fourth most important market for the company in the world. Over the forecast period, Bayer is set to continue focusing on the expansion of its operations in the country through new acquisitions. However, this is set to be achieved mainly through its agricultural division Bayer CropScience, which has registered the strongest performance of any Bayer division in the country in recent years. With regard to consumer health, the company...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Bayer (Brasil) SA: Key Facts
Competitive Positioning
  Summary 2 Bayer (Brasil) SA: Competitive Position 2016