Australia Facial Care Market Report by Product Type (Facial Cleansers, Moisturizers, Anti-Agers, Skincare Sets, Face Masks, and Others), Ingredient (Chemical, Natural), Gender (Male, Female, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Beauty Parlors and Salons, Multi Branded Retail Stores, Online, Exclusive Retail Stores, and Others), and Region 2025-2033

June 2025 | 122 pages | ID: AB42B04D7CDBEN
IMARC Group

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The Australia facial care market size reached USD 2.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.1 Billion by 2033, exhibiting a growth rate (CAGR) of 5.89% during 2025-2033. The market is being driven by the rising demand for facial care to prevent skin damage, increasing demand for natural and organic products, and the wide availability of facial care products.

Facial care comprises a wide range of facial care products, such as moisturizers, anti-agers, face masks, cleansers, toners, scrubs or exfoliators, oils, face wash, and serums, that enhance the skin appearance. It is suitable for sensitive and allergy-prone skin and restores firmness and texture while reducing blemishes and scars. It offers nourished skin by providing vitamins and minerals, benefits in cleansing the face, and has increased shelf life. It also increases the amount of collagen and prevents loss of elasticity in the skin. It assists in treating acne, rash, and pigmentation, maintaining healthy skin, preventing ultraviolet (UV) rays and sun burn, and decreasing the signs of aging, wrinkles, and dark spots. Besides this, it aids in protecting the skin from environmental damage like pollution. As it reduces visible pores and protects from bacteria and allergies, the demand for facial care is increasing in Australia.

Australia Facial Care Market Trends:

At present, the rising consumer consciousness towards physical appearance represents one of the key factors supporting the growth of the market in Australia. Besides this, the growing demand for facial care products among individuals due to the increasing social media influence is offering a positive market outlook in the country. Additionally, there is a rise in the demand for organic, natural, environmental-friendly, and sustainable facial care products among the masses. This, coupled with the increasing demand for chemical-free products that do not cause any side effects, is propelling the growth of the market in Australia. Apart from this, the rising demand for luxury and premium products due to the increasing concern about look and appearance is offering lucrative growth opportunities to industry investors. Moreover, the wide availability of facial products through various distribution channels, such as hypermarkets, supermarkets, convenience, pharmacies, and online stores, is positively influencing the market in the country. In addition, the integration of advanced technologies, such as artificial intelligence (AI) and the internet of things (IoT), that provide personalized facial care solutions to individuals is contributing to the growth of the market. Furthermore, key manufacturers are introducing toxin-free and natural components in facial care products, such as aloe vera, rose, fruit extract, essential oils, and gelatin, which is strengthening the growth of the market in Australia.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the Australia facial care market report, along with forecasts at the regional levels from 2025-2033. Our report has categorized the market based on product type, ingredient, gender and distribution channel.

Product Type Insights:
  • Facial Cleansers
  • Moisturizers
  • Anti-Agers
  • Skincare Sets
  • Face Masks
  • Others
The report has provided a detailed breakup and analysis of the Australia facial care market based on the product type. This includes facial cleansers, moisturizers, anti-agers, skincare sets, face masks, and others. According to the report, facial cleansers represented the largest segment.

Ingredient Insights:
  • Chemical
  • Natural
A detailed breakup and analysis of the Australia facial care market based on the ingredient has also been provided in the report. This includes chemical and natural. According to the report, chemical accounted for the largest market share.

Gender Insights:
  • Male
  • Female
  • Unisex
A detailed breakup and analysis of the Australia facial care market based on the gender has also been provided in the report. This includes male, female, and unisex.

Distribution Channel Insights:
  • Supermarkets and Hypermarkets
  • Beauty Parlors and Salons
  • Multi Branded Retail Stores
  • Online
  • Exclusive Retail Stores
  • Others
A detailed breakup and analysis of the Australia facial care market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, beauty parlors and salons, multi branded retail stores, online, exclusive retail stores, and others.

Regional Insights:
  • Western Australia
  • New South Wales
  • Queensland
  • Victoria
  • Rest of Australia
The report has also provided a comprehensive analysis of all the major regional markets, which include Western Australia, New South Wales, Queensland, Victoria, and Rest of Australia. According to the report, New South Wales was the largest market for Australia facial care. Some of the factors driving the New South Wales facial care market included the rising concern for overall appearance, increasing demand for toxin-free products, wide availability of facial care products, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Australia facial care market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Beiersdorf AG, Colgate-Palmolive Company, Johnson & Johnson, Kao Corporation, L'Oreal S.A., Procter & Gamble, Revlon Inc., The Estee Lauder Companies Inc, Unilever PLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report

1.What was the size of the Australia facial care market in 2024?
2.What is the expected growth rate of the Australia facial care market during 2025-2033?
3.What has been the impact of COVID-19 on the Australia facial care market?
4.What are the key factors driving the Australia facial care market?
5.What is the breakup of the Australia facial care market based on the product type?
6.What is the breakup of the Australia facial care market based on the ingredient?
7.What are the key regions in the Australia facial care market?

8.Who are the key players/companies in the Australia facial care market?
1 PREFACE

2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY

4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 AUSTRALIA FACIAL CARE MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Facial Cleansers
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Moisturizers
  6.2.1 Market Trends
  6.2.2 Market Forecast
6.3 Anti-Agers
  6.3.1 Market Trends
  6.3.2 Market Forecast
6.4 Skincare Sets
  6.4.1 Market Trends
  6.4.2 Market Forecast
6.5 Face Masks
  6.5.1 Market Trends
  6.5.2 Market Forecast
6.6 Others
  6.6.1 Market Trends
  6.6.2 Market Forecast

7 MARKET BREAKUP BY INGREDIENT

7.1 Chemical
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Natural
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY GENDER

8.1 Male
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Female
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Unisex
  8.3.1 Market Trends
  8.3.2 Market Forecast

9 MARKET BREAKUP BY DISTRIBUTION CHANNEL

9.1 Supermarkets and Hypermarkets
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Beauty Parlors and Salons
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Multi Branded Retail Stores
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Online
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Exclusive Retail Stores
  9.5.1 Market Trends
  9.5.2 Market Forecast
9.6 Others
  9.6.1 Market Trends
  9.6.2 Market Forecast

10 MARKET BREAKUP BY REGION

10.1 Western Australia
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 New South Wales
  10.2.1 Market Trends
  10.2.2 Market Forecast
10.3 Queensland
  10.3.1 Market Trends
  10.3.2 Market Forecast
10.4 Victoria
  10.4.1 Market Trends
  10.4.2 Market Forecast
10.5 Rest of Australia
  10.5.1 Market Trends
  10.5.2 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weakness
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS

13 PORTER’S FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 Beiersdorf AG
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
    14.3.1.3 Financials
    14.3.1.4 SWOT Analysis
  14.3.2 Colgate-Palmolive Company
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
    14.3.2.3 Financials
    14.3.2.4 SWOT Analysis
  14.3.3 Johnson & Johnson
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
    14.3.3.3 Financials
    14.3.3.4 SWOT Analysis
  14.3.4 Kao Corporation
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
    14.3.4.3 Financials
    14.3.4.4 SWOT Analysis
  14.3.5 L'Oreal S.A.
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
    14.3.5.3 Financials
    14.3.5.4 SWOT Analysis
  14.3.6 Procter & Gamble
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
    14.3.6.3 Financials
    14.3.6.4 SWOT Analysis
  14.3.7 Revlon, Inc.
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
    14.3.7.3 Financials
    14.3.7.4 SWOT Analysis
  14.3.8 The Estee Lauder Companies Inc.
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
    14.3.8.3 Financials
    14.3.8.4 SWOT Analysis
  14.3.9 Unilever PLC
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
    14.3.9.3 Financials
    14.3.9.4 SWOT Analysis
LIST OF TABLES

Table 1: Australia: Facial Care Market: Key Industry Highlights, 2024 and 2033
Table 2: Australia: Facial Care Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
Table 3: Australia: Facial Care Market Forecast: Breakup by Ingredient (in Million USD), 2025-2033
Table 4: Australia: Facial Care Market Forecast: Breakup by Gender (in Million USD), 2025-2033
Table 5: Australia: Facial Care Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: Australia: Facial Care Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 7: Australia: Facial Care Market Structure
Table 8: Australia: Facial Care Market: Key Players

LIST OF FIGURES

Figure 1: Australia: Facial Care Market: Major Drivers and Challenges
Figure 2: Australia: Facial Care Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Australia: Facial Care Market: Breakup by Product Type (in %), 2024
Figure 4: Australia: Facial Care Market: Breakup by Ingredient (in %), 2024
Figure 5: Australia: Facial Care Market: Breakup by Gender (in %), 2024
Figure 6: Australia: Facial Care Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Australia: Facial Care Market: Breakup by Region (in %), 2024
Figure 8: Australia: Facial Care Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: Australia: Facial Care (Facial Cleansers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Australia: Facial Care (Facial Cleansers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Australia: Facial Care (Moisturizers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Australia: Facial Care (Moisturizers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Australia: Facial Care (Anti-Agers) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Australia: Facial Care (Anti-Agers) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Australia: Facial Care (Skincare Sets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Australia: Facial Care (Skincare Sets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Australia: Facial Care (Face Masks) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Australia: Facial Care (Face Masks) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Australia: Facial Care (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Australia: Facial Care (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Australia: Facial Care (Chemical) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Australia: Facial Care (Chemical) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: Australia: Facial Care (Natural) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: Australia: Facial Care (Natural) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: Australia: Facial Care (Male) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: Australia: Facial Care (Male) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Australia: Facial Care (Female) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Australia: Facial Care (Female) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Australia: Facial Care (Unisex) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Australia: Facial Care (Unisex) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: Australia: Facial Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: Australia: Facial Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Australia: Facial Care (Beauty Parlors and Salons) Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Australia: Facial Care (Beauty Parlors and Salons) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: Australia: Facial Care (Multi Branded Retail Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: Australia: Facial Care (Multi Branded Retail Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: Australia: Facial Care (Online Sales) Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: Australia: Facial Care (Online Sales) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Australia: Facial Care (Exclusive Retail Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Australia: Facial Care (Exclusive Retail Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Australia: Facial Care (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Australia: Facial Care (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Western Australia: Facial Care Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Western Australia: Facial Care Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: New South Wales: Facial Care Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: New South Wales: Facial Care Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Queensland: Facial Care Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Queensland: Facial Care Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: Victoria: Facial Care Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: Victoria: Facial Care Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: Rest of Australia: Facial Care Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: Rest of Australia: Facial Care Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Australia: Facial Care Industry: SWOT Analysis
Figure 54: Australia: Facial Care Industry: Value Chain Analysis
Figure 55: Australia: Facial Care Industry: Porter’s Five Forces Analysis



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