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Augmented Reality and Virtual Reality in Healthcare Market Size, Trends, Analysis, and Outlook By Component (Hardware, Software, Services), By Technology (Augmented Reality, Virtual Reality), by Region, Country, Segment, and Companies, 2024-2030

March 2024 | 190 pages | ID: AE11380EBB97EN
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The global Augmented Reality and Virtual Reality in Healthcare market size is poised to register 32.09% growth from 2024 to 2030, presenting significant growth prospects for companies operating in the industry. The industry study analyzes the global Augmented Reality and Virtual Reality in Healthcare market across By Component (Hardware, Software, Services), By Technology (Augmented Reality, Virtual Reality).

The augmented reality (AR) and virtual reality (VR) in healthcare market are experiencing significant growth due to technological advancements and increasing adoption of immersive technologies in medical training, patient care, and surgical planning. AR and VR technologies offer transformative solutions for medical education, procedural training, and patient engagement by providing realistic simulations, interactive visualizations, and immersive experiences. With a focus on improving clinical outcomes and healthcare delivery, healthcare institutions, medical schools, and technology companies are investing in AR and VR applications and platforms to enhance medical training, improve patient communication, and optimize healthcare workflows, driving innovation and transformation in the healthcare industry.

Augmented Reality and Virtual Reality in Healthcare Market Drivers, Trends, Opportunities, and Growth Opportunities

This comprehensive study discusses the latest trends and the most pressing challenges for industry players and investors. The Augmented Reality and Virtual Reality in Healthcare market research analyses the global market trends, key drivers, challenges, and opportunities in the industry. In addition, the latest Future of Augmented Reality and Virtual Reality in Healthcare survey report provides the market size outlook across types, applications, and other segments across the world and regions. It provides data-driven insights and actionable recommendations for companies in the Augmented Reality and Virtual Reality in Healthcare industry.

Key market trends defining the global Augmented Reality and Virtual Reality in Healthcare demand in 2024 and Beyond

The industry continues to remain an attractive hub for opportunities for both domestic and global vendors. As the market evolves, factors such as emerging market dynamics, demand from end-user sectors, a growing patient base, changes in consumption patterns, and widening distribution channels continue to play a major role.

Augmented Reality and Virtual Reality in Healthcare Market Segmentation- Industry Share, Market Size, and Outlook to 2030

The Augmented Reality and Virtual Reality in Healthcare industry comprises a wide range of segments and sub-segments. The rising demand for these product types and applications is supporting companies to increase their investment levels across niche segments. Accordingly, leading companies plan to generate a large share of their future revenue growth from expansion into these niche segments. The report presents the market size outlook across segments to support Augmented Reality and Virtual Reality in Healthcare companies scaling up production in these sub-segments with a focus on expanding into emerging countries.

Key strategies adopted by companies within the Augmented Reality and Virtual Reality in Healthcare industry

Leading Augmented Reality and Virtual Reality in Healthcare companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions in key regions. Further, companies are leveraging advanced technologies to unlock opportunities and achieve operational excellence. The report provides key strategies opted for by the top 10 Augmented Reality and Virtual Reality in Healthcare companies.

Augmented Reality and Virtual Reality in Healthcare Market Study- Strategic Analysis Review

The Augmented Reality and Virtual Reality in Healthcare market research report dives deep into the qualitative factors shaping the market, empowering you to make informed decisions-
  • Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
  • Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
  • Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
  • Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
Augmented Reality and Virtual Reality in Healthcare Market Size Outlook- Historic and Forecast Revenue in Three Cases

The Augmented Reality and Virtual Reality in Healthcare industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. Further, with actual data for 2023, the report forecasts the market size outlook from 2024 to 2030 in three case scenarios- low case, reference case, and high case scenarios.

Augmented Reality and Virtual Reality in Healthcare Country Analysis and Revenue Outlook to 2030

The report analyses 22 countries worldwide including the key driving forces and market size outlook from 2021 to 2030. In addition, region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America is included in the study. For each of the six regions, the market size outlook by segments is forecast for 2030.

North America Augmented Reality and Virtual Reality in Healthcare Market Size Outlook- Companies plan for focused investments in a changing environment

The US continues to remain the market leader in North America, driven by a large consumer base, the presence of well-established providers, and a strong end-user industry demand. Leading companies focus on new product launches in the changing environment. The US economy is expected to grow in 2024 (around 2.2% growth in 2024), potentially driving demand for various Augmented Reality and Virtual Reality in Healthcare market segments. Similarly, Strong end-user demand is encouraging Canadian Augmented Reality and Virtual Reality in Healthcare companies to invest in niche segments. Further, as Mexico continues to strengthen its trade relations and invest in technological advancements, the Mexico Augmented Reality and Virtual Reality in Healthcare market is expected to experience significant expansion, offering lucrative opportunities for both domestic and international stakeholders.

Europe Augmented Reality and Virtual Reality in Healthcare Market Size Outlook-Companies investing in assessing consumers, categories, competitors, and capabilities

The German industry remains the major market for companies in the European Augmented Reality and Virtual Reality in Healthcare industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of businesses in identifying and leveraging new growth prospects positions the European Augmented Reality and Virtual Reality in Healthcare market for an upward trajectory, fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and a keen understanding of consumer preferences.

Asia Pacific Augmented Reality and Virtual Reality in Healthcare Market Size Outlook- an attractive hub for opportunities for both local and global companies

The increasing prevalence of indications, robust healthcare expenditure, and increasing investments in healthcare infrastructure drive the demand for Augmented Reality and Virtual Reality in Healthcare in Asia Pacific. In particular, China, India, and South East Asian Augmented Reality and Virtual Reality in Healthcare markets present a compelling outlook for 2030, acting as a magnet for both domestic and multinational manufacturers seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major markets in the region.

Latin America Augmented Reality and Virtual Reality in Healthcare Market Size Outlook- Continued urbanization and rising income levels

Rising income levels contribute to greater purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.

Middle East and Africa Augmented Reality and Virtual Reality in Healthcare Market Size Outlook- continues its upward trajectory across segments

Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Augmented Reality and Virtual Reality in Healthcare market potential. Fueled by increasing healthcare expenditure of individuals, growing population, and high prevalence across a few markets drives the demand for Augmented Reality and Virtual Reality in Healthcare.

Augmented Reality and Virtual Reality in Healthcare Market Company Profiles

The global Augmented Reality and Virtual Reality in Healthcare market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. Leading companies included in the study are Bioflight VR, CAE, Eon Reality Inc, GE Healthcare, Intuitive Surgical, Koninklijke Philips N.V., Layar, Mindmaze, Siemens Ltd, TheraSim Inc, WorldViz

Recent Augmented Reality and Virtual Reality in Healthcare Market Developments

The global Augmented Reality and Virtual Reality in Healthcare market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.

Augmented Reality and Virtual Reality in Healthcare Market Report Scope

Parameters: Revenue, Volume Price

Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2030 (Forecast Period)

Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)

Qualitative Analysis
  • Pricing Analysis
  • Value Chain Analysis
  • SWOT Profile
  • Market Dynamics- Trends, Drivers, Challenges
  • Porter’s Five Forces Analysis
  • Macroeconomic Impact Analysis
  • Case Scenarios- Low, Base, High
Market Segmentation:

By Component

Hardware

Software

Services

By Technology

Augmented Reality

-Surgical Application

-Rehabilitation

-Training & Medical Education

Virtual Reality

-Simulation

-Diagnostics

-Virtual Reality Exposure Therapy (VRET)

-Rehabilitation

-Pain Distraction

Geographical Segmentation:
  • North America (3 markets)
  • Europe (6 markets)
  • Asia Pacific (6 markets)
  • Latin America (3 markets)
  • Middle East Africa (5 markets)
Companies

Bioflight VR

CAE

Eon Reality Inc

GE Healthcare

Intuitive Surgical

Koninklijke Philips N.V.

Layar

Mindmaze

Siemens Ltd

TheraSim Inc

WorldViz

Formats Available: Excel, PDF, and PPT
1. EXECUTIVE SUMMARY

1.1 Augmented Reality and Virtual Reality in Healthcare Market Overview and Key Findings, 2024
1.2 Augmented Reality and Virtual Reality in Healthcare Market Size and Growth Outlook, 2021- 2030
1.3 Augmented Reality and Virtual Reality in Healthcare Market Growth Opportunities to 2030
1.4 Key Augmented Reality and Virtual Reality in Healthcare Market Trends and Challenges
  1.4.1 Augmented Reality and Virtual Reality in Healthcare Market Drivers and Trends
  1.4.2 Augmented Reality and Virtual Reality in Healthcare Market Challenges
1.5 Competitive Landscape and Key Players
1.6 Competitive Analysis- Growth Strategies Adopted by Leading Augmented Reality and Virtual Reality in Healthcare Companies

2. AUGMENTED REALITY AND VIRTUAL REALITY IN HEALTHCARE MARKET SIZE OUTLOOK TO 2030

2.1 Augmented Reality and Virtual Reality in Healthcare Market Size Outlook, USD Million, 2021- 2030
2.2 Augmented Reality and Virtual Reality in Healthcare Incremental Market Growth Outlook, %, 2021- 2030
2.3 Segment Snapshot, 2024

3. AUGMENTED REALITY AND VIRTUAL REALITY IN HEALTHCARE MARKET- STRATEGIC ANALYSIS REVIEW

3.1 Porter's Five Forces Analysis
* Threat of New Entrants
* Threat of Substitutes
* Intensity of Competitive Rivalry
* Bargaining Power of Buyers
* Bargaining Power of Suppliers
3.2 Value Chain Analysis
3.3 SWOT Analysis

4. AUGMENTED REALITY AND VIRTUAL REALITY IN HEALTHCARE MARKET SEGMENTATION ANALYSIS AND OUTLOOK

4.1 Market Segmentation and Scope
4.2 Market Breakdown by Type, Application, and Other Segments, 2021-2030
By Component
Hardware
Software
Services
By Technology
Augmented Reality
-Surgical Application
-Rehabilitation
-Training & Medical Education
Virtual Reality
-Simulation
-Diagnostics
-Virtual Reality Exposure Therapy (VRET)
-Rehabilitation
-Pain Distraction
4.3 Growth Prospects and Niche Opportunities, 2023- 2030
4.4 Regional comparison of Market Growth, CAGR, 2023-2030

5. REGION-WISE MARKET OUTLOOK TO 2030

5.1 Key Findings for Asia Pacific Augmented Reality and Virtual Reality in Healthcare Market, 2025
5.2 Asia Pacific Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Type, 2021- 2030
5.3 Asia Pacific Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Application, 2021- 2030
5.4 Key Findings for Europe Augmented Reality and Virtual Reality in Healthcare Market, 2025
5.5 Europe Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Type, 2021- 2030
5.6 Europe Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Application, 2021- 2030
5.7 Key Findings for North America Augmented Reality and Virtual Reality in Healthcare Market, 2025
5.8 North America Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Type, 2021- 2030
5.9 North America Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Application, 2021- 2030
5.10 Key Findings for South America Augmented Reality and Virtual Reality in Healthcare Market, 2025
5.11 South America Pacific Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Type, 2021- 2030
5.12 South America Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Application, 2021- 2030
5.13 Key Findings for Middle East and Africa Augmented Reality and Virtual Reality in Healthcare Market, 2025
5.14 Middle East Africa Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Type, 2021- 2030
5.15 Middle East Africa Augmented Reality and Virtual Reality in Healthcare Market Size Outlook by Application, 2021- 2030

6. COUNTRY-WISE MARKET SIZE OUTLOOK TO 2030

6.1 US Augmented Reality and Virtual Reality in Healthcare Market Size Outlook and Revenue Growth Forecasts
6.2 US Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.3 Canada Market Size Outlook and Revenue Growth Forecasts
6.4 Canada Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.6 Mexico Market Size Outlook and Revenue Growth Forecasts
6.6 Mexico Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.7 Germany Market Size Outlook and Revenue Growth Forecasts
6.8 Germany Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.9 France Market Size Outlook and Revenue Growth Forecasts
6.10 France Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.11 UK Market Size Outlook and Revenue Growth Forecasts
6.12 UK Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.13 Spain Market Size Outlook and Revenue Growth Forecasts
6.14 Spain Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.16 Italy Market Size Outlook and Revenue Growth Forecasts
6.16 Italy Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.17 Rest of Europe Market Size Outlook and Revenue Growth Forecasts
6.18 Rest of Europe Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.19 China Market Size Outlook and Revenue Growth Forecasts
6.20 China Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.21 India Market Size Outlook and Revenue Growth Forecasts
6.22 India Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.23 Japan Market Size Outlook and Revenue Growth Forecasts
6.24 Japan Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.26 South Korea Market Size Outlook and Revenue Growth Forecasts
6.26 South Korea Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.27 Australia Market Size Outlook and Revenue Growth Forecasts
6.28 Australia Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.29 South East Asia Market Size Outlook and Revenue Growth Forecasts
6.30 South East Asia Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.31 Rest of Asia Pacific Market Size Outlook and Revenue Growth Forecasts
6.32 Rest of Asia Pacific Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.33 Brazil Market Size Outlook and Revenue Growth Forecasts
6.34 Brazil Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.36 Argentina Market Size Outlook and Revenue Growth Forecasts
6.36 Argentina Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.37 Rest of South America Market Size Outlook and Revenue Growth Forecasts
6.38 Rest of South America Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.39 Middle East Market Size Outlook and Revenue Growth Forecasts
6.40 Middle East Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities
6.41 Africa Market Size Outlook and Revenue Growth Forecasts
6.42 Africa Augmented Reality and Virtual Reality in Healthcare Industry Drivers and Opportunities

7. AUGMENTED REALITY AND VIRTUAL REALITY IN HEALTHCARE MARKET OUTLOOK ACROSS SCENARIOS

7.1 Low Growth Case
7.2 Reference Growth Case
7.3 High Growth Case

8. AUGMENTED REALITY AND VIRTUAL REALITY IN HEALTHCARE COMPANY PROFILES

8.1 Profiles of Leading Augmented Reality and Virtual Reality in Healthcare Companies in the Market
8.2 Business Descriptions, SWOT Analysis, and Growth Strategies
8.3 Financial Performance and Key Metrics
Bioflight VR
CAE
Eon Reality Inc
GE Healthcare
Intuitive Surgical
Koninklijke Philips N.V.
Layar
Mindmaze
Siemens Ltd
TheraSim Inc
WorldViz

9. APPENDIX

9.1 Scope of the Report
9.2 Research Methodology and Data Sources
9.3 Glossary of Terms
9.4 Market Definitions
9.5 Contact Information


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