AS Watson (Health & Beauty Europe) in Consumer Health (Belgium)

June 2014 | 2 pages | ID: AA50AF7721DEN
Euromonitor International Ltd

Abstracts

AS Watson (Health & Beauty Europe), the retailing arm of Hutchison Whampoa in Belgium, will maintain its dual strategy of offering discounted non-OTC products via its Kruidvat chain, and luxury perfumes and cosmetics via ICI Paris. It is likely to continue to expand its presence in Belgium by opening more Kruidvat stores in the southern part of the country, where it has lower penetration. In terms of its ICI Paris stores, it will look to expand its internet sales further, and will continue to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 AS Watson (Health & Beauty Europe): Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 2 AS Watson (Health & Beauty Europe): Operational Indicators
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Europe): Competitive Position 2013