Apoteket AB in Consumer Health (Sweden)

November 2015 | 2 pages | ID: A1CEBC1B7A6EN
Euromonitor International Ltd

Abstracts

Rather than rapidly expanding its retail network with the opening of new outlets, chemists/pharmacies chain Apoteket AB is instead focusing on organic growth through its existing outlet network, for example by developing its Apoteket private label range and the Apofri brand, which it has developed in close cooperation with Apofri AB. Apoteket´s ambition is to offer a growing and increasingly diverse portfolio of reliable products at prices that represent good value for money. The state-owned...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Apoteket AB: Key Facts
  Summary 2 Apoteket AB: Operational Indicators
Competitive Positioning
  Summary 3 Apoteket AB: Competitive Position 2015