Angelini Farmacêutica Lda in Consumer Health (Portugal)

April 2015 | 3 pages | ID: ADB4D79D50BEN
Euromonitor International Ltd

Abstracts

To compensate for the lasting effects of the deep economic recession that affected Portugal, Angelini Farmacêutica’s strategy is to differentiate itself in order to offset the decline in profitability in prescription medicines. To do so, the company has tried to reinforce its market position within non-reimbursed medicines such as OTC products, personal care products and dietary supplements, which have lower margins but are more stable. For instance, in 2014 the company is preparing to launch a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric OTC Healthcare, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Angelini Farmacêutica Lda: Key Facts
  Summary 2 Angelini Farmacêutica Lda: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 3 Angelini Farmacêutica Lda: Competitive Position 2014