Alimentos Kellogg SA in Health and Wellness (Venezuela)

April 2015 | 2 pages | ID: AEE7EA121CBEN
Euromonitor International Ltd

Abstracts

Alimentos Kellogg SA will continue to focus on maintaining the availability of leading brands in breakfast cereals whilst leaving aside the manufacture and importation of snack bars, which have been showing a sharp drop as a result of limited access to foreign currency. The company will continue to reinforce and communicate the fact that all of its brands are fortified with vitamins and minerals, leveraging on targeting its products towards family consumption.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Alimentos Kellogg SA: Key Facts
Company Background
Competitive Positioning
  Summary 2 Alimentos Kellogg: Competitive Position 2014