Alfa Wassermann SpA in Consumer Health (Italy)

June 2013 | 2 pages | ID: A64DEFE7791EN
Euromonitor International Ltd

Abstracts

Alfa Wassermann has been strongly focusing on television advertising campaigns, which have been extremely supportive in increasing sales despite the difficult economic downturn. During 2012, Alfa Wasserman was recognised by the State Council that company was right in recurring against AIFA (Agenzia Italiana del Farmaco) that allowed sales of generic medications based on Rifaximina by other manufacturers in the pharmaceutical industry.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Alfa Wassermann SpA: Key Facts
Summary 2 Alfa Wassermann SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Alfa Wassermann SpA: Competitive Position 2012