Tissue and Hygiene in Greece

June 2020 | 58 pages | ID: AC583976446EN
Euromonitor International Ltd

Abstracts

The overall impact of COVID-19 on sales of tissue and hygiene is set to be slightly positive for a number of categories in 2020, particularly within retail tissue where initial stockpiling has been noted for essential basic products such as toilet paper and paper towels. The increasing awareness of the need for preventative health on the other hand, is encouraging greater uptake of general purpose wipes and baby wipes due to their antibacterial properties and their multi-purpose functionality, a...

Euromonitor International's Tissue and Hygiene in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Demographic trends and ongoing discounting activities continue to influence demand for tissue and hygiene in 2019
Private label continues to gradually lose share to branded tissue and hygiene in 2019
Maturity and demographic trends will continue to influence performance of tissue and hygiene, while away-from-home is likely to feel lasting effects of COVID-19 in the short-term
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Players attempt to add value to category in 2019 following period of strong price promotions
Greek consumers look for convenience and discreet elements in sanitary protection
High brand loyalty within sanitary protection sees Every Day retain its leadership in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Tampons by Application Format: % Value 2014-2019
Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Demographic trends continue to negatively impact demand for nappies/diapers
Retailers continue to adopt discounting activities to encourage volume sales
Nappies/diapers/pants dominated by two leading brands that benefit from strong consumer awareness and trust
2020 AND BEYOND
COVID-19 impact
Affected products within nappies/diapers/pants
Recovery and opportunities
CATEGORY DATA
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Efforts to increase awareness of retail adult incontinence help to remove social stigma attached to category and support demand
Despite discounting efforts by retailers on branded products, private label continues to gain ground
Highly consolidated competitive landscape led by established imported brand Tena
2020 AND BEYOND
COVID-19 impact
Affected products within retail adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Baby wipes remains most popular type in 2019 due to affordability and perceived multi-purpose attributes
Stronger potential for moist toilet wipes hindered by price and competition from baby wipes in 2019
Competitive landscape of wipes sees strong brand loyalty in 2019, leaving little room for private label
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 38 Retail Sales of Wipes by Category: Value 2014-2019
Table 39 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 40 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 41 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 42 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Players attempt to add value to mature category through premiumisation in 2019
Discounting activities remain important within retail tissue in 2019 although niche trends are also emerging
Private label retains dominance of competitive landscape in 2019 although brands continue to gain ground through trading up by more affluent consumers
2020 AND BEYOND
COVID-19 impact
Affected products within retail tissue
Recovery and opportunities
CATEGORY DATA
Table 44 Retail Sales of Tissue by Category: Value 2014-2019
Table 45 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 46 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 47 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 48 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Slower growth in inbound tourism numbers in 2019 influences demand for away-from-home in number of markets
Polarising trends as players attempt to add value to category in 2019 to cater to affluent consumers staying in upmarket establishments
Extremely fragmented competitive landscape for away-from-home players in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2019
Table 53 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2014-2019
Table 54 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2014-2019
Table 55 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2014-2019
Table 56 Sales of Away-From-Home Wipers by Format through Public: % Value 2014-2019
Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024