CompetitiveWatch 2015: Lyondel - Technological Know-How, Marketing Tactics and Strategic Directions in the Global Chemical Market

May 2015 | | ID: C5AC0757E71EN
Venture Planning Group

Abstracts

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPGMarketResearch.com provides strategic assessment of Lyondell's technological know-how, marketing tactics and strategic directions in the global chemical market.

Contents

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION