United States OTT Media Services Market, By Revenue Model (SVOD, AVOD), By Device Type ((Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices)), By Region, Competition Forecast and Opportunities, 2028
United States OTT Media Services Market is projected to grow at impressive rate during the forecast period on account of increasing internet connectivity. According to the data provided by World Bank, more than 90.9% of the total population in the country have access to internet connectivity.
The OTT industry in the United States is witnessing increased demand owing to the availability of smart devices such as smart televisions and smartphones. There are more than 294.15 million smartphones, and more than 90% of the country's households own a television. Among them, 50% of the population have a smart tv, significantly influencing the demand for OTT media services in the country.
The growing popularity of multiple advantages of OTT media services can be attributed to factors such as it frees residents from cable subscriptions, geographical restrictions, and broadcast schedules. Thus, the limited genre options, package flexibility, increased gadget availability, internet usage, and cheaper costs have contributed to increasing popularity. Due to the COVID-19 epidemic, temporary closures of entertainment venues like theatres, box offices, and cinemas have increased demand for over-the-top services in the United States.
Availability of Streaming Services on Various Devices Fuels the Market Growth
OTT media services became more widely available as technology advanced, and they are now available on smartphones and smart televisions. Furthermore, the availability of streaming platforms on gaming consoles and the advent of firetv sticks launched by several companies such as Amazon.com, Inc which has more than 50 million monthly active users globally who stream OTT platforms with the help of firetv sticks as per the data provided by Business Standard, by which OTT services can be streamed at ease on a non-smart television are fueling the growth of the OTT media services industry. Additionally, Alphabet Inc. launched the Chromecast device, which provides several features such as dedicated remote control, and algorithm-generated recommendations that improve the user experience.
Increasing Availability of Various Subscription Packages to Fuel the Market Growth
OTT media services are witnessing an increasing surge in the country owing to the availability of various subscription packages. Some companies are providing AVOD and SVOD combined models, which help them to attract new subscribers. Additionally, some OTT media service platforms favour the AVOD model for customers who would rather view advertising than pay for an OTT media service platform subscription.
Numerous Cybercrimes are Hampering the Market Growth
In addition, certain OTT Platforms, including HBO, Netflix, and others, put consumers at risk because they could cause them to lose private information while subscribing. Additionally, cybercrime can occur on websites that request users' sensitive information, such as their bank account information. Even if many trustworthy platforms strive to improve security, many still need to tweak it. Therefore, this renders expansion in the country.
Rising Market Competition from New Market Entrants Hinderances the Market Growth
Due to new service providers delivering content at lower pricing than established providers, the OTT media services sector is experiencing significant competition. Additionally, several businesses are implementing AVOD income models to attract potential subscribers and fiercely compete with well-known brands.
Market Segmentation
The United States OTT Media Services Market is segmented based on revenue model, device type, region, and company. Based on revenue model, the market is further segmented into SVOD and AVOD. Based on device type, the United States OTT Media Services Market is segmented into Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices.
Company Profiles
Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc., HBO MAX (AT&T INC.), Viacom Inc., XUMO, LLC, Sling TV, etc. are among the top players operating in the United States OTT media services market.
Report Scope:
In this report, United States OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in United States OTT Media Services Market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
The OTT industry in the United States is witnessing increased demand owing to the availability of smart devices such as smart televisions and smartphones. There are more than 294.15 million smartphones, and more than 90% of the country's households own a television. Among them, 50% of the population have a smart tv, significantly influencing the demand for OTT media services in the country.
The growing popularity of multiple advantages of OTT media services can be attributed to factors such as it frees residents from cable subscriptions, geographical restrictions, and broadcast schedules. Thus, the limited genre options, package flexibility, increased gadget availability, internet usage, and cheaper costs have contributed to increasing popularity. Due to the COVID-19 epidemic, temporary closures of entertainment venues like theatres, box offices, and cinemas have increased demand for over-the-top services in the United States.
Availability of Streaming Services on Various Devices Fuels the Market Growth
OTT media services became more widely available as technology advanced, and they are now available on smartphones and smart televisions. Furthermore, the availability of streaming platforms on gaming consoles and the advent of firetv sticks launched by several companies such as Amazon.com, Inc which has more than 50 million monthly active users globally who stream OTT platforms with the help of firetv sticks as per the data provided by Business Standard, by which OTT services can be streamed at ease on a non-smart television are fueling the growth of the OTT media services industry. Additionally, Alphabet Inc. launched the Chromecast device, which provides several features such as dedicated remote control, and algorithm-generated recommendations that improve the user experience.
Increasing Availability of Various Subscription Packages to Fuel the Market Growth
OTT media services are witnessing an increasing surge in the country owing to the availability of various subscription packages. Some companies are providing AVOD and SVOD combined models, which help them to attract new subscribers. Additionally, some OTT media service platforms favour the AVOD model for customers who would rather view advertising than pay for an OTT media service platform subscription.
Numerous Cybercrimes are Hampering the Market Growth
In addition, certain OTT Platforms, including HBO, Netflix, and others, put consumers at risk because they could cause them to lose private information while subscribing. Additionally, cybercrime can occur on websites that request users' sensitive information, such as their bank account information. Even if many trustworthy platforms strive to improve security, many still need to tweak it. Therefore, this renders expansion in the country.
Rising Market Competition from New Market Entrants Hinderances the Market Growth
Due to new service providers delivering content at lower pricing than established providers, the OTT media services sector is experiencing significant competition. Additionally, several businesses are implementing AVOD income models to attract potential subscribers and fiercely compete with well-known brands.
Market Segmentation
The United States OTT Media Services Market is segmented based on revenue model, device type, region, and company. Based on revenue model, the market is further segmented into SVOD and AVOD. Based on device type, the United States OTT Media Services Market is segmented into Mobile Devices & Computers, Smart TVs & Set-Top Box, Gaming Consoles & Fire Tv Devices.
Company Profiles
Netflix, Inc., Amazon.com, Inc, Alphabet Inc., The Walt Disney Company, Hulu, LLC, Apple, Inc., HBO MAX (AT&T INC.), Viacom Inc., XUMO, LLC, Sling TV, etc. are among the top players operating in the United States OTT media services market.
Report Scope:
In this report, United States OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- United States OTT Media Services Market, By Revenue Model:
- AVOD
- SVOD
- United States OTT Media Services Market, By Device Type:
- Mobile Devices & Computers
- Smart TVs & Set-Top Box
- Gaming Consoles & Fire Tv Devices
- United States OTT Media Services Market, By Region:
- South
- West
- Midwest
- Northeast
Company Profiles: Detailed analysis of the major companies present in United States OTT Media Services Market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision for Subscription
4.5. Brand Satisfaction
4.6. Challenges Faced Post Purchase of Subscription
5. UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue Model Market Share Analysis (AVOD, SVOD)
5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers, Gaming Consoles & Fire Tv Devices)
5.2.3. By Regional Market Share Analysis
5.2.3.1. South Region Market Analysis
5.2.3.2. Midwest Region Market Analysis
5.2.3.3. Northeast Region Market Analysis
5.2.3.4. West Region Market Analysis
5.3. United States OTT Media Services Market Mapping & Opportunity Assessment
5.3.1. By Revenue Model Market Share Analysis
5.3.2. By Device Type Market Share Analysis
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. SOUTH UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Revenue Model Market Share Analysis
6.2.2. By Device Type Market Share Analysis
7. MIDWEST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Revenue Model Market Share Analysis
7.2.2. By Device Type Market Share Analysis
8. NORTHEAST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Revenue Model Market Share Analysis
8.2.2. By Device Type Market Share Analysis
9. WEST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Revenue Model Market Share Analysis
9.2.2. By Device Type Market Share Analysis
10. MARKET DYNAMICS
10.1. Drivers
10.1.1. Availability of Streaming Services on Various Devices
10.1.2. Increasing Availability of Various Subscription Packages
10.1.3. Increasing Internet Penetration
10.2. Challenges
10.2.1. Numerous Cybercrimes
10.2.2. Piracy of Videos
11. IMPACT OF COVID-19 ON UNITED STATES OTT MEDIA SERVICES MARKET
11.1.1. Impact Assessment Model
11.1.2. Key Segments Impacted
11.1.3. Key Regions Impacted
12. MARKET TRENDS & DEVELOPMENTS
12.1. 5G is Changing the OTT Media Services Market
12.2. Innovative Monetization Models
12.3. Content Personalization Through Different Algorithms
12.4. User-Friendly Interface
13. SWOT ANALYSIS
13.1. Strength
13.2. Weakness
13.3. Opportunities
13.4. Threats
14. PORTER’S FIVE FORCES MODEL
14.1. Competition Landscape
14.2. Buyer Power
14.3. Supplier Power
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. COMPETITIVE LANDSCAPE
15.1. Competition Outlook
15.2. Company Profiles
15.2.1. Netflix, Inc.
15.2.1.1. Company Details
15.2.1.2. Products & Services
15.2.1.3. Financial (As Reported)
15.2.1.4. Key Market Focus & Geographical Presence
15.2.1.5. Recent Development
15.2.1.6. Key Management Personnel
15.2.2. Amazon.com, Inc
15.2.2.1. Company Details
15.2.2.2. Products & Services
15.2.2.3. Financial (As Reported)
15.2.2.4. Key Market Focus & Geographical Presence
15.2.2.5. Recent Development
15.2.2.6. Key Management Personnel
15.2.3. Alphabet Inc.
15.2.3.1. Company Details
15.2.3.2. Products & Services
15.2.3.3. Financial (As Reported)
15.2.3.4. Key Market Focus & Geographical Presence
15.2.3.5. Recent Development
15.2.3.6. Key Management Personnel
15.2.4. The Walt Disney Company
15.2.4.1. Company Details
15.2.4.2. Products & Services
15.2.4.3. Financial (As Reported)
15.2.4.4. Key Market Focus & Geographical Presence
15.2.4.5. Recent Development
15.2.4.6. Key Management Personnel
15.2.5. Hulu, LLC
15.2.5.1. Company Details
15.2.5.2. Products & Services
15.2.5.3. Financial (As Reported)
15.2.5.4. Key Market Focus & Geographical Presence
15.2.5.5. Recent Development
15.2.5.6. Key Management Personnel
15.2.6. Apple, Inc.
15.2.6.1. Company Details
15.2.6.2. Products & Services
15.2.6.3. Financial (As Reported)
15.2.6.4. Key Market Focus & Geographical Presence
15.2.6.5. Recent Development
15.2.6.6. Key Management Personnel
15.2.7. HBO MAX (AT&T INC.)
15.2.7.1. Company Details
15.2.7.2. Products & Services
15.2.7.3. Financial (As Reported)
15.2.7.4. Key Market Focus & Geographical Presence
15.2.7.5. Recent Development
15.2.7.6. Key Management Personnel
15.2.8. Viacom Inc.
15.2.8.1. Company Details
15.2.8.2. Products & Services
15.2.8.3. Financial (As Reported)
15.2.8.4. Key Market Focus & Geographical Presence
15.2.8.5. Recent Development
15.2.8.6. Key Management Personnel
15.2.9. Xumo, LLC
15.2.9.1. Company Details
15.2.9.2. Products & Services
15.2.9.3. Financial (As Reported)
15.2.9.4. Key Market Focus & Geographical Presence
15.2.9.5. Recent Development
15.2.9.6. Key Management Personnel
15.2.10. Sling TV
15.2.10.1. Company Details
15.2.10.2. Products & Services
15.2.10.3. Financial (As Reported)
15.2.10.4. Key Market Focus & Geographical Presence
15.2.10.5. Recent Development
15.2.10.6. Key Management Personnel
16. STRATEGIC RECOMMENDATIONS/ACTION PLAN
16.1. Key Focus Areas
16.2. Target Regions & Countries
16.3. Target Revenue Model
16.4. Target Device Type
17. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. EXECUTIVE SUMMARY
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision for Subscription
4.5. Brand Satisfaction
4.6. Challenges Faced Post Purchase of Subscription
5. UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue Model Market Share Analysis (AVOD, SVOD)
5.2.2. By Device Type Market Share Analysis (Smart TVs & Set-Top Box, Mobile Devices & Computers, Gaming Consoles & Fire Tv Devices)
5.2.3. By Regional Market Share Analysis
5.2.3.1. South Region Market Analysis
5.2.3.2. Midwest Region Market Analysis
5.2.3.3. Northeast Region Market Analysis
5.2.3.4. West Region Market Analysis
5.3. United States OTT Media Services Market Mapping & Opportunity Assessment
5.3.1. By Revenue Model Market Share Analysis
5.3.2. By Device Type Market Share Analysis
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. SOUTH UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Revenue Model Market Share Analysis
6.2.2. By Device Type Market Share Analysis
7. MIDWEST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Revenue Model Market Share Analysis
7.2.2. By Device Type Market Share Analysis
8. NORTHEAST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Revenue Model Market Share Analysis
8.2.2. By Device Type Market Share Analysis
9. WEST UNITED STATES OTT MEDIA SERVICE MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Revenue Model Market Share Analysis
9.2.2. By Device Type Market Share Analysis
10. MARKET DYNAMICS
10.1. Drivers
10.1.1. Availability of Streaming Services on Various Devices
10.1.2. Increasing Availability of Various Subscription Packages
10.1.3. Increasing Internet Penetration
10.2. Challenges
10.2.1. Numerous Cybercrimes
10.2.2. Piracy of Videos
11. IMPACT OF COVID-19 ON UNITED STATES OTT MEDIA SERVICES MARKET
11.1.1. Impact Assessment Model
11.1.2. Key Segments Impacted
11.1.3. Key Regions Impacted
12. MARKET TRENDS & DEVELOPMENTS
12.1. 5G is Changing the OTT Media Services Market
12.2. Innovative Monetization Models
12.3. Content Personalization Through Different Algorithms
12.4. User-Friendly Interface
13. SWOT ANALYSIS
13.1. Strength
13.2. Weakness
13.3. Opportunities
13.4. Threats
14. PORTER’S FIVE FORCES MODEL
14.1. Competition Landscape
14.2. Buyer Power
14.3. Supplier Power
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. COMPETITIVE LANDSCAPE
15.1. Competition Outlook
15.2. Company Profiles
15.2.1. Netflix, Inc.
15.2.1.1. Company Details
15.2.1.2. Products & Services
15.2.1.3. Financial (As Reported)
15.2.1.4. Key Market Focus & Geographical Presence
15.2.1.5. Recent Development
15.2.1.6. Key Management Personnel
15.2.2. Amazon.com, Inc
15.2.2.1. Company Details
15.2.2.2. Products & Services
15.2.2.3. Financial (As Reported)
15.2.2.4. Key Market Focus & Geographical Presence
15.2.2.5. Recent Development
15.2.2.6. Key Management Personnel
15.2.3. Alphabet Inc.
15.2.3.1. Company Details
15.2.3.2. Products & Services
15.2.3.3. Financial (As Reported)
15.2.3.4. Key Market Focus & Geographical Presence
15.2.3.5. Recent Development
15.2.3.6. Key Management Personnel
15.2.4. The Walt Disney Company
15.2.4.1. Company Details
15.2.4.2. Products & Services
15.2.4.3. Financial (As Reported)
15.2.4.4. Key Market Focus & Geographical Presence
15.2.4.5. Recent Development
15.2.4.6. Key Management Personnel
15.2.5. Hulu, LLC
15.2.5.1. Company Details
15.2.5.2. Products & Services
15.2.5.3. Financial (As Reported)
15.2.5.4. Key Market Focus & Geographical Presence
15.2.5.5. Recent Development
15.2.5.6. Key Management Personnel
15.2.6. Apple, Inc.
15.2.6.1. Company Details
15.2.6.2. Products & Services
15.2.6.3. Financial (As Reported)
15.2.6.4. Key Market Focus & Geographical Presence
15.2.6.5. Recent Development
15.2.6.6. Key Management Personnel
15.2.7. HBO MAX (AT&T INC.)
15.2.7.1. Company Details
15.2.7.2. Products & Services
15.2.7.3. Financial (As Reported)
15.2.7.4. Key Market Focus & Geographical Presence
15.2.7.5. Recent Development
15.2.7.6. Key Management Personnel
15.2.8. Viacom Inc.
15.2.8.1. Company Details
15.2.8.2. Products & Services
15.2.8.3. Financial (As Reported)
15.2.8.4. Key Market Focus & Geographical Presence
15.2.8.5. Recent Development
15.2.8.6. Key Management Personnel
15.2.9. Xumo, LLC
15.2.9.1. Company Details
15.2.9.2. Products & Services
15.2.9.3. Financial (As Reported)
15.2.9.4. Key Market Focus & Geographical Presence
15.2.9.5. Recent Development
15.2.9.6. Key Management Personnel
15.2.10. Sling TV
15.2.10.1. Company Details
15.2.10.2. Products & Services
15.2.10.3. Financial (As Reported)
15.2.10.4. Key Market Focus & Geographical Presence
15.2.10.5. Recent Development
15.2.10.6. Key Management Personnel
16. STRATEGIC RECOMMENDATIONS/ACTION PLAN
16.1. Key Focus Areas
16.2. Target Regions & Countries
16.3. Target Revenue Model
16.4. Target Device Type
17. ABOUT US & DISCLAIMER
(Note: The companies list can be customized based on the client requirements.)
