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North America and Europe Advertising Market by Manufacturers, Regions, Type and Application, Forecast to 2023

March 2018 | 100 pages | ID: NTGE1GN4ILEN
GlobalInfoResearch

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Advertising is

Scope of the Report:

This report focuses on the Advertising in North America and Europe market, especially in United States, United Kingdom, Canada, Germany, France, Italy and Spain. This report categorizes the market based on manufacturers, countries/Regions, type and application.

Market Segment by Manufacturers, this report covers
  • WPP
  • Omnicom Group
  • Dentsu Inc.
  • PublicisGroupe
  • IPG
  • Havas SA
  • Focus Media Group
  • Guangdong Advertising Co., Ltd.
  • Bluefocus Communication Group Co., Ltd.
  • SiMei Media
  • AVIC Culture Co.,Ltd.
  • Yinlimedia
  • Hunan TV and Broadcast Intermediary Co., Ltd.
  • Guangdong Guangzhou Daily Media Co., Ltd.
  • Beijing Bashi Media Co., Ltd.
  • Dahe Group
  • China Television Media
  • Spearhead Integrated Marketing Communication Group
  • Shanghai Xinhua Media Co., Ltd.
  • Chengdu B-ray Media Co., Ltd.
Market Segment by Countries, covering
  • United States
  • United Kingdom
  • Canada
  • Germany
  • France
  • Italy
  • Spain
Market Segment by Type, covers
  • TV Advertising
  • Newspaper & Magazine Advertising
  • Outdoors Advertising
  • Radio Advertising
  • Internet Advertising
  • Others
Market Segment by Applications, can be divided into
  • Food & Beverage Industry
  • Vehicles Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others
There are 19 Chapters to deeply display the North America and Europe Advertising market.

Chapter 1, to describe Advertising Introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, market driving force;

Chapter 2, to analyze the manufacturers of Advertising, with profile, main business, news, sales, price, revenue and market share in 2016 and 2017;

Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;

Chapter 4, to show the North America and Europe market by countries, covering United States, United Kingdom, Canada, France, Germany, Italy and Spain, with sales, price, revenue and market share of Advertising, for each country, from 2013 to 2018;

Chapter 5 and 6, to show the market by type and application, with sales, price, revenue, market share and growth rate by type, application, from 2013 to 2018;

Chapter 7, 8, 9, 10, 11, 12 and 13 to analyze the key countries by manufacturers, Type and Application, covering 7 countries, with sales, revenue and market share by manufacturers, types and applications;

Chapter 14, Advertising market forecast, by countries, type and application, with sales, price, revenue and growth rate forecast, from 2018 to 2023;

Chapter 15, to analyze the manufacturing cost, key raw materials and manufacturing process, etc.

Chapter 16, to analyze the industrial chain, sourcing strategy and downstream end users (buyers);

Chapter 17, to describe sales channel, distributors, traders, dealers, etc.

Chapter 18 and 19, to describe the research findings and conclusion, appendix, methodology and data source.
1 MARKET OVERVIEW

1.1 Advertising Introduction
1.2 Market Analysis by Type
  1.2.1 TV Advertising
  1.2.2 Newspaper & Magazine Advertising
  1.2.3 Outdoors Advertising
  1.2.4 Radio Advertising
  1.2.5 Internet Advertising
  1.2.6 Others
1.3 Market Analysis by Applications
  1.3.1 Food & Beverage Industry
  1.3.2 Vehicles Industry
  1.3.3 Health and Medical Industry
  1.3.4 Commercial and Personal Services
  1.3.5 Consumer Goods
  1.3.6 Others
1.4 Market Analysis by Countries
  1.4.1 United States Status and Prospect (2013-2023)
  1.4.2 Canada Status and Prospect (2013-2023)
  1.4.3 United Kingdom Status and Prospect (2013-2023)
  1.4.4 Germany Status and Prospect (2013-2023)
  1.4.5 France Status and Prospect (2013-2023)
  1.4.6 Italy Status and Prospect (2013-2023)
  1.4.7 Spain Status and Prospect (2013-2023)
1.5 Market Dynamics
  1.5.1 Market Opportunities
  1.5.2 Market Risk
  1.5.3 Market Driving Force

2 MANUFACTURERS PROFILES

2.1 WPP
  2.1.1 Business Overview
  2.1.2 Advertising Type and Applications
    2.1.2.1 Type
    2.1.2.2 Type
  2.1.3 WPP Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2 Omnicom Group
  2.2.1 Business Overview
  2.2.2 Advertising Type and Applications
    2.2.2.1 Type
    2.2.2.2 Type
  2.2.3 Omnicom Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3 Dentsu Inc.
  2.3.1 Business Overview
  2.3.2 Advertising Type and Applications
    2.3.2.1 Type
    2.3.2.2 Type
  2.3.3 Dentsu Inc. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4 PublicisGroupe
  2.4.1 Business Overview
  2.4.2 Advertising Type and Applications
    2.4.2.1 Type
    2.4.2.2 Type
  2.4.3 PublicisGroupe Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5 IPG
  2.5.1 Business Overview
  2.5.2 Advertising Type and Applications
    2.5.2.1 Type
    2.5.2.2 Type
  2.5.3 IPG Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6 Havas SA
  2.6.1 Business Overview
  2.6.2 Advertising Type and Applications
    2.6.2.1 Type
    2.6.2.2 Type
  2.6.3 Havas SA Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7 Focus Media Group
  2.7.1 Business Overview
  2.7.2 Advertising Type and Applications
    2.7.2.1 Type
    2.7.2.2 Type
  2.7.3 Focus Media Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.8 Guangdong Advertising Co., Ltd.
  2.8.1 Business Overview
  2.8.2 Advertising Type and Applications
    2.8.2.1 Type
    2.8.2.2 Type
  2.8.3 Guangdong Advertising Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.9 Bluefocus Communication Group Co., Ltd.
  2.9.1 Business Overview
  2.9.2 Advertising Type and Applications
    2.9.2.1 Type
    2.9.2.2 Type
  2.9.3 Bluefocus Communication Group Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.10 SiMei Media
  2.10.1 Business Overview
  2.10.2 Advertising Type and Applications
    2.10.2.1 Type
    2.10.2.2 Type
  2.10.3 SiMei Media Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.11 AVIC Culture Co.,Ltd.
  2.11.1 Business Overview
  2.11.2 Advertising Type and Applications
    2.11.2.1 Type
    2.11.2.2 Type
  2.11.3 AVIC Culture Co.,Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.12 Yinlimedia
  2.12.1 Business Overview
  2.12.2 Advertising Type and Applications
    2.12.2.1 Type
    2.12.2.2 Type
  2.12.3 Yinlimedia Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
  2.13.1 Business Overview
  2.13.2 Advertising Type and Applications
    2.13.2.1 Type
    2.13.2.2 Type
  2.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.14 Guangdong Guangzhou Daily Media Co., Ltd.
  2.14.1 Business Overview
  2.14.2 Advertising Type and Applications
    2.14.2.1 Type
    2.14.2.2 Type
  2.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.15 Beijing Bashi Media Co., Ltd.
  2.15.1 Business Overview
  2.15.2 Advertising Type and Applications
    2.15.2.1 Type
    2.15.2.2 Type
  2.15.3 Beijing Bashi Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.16 Dahe Group
  2.16.1 Business Overview
  2.16.2 Advertising Type and Applications
    2.16.2.1 Type
    2.16.2.2 Type
  2.16.3 Dahe Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.17 China Television Media
  2.17.1 Business Overview
  2.17.2 Advertising Type and Applications
    2.17.2.1 Type
    2.17.2.2 Type
  2.17.3 China Television Media Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.18 Spearhead Integrated Marketing Communication Group
  2.18.1 Business Overview
  2.18.2 Advertising Type and Applications
    2.18.2.1 Type
    2.18.2.2 Type
  2.18.3 Spearhead Integrated Marketing Communication Group Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.19 Shanghai Xinhua Media Co., Ltd.
  2.19.1 Business Overview
  2.19.2 Advertising Type and Applications
    2.19.2.1 Type
    2.19.2.2 Type
  2.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.20 Chengdu B-ray Media Co., Ltd.
  2.20.1 Business Overview
  2.20.2 Advertising Type and Applications
    2.20.2.1 Type
    2.20.2.2 Type
  2.20.3 Chengdu B-ray Media Co., Ltd. Advertising Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)

3 NORTH AMERICA AND EUROPE ADVERTISING MARKET COMPETITION, BY MANUFACTURER

3.1 North America and Europe Advertising Sales and Market Share by Manufacturer (2016-2017)
3.2 North America and Europe Advertising Revenue and Market Share by Manufacturer (2016-2017)
  3.2.1 North America and Europe Advertising Revenue by Manufacturer (2016-2017)
  3.2.2 North America and Europe Advertising Revenue Market Share by Manufacturer (2016-2017)
3.3 North America and Europe Advertising Price by Manufacturers (2016-2017)
3.4 Market Concentration Rate
  3.4.1 Top 3 Advertising Manufacturer Market Share (2016-2017)
  3.4.2 Top 5 Advertising Manufacturer Market Share (2016-2017)
3.5 Market Competition Trend

4 NORTH AMERICA AND EUROPE ADVERTISING MARKET ANALYSIS BY COUNTRIES/REGIONS

4.1 North America and Europe Advertising Sales Market Share by Countries/Regions
4.2 North America and Europe Advertising Sales by Countries/Regions (2013-2018)
  4.2.1 North America and Europe Advertising Sales by Countries/Regions (2013-2018)
  4.2.2 North America and Europe Advertising Sales Market Share by Countries (2013-2018)
4.3 North America and Europe Advertising Revenue (Value) by Countries (2013-2018)
  4.3.1 North America and Europe Advertising Revenue and Growth Rate (2013-2018)
  4.3.2 North America and Europe Advertising Revenue Market Share by Countries (2013-2018)

5 NORTH AMERICA AND EUROPE MARKET SEGMENTATION ADVERTISING BY TYPE

5.1 North America and Europe Advertising Sales, Revenue and Market Share by Type (2013-2018)
  5.1.1 North America and Europe Advertising Sales and Market Share by Type (2013-2018)
  5.1.2 North America and Europe Advertising Revenue and Market Share by Type (2013-2018)
5.2 TV Advertising Sales Growth and Price
  5.2.1 North America and Europe TV Advertising Sales Growth (2013-2018)
  5.2.2 North America and Europe TV Advertising Price (2013-2018)
5.3 Newspaper & Magazine Advertising Sales Growth and Price
  5.3.1 North America and Europe Newspaper & Magazine Advertising Sales Growth (2013-2018)
  5.3.2 North America and Europe Newspaper & Magazine Advertising Price (2013-2018)
5.4 Outdoors Advertising Sales Growth and Price
  5.4.1 North America and Europe Outdoors Advertising Sales Growth (2013-2018)
5.5 Radio Advertising Sales Growth and Price
  5.5.1 North America and Europe Radio Advertising Sales Growth (2013-2018)
  5.5.2 North America and Europe Radio Advertising Price (2013-2018)
5.6 Internet Advertising Sales Growth and Price
  5.6.1 North America and Europe Internet Advertising Sales Growth (2013-2018)
  5.6.2 North America and Europe Internet Advertising Price (2013-2018)
5.7 Others Sales Growth and Price
  5.7.1 North America and Europe Others Sales Growth (2013-2018)
  5.7.2 North America and Europe Others Price (2013-2018)

6 NORTH AMERICA AND EUROPE MARKET SEGMENTATION ADVERTISING BY APPLICATION

6.1 North America and Europe Advertising Sales Market Share by Application (2013-2018)
6.2 Food & Beverage Industry Sales Growth (2013-2018)
6.3 Vehicles Industry Sales Growth (2013-2018)
6.4 Health and Medical Industry Sales Growth (2013-2018)
6.5 Commercial and Personal Services Sales Growth (2013-2018)
6.6 Consumer Goods Sales Growth (2013-2018)
6.7 Others Sales Growth (2013-2018)

7 UNITED STATES ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

7.1 United States Advertising Revenue, Sales and Growth Rate (2013-2018)
7.2 United States Advertising Sales and Market Share by Type (2013-2018)
  7.2.1 United States Advertising Sales by Type (2013-2018)
  7.2.2 United States Advertising Sales Market Share by Type (2013-2018)
7.3 United States Advertising Sales and Market Share by Application (2013-2018)
  7.3.1 United States Advertising Sales by Application (2013-2018)
  7.3.2 United States Advertising Sales Market Share by Application (2013-2018)
7.4 United States Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  7.4.1 United States Advertising Sales and Market Share by Manufacturer (2016-2017)
  7.4.2 United States Advertising Revenue and Market Share by Manufacturer (2016-2017)
7.5 United States Advertising Export and Import (2013-2018)

8 UNITED KINGDOM ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

8.1 United Kingdom Advertising Revenue, Sales and Growth Rate (2013-2018)
8.2 United Kingdom Advertising Sales and Market Share by Type (2016-2017)
  8.2.1 United Kingdom Advertising Sales by Type (2013-2018)
  8.2.2 United Kingdom Advertising Sales Market Share by Type (2013-2018)
8.3 United Kingdom Advertising Sales and Market Share by Application (2013-2018)
  8.3.1 United Kingdom Advertising Sales by Application (2013-2018)
  8.3.2 United Kingdom Advertising Sales Market Share by Application (2013-2018)
8.4 United Kingdom Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  8.4.1 United Kingdom Advertising Sales and Market Share by Manufacturer (2016-2017)
  8.4.2 United Kingdom Advertising Revenue and Market Share by Manufacturer (2016-2017)
8.5 United Kingdom Advertising Export and Import (2013-2018)

9 CANADA ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

9.1 Canada Advertising Revenue, Sales and Growth Rate (2013-2018)
9.2 Canada Advertising Sales and Market Share by Type (2013-2018)
  9.2.1 Canada Advertising Sales by Type (2013-2018)
  9.2.2 Canada Advertising Sales Market Share by Type (2013-2018)
9.3 Canada "&Sheet1!$B$1&" Sales and Market Share by Application (2013-2018)"
  9.3.1 Canada Advertising Sales by Application (2013-2018)
  9.3.2 Canada Advertising Sales Market Share by Application (2013-2018)
9.4 Canada Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  9.4.1 Canada Advertising Sales and Market Share by Manufacturer (2016-2017)
  9.4.2 Canada Advertising Revenue and Market Share by Manufacturer (2016-2017)
9.5 Canada Advertising Export and Import (2013-2018)

10 GERMANY ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

10.1 Germany Advertising Revenue, Sales and Growth Rate (2013-2018)
10.2 Germany Advertising Sales and Market Share by Type (2013-2018)
  10.2.1 Germany Advertising Sales by Type (2013-2018)
  10.2.2 Germany Advertising Sales Market Share by Type (2013-2018)
10.3 Germany Advertising Sales and Market Share by Application (2013-2018)
  10.3.1 Germany Advertising Sales by Application (2013-2018)
  10.3.2 Germany Advertising Sales Market Share by Application (2013-2018)
10.4 Germany Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  10.4.1 Germany Advertising Sales and Market Share by Manufacturer (2016-2017)
  10.4.2 Germany Advertising Revenue and Market Share by Manufacturer (2016-2017)
10.5 Germany Advertising Export and Import (2013-2018)

11 FRANCE ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

11.1 France Advertising Revenue, Sales and Growth Rate (2013-2018)
11.2 France Advertising Sales and Market Share by Type (2013-2018)
  11.2.1 France Advertising Sales by Type (2013-2018)
  11.2.2 France Advertising Sales Market Share by Type (2013-2018)
11.3 France "&Sheet1!$B$1&" Sales by Application (2013-2018)"
  11.3.1 France Advertising Sales by Application (2013-2018)
  11.3.2 France Advertising Sales Market Share by Application (2013-2018)
11.4 France Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  11.4.1 France Advertising Sales and Market Share by Manufacturer (2016-2017)
  11.4.2 France Advertising Revenue and Market Share by Manufacturer
11.5 France Advertising Export and Import (2013-2018)

12 ITALY ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

12.1 Italy Advertising Revenue, Sales and Growth Rate (2013-2018)
12.2 Italy Advertising Sales and Market Share by Type (2013-2018)
  12.2.1 Italy Advertising Sales by Type (2013-2018)
  12.2.2 Italy Advertising Sales Market Share by Type (2013-2018)
12.3 Italy Advertising Sales and Market Share by Application (2013-2018)
  12.3.1 Italy Advertising Sales by Application (2013-2018)
  12.3.2 Italy Advertising Sales Market Share by Application (2013-2018)
12.4 Italy Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  12.4.1 Italy Advertising Sales and Market Share by Manufacturer (2016-2017)
  12.4.2 Italy Advertising Revenue and Market Share by Manufacturer (2016-2017)
12.5 Italy Advertising Export and Import (2013-2018)

13 SPAIN ADVERTISING SALES, REVENUE, BY TYPE, APPLICATION AND MANUFACTURERS

13.1 Spain Advertising Revenue, Sales and Growth Rate (2013-2018)
13.2 Spain Advertising Sales and Market Share by Type (2013-2018)
  13.2.1 Spain Advertising Sales by Type (2013-2018)
  13.2.2 Spain Advertising Sales Market Share by Type (2013-2018)
13.3 Spain Advertising Sales by Application (2013-2018)
  13.3.1 Spain Advertising Sales by Application (2013-2018)
  13.3.2 Spain Advertising Sales Market Share by Application (2013-2018)
13.4 Spain Advertising Sales, Revenue and Market Share by Manufacturer (2016-2017)
  13.4.1 Spain Advertising Sales and Market Share by Manufacturer (2016-2017)
  13.4.2 Spain Advertising Revenue and Market Share by Manufacturer (2016-2017)
13.5 Spain Advertising Export and Import (2013-2018)

14 ADVERTISING MARKET FORECAST (2018-2023)

14.1 North America and Europe Advertising Sales, Revenue and Growth Rate (2018-2023)
14.2 Advertising Market Forecast by Countries/Regions (2018-2023)
  14.2.1 United States Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.2 United Kingdom Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.3 Canada Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.4 Germany Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.5 France Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.6 Italy Advertising Sales and Growth Rate Forecast (2018-2023)
  14.2.7 Spain Advertising Sales and Growth Rate Forecast (2018-2023)
14.3 Advertising Market Forecast by Type (2018-2023)
  14.3.1 North America and Europe Advertising Sales Forecast by Type (2018-2023)
  14.3.2 North America and Europe Advertising Market Share Forecast by Type (2018-2023)
14.4 Advertising Market Forecast by Application (2018-2023)
  14.4.1 North America and Europe Advertising Sales Forecast by Application (2018-2023)
  14.4.2 North America and Europe Advertising Market Share Forecast by Application (2018-2023)

15 ADVERTISING MANUFACTURING COST ANALYSIS

15.1 Advertising Key Raw Materials Analysis
  15.1.1 Key Raw Materials
  15.1.2 Price Trend of Key Raw Materials
  15.1.3 Key Suppliers of Raw Materials
  15.1.4 Market Concentration Rate of Raw Materials
15.2 Proportion of Manufacturing Cost Structure
  15.2.1 Raw Materials
  15.2.2 Labor Cost
  15.2.3 Manufacturing Expenses
15.3 Manufacturing Process Analysis of Advertising

16 INDUSTRIAL CHAIN, SOURCING STRATEGY AND DOWNSTREAM BUYERS

16.1 Advertising Industrial Chain Analysis
16.2 Upstream Raw Materials Sourcing
16.3 Raw Materials Sources of Advertising Major Manufacturers in 2017
16.4 Downstream Buyers

17 SALES CHANNEL, DISTRIBUTORS, TRADERS AND DEALERS

17.1 Sales Channel
  17.1.1 Direct Marketing
  17.1.2 Indirect Marketing
  17.1.3 Marketing Channel Future Trend
17.2 Distributors, Traders and Dealers

18 RESEARCH FINDINGS AND CONCLUSION

19 APPENDIX

19.1 Methodology
19.2 Data Source
LIST OF TABLES AND FIGURES

Figure Advertising Picture
Table Product Specifications of Advertising
Figure North America and Europe Sales Market Share of Advertising by Types in 2017
Table Types of Advertising
Figure TV Adv


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