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Global Social Media Analytics Market Size study, by Component (Solutions, Services), by Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), by Deployment Mode (Cloud, On-premises), by Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), by Analytics Type (Predictive Analytics, Prescriptive Analytics, Diagnostic Analytic, Descriptive Analytics), by Vertical (BFSI, Retail and Consumer Goods, Government and Public Sector, Healthcare and Life Sciences, IT and Telecom, Media and Entertainment, Travel and Hospitality, Others), and Regional Forecasts 2021-2027

November 2021 | 200 pages | ID: G1F6CA6A4B59EN
Bizwit Research & Consulting LLP

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Global social media analytics market is valued approximately at USD 2.6 billion in 2020 and is anticipated to grow with a healthy growth rate of about 24.0% over the forecast period 2021-2027. Social media analytics is the ability to collect and find meaning in data which is collected from social channels in order to support business decisions. It is also used to analyze online media channels which includes blogs, news websites, and forums. The global social media analytics market is being driven by rising number of social media users and increased focus on the market and competitive intelligence. Furthermore, rising cloud adoption trends will provide new opportunities for the global social media analytics industry. According to Statista, the total number of social network users across the globe is expected to increase from 2.86 billion in 2017 to approximately 4.41 billion by 2025. Such growth in the penetration of social media across the globe is expected to increase the demand and adoption of social media analytics solutions and services for data analysis. Hence, this is expected to promote the market growth. However, complexities in the analytical workflow may impede market growth over the forecast period of 2021-2027.

The regional analysis of the global social media analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America accounts for the largest share in terms of market revenue in the global social media analytics market over the forecast period 2021-2027. Factors such as early and rapid adoption of new and advanced technologies, presence of majority of the key market players, technological advancements and developments, etc. contribute towards the largest market share of the region in the forecast years.

Major market player included in this report are:
IBM
Google
Oracle
Salesforce
Adobe
SAS
Clarabridge
NetbaseQuid
Digimind
Talkwalker

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Solutions
Services
By Application:
Sales and Marketing Management
Customer Experience Management
Competitive Intelligence
Risk Management and Fraud Detection
Public Safety and Law Enforcement
Others
By Deployment Mode:
Cloud
On-premises
By Organization Size:
Small and Medium-Sized Enterprises
Large Enterprises
By Analytics Type:
Predictive Analytics
Prescriptive Analytics
Diagnostic Analytic
Descriptive Analytics
By Vertical:
BFSI
Retail and Consumer Goods
Government and Public Sector
Healthcare and Life Sciences
IT and Telecom
Media and Entertainment
Travel and Hospitality
Others
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.

Target Audience of the Global Social Media Analytics Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
  1.2.1. Social Media Analytics Market, by Region, 2019-2027 (USD Billion)
  1.2.2. Social Media Analytics Market, by Component, 2019-2027 (USD Billion)
  1.2.3. Social Media Analytics Market, by Application, 2019-2027 (USD Billion)
  1.2.4. Social Media Analytics Market, by Deployment Mode, 2019-2027 (USD Billion)
  1.2.5. Social Media Analytics Market, by Organization Size, 2019-2027 (USD Billion)
  1.2.6. Social Media Analytics Market, by Analytics Type, 2019-2027 (USD Billion)
  1.2.7. Social Media Analytics Market, by Vertical, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL SOCIAL MEDIA ANALYTICS MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL SOCIAL MEDIA ANALYTICS MARKET DYNAMICS

3.1. Social Media Analytics Market Impact Analysis (2019-2027)
  3.1.1. Market Drivers
    3.1.1.1. Rising number of social media users
    3.1.1.2. Increased focus on the market and competitive intelligence
  3.1.2. Market Restraint
    3.1.2.1. Complexities in the analytical workflow
  3.1.3. Market Opportunities
    3.1.3.1. Rising cloud adoption trends

CHAPTER 4. GLOBAL SOCIAL MEDIA ANALYTICS MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY COMPONENT

5.1. Market Snapshot
5.2. Global Social Media Analytics Market by Component, Performance - Potential Analysis
5.3. Global Social Media Analytics Market Estimates & Forecasts by Component 2018-2027 (USD Billion)
5.4. Social Media Analytics Market, Sub Segment Analysis
  5.4.1. Solutions
  5.4.2. Services

CHAPTER 6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION

6.1. Market Snapshot
6.2. Global Social Media Analytics Market by Application, Performance - Potential Analysis
6.3. Global Social Media Analytics Market Estimates & Forecasts by Application 2018-2027 (USD Billion)
6.4. Social Media Analytics Market, Sub Segment Analysis
  6.4.1. Sales and Marketing Management
  6.4.2. Customer Experience Management
  6.4.3. Competitive Intelligence
  6.4.4. Risk Management and Fraud Detection
  6.4.5. Public Safety and Law Enforcement
  6.4.6. Others

CHAPTER 7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY DEPLOYMENT MODE

7.1. Market Snapshot
7.2. Global Social Media Analytics Market by Deployment Mode, Performance - Potential Analysis
7.3. Global Social Media Analytics Market Estimates & Forecasts by Deployment Mode 2018-2027 (USD Billion)
7.4. Social Media Analytics Market, Sub Segment Analysis
  7.4.1. Cloud
  7.4.2. On-premises

CHAPTER 8. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY ORGANIZATION SIZE

8.1. Market Snapshot
8.2. Global Social Media Analytics Market by Organization Size, Performance - Potential Analysis
8.3. Global Social Media Analytics Market Estimates & Forecasts by Organization Size 2018-2027 (USD Billion)
8.4. Social Media Analytics Market, Sub Segment Analysis
  8.4.1. Small and Medium-Sized Enterprises
  8.4.2. Large Enterprises

CHAPTER 9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY ANALYTICS TYPE

9.1. Market Snapshot
9.2. Global Social Media Analytics Market by Analytics Type, Performance - Potential Analysis
9.3. Global Social Media Analytics Market Estimates & Forecasts by Analytics Type 2018-2027 (USD Billion)
9.4. Social Media Analytics Market, Sub Segment Analysis
  9.4.1. Predictive Analytics
  9.4.2. Prescriptive Analytics
  9.4.3. Diagnostic Analytic
  9.4.4. Descriptive Analytics

CHAPTER 10. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL

10.1. Market Snapshot
10.2. Global Social Media Analytics Market by Vertical, Performance - Potential Analysis
10.3. Global Social Media Analytics Market Estimates & Forecasts by Vertical 2018-2027 (USD Billion)
10.4. Social Media Analytics Market, Sub Segment Analysis
  10.4.1. BFSI
  10.4.2. Retail and Consumer Goods
  10.4.3. Government and Public Sector
  10.4.4. Healthcare and Life Sciences
  10.4.5. IT and Telecom
  10.4.6. Media and Entertainment
  10.4.7. Travel and Hospitality
  10.4.8. Others

CHAPTER 11. GLOBAL SOCIAL MEDIA ANALYTICS MARKET, REGIONAL ANALYSIS

11.1. Social Media Analytics Market, Regional Market Snapshot
11.2. North America Social Media Analytics Market
  11.2.1. U.S. Social Media Analytics Market
    11.2.1.1. Component breakdown estimates & forecasts, 2018-2027
    11.2.1.2. Application breakdown estimates & forecasts, 2018-2027
    11.2.1.3. Deployment Mode breakdown estimates & forecasts, 2018-2027
    11.2.1.4. Organization Size breakdown estimates & forecasts, 2018-2027
    11.2.1.5. Analytics Type breakdown estimates & forecasts, 2018-2027
    11.2.1.6. Vertical breakdown estimates & forecasts, 2018-2027
  11.2.2. Canada Social Media Analytics Market
11.3. Europe Social Media Analytics Market Snapshot
  11.3.1. U.K. Social Media Analytics Market
  11.3.2. Germany Social Media Analytics Market
  11.3.3. France Social Media Analytics Market
  11.3.4. Spain Social Media Analytics Market
  11.3.5. Italy Social Media Analytics Market
  11.3.6. Rest of Europe Social Media Analytics Market
11.4. Asia-Pacific Social Media Analytics Market Snapshot
  11.4.1. China Social Media Analytics Market
  11.4.2. India Social Media Analytics Market
  11.4.3. Japan Social Media Analytics Market
  11.4.4. Australia Social Media Analytics Market
  11.4.5. South Korea Social Media Analytics Market
  11.4.6. Rest of Asia Pacific Social Media Analytics Market
11.5. Latin America Social Media Analytics Market Snapshot
  11.5.1. Brazil Social Media Analytics Market
  11.5.2. Mexico Social Media Analytics Market
11.6. Rest of The World Social Media Analytics Market

CHAPTER 12. COMPETITIVE INTELLIGENCE

12.1. Top Market Strategies
12.2. Company Profiles
  12.2.1. IBM
    12.2.1.1. Key Information
    12.2.1.2. Overview
    12.2.1.3. Financial (Subject to Data Availability)
    12.2.1.4. Product Summary
    12.2.1.5. Recent Developments
  12.2.2. Google
  12.2.3. Oracle
  12.2.4. Salesforce
  12.2.5. Adobe
  12.2.6. SAS
  12.2.7. Clarabridge
  12.2.8. NetbaseQuid
  12.2.9. Digimind
  12.2.10. Talkwalker

CHAPTER 13. RESEARCH PROCESS

13.1. Research Process
  13.1.1. Data Mining
  13.1.2. Analysis
  13.1.3. Market Estimation
  13.1.4. Validation
  13.1.5. Publishing
13.2. Research Attributes
13.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Social Media Analytics Market, report scope
TABLE 2. Global Social Media Analytics Market estimates & forecasts by region 2018-2027 (USD Billion)
TABLE 3. Global Social Media Analytics Market estimates & forecasts by Component 2018-2027 (USD Billion)
TABLE 4. Global Social Media Analytics Market estimates & forecasts by Application 2018-2027 (USD Billion)
TABLE 5. Global Social Media Analytics Market estimates & forecasts by Deployment Mode 2018-2027 (USD Billion)
TABLE 6. Global Social Media Analytics Market estimates & forecasts by Organization Size 2018-2027 (USD Billion)
TABLE 7. Global Social Media Analytics Market estimates & forecasts by Analytics Type 2018-2027 (USD Billion)
TABLE 8. Global Social Media Analytics Market estimates & forecasts by Vertical 2018-2027 (USD Billion)
TABLE 9. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 10. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 11. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 12. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 13. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 14. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 15. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 16. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 17. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 18. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 19. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 20. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 21. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 22. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 23. Global Social Media Analytics Market by segment, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 24. Global Social Media Analytics Market by region, estimates & forecasts, 2018-2027 (USD Billion)
TABLE 25. U.S. Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 26. U.S. Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 27. U.S. Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 28. Canada Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 29. Canada Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 30. Canada Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 31. UK Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 32. UK Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 33. UK Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 34. Germany Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 35. Germany Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 36. Germany Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 37. France Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 38. France Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 39. France Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 40. Spain Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 41. Spain Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 42. Spain Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 43. Italy Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 44. Italy Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 45. Italy Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 46. ROE Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 47. ROE Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 48. ROE Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 49. China Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 50. China Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 51. China Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 52. India Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 53. India Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 54. India Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 55. Japan Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 56. Japan Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 57. Japan Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 58. Australia Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 59. Australia Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 60. Australia Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 61. South Korea Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 62. South Korea Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 63. South Korea Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 64. ROPAC Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 65. ROPAC Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 66. ROPAC Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 67. Brazil Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 68. Brazil Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 69. Brazil Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 70. Mexico Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 71. Mexico Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 72. Mexico Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 73. ROLA Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 74. ROLA Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 75. ROLA Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 76. ROW Social Media Analytics Market estimates & forecasts, 2018-2027 (USD Billion)
TABLE 77. ROW Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 78. ROW Social Media Analytics Market estimates & forecasts by segment 2018-2027 (USD Billion)
TABLE 79. List of secondary sources used in the study of global Social Media Analytics Market.
TABLE 80. List of primary sources used in the study of global Social Media Analytics Market.
TABLE 81. Years considered for the study.
TABLE 82. Exchange rates considered.

LIST OF FIGURES

FIG 1. Global Social Media Analytics Market, research methodology
FIG 2. Global Social Media Analytics Market, market estimation techniques
FIG 3. Global market size estimates & forecast methods
FIG 4. Global Social Media Analytics Market, key trends 2020
FIG 5. Global Social Media Analytics Market, growth prospects 2021-2027
FIG 6. Global Social Media Analytics Market, porters 5 force model
FIG 7. Global Social Media Analytics Market, pest analysis
FIG 8. Global Social Media Analytics Market, value chain analysis
FIG 9. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 10. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 11. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 12. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 13. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 14. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 15. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 16. Global Social Media Analytics Market by segment, 2018 & 2027 (USD Billion)
FIG 17. Global Social Media Analytics Market, regional snapshot 2018 & 2027
FIG 18. North America Social Media Analytics Market2018 & 2027 (USD Billion)
FIG 19. Europe Social Media Analytics Market2018 & 2027 (USD Billion)
FIG 20. Asia-Pacific Social Media Analytics Market2018 & 2027 (USD Billion)
FIG 21. Latin America Social Media Analytics Market2018 & 2027 (USD Billion)
FIG 22. Global Social Media Analytics Market, company market share analysis (2020)










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