Global Programmatic Ads Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

November 2018 | 117 pages | ID: G28327D8188GEN
GlobalInfoResearch

Abstracts

Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel. However, it is growing significantly and considered to be the future of online advertising. Therefore, it is important to have an understanding, even if brief, of Programmatic Buying, Selling and Advertising.

SCOPE OF THE REPORT:

The global Programmatic Ads market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Programmatic Ads.
Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.
This report studies the Programmatic Ads market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Programmatic Ads market by product type and applications/end industries.
Market Segment by Companies, this report covers

• FACEBOOK BUSINESS
• ADWORDS
• WORDSTREAM
• SIZMEK
• MARIN SOFTWARE
• DATAXU
• Yahoo Gemini
• MediaMath
• Adobe Media Optimizer
• Quantcast Advertise
• Choozle
• Acquisio
• The Trade Desk
• Flashtalking

Market Segment by Regions, regional analysis covers

• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Colombia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

• Programmatic RTB
• Programmatic Direct

Market Segment by Applications, can be divided into

• Marketing and Advertising
• Health, Wellness and Fitness
• Construction
• Others

Contents

1 PROGRAMMATIC ADS MARKET OVERVIEW

1.1 Product Overview and Scope of Programmatic Ads
1.2 Classification of Programmatic Ads by Types
  1.2.1 Global Programmatic Ads Revenue Comparison by Types (2017-2023)
  1.2.2 Global Programmatic Ads Revenue Market Share by Types in 2017
  1.2.3 Programmatic RTB
  1.2.4 Programmatic Direct
1.3 Global Programmatic Ads Market by Application
  1.3.1 Global Programmatic Ads Market Size and Market Share Comparison by Applications (2013-2023)
  1.3.2 Marketing and Advertising
  1.3.3 Health, Wellness and Fitness
  1.3.4 Construction
  1.3.5 Others
1.4 Global Programmatic Ads Market by Regions
  1.4.1 Global Programmatic Ads Market Size (Million USD) Comparison by Regions (2013-2023)
  1.4.1 North America (USA, Canada and Mexico) Programmatic Ads Status and Prospect (2013-2023)
  1.4.2 Europe (Germany, France, UK, Russia and Italy) Programmatic Ads Status and Prospect (2013-2023)
  1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Programmatic Ads Status and Prospect (2013-2023)
  1.4.4 South America (Brazil, Argentina, Colombia) Programmatic Ads Status and Prospect (2013-2023)
  1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Programmatic Ads Status and Prospect (2013-2023)
1.5 Global Market Size of Programmatic Ads (2013-2023)

2 MANUFACTURERS PROFILES

2.1 FACEBOOK BUSINESS
  2.1.1 Business Overview
  2.1.2 Programmatic Ads Type and Applications
    2.1.2.1 Product A
    2.1.2.2 Product B
  2.1.3 FACEBOOK BUSINESS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.2 ADWORDS
  2.2.1 Business Overview
  2.2.2 Programmatic Ads Type and Applications
    2.2.2.1 Product A
    2.2.2.2 Product B
  2.2.3 ADWORDS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.3 WORDSTREAM
  2.3.1 Business Overview
  2.3.2 Programmatic Ads Type and Applications
    2.3.2.1 Product A
    2.3.2.2 Product B
  2.3.3 WORDSTREAM Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.4 SIZMEK
  2.4.1 Business Overview
  2.4.2 Programmatic Ads Type and Applications
    2.4.2.1 Product A
    2.4.2.2 Product B
  2.4.3 SIZMEK Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.5 MARIN SOFTWARE
  2.5.1 Business Overview
  2.5.2 Programmatic Ads Type and Applications
    2.5.2.1 Product A
    2.5.2.2 Product B
  2.5.3 MARIN SOFTWARE Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.6 DATAXU
  2.6.1 Business Overview
  2.6.2 Programmatic Ads Type and Applications
    2.6.2.1 Product A
    2.6.2.2 Product B
  2.6.3 DATAXU Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.7 Yahoo Gemini
  2.7.1 Business Overview
  2.7.2 Programmatic Ads Type and Applications
    2.7.2.1 Product A
    2.7.2.2 Product B
  2.7.3 Yahoo Gemini Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.8 MediaMath
  2.8.1 Business Overview
  2.8.2 Programmatic Ads Type and Applications
    2.8.2.1 Product A
    2.8.2.2 Product B
  2.8.3 MediaMath Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.9 Adobe Media Optimizer
  2.9.1 Business Overview
  2.9.2 Programmatic Ads Type and Applications
    2.9.2.1 Product A
    2.9.2.2 Product B
  2.9.3 Adobe Media Optimizer Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.10 Quantcast Advertise
  2.10.1 Business Overview
  2.10.2 Programmatic Ads Type and Applications
    2.10.2.1 Product A
    2.10.2.2 Product B
  2.10.3 Quantcast Advertise Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.11 Choozle
  2.11.1 Business Overview
  2.11.2 Programmatic Ads Type and Applications
    2.11.2.1 Product A
    2.11.2.2 Product B
  2.11.3 Choozle Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.12 Acquisio
  2.12.1 Business Overview
  2.12.2 Programmatic Ads Type and Applications
    2.12.2.1 Product A
    2.12.2.2 Product B
  2.12.3 Acquisio Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.13 The Trade Desk
  2.13.1 Business Overview
  2.13.2 Programmatic Ads Type and Applications
    2.13.2.1 Product A
    2.13.2.2 Product B
  2.13.3 The Trade Desk Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
2.14 Flashtalking
  2.14.1 Business Overview
  2.14.2 Programmatic Ads Type and Applications
    2.14.2.1 Product A
    2.14.2.2 Product B
  2.14.3 Flashtalking Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)

3 GLOBAL PROGRAMMATIC ADS MARKET COMPETITION, BY PLAYERS

3.1 Global Programmatic Ads Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
  3.2.1 Top 5 Programmatic Ads Players Market Share
  3.2.2 Top 10 Programmatic Ads Players Market Share
3.3 Market Competition Trend

4 GLOBAL PROGRAMMATIC ADS MARKET SIZE BY REGIONS

4.1 Global Programmatic Ads Revenue and Market Share by Regions
4.2 North America Programmatic Ads Revenue and Growth Rate (2013-2018)
4.3 Europe Programmatic Ads Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific Programmatic Ads Revenue and Growth Rate (2013-2018)
4.5 South America Programmatic Ads Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa Programmatic Ads Revenue and Growth Rate (2013-2018)

5 NORTH AMERICA PROGRAMMATIC ADS REVENUE BY COUNTRIES

5.1 North America Programmatic Ads Revenue by Countries (2013-2018)
5.2 USA Programmatic Ads Revenue and Growth Rate (2013-2018)
5.3 Canada Programmatic Ads Revenue and Growth Rate (2013-2018)
5.4 Mexico Programmatic Ads Revenue and Growth Rate (2013-2018)

6 EUROPE PROGRAMMATIC ADS REVENUE BY COUNTRIES

6.1 Europe Programmatic Ads Revenue by Countries (2013-2018)
6.2 Germany Programmatic Ads Revenue and Growth Rate (2013-2018)
6.3 UK Programmatic Ads Revenue and Growth Rate (2013-2018)
6.4 France Programmatic Ads Revenue and Growth Rate (2013-2018)
6.5 Russia Programmatic Ads Revenue and Growth Rate (2013-2018)
6.6 Italy Programmatic Ads Revenue and Growth Rate (2013-2018)

7 ASIA-PACIFIC PROGRAMMATIC ADS REVENUE BY COUNTRIES

7.1 Asia-Pacific Programmatic Ads Revenue by Countries (2013-2018)
7.2 China Programmatic Ads Revenue and Growth Rate (2013-2018)
7.3 Japan Programmatic Ads Revenue and Growth Rate (2013-2018)
7.4 Korea Programmatic Ads Revenue and Growth Rate (2013-2018)
7.5 India Programmatic Ads Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia Programmatic Ads Revenue and Growth Rate (2013-2018)

8 SOUTH AMERICA PROGRAMMATIC ADS REVENUE BY COUNTRIES

8.1 South America Programmatic Ads Revenue by Countries (2013-2018)
8.2 Brazil Programmatic Ads Revenue and Growth Rate (2013-2018)
8.3 Argentina Programmatic Ads Revenue and Growth Rate (2013-2018)
8.4 Colombia Programmatic Ads Revenue and Growth Rate (2013-2018)

9 MIDDLE EAST AND AFRICA REVENUE PROGRAMMATIC ADS BY COUNTRIES

9.1 Middle East and Africa Programmatic Ads Revenue by Countries (2013-2018)
9.2 Saudi Arabia Programmatic Ads Revenue and Growth Rate (2013-2018)
9.3 UAE Programmatic Ads Revenue and Growth Rate (2013-2018)
9.4 Egypt Programmatic Ads Revenue and Growth Rate (2013-2018)
9.5 Nigeria Programmatic Ads Revenue and Growth Rate (2013-2018)
9.6 South Africa Programmatic Ads Revenue and Growth Rate (2013-2018)

10 GLOBAL PROGRAMMATIC ADS MARKET SEGMENT BY TYPE

10.1 Global Programmatic Ads Revenue and Market Share by Type (2013-2018)
10.2 Global Programmatic Ads Market Forecast by Type (2018-2023)
10.3 Programmatic RTB Revenue Growth Rate (2013-2023)
10.4 Programmatic Direct Revenue Growth Rate (2013-2023)

11 GLOBAL PROGRAMMATIC ADS MARKET SEGMENT BY APPLICATION

11.1 Global Programmatic Ads Revenue Market Share by Application (2013-2018)
11.2 Programmatic Ads Market Forecast by Application (2018-2023)
11.3 Marketing and Advertising Revenue Growth (2013-2018)
11.4 Health, Wellness and Fitness Revenue Growth (2013-2018)
11.5 Construction Revenue Growth (2013-2018)
11.6 Others Revenue Growth (2013-2018)

12 GLOBAL PROGRAMMATIC ADS MARKET SIZE FORECAST (2018-2023)

12.1 Global Programmatic Ads Market Size Forecast (2018-2023)
12.2 Global Programmatic Ads Market Forecast by Regions (2018-2023)
12.3 North America Programmatic Ads Revenue Market Forecast (2018-2023)
12.4 Europe Programmatic Ads Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific Programmatic Ads Revenue Market Forecast (2018-2023)
12.6 South America Programmatic Ads Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa Programmatic Ads Revenue Market Forecast (2018-2023)

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

14.1 Methodology
14.2 Data Source

List Of Tables

LIST OF TABLES AND FIGURES

Figure Programmatic Ads Picture
Table Product Specifications of Programmatic Ads
Table Global Programmatic Ads and Revenue (Million USD) Market Split by Product Type
Figure Global Programmatic Ads Revenue Market Share by Types in 2017
Figure Programmatic RTB Picture
Figure Programmatic Direct Picture
Table Global Programmatic Ads Revenue (Million USD) by Application (2013-2023)
Figure Programmatic Ads Revenue Market Share by Applications in 2017
Figure Marketing and Advertising Picture
Figure Health, Wellness and Fitness Picture
Figure Construction Picture
Figure Others Picture
Table Global Market Programmatic Ads Revenue (Million USD) Comparison by Regions 2013-2023
Figure North America Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Figure Europe Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Figure Asia-Pacific Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Figure South America Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Figure Middle East and Africa Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Figure Global Programmatic Ads Revenue (Million USD) and Growth Rate (2013-2023)
Table FACEBOOK BUSINESS Basic Information, Manufacturing Base and Competitors
Table FACEBOOK BUSINESS Programmatic Ads Type and Applications
Table FACEBOOK BUSINESS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table ADWORDS Basic Information, Manufacturing Base and Competitors
Table ADWORDS Programmatic Ads Type and Applications
Table ADWORDS Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table WORDSTREAM Basic Information, Manufacturing Base and Competitors
Table WORDSTREAM Programmatic Ads Type and Applications
Table WORDSTREAM Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table SIZMEK Basic Information, Manufacturing Base and Competitors
Table SIZMEK Programmatic Ads Type and Applications
Table SIZMEK Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table MARIN SOFTWARE Basic Information, Manufacturing Base and Competitors
Table MARIN SOFTWARE Programmatic Ads Type and Applications
Table MARIN SOFTWARE Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table DATAXU Basic Information, Manufacturing Base and Competitors
Table DATAXU Programmatic Ads Type and Applications
Table DATAXU Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Yahoo Gemini Basic Information, Manufacturing Base and Competitors
Table Yahoo Gemini Programmatic Ads Type and Applications
Table Yahoo Gemini Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table MediaMath Basic Information, Manufacturing Base and Competitors
Table MediaMath Programmatic Ads Type and Applications
Table MediaMath Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Adobe Media Optimizer Basic Information, Manufacturing Base and Competitors
Table Adobe Media Optimizer Programmatic Ads Type and Applications
Table Adobe Media Optimizer Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Quantcast Advertise Basic Information, Manufacturing Base and Competitors
Table Quantcast Advertise Programmatic Ads Type and Applications
Table Quantcast Advertise Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Choozle Basic Information, Manufacturing Base and Competitors
Table Choozle Programmatic Ads Type and Applications
Table Choozle Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Acquisio Basic Information, Manufacturing Base and Competitors
Table Acquisio Programmatic Ads Type and Applications
Table Acquisio Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table The Trade Desk Basic Information, Manufacturing Base and Competitors
Table The Trade Desk Programmatic Ads Type and Applications
Table The Trade Desk Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Flashtalking Basic Information, Manufacturing Base and Competitors
Table Flashtalking Programmatic Ads Type and Applications
Table Flashtalking Programmatic Ads Revenue, Gross Margin and Market Share (2016-2017)
Table Global Programmatic Ads Revenue (Million USD) by Players (2013-2018)
Table Global Programmatic Ads Revenue Share by Players (2013-2018)
Figure Global Programmatic Ads Revenue Share by Players in 2016
Figure Global Programmatic Ads Revenue Share by Players in 2017
Figure Global Top 5 Players Programmatic Ads Revenue Market Share in 2017
Figure Global Top 10 Players Programmatic Ads Revenue Market Share in 2017
Figure Global Programmatic Ads Revenue (Million USD) and Growth Rate (%) (2013-2018)
Table Global Programmatic Ads Revenue (Million USD) by Regions (2013-2018)
Table Global Programmatic Ads Revenue Market Share by Regions (2013-2018)
Figure Global Programmatic Ads Revenue Market Share by Regions (2013-2018)
Figure Global Programmatic Ads Revenue Market Share by Regions in 2017
Figure North America Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Europe Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Asia-Pacific Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure South America Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Middle East and Africa Programmatic Ads Revenue and Growth Rate (2013-2018)
Table North America Programmatic Ads Revenue by Countries (2013-2018)
Table North America Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure North America Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure North America Programmatic Ads Revenue Market Share by Countries in 2017
Figure USA Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Canada Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Mexico Programmatic Ads Revenue and Growth Rate (2013-2018)
Table Europe Programmatic Ads Revenue (Million USD) by Countries (2013-2018)
Figure Europe Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure Europe Programmatic Ads Revenue Market Share by Countries in 2017
Figure Germany Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure UK Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure France Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Russia Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Italy Programmatic Ads Revenue and Growth Rate (2013-2018)
Table Asia-Pacific Programmatic Ads Revenue (Million USD) by Countries (2013-2018)
Figure Asia-Pacific Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure Asia-Pacific Programmatic Ads Revenue Market Share by Countries in 2017
Figure China Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Japan Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Korea Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure India Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Southeast Asia Programmatic Ads Revenue and Growth Rate (2013-2018)
Table South America Programmatic Ads Revenue by Countries (2013-2018)
Table South America Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure South America Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure South America Programmatic Ads Revenue Market Share by Countries in 2017
Figure Brazil Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Argentina Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Colombia Programmatic Ads Revenue and Growth Rate (2013-2018)
Table Middle East and Africa Programmatic Ads Revenue (Million USD) by Countries (2013-2018)
Table Middle East and Africa Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa Programmatic Ads Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa Programmatic Ads Revenue Market Share by Countries in 2017
Figure Saudi Arabia Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure UAE Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Egypt Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure Nigeria Programmatic Ads Revenue and Growth Rate (2013-2018)
Figure South Africa Programmatic Ads Revenue and Growth Rate (2013-2018)
Table Global Programmatic Ads Revenue (Million USD) by Type (2013-2018)
Table Global Programmatic Ads Revenue Share by Type (2013-2018)
Figure Global Programmatic Ads Revenue Share by Type (2013-2018)
Figure Global Programmatic Ads Revenue Share by Type in 2017
Table Global Programmatic Ads Revenue Forecast by Type (2018-2023)
Figure Global Programmatic Ads Market Share Forecast by Type (2018-2023)
Figure Global Programmatic RTB Revenue Growth Rate (2013-2018)
Figure Global Programmatic Direct Revenue Growth Rate (2013-2018)
Table Global Programmatic Ads Revenue by Application (2013-2018)
Table Global Programmatic Ads Revenue Share by Application (2013-2018)
Figure Global Programmatic Ads Revenue Share by Application (2013-2018)
Figure Global Programmatic Ads Revenue Share by Application in 2017
Table Global Programmatic Ads Revenue Forecast by Application (2018-2023)
Figure Global Programmatic Ads Market Share Forecast by Application (2018-2023)
Figure Global Marketing and Advertising Revenue Growth Rate (2013-2018)
Figure Global Health, Wellness and Fitness Revenue Growth Rate (2013-2018)
Figure Global Construction Revenue Growth Rate (2013-2018)
Figure Global Others Revenue Growth Rate (2013-2018)
Figure Global Programmatic Ads Revenue (Million USD) and Growth Rate Forecast (2018 -2023)
Table Global Programmatic Ads Revenue (Million USD) Forecast by Regions (2018-2023)
Figure Global Programmatic Ads Revenue Market Share Forecast by Regions (2018-2023)
Figure North America Programmatic Ads Revenue Market Forecast (2018-2023)
Figure Europe Programmatic Ads Revenue Market Forecast (2018-2023)
Figure Asia-Pacific Programmatic Ads Revenue Market Forecast (2018-2023)
Figure South America Programmatic Ads Revenue Market Forecast (2018-2023)
Figure Middle East and Africa Programmatic Ads Revenue Market Forecast (2018-2023)