Global In-Game Advertising Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023

August 2018 | 115 pages | ID: G3648F9F6E8GEN
GlobalInfoResearch

Abstracts

In-game advertising (IGA) refers to advertising in computer and video games. IGA differs from advergaming, which refers to a game specifically made to advertise a product. Due to the custom programming required, dynamic advertising is usually presented in the background; static advertisements can appear as either.

SCOPE OF THE REPORT:

This report studies the In-Game Advertising market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the In-Game Advertising market by product type and applications/end industries.
Increasing demand for social and mobile gaming is expected to drive the global in-game advertising market. In-game advertising allows advertisements to be integrated into desktop and mobile games through commercials, cut-scenes, billboards, and background displays. Additionally, these advertisements are non-interrupting and facilitate seamless experience to players. In-game advertisements are anticipated to cause greater audio-visual impact causing favorable and long-lasting product impressions on viewers.
Various benefits such as reduced advertising expenses, increased reach and return on investments, rapid integration, and easy configuration of advertisements in social gaming are anticipated to drive the in-game advertising market. Further, implementation of various payment schemes for gaming reduces frauds, which may propel market demand over the forecast period. Increasing availability of free mobile games utilizing in-game advertising to generate revenues is anticipated to propel market growth. This service may also generate added revenues for game developers, which is further expected to fuel market growth. In-game advertisements integrated in mobile games also enable location and tracking features, which may be utilized to provide location specific advertisements to consumers resulting in greater consumer impact.
The global In-Game Advertising market is valued at xx million USD in 2017 and is expected to reach xx million USD by the end of 2023, growing at a CAGR of xx% between 2017 and 2023.

The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.

North America, especially The United States, will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of In-Game Advertising.

Europe also play important roles in global market, with market size of xx million USD in 2017 and will be xx million USD in 2023, with a CAGR of xx%.

Market Segment by Companies, this report covers

• Motive Interative
• RapidFire
• Double Fusion
• Engage Advertising
• Giftgaming
• Electronic Arts
• Google Adscape Media
• Media Spike
• Playwire Media

Market Segment by Regions, regional analysis covers

• North America (United States, Canada and Mexico)
• Europe (Germany, France, UK, Russia and Italy)
• Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
• South America (Brazil, Argentina, Colombia)
• Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers

• Dynamic In-Game Advertising (aka DIGA)
• Static In-Game Advertising
• Advergames

Market Segment by Applications, can be divided into

• Mobile phone
• PC
• Others

Contents

1 IN-GAME ADVERTISING MARKET OVERVIEW

1.1 Product Overview and Scope of In-Game Advertising
1.2 Classification of In-Game Advertising by Types
  1.2.1 Global In-Game Advertising Revenue Comparison by Types (2017-2023)
  1.2.2 Global In-Game Advertising Revenue Market Share by Types in 2017
  1.2.3 Dynamic In-Game Advertising (aka DIGA)
  1.2.4 Static In-Game Advertising
  1.2.5 Advergames
1.3 Global In-Game Advertising Market by Application
  1.3.1 Global In-Game Advertising Market Size and Market Share Comparison by Applications (2013-2023)
  1.3.2 Mobile phone
  1.3.3 PC
  1.3.4 Others
1.4 Global In-Game Advertising Market by Regions
  1.4.1 Global In-Game Advertising Market Size (Million USD) Comparison by Regions (2013-2023)
  1.4.1 North America (USA, Canada and Mexico) In-Game Advertising Status and Prospect (2013-2023)
  1.4.2 Europe (Germany, France, UK, Russia and Italy) In-Game Advertising Status and Prospect (2013-2023)
  1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) In-Game Advertising Status and Prospect (2013-2023)
  1.4.4 South America (Brazil, Argentina, Colombia) In-Game Advertising Status and Prospect (2013-2023)
  1.4.5 Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) In-Game Advertising Status and Prospect (2013-2023)
1.5 Global Market Size of In-Game Advertising (2013-2023)

2 MANUFACTURERS PROFILES

2.1 Motive Interative
  2.1.1 Business Overview
  2.1.2 In-Game Advertising Type and Applications
    2.1.2.1 Product A
    2.1.2.2 Product B
  2.1.3 Motive Interative In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.2 RapidFire
  2.2.1 Business Overview
  2.2.2 In-Game Advertising Type and Applications
    2.2.2.1 Product A
    2.2.2.2 Product B
  2.2.3 RapidFire In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.3 Double Fusion
  2.3.1 Business Overview
  2.3.2 In-Game Advertising Type and Applications
    2.3.2.1 Product A
    2.3.2.2 Product B
  2.3.3 Double Fusion In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.4 Engage Advertising
  2.4.1 Business Overview
  2.4.2 In-Game Advertising Type and Applications
    2.4.2.1 Product A
    2.4.2.2 Product B
  2.4.3 Engage Advertising In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.5 Giftgaming
  2.5.1 Business Overview
  2.5.2 In-Game Advertising Type and Applications
    2.5.2.1 Product A
    2.5.2.2 Product B
  2.5.3 Giftgaming In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.6 Electronic Arts
  2.6.1 Business Overview
  2.6.2 In-Game Advertising Type and Applications
    2.6.2.1 Product A
    2.6.2.2 Product B
  2.6.3 Electronic Arts In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.7 Google Adscape Media
  2.7.1 Business Overview
  2.7.2 In-Game Advertising Type and Applications
    2.7.2.1 Product A
    2.7.2.2 Product B
  2.7.3 Google Adscape Media In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.8 Media Spike
  2.8.1 Business Overview
  2.8.2 In-Game Advertising Type and Applications
    2.8.2.1 Product A
    2.8.2.2 Product B
  2.8.3 Media Spike In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
2.9 Playwire Media
  2.9.1 Business Overview
  2.9.2 In-Game Advertising Type and Applications
    2.9.2.1 Product A
    2.9.2.2 Product B
  2.9.3 Playwire Media In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)

3 GLOBAL IN-GAME ADVERTISING MARKET COMPETITION, BY PLAYERS

3.1 Global In-Game Advertising Revenue and Share by Players (2013-2018)
3.2 Market Concentration Rate
  3.2.1 Top 5 In-Game Advertising Players Market Share
  3.2.2 Top 10 In-Game Advertising Players Market Share
3.3 Market Competition Trend

4 GLOBAL IN-GAME ADVERTISING MARKET SIZE BY REGIONS

4.1 Global In-Game Advertising Revenue and Market Share by Regions
4.2 North America In-Game Advertising Revenue and Growth Rate (2013-2018)
4.3 Europe In-Game Advertising Revenue and Growth Rate (2013-2018)
4.4 Asia-Pacific In-Game Advertising Revenue and Growth Rate (2013-2018)
4.5 South America In-Game Advertising Revenue and Growth Rate (2013-2018)
4.6 Middle East and Africa In-Game Advertising Revenue and Growth Rate (2013-2018)

5 NORTH AMERICA IN-GAME ADVERTISING REVENUE BY COUNTRIES

5.1 North America In-Game Advertising Revenue by Countries (2013-2018)
5.2 USA In-Game Advertising Revenue and Growth Rate (2013-2018)
5.3 Canada In-Game Advertising Revenue and Growth Rate (2013-2018)
5.4 Mexico In-Game Advertising Revenue and Growth Rate (2013-2018)

6 EUROPE IN-GAME ADVERTISING REVENUE BY COUNTRIES

6.1 Europe In-Game Advertising Revenue by Countries (2013-2018)
6.2 Germany In-Game Advertising Revenue and Growth Rate (2013-2018)
6.3 UK In-Game Advertising Revenue and Growth Rate (2013-2018)
6.4 France In-Game Advertising Revenue and Growth Rate (2013-2018)
6.5 Russia In-Game Advertising Revenue and Growth Rate (2013-2018)
6.6 Italy In-Game Advertising Revenue and Growth Rate (2013-2018)

7 ASIA-PACIFIC IN-GAME ADVERTISING REVENUE BY COUNTRIES

7.1 Asia-Pacific In-Game Advertising Revenue by Countries (2013-2018)
7.2 China In-Game Advertising Revenue and Growth Rate (2013-2018)
7.3 Japan In-Game Advertising Revenue and Growth Rate (2013-2018)
7.4 Korea In-Game Advertising Revenue and Growth Rate (2013-2018)
7.5 India In-Game Advertising Revenue and Growth Rate (2013-2018)
7.6 Southeast Asia In-Game Advertising Revenue and Growth Rate (2013-2018)

8 SOUTH AMERICA IN-GAME ADVERTISING REVENUE BY COUNTRIES

8.1 South America In-Game Advertising Revenue by Countries (2013-2018)
8.2 Brazil In-Game Advertising Revenue and Growth Rate (2013-2018)
8.3 Argentina In-Game Advertising Revenue and Growth Rate (2013-2018)
8.4 Colombia In-Game Advertising Revenue and Growth Rate (2013-2018)

9 MIDDLE EAST AND AFRICA REVENUE IN-GAME ADVERTISING BY COUNTRIES

9.1 Middle East and Africa In-Game Advertising Revenue by Countries (2013-2018)
9.2 Saudi Arabia In-Game Advertising Revenue and Growth Rate (2013-2018)
9.3 UAE In-Game Advertising Revenue and Growth Rate (2013-2018)
9.4 Egypt In-Game Advertising Revenue and Growth Rate (2013-2018)
9.5 Nigeria In-Game Advertising Revenue and Growth Rate (2013-2018)
9.6 South Africa In-Game Advertising Revenue and Growth Rate (2013-2018)

10 GLOBAL IN-GAME ADVERTISING MARKET SEGMENT BY TYPE

10.1 Global In-Game Advertising Revenue and Market Share by Type (2013-2018)
10.2 Global In-Game Advertising Market Forecast by Type (2018-2023)
10.3 Dynamic In-Game Advertising (aka DIGA) Revenue Growth Rate (2013-2023)
10.4 Static In-Game Advertising Revenue Growth Rate (2013-2023)
10.5 Advergames Revenue Growth Rate (2013-2023)

11 GLOBAL IN-GAME ADVERTISING MARKET SEGMENT BY APPLICATION

11.1 Global In-Game Advertising Revenue Market Share by Application (2013-2018)
11.2 In-Game Advertising Market Forecast by Application (2018-2023)
11.3 Mobile phone Revenue Growth (2013-2018)
11.4 PC Revenue Growth (2013-2018)
11.5 Others Revenue Growth (2013-2018)

12 GLOBAL IN-GAME ADVERTISING MARKET SIZE FORECAST (2018-2023)

12.1 Global In-Game Advertising Market Size Forecast (2018-2023)
12.2 Global In-Game Advertising Market Forecast by Regions (2018-2023)
12.3 North America In-Game Advertising Revenue Market Forecast (2018-2023)
12.4 Europe In-Game Advertising Revenue Market Forecast (2018-2023)
12.5 Asia-Pacific In-Game Advertising Revenue Market Forecast (2018-2023)
12.6 South America In-Game Advertising Revenue Market Forecast (2018-2023)
12.7 Middle East and Africa In-Game Advertising Revenue Market Forecast (2018-2023)

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

14.1 Methodology
14.2 Data Source

List Of Tables

LIST OF TABLES AND FIGURES

Figure In-Game Advertising Picture
Table Product Specifications of In-Game Advertising
Table Global In-Game Advertising and Revenue (Million USD) Market Split by Product Type
Figure Global In-Game Advertising Revenue Market Share by Types in 2017
Figure Dynamic In-Game Advertising (aka DIGA) Picture
Figure Static In-Game Advertising Picture
Figure Advergames Picture
Table Global In-Game Advertising Revenue (Million USD) by Application (2013-2023)
Figure In-Game Advertising Revenue Market Share by Applications in 2017
Figure Mobile phone Picture
Figure PC Picture
Figure Others Picture
Table Global Market In-Game Advertising Revenue (Million USD) Comparison by Regions 2013-2023
Figure North America In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Europe In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Asia-Pacific In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure South America In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Middle East and Africa In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Figure Global In-Game Advertising Revenue (Million USD) and Growth Rate (2013-2023)
Table Motive Interative Basic Information, Manufacturing Base and Competitors
Table Motive Interative In-Game Advertising Type and Applications
Table Motive Interative In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table RapidFire Basic Information, Manufacturing Base and Competitors
Table RapidFire In-Game Advertising Type and Applications
Table RapidFire In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Double Fusion Basic Information, Manufacturing Base and Competitors
Table Double Fusion In-Game Advertising Type and Applications
Table Double Fusion In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Engage Advertising Basic Information, Manufacturing Base and Competitors
Table Engage Advertising In-Game Advertising Type and Applications
Table Engage Advertising In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Giftgaming Basic Information, Manufacturing Base and Competitors
Table Giftgaming In-Game Advertising Type and Applications
Table Giftgaming In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Electronic Arts Basic Information, Manufacturing Base and Competitors
Table Electronic Arts In-Game Advertising Type and Applications
Table Electronic Arts In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Google Adscape Media Basic Information, Manufacturing Base and Competitors
Table Google Adscape Media In-Game Advertising Type and Applications
Table Google Adscape Media In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Media Spike Basic Information, Manufacturing Base and Competitors
Table Media Spike In-Game Advertising Type and Applications
Table Media Spike In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Playwire Media Basic Information, Manufacturing Base and Competitors
Table Playwire Media In-Game Advertising Type and Applications
Table Playwire Media In-Game Advertising Revenue, Gross Margin and Market Share (2016-2017)
Table Global In-Game Advertising Revenue (Million USD) by Players (2013-2018)
Table Global In-Game Advertising Revenue Share by Players (2013-2018)
Figure Global In-Game Advertising Revenue Share by Players in 2016
Figure Global In-Game Advertising Revenue Share by Players in 2017
Figure Global Top 5 Players In-Game Advertising Revenue Market Share in 2017
Figure Global Top 10 Players In-Game Advertising Revenue Market Share in 2017
Figure Global In-Game Advertising Revenue (Million USD) and Growth Rate (%) (2013-2018)
Table Global In-Game Advertising Revenue (Million USD) by Regions (2013-2018)
Table Global In-Game Advertising Revenue Market Share by Regions (2013-2018)
Figure Global In-Game Advertising Revenue Market Share by Regions (2013-2018)
Figure Global In-Game Advertising Revenue Market Share by Regions in 2017
Figure North America In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Europe In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Asia-Pacific In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure South America In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Middle East and Africa In-Game Advertising Revenue and Growth Rate (2013-2018)
Table North America In-Game Advertising Revenue by Countries (2013-2018)
Table North America In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure North America In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure North America In-Game Advertising Revenue Market Share by Countries in 2017
Figure USA In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Canada In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Mexico In-Game Advertising Revenue and Growth Rate (2013-2018)
Table Europe In-Game Advertising Revenue (Million USD) by Countries (2013-2018)
Figure Europe In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure Europe In-Game Advertising Revenue Market Share by Countries in 2017
Figure Germany In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure UK In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure France In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Russia In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Italy In-Game Advertising Revenue and Growth Rate (2013-2018)
Table Asia-Pacific In-Game Advertising Revenue (Million USD) by Countries (2013-2018)
Figure Asia-Pacific In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure Asia-Pacific In-Game Advertising Revenue Market Share by Countries in 2017
Figure China In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Japan In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Korea In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure India In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Southeast Asia In-Game Advertising Revenue and Growth Rate (2013-2018)
Table South America In-Game Advertising Revenue by Countries (2013-2018)
Table South America In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure South America In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure South America In-Game Advertising Revenue Market Share by Countries in 2017
Figure Brazil In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Argentina In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Colombia In-Game Advertising Revenue and Growth Rate (2013-2018)
Table Middle East and Africa In-Game Advertising Revenue (Million USD) by Countries (2013-2018)
Table Middle East and Africa In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa In-Game Advertising Revenue Market Share by Countries (2013-2018)
Figure Middle East and Africa In-Game Advertising Revenue Market Share by Countries in 2017
Figure Saudi Arabia In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure UAE In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Egypt In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure Nigeria In-Game Advertising Revenue and Growth Rate (2013-2018)
Figure South Africa In-Game Advertising Revenue and Growth Rate (2013-2018)
Table Global In-Game Advertising Revenue (Million USD) by Type (2013-2018)
Table Global In-Game Advertising Revenue Share by Type (2013-2018)
Figure Global In-Game Advertising Revenue Share by Type (2013-2018)
Figure Global In-Game Advertising Revenue Share by Type in 2017
Table Global In-Game Advertising Revenue Forecast by Type (2018-2023)
Figure Global In-Game Advertising Market Share Forecast by Type (2018-2023)
Figure Global Dynamic In-Game Advertising (aka DIGA) Revenue Growth Rate (2013-2018)
Figure Global Static In-Game Advertising Revenue Growth Rate (2013-2018)
Figure Global Advergames Revenue Growth Rate (2013-2018)
Table Global In-Game Advertising Revenue by Application (2013-2018)
Table Global In-Game Advertising Revenue Share by Application (2013-2018)
Figure Global In-Game Advertising Revenue Share by Application (2013-2018)
Figure Global In-Game Advertising Revenue Share by Application in 2017
Table Global In-Game Advertising Revenue Forecast by Application (2018-2023)
Figure Global In-Game Advertising Market Share Forecast by Application (2018-2023)
Figure Global Mobile phone Revenue Growth Rate (2013-2018)
Figure Global PC Revenue Growth Rate (2013-2018)
Figure Global Others Revenue Growth Rate (2013-2018)
Figure Global In-Game Advertising Revenue (Million USD) and Growth Rate Forecast (2018 -2023)
Table Global In-Game Advertising Revenue (Million USD) Forecast by Regions (2018-2023)
Figure Global In-Game Advertising Revenue Market Share Forecast by Regions (2018-2023)
Figure North America In-Game Advertising Revenue Market Forecast (2018-2023)
Figure Europe In-Game Advertising Revenue Market Forecast (2018-2023)
Figure Asia-Pacific In-Game Advertising Revenue Market Forecast (2018-2023)
Figure South America In-Game Advertising Revenue Market Forecast (2018-2023)
Figure Middle East and Africa In-Game Advertising Revenue Market Forecast (2018-2023)