Global Extended Warranty Market Size Study, by Coverage (Standard Protection Plan, Accidental Protection Plan), Distribution Channel, Application, End Use, and Regional Forecasts 2022-2032

February 2025 | 285 pages | ID: GB7FD762CC4EEN
Bizwit Research & Consulting LLP

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The Global Extended Warranty Market is projected to grow significantly, reaching USD 336.25 billion by 2032, up from USD 133.6 billion in 2023, registering a robust compound annual growth rate (CAGR) of 10.8% during the forecast period from 2024 to 2032. Extended warranties are increasingly becoming essential in safeguarding investments across a variety of products and services. These warranties provide consumers and businesses with additional security by covering potential repair or replacement costs beyond the standard warranty period, enhancing customer trust and brand loyalty. As global markets expand, manufacturers and service providers are leveraging extended warranties to differentiate themselves in an intensely competitive landscape.

The rapid growth of electronic devices, automobiles, and home appliances is a key driver for the extended warranty market. With consumers investing in high-value products, there is a rising demand for comprehensive protection plans that go beyond traditional warranties. Additionally, the increasing digitization of warranty services, facilitated by artificial intelligence and machine learning, has revolutionized the claim process, making it seamless and customer-centric. Emerging trends such as integration with IoT devices are further optimizing preventive maintenance and real-time monitoring of assets, boosting the adoption of extended warranties across various sectors.

However, certain challenges persist, including lack of consumer awareness about extended warranties and complexities in claim procedures in certain regions. Additionally, the need for standardized offerings across geographies remains a barrier to universal adoption. Nonetheless, the transition toward digital-first extended warranty solutions and the rising penetration of e-commerce platforms are expected to unlock significant growth opportunities. The accidental protection plans segment, in particular, is anticipated to witness robust growth, given its appeal among consumers looking for enhanced coverage against unforeseen damages.

Regionally, North America dominates the extended warranty market, driven by high consumer awareness, advanced infrastructure, and the presence of key market players. Europe follows closely, benefiting from stringent regulatory standards and a mature consumer base. Meanwhile, the Asia Pacific region is poised to grow at the fastest rate, supported by rapid urbanization, increasing disposable incomes, and the proliferation of electronic devices and automobiles in countries such as China, India, and Japan. Emerging regions like Latin America and the Middle East & Africa are also showing promise, underpinned by improving distribution channels and rising demand for extended coverage options.

Major market players included in this report are:
  • AIG WarrantyGuard, Inc.
  • Allianz Global Assistance
  • American Home Shield Corporation
  • Assurant, Inc.
  • AXA Group
  • The Warranty Group, Inc.
  • SquareTrade, Inc.
  • AmTrust Financial Services, Inc.
  • Asurion LLC
  • Chubb Limited
  • Samsung Electronics Co., Ltd.
  • LG Electronics Inc.
  • Whirlpool Corporation
  • Domestic & General Group Limited
  • GE Appliances
The detailed segments and sub-segments of the market are explained below:

By Coverage
  • Standard Protection Plan
  • Accidental Protection Plan
By Distribution Channel
  • OEMs (Original Equipment Manufacturers)
  • Retailers
  • Online
By Application
  • Consumer Electronics
  • Automotive
  • Appliances
  • Others
By End Use
  • Residential
  • Commercial
By Region:

North America
  • U.S.
  • Canada
Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa
Years considered for the study are as follows:
  • Historical year: 2022
  • Base year: 2023
  • Forecast period: 2024 to 2032
Key Takeaways:
  • Market estimates and forecasts for 10 years, from 2022 to 2032.
  • Annualized revenue and regional-level analysis for each market segment.
  • Comprehensive geographical landscape with country-level analysis of major regions.
  • Competitive landscape featuring detailed insights into major players in the market.
  • Analysis of key business strategies and actionable recommendations for future market approaches.
  • Evaluation of the competitive structure of the market.
  • Demand-side and supply-side analysis of the market.
CHAPTER 1. GLOBAL EXTENDED WARRANTY MARKET EXECUTIVE SUMMARY

1.1. Global Extended Warranty Market Size & Forecast (2022–2032)
1.2. Regional Summary
1.3. Segmental Summary
  1.3.1. {By Coverage}
  1.3.2. {By Distribution Channel}
  1.3.3. {By Application}
  1.3.4. {By End Use}
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion
________________________________________

CHAPTER 2. GLOBAL EXTENDED WARRANTY MARKET DEFINITION AND RESEARCH ASSUMPTIONS

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
  2.3.1. Inclusion & Exclusion
  2.3.2. Limitations
  2.3.3. Supply Side Analysis
    2.3.3.1. Availability
    2.3.3.2. Infrastructure
    2.3.3.3. Regulatory Environment
    2.3.3.4. Market Competition
    2.3.3.5. Economic Viability (Consumer’s Perspective)
  2.3.4. Demand Side Analysis
    2.3.4.1. Regulatory frameworks
    2.3.4.2. Technological Advancements
    2.3.4.3. Environmental Considerations
    2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates
________________________________________

CHAPTER 3. GLOBAL EXTENDED WARRANTY MARKET DYNAMICS

3.1. Market Drivers
  3.1.1. Surging demand for coverage beyond standard warranties
  3.1.2. Increasing digitization of warranty claim processes
  3.1.3. IoT-driven predictive maintenance & real-time monitoring
3.2. Market Challenges
  3.2.1. Limited consumer awareness & educational gaps
  3.2.2. Non-standardized offerings across diverse geographies
3.3. Market Opportunities
  3.3.1. Growing penetration of e-commerce platforms
  3.3.2. Rise of digital-first extended warranty solutions
  3.3.3. Uptake of accidental protection plans
________________________________________

CHAPTER 4. GLOBAL EXTENDED WARRANTY MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
  4.1.6. Futuristic Approach to Porter’s 5 Force Model
  4.1.7. Porter’s 5 Force Impact Analysis
4.2. PESTEL Analysis
  4.2.1. Political
  4.2.2. Economical
  4.2.3. Social
  4.2.4. Technological
  4.2.5. Environmental
  4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion
________________________________________

CHAPTER 5. GLOBAL EXTENDED WARRANTY MARKET SIZE & FORECASTS BY COVERAGE 2022–2032

5.1. Segment Dashboard
5.2. Global Extended Warranty Market: {Coverage} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  5.2.1. Standard Protection Plan
  5.2.2. Accidental Protection Plan
________________________________________

CHAPTER 6. GLOBAL EXTENDED WARRANTY MARKET SIZE & FORECASTS BY DISTRIBUTION CHANNEL 2022–2032

6.1. Segment Dashboard
6.2. Global Extended Warranty Market: {Distribution Channel} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  6.2.1. OEMs (Original Equipment Manufacturers)
  6.2.2. Retailers
  6.2.3. Online
________________________________________

CHAPTER 7. GLOBAL EXTENDED WARRANTY MARKET SIZE & FORECASTS BY APPLICATION 2022–2032

7.1. Segment Dashboard
7.2. Global Extended Warranty Market: {Application} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  7.2.1. Consumer Electronics
  7.2.2. Automotive
  7.2.3. Appliances
  7.2.4. Others
________________________________________

CHAPTER 8. GLOBAL EXTENDED WARRANTY MARKET SIZE & FORECASTS BY END USE 2022–2032

8.1. Segment Dashboard
8.2. Global Extended Warranty Market: {End Use} Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
  8.2.1. Residential
  8.2.2. Commercial
________________________________________

CHAPTER 9. GLOBAL EXTENDED WARRANTY MARKET SIZE & FORECASTS BY REGION 2022–2032

9.1. North America Extended Warranty Market
  9.1.1. U.S. Extended Warranty Market
    9.1.1.1. {Coverage} breakdown size & forecasts, 2022–2032
    9.1.1.2. {Distribution Channel} breakdown size & forecasts, 2022–2032
    9.1.1.3. {Application} breakdown size & forecasts, 2022–2032
    9.1.1.4. {End Use} breakdown size & forecasts, 2022–2032
  9.1.2. Canada Extended Warranty Market
9.2. Europe Extended Warranty Market
  9.2.1. U.K. Extended Warranty Market
  9.2.2. Germany Extended Warranty Market
  9.2.3. France Extended Warranty Market
  9.2.4. Spain Extended Warranty Market
  9.2.5. Italy Extended Warranty Market
  9.2.6. Rest of Europe Extended Warranty Market
9.3. Asia-Pacific Extended Warranty Market
  9.3.1. China Extended Warranty Market
  9.3.2. India Extended Warranty Market
  9.3.3. Japan Extended Warranty Market
  9.3.4. Australia Extended Warranty Market
  9.3.5. South Korea Extended Warranty Market
  9.3.6. Rest of Asia Pacific Extended Warranty Market
9.4. Latin America Extended Warranty Market
  9.4.1. Brazil Extended Warranty Market
  9.4.2. Mexico Extended Warranty Market
  9.4.3. Rest of Latin America Extended Warranty Market
9.5. Middle East & Africa Extended Warranty Market
  9.5.1. Saudi Arabia Extended Warranty Market
  9.5.2. South Africa Extended Warranty Market
  9.5.3. Rest of Middle East & Africa Extended Warranty Market
________________________________________

CHAPTER 10. COMPETITIVE INTELLIGENCE

10.1. Key Company SWOT Analysis
  10.1.1. AIG WarrantyGuard, Inc.
  10.1.2. Allianz Global Assistance
  10.1.3. American Home Shield Corporation
10.2. Top Market Strategies
10.3. Company Profiles
  10.3.1. AIG WarrantyGuard, Inc.
    10.3.1.1. Key Information
    10.3.1.2. Overview
    10.3.1.3. Financial (Subject to Data Availability)
    10.3.1.4. Product Summary
    10.3.1.5. Market Strategies
  10.3.2. Allianz Global Assistance
  10.3.3. Assurant, Inc.
  10.3.4. AXA Group
  10.3.5. The Warranty Group, Inc.
  10.3.6. SquareTrade, Inc.
  10.3.7. AmTrust Financial Services, Inc.
  10.3.8. Asurion LLC
  10.3.9. Chubb Limited
  10.3.10. Samsung Electronics Co., Ltd.
  10.3.11. LG Electronics Inc.
  10.3.12. Whirlpool Corporation
  10.3.13. Domestic & General Group Limited
  10.3.14. GE Appliances
________________________________________

CHAPTER 11. RESEARCH PROCESS

11.1. Research Process
  11.1.1. Data Mining
  11.1.2. Analysis
  11.1.3. Market Estimation
  11.1.4. Validation
  11.1.5. Publishing
11.2. Research Attributes

LIST OF TABLES

TABLE 1. Global Extended Warranty market, report scope
TABLE 2. Global Extended Warranty market estimates & forecasts by Region 2022–2032 (USD Million/Billion)
TABLE 3. Global Extended Warranty market estimates & forecasts by Coverage 2022–2032 (USD Million/Billion)
TABLE 4. Global Extended Warranty market estimates & forecasts by Distribution Channel 2022–2032 (USD Million/Billion)
TABLE 5. Global Extended Warranty market estimates & forecasts by Application 2022–2032 (USD Million/Billion)
TABLE 6. Global Extended Warranty market estimates & forecasts by End Use 2022–2032 (USD Million/Billion)
TABLE 7. Global Extended Warranty market by segment, estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 8. Global Extended Warranty market by region, estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 9. U.S. Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 10. Canada Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 11. U.K. Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 12. Germany Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 13. France Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 14. Spain Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 15. Italy Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 16. Rest of Europe Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 17. China Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 18. India Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 19. Japan Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)
TABLE 20. Australia Extended Warranty market estimates & forecasts, 2022–2032 (USD Million/Billion)

(This list is not complete; final report does contain more than 100 tables. The list may be updated in the final deliverable.)

LIST OF FIGURES

FIG 1. Global Extended Warranty market, research methodology
FIG 2. Global Extended Warranty market, market estimation techniques
FIG 3. Global market size estimates & forecast methods.
FIG 4. Global Extended Warranty market, key trends 2023
FIG 5. Global Extended Warranty market, growth prospects 2022–2032
FIG 6. Global Extended Warranty market, porters 5 force model
FIG 7. Global Extended Warranty market, PESTEL analysis
FIG 8. Global Extended Warranty market, value chain analysis
FIG 9. Global Extended Warranty market by segment, 2022 & 2032 (USD Million/Billion)
FIG 10. Global Extended Warranty market by segment, 2022 & 2032 (USD Million/Billion)
FIG 11. Global Extended Warranty market by segment, 2022 & 2032 (USD Million/Billion)
FIG 12. Global Extended Warranty market by region, 2022 & 2032 (USD Million/Billion)
FIG 13. North America Extended Warranty market, 2022 & 2032 (USD Million/Billion)
FIG 14. Europe Extended Warranty market, 2022 & 2032 (USD Million/Billion)
FIG 15. Asia Pacific Extended Warranty market, 2022 & 2032 (USD Million/Billion)
FIG 16. Latin America Extended Warranty market, 2022 & 2032 (USD Million/Billion)
FIG 17. Middle East & Africa Extended Warranty market, 2022 & 2032 (USD Million/Billion)
FIG 18. Global Extended Warranty market, company market share analysis (2023)

(This list is not complete; final report contains more than 50 figures. The list may be updated in the final deliverable.)


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