Global Email Marketing Market Size study & Forecast, by Email Service Type, Deployment Type, End User, Industry Verticals, and Regional Forecasts 2025-2035

June 2025 | 285 pages | ID: GDEC230C5BB8EN
Bizwit Research & Consulting LLP

Abstracts

Global Email Marketing Market is valued approximately at USD 35.59 billion in 2024 and is anticipated to grow with a moderate yet persistent CAGR of 2.15% over the forecast period 2025-2035. Email marketing, one of the oldest yet most resilient tools in the digital marketing arsenal, continues to evolve amidst the relentless advancement of marketing automation technologies. At its core, email marketing involves delivering tailored messages, promotional content, and transactional communication directly into user inboxes, facilitating high engagement and measurable ROI. As enterprises across verticals double down on customer retention and precision-based outreach, email marketing platforms have transformed into intelligent engines capable of segmenting audiences, automating workflows, and analyzing user behavior in real time.

The market’s expansion is primarily driven by the exponential growth of digital consumerism and the strategic need for cost-effective communication channels. Businesses—ranging from agile startups to Fortune 500 corporations—are increasingly integrating AI and machine learning with their email marketing software to optimize subject lines, determine optimal sending times, and trigger personalized automation. For instance, marketing emails now adapt in real-time to user activity, generating dynamic content that evolves based on recipient behavior. The proliferation of mobile-first communication has also reshaped email design strategies, with responsive templates and seamless UX becoming standard expectations. However, issues related to privacy regulations, email deliverability, and inbox saturation present substantial challenges for vendors in this domain.

Regionally, North America leads the global email marketing landscape, owing to early tech adoption, a mature SaaS ecosystem, and highly digitized retail and service industries. The U.S., in particular, remains the hotbed for innovation in automated email campaigns and content personalization. Meanwhile, Europe closely follows, bolstered by GDPR-compliant platforms that emphasize trust, transparency, and user consent. The Asia Pacific region, on the other hand, is emerging as the fastest-growing market, primarily due to surging digital penetration, the rise of mobile commerce, and growing awareness among SMEs in countries such as India, China, and Southeast Asia. Rapid digital transformation initiatives in the region, coupled with e-commerce expansion, have further accelerated the adoption of email marketing software across industry verticals.

Major market player included in this report are:

• Oracle Corporation
• Adobe Inc.
• HubSpot Inc.
• Salesforce Inc.
• Constant Contact Inc.
• Benchmark Email
• Mailchimp (Intuit Inc.)
• Campaign Monitor
• ActiveCampaign LLC
• GetResponse
• Zoho Corporation
• AWeber Systems Inc.
• ConvertKit LLC
• Sendinblue (Brevo)
• Moosend

Global Email Marketing Market Report Scope:

• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Email Service Type:

• Transactional Email
• Marketing Email
• Bulk Email
• Automated Email

By Deployment Type:

• Cloud-Based
• On-Premises

By End User:

• Individuals
• Small and Medium Enterprises
• Large Enterprises

By Industry Verticals:

• Retail
• Healthcare
• Education
• Finance

By Region:

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

Contents

CHAPTER 1. GLOBAL EMAIL MARKETING MARKET REPORT SCOPE & METHODOLOGY

1.1. Research Objective
1.2. Research Methodology
  1.2.1. Forecast Model
  1.2.2. Desk Research
  1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
  1.4.1. Market Definition
  1.4.2. Market Segmentation
1.5. Research Assumption
  1.5.1. Inclusion & Exclusion
  1.5.2. Limitations
  1.5.3. Years Considered for the Study

CHAPTER 2. EXECUTIVE SUMMARY

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

CHAPTER 3. GLOBAL EMAIL MARKETING MARKET FORCES ANALYSIS

3.1. Market Forces Shaping The Global Email Marketing Market (2024–2035)
3.2. Drivers
  3.2.1. Exponential Growth of Digital Consumerism
  3.2.2. Integration of AI & Machine Learning in Campaign Automation
  3.2.3. Shift to Mobile-First Communication Strategies
3.3. Restraints
  3.3.1. Stringent Privacy Regulations and Compliance Requirements
  3.3.2. Email Deliverability Challenges and Spam Filtering
  3.3.3. Inbox Saturation Leading to Lower Open Rates
3.4. Opportunities
  3.4.1. Rapid Digital Transformation in Asia Pacific
  3.4.2. Increased Adoption Among SMEs Seeking Cost-Effective Outreach
  3.4.3. E-Commerce Expansion Driving Demand for Personalized Campaigns

CHAPTER 4. GLOBAL EMAIL MARKETING INDUSTRY ANALYSIS

4.1. Porter’s Five Forces Model
  4.1.1. Bargaining Power of Buyers
  4.1.2. Bargaining Power of Suppliers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
  4.3.1. Political
  4.3.2. Economic
  4.3.3. Social
  4.3.4. Technological
  4.3.5. Environmental
  4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion

CHAPTER 5. GLOBAL EMAIL MARKETING MARKET SIZE & FORECASTS BY EMAIL SERVICE TYPE 2025–2035

5.1. Market Overview
5.2. Global Email Marketing Market Performance – Potential Analysis (2025)
5.3. Transactional Email
  5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Marketing Email
  5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Bulk Email
  5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.5.2. Market Size Analysis, by Region, 2025–2035
5.6. Automated Email
  5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  5.6.2. Market Size Analysis, by Region, 2025–2035

CHAPTER 6. GLOBAL EMAIL MARKETING MARKET SIZE & FORECASTS BY DEPLOYMENT TYPE 2025–2035

6.1. Market Overview
6.2. Global Email Marketing Market Performance – Potential Analysis (2025)
6.3. Cloud-Based
  6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  6.3.2. Market Size Analysis, by Region, 2025–2035
6.4. On-Premises
  6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
  6.4.2. Market Size Analysis, by Region, 2025–2035

CHAPTER 7. GLOBAL EMAIL MARKETING MARKET SIZE & FORECASTS BY REGION 2025–2035

7.1. Global Email Marketing Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Email Marketing Market
  7.3.1. U.S. Email Marketing Market
    7.3.1.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.3.1.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.3.2. Canada Email Marketing Market
    7.3.2.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.3.2.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
7.4. Europe Email Marketing Market
  7.4.1. UK Email Marketing Market
    7.4.1.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.1.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.4.2. Germany Email Marketing Market
    7.4.2.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.2.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.4.3. France Email Marketing Market
    7.4.3.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.3.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.4.4. Spain Email Marketing Market
    7.4.4.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.4.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.4.5. Italy Email Marketing Market
    7.4.5.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.5.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.4.6. Rest of Europe Email Marketing Market
    7.4.6.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.4.6.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
7.5. Asia Pacific Email Marketing Market
  7.5.1. China Email Marketing Market
    7.5.1.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.1.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.5.2. India Email Marketing Market
    7.5.2.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.2.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.5.3. Japan Email Marketing Market
    7.5.3.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.3.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.5.4. Australia Email Marketing Market
    7.5.4.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.4.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.5.5. South Korea Email Marketing Market
    7.5.5.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.5.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.5.6. Rest of Asia Pacific Email Marketing Market
    7.5.6.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.5.6.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
7.6. Latin America Email Marketing Market
  7.6.1. Brazil Email Marketing Market
    7.6.1.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.6.1.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.6.2. Mexico Email Marketing Market
    7.6.2.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.6.2.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
7.7. Middle East & Africa Email Marketing Market
  7.7.1. UAE Email Marketing Market
    7.7.1.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.7.1.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.7.2. Saudi Arabia Email Marketing Market
    7.7.2.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.7.2.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.7.3. South Africa Email Marketing Market
    7.7.3.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.7.3.2. Deployment Type Breakdown Size & Forecasts, 2025–2035
  7.7.4. Rest of Middle East & Africa Email Marketing Market
    7.7.4.1. Email Service Type Breakdown Size & Forecasts, 2025–2035
    7.7.4.2. Deployment Type Breakdown Size & Forecasts, 2025–2035

CHAPTER 8. COMPETITIVE INTELLIGENCE

8.1. Top Market Strategies
8.2. Oracle Corporation
  8.2.1. Company Overview
  8.2.2. Key Executives
  8.2.3. Company Snapshot
  8.2.4. Financial Performance (Subject to Data Availability)
  8.2.5. Product/Services Portfolio
  8.2.6. Recent Development
  8.2.7. Market Strategies
  8.2.8. SWOT Analysis
8.3. Adobe Inc.
8.4. HubSpot Inc.
8.5. Salesforce Inc.
8.6. Constant Contact Inc.
8.7. Benchmark Email
8.8. Mailchimp (Intuit Inc.)
8.9. Campaign Monitor
8.10. ActiveCampaign LLC
8.11. GetResponse
8.12. Zoho Corporation
8.13. AWeber Systems Inc.
8.14. ConvertKit LLC
8.15. Sendinblue (Brevo)

List Of Tables

LIST OF TABLES

Table 1. Global Email Marketing Market, Report Scope
Table 2. Global Email Marketing Market Estimates & Forecasts By Region 2024–2035
Table 3. Global Email Marketing Market Estimates & Forecasts By Email Service Type 2024–2035
Table 4. Global Email Marketing Market Estimates & Forecasts By Deployment Type 2024–2035
Table 5. Global Email Marketing Market Estimates & Forecasts By End User 2024–2035
Table 6. Global Email Marketing Market Estimates & Forecasts By Industry Verticals 2024–2035
Table 7. U.S. Email Marketing Market Estimates & Forecasts, 2024–2035
Table 8. Canada Email Marketing Market Estimates & Forecasts, 2024–2035
Table 9. UK Email Marketing Market Estimates & Forecasts, 2024–2035
Table 10. Germany Email Marketing Market Estimates & Forecasts, 2024–2035
Table 11. France Email Marketing Market Estimates & Forecasts, 2024–2035
Table 12. Spain Email Marketing Market Estimates & Forecasts, 2024–2035
Table 13. Italy Email Marketing Market Estimates & Forecasts, 2024–2035
Table 14. Rest of Europe Email Marketing Market Estimates & Forecasts, 2024–2035
Table 15. China Email Marketing Market Estimates & Forecasts, 2024–2035
Table 16. India Email Marketing Market Estimates & Forecasts, 2024–2035
Table 17. Japan Email Marketing Market Estimates & Forecasts, 2024–2035
Table 18. Australia Email Marketing Market Estimates & Forecasts, 2024–2035
Table 19. South Korea Email Marketing Market Estimates & Forecasts, 2024–2035
Table 20. Rest of Asia Pacific Email Marketing Market Estimates & Forecasts, 2024–2035
Table 21. Brazil Email Marketing Market Estimates & Forecasts, 2024–2035
Table 22. Mexico Email Marketing Market Estimates & Forecasts, 2024–2035
Table 23. UAE Email Marketing Market Estimates & Forecasts, 2024–2035
Table 24. Saudi Arabia Email Marketing Market Estimates & Forecasts, 2024–2035
Table 25. South Africa Email Marketing Market Estimates & Forecasts, 2024–2035
Table 26. Rest of Middle East & Africa Email Marketing Market Estimates & Forecasts, 2024–2035

List Of Figures

LIST OF FIGURES

Fig 1. Global Email Marketing Market, Research Methodology
Fig 2. Global Email Marketing Market, Market Estimation Techniques
Fig 3. Global Email Marketing Market, Global Market Size Estimates & Forecast Methods
Fig 4. Global Email Marketing Market, Key Trends 2025
Fig 5. Global Email Marketing Market, Growth Prospects 2024–2035
Fig 6. Global Email Marketing Market, Porter’s Five Forces Model
Fig 7. Global Email Marketing Market, PESTEL Analysis
Fig 8. Global Email Marketing Market, Value Chain Analysis
Fig 9. Email Marketing Market By Email Service Type, 2025 & 2035
Fig 10. Email Marketing Market By Deployment Type, 2025 & 2035
Fig 11. Email Marketing Market By End User, 2025 & 2035
Fig 12. Email Marketing Market By Industry Verticals, 2025 & 2035
Fig 13. North America Email Marketing Market, 2025 & 2035
Fig 14. Europe Email Marketing Market, 2025 & 2035
Fig 15. Asia Pacific Email Marketing Market, 2025 & 2035
Fig 16. Latin America Email Marketing Market, 2025 & 2035
Fig 17. Middle East & Africa Email Marketing Market, 2025 & 2035
Fig 18. Global Email Marketing Market, Company Market Share Analysis (2025)