Global Agritourism Market 2026 by Company, Regions, Type and Application, Forecast to 2032
According to our (Global Info Research) latest study, the global Agritourism market size was valued at US$ 11670 million in 2025 and is forecast to a readjusted size of US$ 25750 million by 2032 with a CAGR of 12.1% during review period.
Agritourism is a form of tourism centered around rural natural landscapes, agricultural production processes, local culture, and rural life as its core attractions. Its value lies not only in short-term visitor revenue but also in the long-term diversification of the rural economy, the asset development for grain farmers and small-scale owners, and the activation of ecological and cultural capital. A professional agritourism complex serves both as an experiential consumption scenario and an operational platform for local public goods: by integrating elements such as agricultural production, handicrafts, seasonal festivals, educational experiences, and ecological restoration into sellable experiential chains, it forms a closed loop of 'scenario?service?community benefits.' Its governance models often involve public-private partnerships, cooperatives, and digital platform collaborations, emphasizing sustainability and the alignment of local interests, thereby avoiding the short-term and spillover issues associated with traditional sightseeing.
Market Opportunities and Driving Factors: What forces are driving agritourism to become a long-term strategic opportunity?
The drivers of agritourism come from multiple levels: On the consumer side, there is growing demand from urban residents for natural, low-density experiences and cultural needs centered on a 'return to locality,' with a particular preference for immersive, participatory agricultural experiences. On the technological front, online booking, mobile payment, social content, and generative AI seamlessly connect dispersed farm stays, experiences, and transportation, improving the efficiency of supply-demand matching. Platform-based distribution lowers barriers to entry (platform-type companies continue to launch relevant features to support the discoverability of long-tail destinations). At the policy level, many countries prioritize rural revitalization and regional balanced development as main themes, supporting the improvement of rural reception capacity through financial incentives, infrastructure, and tourism promotion. Challenges also exist: insufficient operational capabilities, limits on public service capacity, ecological and cultural carrying capacity risks, and governance challenges related to misaligned interests due to over-commercialization. The aforementioned policies and trends play a significant role in driving progress at the national level.
Industry/Supply Chain: Who are the upstream players in agritourism, and how is value absorbed downstream?
The upstream primarily consists of agricultural producers, artisans, local governments, and infrastructure providers. Agricultural entities provide venues, products, and experiential content. The midstream includes operators and product developers (cooperatives, homestay operators, experience design studios) and distribution channels (traditional travel agencies and online travel platforms). The downstream focuses on consumers and the urban distribution ecosystem, where online platforms, travel agencies, and corporate team-building channels are responsible for customer aggregation, marketing, and fulfillment coordination. Representative enterprises and nodes include global online distribution and experience platforms (Expedia Group, Booking Holdings, TUI, etc.), which play significant roles in distribution and product visibility; localized travel agencies and agricultural cooperatives are responsible for experience realization and community benefit distribution. The trend in industrial chain governance is evolving from a hybrid model of 'distributed experience production + platform-based distribution + government/fund-type support' towards more standardized and measurable value distribution.
Market Segmentation Trends: Which application scenarios and user groups are forming the fastest-growing segments?
Demand in agritourism is converging towards several types of scenarios: The first category centers on 'deep experiences,' such as farming/handicraft workshops and participatory picking experiences, attracting the family and educational travel markets. The second category is 'slow travel'-oriented products like rural homestays, wellness, and healing retreats, targeting mid-to-high-end long-stay demand. The third category involves cultural heritage and festival economies, driving short-term surge traffic through local festivals and craft experiences. The fourth category is the rural migration of corporate team-building and small conferences. Currently, the fastest-growing segments are often composite forms of 'experience + homestay'?that is, using accommodation as a hub to bundle agricultural experiences, local cuisine, and cultural activities for sale; digital distribution and community marketing are reducing customer acquisition costs and driving repeat purchases in this segment. Trend insights and product innovation from online platforms continuously reshape demand-side preferences.
Regional Trends: Which regions show differentiated opportunities on both the production and consumption ends?
The North American market is characterized by policy and funding support orientation, with parallel private operations and non-profit support; federal and state-level rural development programs provide funding and technical support for local small-scale projects. In China, driven by the national rural revitalization strategy and local tourism festivals, there is an emphasis on systematic development including village branding, integration of agriculture and tourism, and supporting rural public services. Europe places importance on sustainability and ecological carrying capacity (enhancing rural connectivity through policy and regional cooperation), while the market shows stable long-term demand for slow tourism and cultural experiences. Other regions (Latin America, Africa) present opportunities in ecology and community-oriented projects, often aided by international cooperation and funds to promote capacity building. Overall, developed markets are driven more by experience upgrades and supply governance, while developing markets are driven by policy promotion and basic capacity building.
Latest Developments
August 16, 2023: The State Council English website released an action plan, indicating that cultural and tourism departments will guide counties to enrich tourism products and explore innovative business models to support rural income growth, emphasizing the direction of government promotion and the integration of tourism products?
July 18, 2024: The UN Tourism Organization and the TUI Care Foundation signed a cooperation agreement in Madrid, aiming to support rural artisans and craftspeople in Africa and other places through tourism, promoting the sustainable development of rural destinations and micro-funding projects?
October 30, 2024: Booking.com announced the expansion of its AI-driven travel planning and personalization features, indicating that major online distribution platforms are incorporating generative AI capabilities into itinerary planning and destination discovery. This will further lower the discoverability threshold for long-tail rural destinations and impact downstream distribution efficiency.
The Agritourism market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.
Market segmentation
Agritourism market is split by Type and by Traveler. For the period 2026-2032, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Traveler. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type,
North America
Europe
Asia-Pacific (China, Japan, South Korea, Rest of Asia)
South America
Middle East & Africa
Agritourism is a form of tourism centered around rural natural landscapes, agricultural production processes, local culture, and rural life as its core attractions. Its value lies not only in short-term visitor revenue but also in the long-term diversification of the rural economy, the asset development for grain farmers and small-scale owners, and the activation of ecological and cultural capital. A professional agritourism complex serves both as an experiential consumption scenario and an operational platform for local public goods: by integrating elements such as agricultural production, handicrafts, seasonal festivals, educational experiences, and ecological restoration into sellable experiential chains, it forms a closed loop of 'scenario?service?community benefits.' Its governance models often involve public-private partnerships, cooperatives, and digital platform collaborations, emphasizing sustainability and the alignment of local interests, thereby avoiding the short-term and spillover issues associated with traditional sightseeing.
Market Opportunities and Driving Factors: What forces are driving agritourism to become a long-term strategic opportunity?
The drivers of agritourism come from multiple levels: On the consumer side, there is growing demand from urban residents for natural, low-density experiences and cultural needs centered on a 'return to locality,' with a particular preference for immersive, participatory agricultural experiences. On the technological front, online booking, mobile payment, social content, and generative AI seamlessly connect dispersed farm stays, experiences, and transportation, improving the efficiency of supply-demand matching. Platform-based distribution lowers barriers to entry (platform-type companies continue to launch relevant features to support the discoverability of long-tail destinations). At the policy level, many countries prioritize rural revitalization and regional balanced development as main themes, supporting the improvement of rural reception capacity through financial incentives, infrastructure, and tourism promotion. Challenges also exist: insufficient operational capabilities, limits on public service capacity, ecological and cultural carrying capacity risks, and governance challenges related to misaligned interests due to over-commercialization. The aforementioned policies and trends play a significant role in driving progress at the national level.
Industry/Supply Chain: Who are the upstream players in agritourism, and how is value absorbed downstream?
The upstream primarily consists of agricultural producers, artisans, local governments, and infrastructure providers. Agricultural entities provide venues, products, and experiential content. The midstream includes operators and product developers (cooperatives, homestay operators, experience design studios) and distribution channels (traditional travel agencies and online travel platforms). The downstream focuses on consumers and the urban distribution ecosystem, where online platforms, travel agencies, and corporate team-building channels are responsible for customer aggregation, marketing, and fulfillment coordination. Representative enterprises and nodes include global online distribution and experience platforms (Expedia Group, Booking Holdings, TUI, etc.), which play significant roles in distribution and product visibility; localized travel agencies and agricultural cooperatives are responsible for experience realization and community benefit distribution. The trend in industrial chain governance is evolving from a hybrid model of 'distributed experience production + platform-based distribution + government/fund-type support' towards more standardized and measurable value distribution.
Market Segmentation Trends: Which application scenarios and user groups are forming the fastest-growing segments?
Demand in agritourism is converging towards several types of scenarios: The first category centers on 'deep experiences,' such as farming/handicraft workshops and participatory picking experiences, attracting the family and educational travel markets. The second category is 'slow travel'-oriented products like rural homestays, wellness, and healing retreats, targeting mid-to-high-end long-stay demand. The third category involves cultural heritage and festival economies, driving short-term surge traffic through local festivals and craft experiences. The fourth category is the rural migration of corporate team-building and small conferences. Currently, the fastest-growing segments are often composite forms of 'experience + homestay'?that is, using accommodation as a hub to bundle agricultural experiences, local cuisine, and cultural activities for sale; digital distribution and community marketing are reducing customer acquisition costs and driving repeat purchases in this segment. Trend insights and product innovation from online platforms continuously reshape demand-side preferences.
Regional Trends: Which regions show differentiated opportunities on both the production and consumption ends?
The North American market is characterized by policy and funding support orientation, with parallel private operations and non-profit support; federal and state-level rural development programs provide funding and technical support for local small-scale projects. In China, driven by the national rural revitalization strategy and local tourism festivals, there is an emphasis on systematic development including village branding, integration of agriculture and tourism, and supporting rural public services. Europe places importance on sustainability and ecological carrying capacity (enhancing rural connectivity through policy and regional cooperation), while the market shows stable long-term demand for slow tourism and cultural experiences. Other regions (Latin America, Africa) present opportunities in ecology and community-oriented projects, often aided by international cooperation and funds to promote capacity building. Overall, developed markets are driven more by experience upgrades and supply governance, while developing markets are driven by policy promotion and basic capacity building.
Latest Developments
August 16, 2023: The State Council English website released an action plan, indicating that cultural and tourism departments will guide counties to enrich tourism products and explore innovative business models to support rural income growth, emphasizing the direction of government promotion and the integration of tourism products?
July 18, 2024: The UN Tourism Organization and the TUI Care Foundation signed a cooperation agreement in Madrid, aiming to support rural artisans and craftspeople in Africa and other places through tourism, promoting the sustainable development of rural destinations and micro-funding projects?
October 30, 2024: Booking.com announced the expansion of its AI-driven travel planning and personalization features, indicating that major online distribution platforms are incorporating generative AI capabilities into itinerary planning and destination discovery. This will further lower the discoverability threshold for long-tail rural destinations and impact downstream distribution efficiency.
The Agritourism market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.
Market segmentation
Agritourism market is split by Type and by Traveler. For the period 2026-2032, the growth among segments provide accurate calculations and forecasts for revenue by Type and by Traveler. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type,
- Direct-market Agritourism
- Experience and Education Agritourism
- Event and Recreation Agritourism
- Below 30 Years Old
- 30-40 Years Old
- 40-50 Years Old
- Above 50 Years Old
- Expedia Group
- Booking Holdings (Priceline Group)
- China Travel
- China CYTS Tours Holding
- American Express Global Business Travel (GBT)
- BCD Group
- Travel Leaders Group
- Fareportal
- AAA Travel
- Corporate Travel Management
- Travel and Transport
- AlTour International
- Direct Travel
- World Travel Inc.
- Omega World Travel
- Frosch
- JTB Corporation
- Ovation Travel Group
- World Travel Holdings
- TUI Group
- Natural Habitat Adventures
- Abercrombie & Kent Group
- InnerAsia Travels
- Butterfield & Robinson
North America
Europe
Asia-Pacific (China, Japan, South Korea, Rest of Asia)
South America
Middle East & Africa
1 MARKET OVERVIEW
1.1 Product Overview and Scope of Agritourism
1.2 Classification of Agritourism by Type
1.2.1 Overview: Global Agritourism Market Size by Type: 2026 Versus 2032
1.2.2 Global Agritourism Revenue Market Share by Type in 2032
1.2.3 Direct-market Agritourism
1.2.4 Experience and Education Agritourism
1.2.5 Event and Recreation Agritourism
1.3 Global Agritourism Market by Traveler
1.3.1 Overview: Global Agritourism Market Size by Traveler: 2026 Versus 2032
1.3.2 Below 30 Years Old
1.3.3 30-40 Years Old
1.3.4 40-50 Years Old
1.3.5 Above 50 Years Old
1.4 Global Agritourism Market Size & Forecast
1.5 Market Drivers, Restraints and Trends
1.5.1 Agritourism Market Drivers
1.5.2 Agritourism Market Restraints
1.5.3 Agritourism Trends Analysis
2 COMPANY PROFILES
2.1 Expedia Group
2.1.1 Expedia Group Details
2.1.2 Expedia Group Major Business
2.1.3 Expedia Group Agritourism Product and Solutions
2.1.4 Expedia Group Recent Developments and Future Plans
2.2 Booking Holdings (Priceline Group)
2.2.1 Booking Holdings (Priceline Group) Details
2.2.2 Booking Holdings (Priceline Group) Major Business
2.2.3 Booking Holdings (Priceline Group) Agritourism Product and Solutions
2.2.4 Booking Holdings (Priceline Group) Recent Developments and Future Plans
2.3 China Travel
2.3.1 China Travel Details
2.3.2 China Travel Major Business
2.3.3 China Travel Agritourism Product and Solutions
2.3.4 China Travel Recent Developments and Future Plans
2.4 China CYTS Tours Holding
2.4.1 China CYTS Tours Holding Details
2.4.2 China CYTS Tours Holding Major Business
2.4.3 China CYTS Tours Holding Agritourism Product and Solutions
2.4.4 China CYTS Tours Holding Recent Developments and Future Plans
2.5 American Express Global Business Travel (GBT)
2.5.1 American Express Global Business Travel (GBT) Details
2.5.2 American Express Global Business Travel (GBT) Major Business
2.5.3 American Express Global Business Travel (GBT) Agritourism Product and Solutions
2.5.4 American Express Global Business Travel (GBT) Recent Developments and Future Plans
2.6 BCD Group
2.6.1 BCD Group Details
2.6.2 BCD Group Major Business
2.6.3 BCD Group Agritourism Product and Solutions
2.6.4 BCD Group Recent Developments and Future Plans
2.7 Travel Leaders Group
2.7.1 Travel Leaders Group Details
2.7.2 Travel Leaders Group Major Business
2.7.3 Travel Leaders Group Agritourism Product and Solutions
2.7.4 Travel Leaders Group Recent Developments and Future Plans
2.8 Fareportal
2.8.1 Fareportal Details
2.8.2 Fareportal Major Business
2.8.3 Fareportal Agritourism Product and Solutions
2.8.4 Fareportal Recent Developments and Future Plans
2.9 AAA Travel
2.9.1 AAA Travel Details
2.9.2 AAA Travel Major Business
2.9.3 AAA Travel Agritourism Product and Solutions
2.9.4 AAA Travel Recent Developments and Future Plans
2.10 Corporate Travel Management
2.10.1 Corporate Travel Management Details
2.10.2 Corporate Travel Management Major Business
2.10.3 Corporate Travel Management Agritourism Product and Solutions
2.10.4 Corporate Travel Management Recent Developments and Future Plans
2.11 Travel and Transport
2.11.1 Travel and Transport Details
2.11.2 Travel and Transport Major Business
2.11.3 Travel and Transport Agritourism Product and Solutions
2.11.4 Travel and Transport Recent Developments and Future Plans
2.12 AlTour International
2.12.1 AlTour International Details
2.12.2 AlTour International Major Business
2.12.3 AlTour International Agritourism Product and Solutions
2.12.4 AlTour International Recent Developments and Future Plans
2.13 Direct Travel
2.13.1 Direct Travel Details
2.13.2 Direct Travel Major Business
2.13.3 Direct Travel Agritourism Product and Solutions
2.13.4 Direct Travel Recent Developments and Future Plans
2.14 World Travel Inc.
2.14.1 World Travel Inc. Details
2.14.2 World Travel Inc. Major Business
2.14.3 World Travel Inc. Agritourism Product and Solutions
2.14.4 World Travel Inc. Recent Developments and Future Plans
2.15 Omega World Travel
2.15.1 Omega World Travel Details
2.15.2 Omega World Travel Major Business
2.15.3 Omega World Travel Agritourism Product and Solutions
2.15.4 Omega World Travel Recent Developments and Future Plans
2.16 Frosch
2.16.1 Frosch Details
2.16.2 Frosch Major Business
2.16.3 Frosch Agritourism Product and Solutions
2.16.4 Frosch Recent Developments and Future Plans
2.17 JTB Corporation
2.17.1 JTB Corporation Details
2.17.2 JTB Corporation Major Business
2.17.3 JTB Corporation Agritourism Product and Solutions
2.17.4 JTB Corporation Recent Developments and Future Plans
2.18 Ovation Travel Group
2.18.1 Ovation Travel Group Details
2.18.2 Ovation Travel Group Major Business
2.18.3 Ovation Travel Group Agritourism Product and Solutions
2.18.4 Ovation Travel Group Recent Developments and Future Plans
2.19 World Travel Holdings
2.19.1 World Travel Holdings Details
2.19.2 World Travel Holdings Major Business
2.19.3 World Travel Holdings Agritourism Product and Solutions
2.19.4 World Travel Holdings Recent Developments and Future Plans
2.20 TUI Group
2.20.1 TUI Group Details
2.20.2 TUI Group Major Business
2.20.3 TUI Group Agritourism Product and Solutions
2.20.4 TUI Group Recent Developments and Future Plans
2.21 Natural Habitat Adventures
2.21.1 Natural Habitat Adventures Details
2.21.2 Natural Habitat Adventures Major Business
2.21.3 Natural Habitat Adventures Agritourism Product and Solutions
2.21.4 Natural Habitat Adventures Recent Developments and Future Plans
2.22 Abercrombie & Kent Group
2.22.1 Abercrombie & Kent Group Details
2.22.2 Abercrombie & Kent Group Major Business
2.22.3 Abercrombie & Kent Group Agritourism Product and Solutions
2.22.4 Abercrombie & Kent Group Recent Developments and Future Plans
2.23 InnerAsia Travels
2.23.1 InnerAsia Travels Details
2.23.2 InnerAsia Travels Major Business
2.23.3 InnerAsia Travels Agritourism Product and Solutions
2.23.4 InnerAsia Travels Recent Developments and Future Plans
2.24 Butterfield & Robinson
2.24.1 Butterfield & Robinson Details
2.24.2 Butterfield & Robinson Major Business
2.24.3 Butterfield & Robinson Agritourism Product and Solutions
2.24.4 Butterfield & Robinson Recent Developments and Future Plans
3 MARKET COMPETITION, BY PLAYERS
3.1 Global Agritourism Revenue and Share by Players (2026 & 2032)
3.2 Agritourism Players Head Office, Products and Services Provided
3.3 Agritourism Mergers & Acquisitions
3.4 Agritourism New Entrants and Expansion Plans
4 GLOBAL AGRITOURISM FORECAST BY REGION
4.1 Global Agritourism Market Size by Region: 2026 VS 2032
4.2 Global Agritourism Market Size by Region, (2026-2032)
4.3 North America
4.3.1 Key Companies of Agritourism in North America
4.3.2 Current Situation and Forecast of Agritourism in North America
4.3.3 North America Agritourism Market Size and Prospect (2026-2032)
4.4 Europe
4.4.1 Key Companies of Agritourism in Europe
4.4.2 Current Situation and Forecast of Agritourism in Europe
4.4.3 Europe Agritourism Market Size and Prospect (2026-2032)
4.5 Asia-Pacific
4.5.1 Key Companies of Agritourism in Asia-Pacific
4.5.2 Current Situation and Forecast of Agritourism in Asia-Pacific
4.5.3 Asia-Pacific Agritourism Market Size and Prospect (2026-2032)
4.5.4 China
4.5.5 Japan
4.5.6 South Korea
4.6 South America
4.6.1 Key Companies of Agritourism in South America
4.6.2 Current Situation and Forecast of Agritourism in South America
4.6.3 South America Agritourism Market Size and Prospect (2026-2032)
4.7 Middle East & Africa
4.7.1 Key Companies of Agritourism in Middle East & Africa
4.7.2 Current Situation and Forecast of Agritourism in Middle East & Africa
4.7.3 Middle East & Africa Agritourism Market Size and Prospect (2026-2032)
5 MARKET SIZE SEGMENT BY TYPE
5.1 Global Agritourism Market Forecast by Type (2026-2032)
5.2 Global Agritourism Market Share Forecast by Type (2026-2032)
6 MARKET SIZE SEGMENT BY TRAVELER
6.1 Global Agritourism Market Forecast by Traveler (2026-2032)
6.2 Global Agritourism Market Share Forecast by Traveler (2026-2032)
7 RESEARCH FINDINGS AND CONCLUSION
8 APPENDIX
8.1 Methodology
8.2 Research Process and Data Source
8.3 Disclaimer
1.1 Product Overview and Scope of Agritourism
1.2 Classification of Agritourism by Type
1.2.1 Overview: Global Agritourism Market Size by Type: 2026 Versus 2032
1.2.2 Global Agritourism Revenue Market Share by Type in 2032
1.2.3 Direct-market Agritourism
1.2.4 Experience and Education Agritourism
1.2.5 Event and Recreation Agritourism
1.3 Global Agritourism Market by Traveler
1.3.1 Overview: Global Agritourism Market Size by Traveler: 2026 Versus 2032
1.3.2 Below 30 Years Old
1.3.3 30-40 Years Old
1.3.4 40-50 Years Old
1.3.5 Above 50 Years Old
1.4 Global Agritourism Market Size & Forecast
1.5 Market Drivers, Restraints and Trends
1.5.1 Agritourism Market Drivers
1.5.2 Agritourism Market Restraints
1.5.3 Agritourism Trends Analysis
2 COMPANY PROFILES
2.1 Expedia Group
2.1.1 Expedia Group Details
2.1.2 Expedia Group Major Business
2.1.3 Expedia Group Agritourism Product and Solutions
2.1.4 Expedia Group Recent Developments and Future Plans
2.2 Booking Holdings (Priceline Group)
2.2.1 Booking Holdings (Priceline Group) Details
2.2.2 Booking Holdings (Priceline Group) Major Business
2.2.3 Booking Holdings (Priceline Group) Agritourism Product and Solutions
2.2.4 Booking Holdings (Priceline Group) Recent Developments and Future Plans
2.3 China Travel
2.3.1 China Travel Details
2.3.2 China Travel Major Business
2.3.3 China Travel Agritourism Product and Solutions
2.3.4 China Travel Recent Developments and Future Plans
2.4 China CYTS Tours Holding
2.4.1 China CYTS Tours Holding Details
2.4.2 China CYTS Tours Holding Major Business
2.4.3 China CYTS Tours Holding Agritourism Product and Solutions
2.4.4 China CYTS Tours Holding Recent Developments and Future Plans
2.5 American Express Global Business Travel (GBT)
2.5.1 American Express Global Business Travel (GBT) Details
2.5.2 American Express Global Business Travel (GBT) Major Business
2.5.3 American Express Global Business Travel (GBT) Agritourism Product and Solutions
2.5.4 American Express Global Business Travel (GBT) Recent Developments and Future Plans
2.6 BCD Group
2.6.1 BCD Group Details
2.6.2 BCD Group Major Business
2.6.3 BCD Group Agritourism Product and Solutions
2.6.4 BCD Group Recent Developments and Future Plans
2.7 Travel Leaders Group
2.7.1 Travel Leaders Group Details
2.7.2 Travel Leaders Group Major Business
2.7.3 Travel Leaders Group Agritourism Product and Solutions
2.7.4 Travel Leaders Group Recent Developments and Future Plans
2.8 Fareportal
2.8.1 Fareportal Details
2.8.2 Fareportal Major Business
2.8.3 Fareportal Agritourism Product and Solutions
2.8.4 Fareportal Recent Developments and Future Plans
2.9 AAA Travel
2.9.1 AAA Travel Details
2.9.2 AAA Travel Major Business
2.9.3 AAA Travel Agritourism Product and Solutions
2.9.4 AAA Travel Recent Developments and Future Plans
2.10 Corporate Travel Management
2.10.1 Corporate Travel Management Details
2.10.2 Corporate Travel Management Major Business
2.10.3 Corporate Travel Management Agritourism Product and Solutions
2.10.4 Corporate Travel Management Recent Developments and Future Plans
2.11 Travel and Transport
2.11.1 Travel and Transport Details
2.11.2 Travel and Transport Major Business
2.11.3 Travel and Transport Agritourism Product and Solutions
2.11.4 Travel and Transport Recent Developments and Future Plans
2.12 AlTour International
2.12.1 AlTour International Details
2.12.2 AlTour International Major Business
2.12.3 AlTour International Agritourism Product and Solutions
2.12.4 AlTour International Recent Developments and Future Plans
2.13 Direct Travel
2.13.1 Direct Travel Details
2.13.2 Direct Travel Major Business
2.13.3 Direct Travel Agritourism Product and Solutions
2.13.4 Direct Travel Recent Developments and Future Plans
2.14 World Travel Inc.
2.14.1 World Travel Inc. Details
2.14.2 World Travel Inc. Major Business
2.14.3 World Travel Inc. Agritourism Product and Solutions
2.14.4 World Travel Inc. Recent Developments and Future Plans
2.15 Omega World Travel
2.15.1 Omega World Travel Details
2.15.2 Omega World Travel Major Business
2.15.3 Omega World Travel Agritourism Product and Solutions
2.15.4 Omega World Travel Recent Developments and Future Plans
2.16 Frosch
2.16.1 Frosch Details
2.16.2 Frosch Major Business
2.16.3 Frosch Agritourism Product and Solutions
2.16.4 Frosch Recent Developments and Future Plans
2.17 JTB Corporation
2.17.1 JTB Corporation Details
2.17.2 JTB Corporation Major Business
2.17.3 JTB Corporation Agritourism Product and Solutions
2.17.4 JTB Corporation Recent Developments and Future Plans
2.18 Ovation Travel Group
2.18.1 Ovation Travel Group Details
2.18.2 Ovation Travel Group Major Business
2.18.3 Ovation Travel Group Agritourism Product and Solutions
2.18.4 Ovation Travel Group Recent Developments and Future Plans
2.19 World Travel Holdings
2.19.1 World Travel Holdings Details
2.19.2 World Travel Holdings Major Business
2.19.3 World Travel Holdings Agritourism Product and Solutions
2.19.4 World Travel Holdings Recent Developments and Future Plans
2.20 TUI Group
2.20.1 TUI Group Details
2.20.2 TUI Group Major Business
2.20.3 TUI Group Agritourism Product and Solutions
2.20.4 TUI Group Recent Developments and Future Plans
2.21 Natural Habitat Adventures
2.21.1 Natural Habitat Adventures Details
2.21.2 Natural Habitat Adventures Major Business
2.21.3 Natural Habitat Adventures Agritourism Product and Solutions
2.21.4 Natural Habitat Adventures Recent Developments and Future Plans
2.22 Abercrombie & Kent Group
2.22.1 Abercrombie & Kent Group Details
2.22.2 Abercrombie & Kent Group Major Business
2.22.3 Abercrombie & Kent Group Agritourism Product and Solutions
2.22.4 Abercrombie & Kent Group Recent Developments and Future Plans
2.23 InnerAsia Travels
2.23.1 InnerAsia Travels Details
2.23.2 InnerAsia Travels Major Business
2.23.3 InnerAsia Travels Agritourism Product and Solutions
2.23.4 InnerAsia Travels Recent Developments and Future Plans
2.24 Butterfield & Robinson
2.24.1 Butterfield & Robinson Details
2.24.2 Butterfield & Robinson Major Business
2.24.3 Butterfield & Robinson Agritourism Product and Solutions
2.24.4 Butterfield & Robinson Recent Developments and Future Plans
3 MARKET COMPETITION, BY PLAYERS
3.1 Global Agritourism Revenue and Share by Players (2026 & 2032)
3.2 Agritourism Players Head Office, Products and Services Provided
3.3 Agritourism Mergers & Acquisitions
3.4 Agritourism New Entrants and Expansion Plans
4 GLOBAL AGRITOURISM FORECAST BY REGION
4.1 Global Agritourism Market Size by Region: 2026 VS 2032
4.2 Global Agritourism Market Size by Region, (2026-2032)
4.3 North America
4.3.1 Key Companies of Agritourism in North America
4.3.2 Current Situation and Forecast of Agritourism in North America
4.3.3 North America Agritourism Market Size and Prospect (2026-2032)
4.4 Europe
4.4.1 Key Companies of Agritourism in Europe
4.4.2 Current Situation and Forecast of Agritourism in Europe
4.4.3 Europe Agritourism Market Size and Prospect (2026-2032)
4.5 Asia-Pacific
4.5.1 Key Companies of Agritourism in Asia-Pacific
4.5.2 Current Situation and Forecast of Agritourism in Asia-Pacific
4.5.3 Asia-Pacific Agritourism Market Size and Prospect (2026-2032)
4.5.4 China
4.5.5 Japan
4.5.6 South Korea
4.6 South America
4.6.1 Key Companies of Agritourism in South America
4.6.2 Current Situation and Forecast of Agritourism in South America
4.6.3 South America Agritourism Market Size and Prospect (2026-2032)
4.7 Middle East & Africa
4.7.1 Key Companies of Agritourism in Middle East & Africa
4.7.2 Current Situation and Forecast of Agritourism in Middle East & Africa
4.7.3 Middle East & Africa Agritourism Market Size and Prospect (2026-2032)
5 MARKET SIZE SEGMENT BY TYPE
5.1 Global Agritourism Market Forecast by Type (2026-2032)
5.2 Global Agritourism Market Share Forecast by Type (2026-2032)
6 MARKET SIZE SEGMENT BY TRAVELER
6.1 Global Agritourism Market Forecast by Traveler (2026-2032)
6.2 Global Agritourism Market Share Forecast by Traveler (2026-2032)
7 RESEARCH FINDINGS AND CONCLUSION
8 APPENDIX
8.1 Methodology
8.2 Research Process and Data Source
8.3 Disclaimer
LIST OF TABLES
Table 1. Global Agritourism Revenue by Type, (USD Million) 2026 VS 2032
Table 2. Global Agritourism Revenue by Traveler, (USD Million), 2026 VS 2032
Table 3. Expedia Group Corporate Information, Head Office, and Major Competitors
Table 4. Expedia Group Major Business
Table 5. Expedia Group Agritourism Product and Solutions
Table 6. Booking Holdings (Priceline Group) Corporate Information, Head Office, and Major Competitors
Table 7. Booking Holdings (Priceline Group) Major Business
Table 8. Booking Holdings (Priceline Group) Agritourism Product and Solutions
Table 9. China Travel Corporate Information, Head Office, and Major Competitors
Table 10. China Travel Major Business
Table 11. China Travel Agritourism Product and Solutions
Table 12. China CYTS Tours Holding Corporate Information, Head Office, and Major Competitors
Table 13. China CYTS Tours Holding Major Business
Table 14. China CYTS Tours Holding Agritourism Product and Solutions
Table 15. American Express Global Business Travel (GBT) Corporate Information, Head Office, and Major Competitors
Table 16. American Express Global Business Travel (GBT) Major Business
Table 17. American Express Global Business Travel (GBT) Agritourism Product and Solutions
Table 18. BCD Group Corporate Information, Head Office, and Major Competitors
Table 19. BCD Group Major Business
Table 20. BCD Group Agritourism Product and Solutions
Table 21. Travel Leaders Group Corporate Information, Head Office, and Major Competitors
Table 22. Travel Leaders Group Major Business
Table 23. Travel Leaders Group Agritourism Product and Solutions
Table 24. Fareportal Corporate Information, Head Office, and Major Competitors
Table 25. Fareportal Major Business
Table 26. Fareportal Agritourism Product and Solutions
Table 27. AAA Travel Corporate Information, Head Office, and Major Competitors
Table 28. AAA Travel Major Business
Table 29. AAA Travel Agritourism Product and Solutions
Table 30. Corporate Travel Management Corporate Information, Head Office, and Major Competitors
Table 31. Corporate Travel Management Major Business
Table 32. Corporate Travel Management Agritourism Product and Solutions
Table 33. Travel and Transport Corporate Information, Head Office, and Major Competitors
Table 34. Travel and Transport Major Business
Table 35. Travel and Transport Agritourism Product and Solutions
Table 36. AlTour International Corporate Information, Head Office, and Major Competitors
Table 37. AlTour International Major Business
Table 38. AlTour International Agritourism Product and Solutions
Table 39. Direct Travel Corporate Information, Head Office, and Major Competitors
Table 40. Direct Travel Major Business
Table 41. Direct Travel Agritourism Product and Solutions
Table 42. World Travel Inc. Corporate Information, Head Office, and Major Competitors
Table 43. World Travel Inc. Major Business
Table 44. World Travel Inc. Agritourism Product and Solutions
Table 45. Omega World Travel Corporate Information, Head Office, and Major Competitors
Table 46. Omega World Travel Major Business
Table 47. Omega World Travel Agritourism Product and Solutions
Table 48. Frosch Corporate Information, Head Office, and Major Competitors
Table 49. Frosch Major Business
Table 50. Frosch Agritourism Product and Solutions
Table 51. JTB Corporation Corporate Information, Head Office, and Major Competitors
Table 52. JTB Corporation Major Business
Table 53. JTB Corporation Agritourism Product and Solutions
Table 54. Ovation Travel Group Corporate Information, Head Office, and Major Competitors
Table 55. Ovation Travel Group Major Business
Table 56. Ovation Travel Group Agritourism Product and Solutions
Table 57. World Travel Holdings Corporate Information, Head Office, and Major Competitors
Table 58. World Travel Holdings Major Business
Table 59. World Travel Holdings Agritourism Product and Solutions
Table 60. TUI Group Corporate Information, Head Office, and Major Competitors
Table 61. TUI Group Major Business
Table 62. TUI Group Agritourism Product and Solutions
Table 63. Natural Habitat Adventures Corporate Information, Head Office, and Major Competitors
Table 64. Natural Habitat Adventures Major Business
Table 65. Natural Habitat Adventures Agritourism Product and Solutions
Table 66. Abercrombie & Kent Group Corporate Information, Head Office, and Major Competitors
Table 67. Abercrombie & Kent Group Major Business
Table 68. Abercrombie & Kent Group Agritourism Product and Solutions
Table 69. InnerAsia Travels Corporate Information, Head Office, and Major Competitors
Table 70. InnerAsia Travels Major Business
Table 71. InnerAsia Travels Agritourism Product and Solutions
Table 72. Butterfield & Robinson Corporate Information, Head Office, and Major Competitors
Table 73. Butterfield & Robinson Major Business
Table 74. Butterfield & Robinson Agritourism Product and Solutions
Table 75. Global Agritourism Revenue (USD Million) by Players (2026 & 2032)
Table 76. Global Agritourism Revenue Share by Players (2026 & 2032)
Table 77. Agritourism Players Head Office, Products and Services Provided
Table 78. Agritourism Mergers & Acquisitions in the Past Five Years
Table 79. Agritourism New Entrants and Expansion Plans
Table 80. Global Market Agritourism Revenue (USD Million) Comparison by Region (2026 VS 2032)
Table 81. Global Agritourism Revenue Market Share by Region (2026-2032)
Table 82. Key Companies of Agritourism in North America
Table 83. Current Situation and Forecast of Agritourism in North America
Table 84. Key Companies of Agritourism in Europe
Table 85. Current Situation and Forecast of Agritourism in Europe
Table 86. Key Companies of Agritourism in Asia-Pacific
Table 87. Current Situation and Forecast of Agritourism in Asia-Pacific
Table 88. Key Companies of Agritourism in China
Table 89. Key Companies of Agritourism in Japan
Table 90. Key Companies of Agritourism in South Korea
Table 91. Key Companies of Agritourism in South America
Table 92. Current Situation and Forecast of Agritourism in South America
Table 93. Key Companies of Agritourism in Middle East & Africa
Table 94. Current Situation and Forecast of Agritourism in Middle East & Africa
Table 95. Global Agritourism Revenue Forecast by Type (2026-2032)
Table 96. Global Agritourism Revenue Forecast by Traveler (2026-2032)
Table 1. Global Agritourism Revenue by Type, (USD Million) 2026 VS 2032
Table 2. Global Agritourism Revenue by Traveler, (USD Million), 2026 VS 2032
Table 3. Expedia Group Corporate Information, Head Office, and Major Competitors
Table 4. Expedia Group Major Business
Table 5. Expedia Group Agritourism Product and Solutions
Table 6. Booking Holdings (Priceline Group) Corporate Information, Head Office, and Major Competitors
Table 7. Booking Holdings (Priceline Group) Major Business
Table 8. Booking Holdings (Priceline Group) Agritourism Product and Solutions
Table 9. China Travel Corporate Information, Head Office, and Major Competitors
Table 10. China Travel Major Business
Table 11. China Travel Agritourism Product and Solutions
Table 12. China CYTS Tours Holding Corporate Information, Head Office, and Major Competitors
Table 13. China CYTS Tours Holding Major Business
Table 14. China CYTS Tours Holding Agritourism Product and Solutions
Table 15. American Express Global Business Travel (GBT) Corporate Information, Head Office, and Major Competitors
Table 16. American Express Global Business Travel (GBT) Major Business
Table 17. American Express Global Business Travel (GBT) Agritourism Product and Solutions
Table 18. BCD Group Corporate Information, Head Office, and Major Competitors
Table 19. BCD Group Major Business
Table 20. BCD Group Agritourism Product and Solutions
Table 21. Travel Leaders Group Corporate Information, Head Office, and Major Competitors
Table 22. Travel Leaders Group Major Business
Table 23. Travel Leaders Group Agritourism Product and Solutions
Table 24. Fareportal Corporate Information, Head Office, and Major Competitors
Table 25. Fareportal Major Business
Table 26. Fareportal Agritourism Product and Solutions
Table 27. AAA Travel Corporate Information, Head Office, and Major Competitors
Table 28. AAA Travel Major Business
Table 29. AAA Travel Agritourism Product and Solutions
Table 30. Corporate Travel Management Corporate Information, Head Office, and Major Competitors
Table 31. Corporate Travel Management Major Business
Table 32. Corporate Travel Management Agritourism Product and Solutions
Table 33. Travel and Transport Corporate Information, Head Office, and Major Competitors
Table 34. Travel and Transport Major Business
Table 35. Travel and Transport Agritourism Product and Solutions
Table 36. AlTour International Corporate Information, Head Office, and Major Competitors
Table 37. AlTour International Major Business
Table 38. AlTour International Agritourism Product and Solutions
Table 39. Direct Travel Corporate Information, Head Office, and Major Competitors
Table 40. Direct Travel Major Business
Table 41. Direct Travel Agritourism Product and Solutions
Table 42. World Travel Inc. Corporate Information, Head Office, and Major Competitors
Table 43. World Travel Inc. Major Business
Table 44. World Travel Inc. Agritourism Product and Solutions
Table 45. Omega World Travel Corporate Information, Head Office, and Major Competitors
Table 46. Omega World Travel Major Business
Table 47. Omega World Travel Agritourism Product and Solutions
Table 48. Frosch Corporate Information, Head Office, and Major Competitors
Table 49. Frosch Major Business
Table 50. Frosch Agritourism Product and Solutions
Table 51. JTB Corporation Corporate Information, Head Office, and Major Competitors
Table 52. JTB Corporation Major Business
Table 53. JTB Corporation Agritourism Product and Solutions
Table 54. Ovation Travel Group Corporate Information, Head Office, and Major Competitors
Table 55. Ovation Travel Group Major Business
Table 56. Ovation Travel Group Agritourism Product and Solutions
Table 57. World Travel Holdings Corporate Information, Head Office, and Major Competitors
Table 58. World Travel Holdings Major Business
Table 59. World Travel Holdings Agritourism Product and Solutions
Table 60. TUI Group Corporate Information, Head Office, and Major Competitors
Table 61. TUI Group Major Business
Table 62. TUI Group Agritourism Product and Solutions
Table 63. Natural Habitat Adventures Corporate Information, Head Office, and Major Competitors
Table 64. Natural Habitat Adventures Major Business
Table 65. Natural Habitat Adventures Agritourism Product and Solutions
Table 66. Abercrombie & Kent Group Corporate Information, Head Office, and Major Competitors
Table 67. Abercrombie & Kent Group Major Business
Table 68. Abercrombie & Kent Group Agritourism Product and Solutions
Table 69. InnerAsia Travels Corporate Information, Head Office, and Major Competitors
Table 70. InnerAsia Travels Major Business
Table 71. InnerAsia Travels Agritourism Product and Solutions
Table 72. Butterfield & Robinson Corporate Information, Head Office, and Major Competitors
Table 73. Butterfield & Robinson Major Business
Table 74. Butterfield & Robinson Agritourism Product and Solutions
Table 75. Global Agritourism Revenue (USD Million) by Players (2026 & 2032)
Table 76. Global Agritourism Revenue Share by Players (2026 & 2032)
Table 77. Agritourism Players Head Office, Products and Services Provided
Table 78. Agritourism Mergers & Acquisitions in the Past Five Years
Table 79. Agritourism New Entrants and Expansion Plans
Table 80. Global Market Agritourism Revenue (USD Million) Comparison by Region (2026 VS 2032)
Table 81. Global Agritourism Revenue Market Share by Region (2026-2032)
Table 82. Key Companies of Agritourism in North America
Table 83. Current Situation and Forecast of Agritourism in North America
Table 84. Key Companies of Agritourism in Europe
Table 85. Current Situation and Forecast of Agritourism in Europe
Table 86. Key Companies of Agritourism in Asia-Pacific
Table 87. Current Situation and Forecast of Agritourism in Asia-Pacific
Table 88. Key Companies of Agritourism in China
Table 89. Key Companies of Agritourism in Japan
Table 90. Key Companies of Agritourism in South Korea
Table 91. Key Companies of Agritourism in South America
Table 92. Current Situation and Forecast of Agritourism in South America
Table 93. Key Companies of Agritourism in Middle East & Africa
Table 94. Current Situation and Forecast of Agritourism in Middle East & Africa
Table 95. Global Agritourism Revenue Forecast by Type (2026-2032)
Table 96. Global Agritourism Revenue Forecast by Traveler (2026-2032)
LIST OF FIGURES
Figure 1. Agritourism Picture
Figure 2. Global Agritourism Revenue Market Share by Type in 2032
Figure 3. Direct-market Agritourism
Figure 4. Experience and Education Agritourism
Figure 5. Event and Recreation Agritourism
Figure 6. Agritourism Revenue Market Share by Traveler in 2032
Figure 7. Below 30 Years Old Picture
Figure 8. 30-40 Years Old Picture
Figure 9. 40-50 Years Old Picture
Figure 10. Above 50 Years Old Picture
Figure 11. Global Agritourism Market Size, (USD Million): 2026 VS 2032
Figure 12. Global Agritourism Revenue and Forecast (2026-2032) & (USD Million)
Figure 13. Agritourism Market Drivers
Figure 14. Agritourism Market Restraints
Figure 15. Agritourism Market Trends
Figure 16. Expedia Group Recent Developments and Future Plans
Figure 17. Booking Holdings (Priceline Group) Recent Developments and Future Plans
Figure 18. China Travel Recent Developments and Future Plans
Figure 19. China CYTS Tours Holding Recent Developments and Future Plans
Figure 20. American Express Global Business Travel (GBT) Recent Developments and Future Plans
Figure 21. BCD Group Recent Developments and Future Plans
Figure 22. Travel Leaders Group Recent Developments and Future Plans
Figure 23. Fareportal Recent Developments and Future Plans
Figure 24. AAA Travel Recent Developments and Future Plans
Figure 25. Corporate Travel Management Recent Developments and Future Plans
Figure 26. Travel and Transport Recent Developments and Future Plans
Figure 27. AlTour International Recent Developments and Future Plans
Figure 28. Direct Travel Recent Developments and Future Plans
Figure 29. World Travel Inc. Recent Developments and Future Plans
Figure 30. Omega World Travel Recent Developments and Future Plans
Figure 31. Frosch Recent Developments and Future Plans
Figure 32. JTB Corporation Recent Developments and Future Plans
Figure 33. Ovation Travel Group Recent Developments and Future Plans
Figure 34. World Travel Holdings Recent Developments and Future Plans
Figure 35. TUI Group Recent Developments and Future Plans
Figure 36. Natural Habitat Adventures Recent Developments and Future Plans
Figure 37. Abercrombie & Kent Group Recent Developments and Future Plans
Figure 38. InnerAsia Travels Recent Developments and Future Plans
Figure 39. Butterfield & Robinson Recent Developments and Future Plans
Figure 40. Global Agritourism Revenue Market Share by Region (2026-2032)
Figure 41. Global Agritourism Revenue Market Share by Region in 2032
Figure 42. North America Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 43. Europe Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 44. Asia-Pacific Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 45. South America Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 46. Middle East & Africa Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 47. Global Agritourism Market Share Forecast by Type (2026-2032)
Figure 48. Global Agritourism Market Share Forecast by Traveler (2026-2032)
Figure 49. Methodology
Figure 50. Research Process and Data Source
Figure 1. Agritourism Picture
Figure 2. Global Agritourism Revenue Market Share by Type in 2032
Figure 3. Direct-market Agritourism
Figure 4. Experience and Education Agritourism
Figure 5. Event and Recreation Agritourism
Figure 6. Agritourism Revenue Market Share by Traveler in 2032
Figure 7. Below 30 Years Old Picture
Figure 8. 30-40 Years Old Picture
Figure 9. 40-50 Years Old Picture
Figure 10. Above 50 Years Old Picture
Figure 11. Global Agritourism Market Size, (USD Million): 2026 VS 2032
Figure 12. Global Agritourism Revenue and Forecast (2026-2032) & (USD Million)
Figure 13. Agritourism Market Drivers
Figure 14. Agritourism Market Restraints
Figure 15. Agritourism Market Trends
Figure 16. Expedia Group Recent Developments and Future Plans
Figure 17. Booking Holdings (Priceline Group) Recent Developments and Future Plans
Figure 18. China Travel Recent Developments and Future Plans
Figure 19. China CYTS Tours Holding Recent Developments and Future Plans
Figure 20. American Express Global Business Travel (GBT) Recent Developments and Future Plans
Figure 21. BCD Group Recent Developments and Future Plans
Figure 22. Travel Leaders Group Recent Developments and Future Plans
Figure 23. Fareportal Recent Developments and Future Plans
Figure 24. AAA Travel Recent Developments and Future Plans
Figure 25. Corporate Travel Management Recent Developments and Future Plans
Figure 26. Travel and Transport Recent Developments and Future Plans
Figure 27. AlTour International Recent Developments and Future Plans
Figure 28. Direct Travel Recent Developments and Future Plans
Figure 29. World Travel Inc. Recent Developments and Future Plans
Figure 30. Omega World Travel Recent Developments and Future Plans
Figure 31. Frosch Recent Developments and Future Plans
Figure 32. JTB Corporation Recent Developments and Future Plans
Figure 33. Ovation Travel Group Recent Developments and Future Plans
Figure 34. World Travel Holdings Recent Developments and Future Plans
Figure 35. TUI Group Recent Developments and Future Plans
Figure 36. Natural Habitat Adventures Recent Developments and Future Plans
Figure 37. Abercrombie & Kent Group Recent Developments and Future Plans
Figure 38. InnerAsia Travels Recent Developments and Future Plans
Figure 39. Butterfield & Robinson Recent Developments and Future Plans
Figure 40. Global Agritourism Revenue Market Share by Region (2026-2032)
Figure 41. Global Agritourism Revenue Market Share by Region in 2032
Figure 42. North America Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 43. Europe Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 44. Asia-Pacific Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 45. South America Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 46. Middle East & Africa Agritourism Revenue (USD Million) and Growth Rate (2026-2032)
Figure 47. Global Agritourism Market Share Forecast by Type (2026-2032)
Figure 48. Global Agritourism Market Share Forecast by Traveler (2026-2032)
Figure 49. Methodology
Figure 50. Research Process and Data Source
