[email protected] +44 20 8123 2220 (UK) +1 732 587 5005 (US) Contact Us | FAQ |

Global Advertising Services Market Size study & Forecast, by Channel of Service (Social Media Publishing, Radio Commercials, TV Ads), Platform (Online, Offline), End-user Industry (Ecommerce, Travel & Tourism, Media & Entertainment) and Regional Analysis, 2022-2029

January 2023 | 200 pages | ID: G7004BFEF363EN
Bizwit Research & Consulting LLP

US$ 4,950.00

E-mail Delivery (PDF), Hard Copy Mail Delivery

Download PDF Leaflet

Accepted cards
Wire Transfer
Checkout Later
Need Help? Ask a Question
Global Advertising Services Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2029. Advertising Services are used to deliver the message through various modes including newspaper, radio, press, internet, magazines mailers, contests, sponsorships, posters, clothes, events, colors, sounds, visuals, and even people (endorsements). The Advertising Services market is expanding because of factors such as the rising demand for social media management and the preference of digital channels over traditional channels

According to Our World in Data in 2019, the number of social media users across the globe is rising rapidly including Facebook, Instagram, YouTube, and WhatsApp and, Facebook is the largest social media platform with around 2.4 billion users. Whereas around one billion population is using other apps mentioned above. Whereas rising internet users and technological advancement & investment towards advertisement create lucrative opportunities for the market. However, operational Compatibility Due to Growing Brand Value hampers the market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Advertising Services Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the increasing spending on an advertisement, growing penetration of internet users, adoption of smartphones, etc. Whereas North America is expected to grow significantly during the forecast period, owing to factors such as increasing digitalization, public inclination toward social media , mobile and advanced technologies

Major market players included in this report are:
WPP Plc (Ogilvy, Y&R, Grey)
The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
Omnicom Group Inc (BBDO, DDB Worldwide)
Dentsu Aegis Network Ltd. (Dentsu Inc.)
MDC Partners Inc.
Lamar Advertising Company (Lamar Media Corp.)
Publicis Groupe SA
Wieden + Kennedy Inc
Havas SA
Droga5 LLC

Recent Developments in the Market:
In February 2022, WPP has entered into an agreement with Instacart to provide clients with early access to the online grocery platform's newest ad formats. WPP and Instacart collaborated to create an Instacart Ads agency certification program to ensure that the agency workforce is familiar with the platform's app and products.
In September 2021, The OneView advertising platform has been added to Roku, Inc.'s Canadian TV advertising offering. Using TV identification data from the Roku streaming platform, OneView provides advertisers with a self-service platform for managing advertising across TV streaming, desktop, and mobile campaigns. Matter kind, a subsidiary of IPG, has been named Roku's first Canadian OneView campaign partner.
In July 2021, Publicis Groupe announced the acquisition of Citrus Ad, a software-as-a-service (SaaS) platform that optimizes brand marketing performance directly within retailer websites.

Global Advertising Services Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Channel of Services, Platform, End-user, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Channel Of Service:
Social Media Publishing,
Radio Commercials,
TV Ads

By Platform:
Online
Offline

By End-user Industry:
Ecommerce,
Travel & Tourism,
Media & Entertainment

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
CHAPTER 1. EXECUTIVE SUMMARY

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
  1.2.1. Advertising Services Market, by Region, 2019-2029 (USD Billion)
  1.2.2. Advertising Services Market, by Channel of Services, 2019-2029 (USD Billion)
  1.2.3. Advertising Services Market, by Platform, 2019-2029 (USD Billion)
  1.2.4. Advertising Services Market, by End-user Industry, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

CHAPTER 2. GLOBAL ADVERTISING SERVICES MARKET DEFINITION AND SCOPE

2.1. Objective of the Study
2.2. Market Definition & Scope
  2.2.1. Scope of the Study
  2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

CHAPTER 3. GLOBAL ADVERTISING SERVICES MARKET DYNAMICS

3.1. Advertising Services Market Impact Analysis (2019-2029)
  3.1.1. Market Drivers
    3.1.1.1. Rising demand for social media management
    3.1.1.2. Preference of digital channels over traditional channels
  3.1.2. Market Challenges
    3.1.2.1. Operational compatibility due to growing brand value
  3.1.3. Market Opportunities
    3.1.3.1. Rising internet users
    3.1.3.2. Technological advancement and investment towards advertisement

CHAPTER 4. GLOBAL ADVERTISING SERVICES MARKET INDUSTRY ANALYSIS

4.1. Porter’s 5 Force Model
  4.1.1. Bargaining Power of Suppliers
  4.1.2. Bargaining Power of Buyers
  4.1.3. Threat of New Entrants
  4.1.4. Threat of Substitutes
  4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
  4.3.1. Political
  4.3.2. Economical
  4.3.3. Social
  4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies

CHAPTER 5. RISK ASSESSMENT: COVID-19 IMPACT

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre-COVID-19D-19 and post COVID-19 Market scenario

CHAPTER 6. GLOBAL ADVERTISING SERVICES MARKET, BY CHANNEL OF SERVICES

6.1. Market Snapshot
6.2. Global Advertising Services Market by Channel of Services Performance - Potential Analysis
6.3. Global Advertising Services Market Estimates & Forecasts by Channel of Services 2019-2029 (USD Billion)
6.4. Advertising Services Market, Sub Segment Analysis
  6.4.1. Social Media Publishing,
  6.4.2. Radio Commercials,
  6.4.3. TV Ads

CHAPTER 7. GLOBAL ADVERTISING SERVICES MARKET, BY PLATFORM

7.1. Market Snapshot
7.2. Global Advertising Services Market by Platform, Performance - Potential Analysis
7.3. Global Advertising Services Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
7.4. Advertising Services Market, Sub Segment Analysis
  7.4.1. Online
  7.4.2. Offline

CHAPTER 8. GLOBAL ADVERTISING SERVICES MARKET, BY END-USER

8.1. Market Snapshot
8.2. Global Advertising Services Market by End-User, Performance - Potential Analysis
8.3. Global Advertising Services Market Estimates & Forecasts by End-User 2019-2029 (USD Billion)
8.4. Advertising Services Market, Sub Segment Analysis
  8.4.1. Ecommerce,
  8.4.2. Travel & Tourism,
  8.4.3. Media & Entertainment

CHAPTER 9. GLOBAL ADVERTISING SERVICES MARKET, REGIONAL ANALYSIS

9.1. Advertising Services Market, Regional Market Snapshot
9.2. North America Advertising Services Market
  9.2.1. U.S. Advertising Services Market
    9.2.1.1. Channel of Services breakdown estimates & forecasts, 2019-2029
    9.2.1.2. Platform breakdown estimates & forecasts, 2019-2029
    9.2.1.3. End-User breakdown estimates & forecasts, 2019-2029
  9.2.2. Canada Advertising Services Market
9.3. Europe Advertising Services Market Snapshot
  9.3.1. U.K. Advertising Services Market
  9.3.2. Germany Advertising Services Market
  9.3.3. France Advertising Services Market
  9.3.4. Spain Advertising Services Market
  9.3.5. Italy Advertising Services Market
  9.3.6. Rest of Europe Advertising Services Market
9.4. Asia-Pacific Advertising Services Market Snapshot
  9.4.1. China Advertising Services Market
  9.4.2. India Advertising Services Market
  9.4.3. Japan Advertising Services Market
  9.4.4. Australia Advertising Services Market
  9.4.5. South Korea Advertising Services Market
  9.4.6. Rest of Asia Pacific Advertising Services Market
9.5. Latin America Advertising Services Market Snapshot
  9.5.1. Brazil Advertising Services Market
  9.5.2. Mexico Advertising Services Market
9.6. Rest of The World Advertising Services Market

CHAPTER 10. COMPETITIVE INTELLIGENCE

10.1. Top Market Strategies
10.2. Company Profiles
  10.2.1. WPP Plc (Ogilvy, Y&R, Grey)
    10.2.1.1. Key Information
    10.2.1.2. Overview
    10.2.1.3. Financial (Subject to Data Availability)
    10.2.1.4. Product Summary
    10.2.1.5. Recent Developments
  10.2.2. The Interpublic Group of Companies Inc. (McCann Worldgroup, MullenLowe U.S.)
  10.2.3. Omnicom Group Inc (BBDO, DDB Worldwide)
  10.2.4. Dentsu Aegis Network Ltd. (Dentsu Inc.)
  10.2.5. MDC Partners Inc.
  10.2.6. Lamar Advertising Company (Lamar Media Corp.)
  10.2.7. Publicis Groupe SA
  10.2.8. Wieden + Kennedy Inc
  10.2.9. Havas SA
  10.2.10. Droga5 LLC

CHAPTER 11. RESEARCH PROCESS

11.1. Research Process
  11.1.1. Data Mining
  11.1.2. Analysis
  11.1.3. Market Estimation
  11.1.4. Validation
  11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption
LIST OF TABLES

TABLE 1. Global Advertising Services Market, report scope
TABLE 2. Global Advertising Services Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Advertising Services Market estimates & forecasts by Channel of Services 2019-2029 (USD Billion)
TABLE 4. Global Advertising Services Market estimates & forecasts by Platform 2019-2029 (USD Billion)
TABLE 5. Global Advertising Services Market estimates & forecasts by End-User 2019-2029 (USD Billion)
TABLE 6. Global Advertising Services Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 7. Global Advertising Services Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Advertising Services Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Advertising Services Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Advertising Services Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Advertising Services Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Advertising Services Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Advertising Services Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global Advertising Services Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. Global Advertising Services Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. U.S. Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 17. U.S. Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 18. U.S. Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 19. Canada Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 20. Canada Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. Canada Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 22. UK Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 23. UK Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. UK Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 25. Germany Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 26. Germany Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. Germany Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 28. France Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 29. France Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. France Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 31. Italy Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 32. Italy Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Italy Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 34. Spain Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 35. Spain Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. Spain Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 37. RoE Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 38. RoE Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. RoE Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 40. China Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 41. China Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. China Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 43. India Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 44. India Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 45. India Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 46. Japan Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 47. Japan Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 48. Japan Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 49. South Korea Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 50. South Korea Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 51. South Korea Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 52. Australia Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 53. Australia Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 54. Australia Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 55. RoAPAC Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 56. RoAPAC Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 57. RoAPAC Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 58. Brazil Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 59. Brazil Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 60. Brazil Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 61. Mexico Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 62. Mexico Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 63. Mexico Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 64. RoLA Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 65. RoLA Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 66. RoLA Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 67. Row Advertising Services Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 68. Row Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 69. Row Advertising Services Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 70. List of secondary sources, used in the study of global Advertising Services Market
TABLE 71. List of primary sources, used in the study of global Advertising Services Market
TABLE 72. Years considered for the study
TABLE 73. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
LIST OF FIGURES

FIG 1. Global Advertising Services Market, research methodology
FIG 2. Global Advertising Services Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Advertising Services Market, key trends 2021
FIG 5. Global Advertising Services Market, growth prospects 2022-2029
FIG 6. Global Advertising Services Market, porters 5 force model
FIG 7. Global Advertising Services Market, pest analysis
FIG 8. Global Advertising Services Market, value chain analysis
FIG 9. Global Advertising Services Market by segment, 2019 & 2029 (USD Billion)
FIG 10. Global Advertising Services Market by segment, 2019 & 2029 (USD Billion)
FIG 11. Global Advertising Services Market by segment, 2019 & 2029 (USD Billion)
FIG 12. Global Advertising Services Market by segment, 2019 & 2029 (USD Billion)
FIG 13. Global Advertising Services Market by segment, 2019 & 2029 (USD Billion)
FIG 14. Global Advertising Services Market, regional snapshot 2019 & 2029
FIG 15. North America Advertising Services Market 2019 & 2029 (USD Billion)
FIG 16. Europe Advertising Services Market 2019 & 2029 (USD Billion)
FIG 17. Asia pacific Advertising Services Market 2019 & 2029 (USD Billion)
FIG 18. Latin America Advertising Services Market 2019 & 2029 (USD Billion)
FIG 19. Global Advertising Services Market, company Market share analysis (2021)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable


More Publications