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Europe Loyalty Management Market, Companies Profiles, Size, Share, Growth, Trends and Forecast to 2025

April 2018 | 100 pages | ID: E3290EE301CEN
Data Bridge Market Research

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Europe loyalty management market is expected to reach USD 2,158.48 million by 2025 and is projected to register a healthy CAGR of 20.9% in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.

Based on solution, the market is segmented into two notable segments; customer loyalty and employee retention. Customer loyalty is sub segmented into by component and by type of analytics. By component is further sub segmented into exclusive discount/sales, membership point/rewards, customer specific offerings, special events, free products & services, cash back, loyalty cards and others. By type of analytics are further sub segmented into customer experience analytics, market basket analysis, social media analysis, customer segmentation, campaign management, data mining, predictive analytics and others. In 2018, customer loyalty is expected to dominate the loyalty management market with 59.5% market share growing at the highest CAGR in the forecast period 2018 to 2025.

The Europe loyalty management market based on deployment type is segmented into two notable segments; on-premises and on-demand. In 2018, on-premises segment is expected to dominate the loyalty management market with highest market share and is growing at a healthy CAGR in the forecast period 2018 to 2025. However, on-demand loyalty management market segment is expected to grow at the highest CAGR in the forecast period.

The Europe loyalty management market based on organization size type is segmented into two small & medium-sized enterprises and large enterprises. In 2018, large enterprises segment is expected to dominate the loyalty management market in the forecast period 2018 to 2025. However, small & medium-sized enterprises segment is expected to grow at the highest CAGR of 21.9% and is expected to reach USD 718.04 million in 2025.

The Europe loyalty management market based on vertical is segmented into seven notable segments; banking financial services and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others. In 2018, banking financial services and insurance segment is expected to dominate the loyalty management market with highest market share.

The Europe loyalty management market based on type of offering capacity is segmented into six notable segments; technology platform capabilities, service delivery capabilities, loyalty strategy design, loyalty management, loyalty marketing and analytics and measurement. In 2018, loyalty management segment is expected to dominate the loyalty management market with highest market share and is growing at the highest CAGR in the forecast period 2018 to 2025.

Based on geography, the market is segmented 11 geographical regions:
  • U.K.
  • Germany
  • Spain
  • Italy
  • Belgium
  • Turkey
  • France
  • Netherlands
  • Switzerland
  • Russia
  • Rest of Europe
Europe loyalty management market competition by top players include -

Comarch SA dominated the loyalty management market accounting largest market share followed by AIMIA Inc., ICF Inc. Epsilon along with other players such as
  • Oracle
  • SAP SE
  • IBM Corporation
  • AIMIA Inc.
  • Comarch SA
  • Bond Brand Loyalty Inc
  • Brierley+Partners
1 INTRODUCTION

1.1 Objectives Of The Study
1.2 Market Definition
1.3 Overview Of Europe Loyalty Management Market
1.4 Currency And Pricing
1.5 Limitation
1.6 Markets Covered

2 MARKET SEGMENTATION

2.1 Markets Covered
2.2 Geographic Scope
2.3 Years Considered For The Study
2.4 Currency And Pricing
2.5 Research Methodology
2.6 Primary Interviews With Key Opinion Leaders
2.7 Secondary Sources
2.8 Assumptions

3 MARKET OVERVIEW

3.1 Drivers
  3.1.1 Increasing Need Of Competitive Differentiation To Gain Market Presence
  3.1.2 Rising Trend Of Loyalty Programs
  3.1.3 Technological Advancement In Mobile Technology And Applications
  3.1.4 Rise In Number Of Cardholders And Use Of Reward Points
3.2 Restraints
  3.2.1 Lack Of Stringent Regulations
3.3 Opportunity
  3.3.1 Rising Application Of Big Data And Machine Learning
  3.3.2 Increased Investments In Loyalty System Technology
  3.3.3 Rising Sophistication Of Online Reward Management Solution
3.4 Challenges
  3.4.1 Lack Of Awareness Of The Benefits Of Loyalty Programs

4 EXECUTIVE SUMMARY

5 PREMIUM INSIGHTS

6 EUROPE LOYALTY MANAGEMENT MARKET, BY SOLUTION

6.1 Overview
6.2 Customer Loyalty
  6.2.1 Customer Loyalty, By Component
    6.2.1.1 Exclusive Discount/Sales
    6.2.1.2 Membership Point/Rewards Free Product & Services
    6.2.1.3 Customer Specific Offerings
    6.2.1.4 Special Events
    6.2.1.5 Free Products & Services
    6.2.1.6 Cash Back
    6.2.1.7 Loyalty Cards
    6.2.1.8 Others
  6.2.2 Customer Loyalty, By Type Of Analytics
    6.2.2.1 Market Basket Analysis
    6.2.2.2 Social Media Analysis
    6.2.2.3 Customer Segmentation
    6.2.2.4 Campaign Management
    6.2.2.5 Data Mining
    6.2.2.6 Predictive Analytics
    6.2.2.7 Others
6.3 Employee Retention
6.4 Channel Loyalty

7 EUROPE LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE

7.1 Overview
7.2 On-Premises
7.3 On-Demand

8 EUROPE LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE

8.1 Overview
8.2 Small & Medium-Sized Enterprises
8.3 Large Enterprises

9 EUROPE LOYALTY MANAGEMENT MARKET, BY VERTICAL

9.1 Overview
9.2 Banking, Financial Services And Insurance
9.3 Travel & Hospitality
9.4 Retail & Consumer Goods
9.5 It & Telecommunication
9.6 Media & Entertainment
9.7 Healthcare & Life Sciences
9.8 Manufacturing
9.9 Others

10 EUROPE LOYALTY MANAGEMENT MARKET, BY TYPE OF OFFERING CAPACITY

10.1 Overview
10.2 Technology Platform Capabilities
10.3 Service Delivery Capabilities
10.4 Loyalty Strategy Design
10.5 Loyalty Management
10.6 Loyalty Marketing
10.7 Analytics And Measurement

11 EUROPE LOYALTY MANAGEMENT MARKET BY GEOGRAPHY

11.1 Europe
  11.1.1 U.K.
  11.1.2 Germany
  11.1.3 Spain
  11.1.4 Italy
  11.1.5 Belgium
  11.1.6 Turkey
  11.1.7 France
  11.1.8 Netherlands
  11.1.9 Switzerland
  11.1.10 Russia
  11.1.11 Rest Of Europe

12 EUROPE LOYALTY MANAGEMENT MARKET, COMPANY LANDSCAPE

12.1 Company Share Analysis: Europe

13 COMPANY PROFILES

13.1 Aimia Inc.
  13.1.1 Company Overview
  13.1.2 Aimia Inc: Revenue Analysis
  13.1.3 Product Portfolio
  13.1.4 Recent Development
13.2 Comarch Sa.
  13.2.1 Company Overview
  13.2.2 Comarch Sa: Revenue Analysis
  13.2.3 Product Portfolio
  13.2.4 Recent Development
13.3 Epsilon
  13.3.1 Company Overview
  13.3.2 Epsilon: Company Snapshpot
  13.3.3 Product Portfolio
  13.3.4 Recent Developments
13.4 Icf Inc.
  13.4.1 Company Overview
  13.4.2 Icf Inc.: Revenue Analysis
  13.4.3 Product Portfolio
  13.4.4 Recent Developments
13.5 Brierley+Partners
  13.5.1 Company Overview
  13.5.2 Brierley+Partners: Company Snapshot
  13.5.3 Product Portfolio
  13.5.4 Recent Developments
13.6 Bond Brand Loyalty Inc.
  13.6.1 Company Overview
  13.6.2 Bond Brand Loyalty Inc: Company Snapshpot
  13.6.3 Product Portfolio
  13.6.4 Recent Development
13.7 Ketchup Loyalty Marketing.
  13.7.1 Company Overview
  13.7.2 Ketchup Loyalty Marketing: Company Snapshpot
  13.7.3 Product Portfolio
  13.7.4 Recent Development
13.8 Kobie Marketing, Inc.
  13.8.1 Company Overview
  13.8.2 Kobie Marketing, Inc: Company Snapshpot
  13.8.3 Product Portfolio
  13.8.4 Recent Developments
13.9 Oracle
  13.9.1 Company Overview
  13.9.2 Oracle: Revenue Analysis
  13.9.3 Product Portfolio
  13.9.4 Recent Developments
13.10 Sap Se
  13.10.1 Company Overview
  13.10.2 Sap Se: Revenue Analysis
  13.10.3 Product Portfolio
  13.10.4 Recent Developments
13.11 Tibco Software Inc.
  13.11.1 Company Overview
  13.11.2 Tibco Software Inc: Company Snapshpot
  13.11.3 Product Portfolio
  13.11.4 Recent Developments

14 RELATED REPORTS

LIST OF TABLES

Table 1 Europe Loyalty Management Market, By Solution, 2016– 2025, (Usd Million)
Table 2 Europe Customer Loyalty Market, By Region, 2016-2025 (Usd Million)
Table 3 Europe Employee Retention Market, By Region, 2016-2025 (Usd Million)
Table 4 Europe Channel Loyalty Market, By Region, 2016-2025 (Usd Million)
Table 5 Europe Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 6 Europe On-Premises Market, By Region, 2016-2025 (Usd Million)
Table 7 Europe On-Demand Market, By Region, 2016-2025 (Usd Million)
Table 8 Europe Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 9 Europe Small & Medium-Sized Enterprises In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 10 Europe Large Enterprise Market, By Region, 2016-2025, (Usd Million)
Table 11 Europe Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 12 Europe Banking Financial Services And Insurance In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 13 Europe Travel & Hospitality In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 14 Europe Retail & Consumer Goods In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 15 Europe It & Telecommunication In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 16 Europe Media & Entertainment In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 17 Europe Healthcare & Life Sciences In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 18 Europe Manufacturing In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 19 Europe Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 20 Europe Technology Capabilities Platform In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 21 Europe Service Delivery Capabilities In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 22 Europe Loyalty Strategy Design In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 23 Europe Loyalty Management In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 24 Europe Loyalty Marketing In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 25 Europe Analytics And Measurement In Loyalty Management Market, By Region, 2016-2025 (Usd Million)
Table 26 Europe Loyalty Management Market, By Country, 2016-2025 (Usd Million)
Table 27 Europe Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 28 Europe Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 29 Europe Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 30 Europe Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 31 Europe Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 32 Europe Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 33 Europe Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 34 U.K. Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 35 U.K. Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 36 U.K. Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 37 U.K. Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 38 U.K. Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 39 U.K. Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 40 U.K. Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 41 Germany Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 42 Germany Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 43 Germany Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 44 Germany Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 45 Germany Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 46 Germany Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 47 Germany Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 48 Spain Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 49 Spain Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 50 Spain Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 51 Spain Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 52 Spain Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 53 Spain Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 54 Spain Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 55 Italy Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 56 Italy Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 57 Italy Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 58 Italy Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 59 Italy Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 60 Italy Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 61 Italy Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 62 Belgium Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 63 Belgium Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 64 Belgium Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 65 Belgium Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 66 Belgium Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 67 Belgium Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 68 Belgium Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 69 Turkey Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 70 Turkey Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 71 Turkey Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 72 Turkey Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 73 Turkey Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 74 Turkey Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 75 Turkey Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 76 France Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 77 France Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 78 France Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 79 France Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 80 France Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 81 France Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 82 France Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 83 Netherlands Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 84 Netherlands Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 85 Netherlands Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 86 Netherlands Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 87 Netherlands Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 88 Netherlands Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 89 Netherlands Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 90 Switzerland Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 91 Switzerland Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 92 Switzerland Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 93 Switzerland Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 94 Switzerland Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 95 Switzerland Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 96 Switzerland Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 97 Russia Loyalty Management Market, By Solution, 2016-2025 (Usd Million)
Table 98 Russia Customer Loyalty Market, By Component, 2016-2025 (Usd Million)
Table 99 Russia Customer Loyalty Market, By Type Of Analytics, 2016-2025 (Usd Million)
Table 100 Russia Loyalty Management Market, By Deployment Type, 2016-2025 (Usd Million)
Table 101 Russia Loyalty Management Market, By Organization Size, 2016-2025 (Usd Million)
Table 102 Russia Loyalty Management Market, By Vertical, 2016-2025 (Usd Million)
Table 103 Russia Loyalty Management Market, By Type Of Offering Capacity, 2016-2025 (Usd Million)
Table 104 Rest Of Europe Loyalty Management Market, By Solution, 2016-2025 (Usd Million)

LIST OF FIGURES

Figure 1 Europe Loyalty Management Market: Segmentation
Figure 2 Europe Loyalty Management Market: Data Triangulation
Figure 3 Europe Loyalty Management Market: Research Snapshot
Figure 4 Europe Loyalty Management Market Bottom Up Approach
Figure 5 Europe Loyalty Management Market Top Down Approach
Figure 6 Europe Loyalty Management Market: Interview Demographics
Figure 7 Europe Loyalty Management Market: Segmentation
Figure 8 Europe Loyalty Management Market: By Solution, 2017
Figure 9 Europe Loyalty Management Market: By Deployment Type, 2017
Figure 10 Europe Loyalty Management Market: By Solution, 2017
Figure 11 Europe Loyalty Management Market: By Solution, 2017
Figure 12 Europe Loyalty Management Market: By Type Of Offering Capacity, 2017
Figure 13 Europe Loyalty Management Market: Snapshot (2017)
Figure 14 Europe Loyalty Management Market: By Geography (2017)
Figure 15 Europe Loyalty Management Market: By Geography (2018 & 2025)
Figure 16 Europe Loyalty Management Market, By Geography (2017 & 2025)
Figure 17 Europe Loyalty Management Market, By Component (2018 - 2025)
Figure 18 Europe Loyalty Management Market: Snapshot (2017)
Figure 19 Europe Loyalty Management Market: By Geography (2017)
Figure 20 Europe Loyalty Management Market:By Country (2018 & 2025)
Figure 21 Europe Loyalty Management Market:By Country (2017& 2025)
Figure 22 Europe Loyalty Management Market, By Solution (2018-2025)
Figure 23 Europe Loyalty Management Market: Company Share 2017 (%)
Figure 24 Europe Loyalty Management Market: Company Share 2017 (%)


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