Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
The global digital-out-of-home advertising market size reached US$ 16.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.7 Billion by 2028, exhibiting a growth rate (CAGR) of 12.31% during 2023-2028.
Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH advertising as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital OOH advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on format type, application and end-user.
Breakup by Format Type:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Breakup by Application:
Outdoor
Indoor
Breakup by End-User:
Retail
Recreation
Banking
Transportation
Education
Others
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.
IMARC Group’s latest report provides a deep insight into the global digital OOH (out-of-home) advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the digital OOH (out-of-home) advertising market in any manner.
Key Questions Answered in This Report
1. What was the size of the global digital OOH advertising market in 2022?
2. What is the expected growth rate of the global digital OOH advertising market during 2023-2028?
3. What are the key factors driving the global digital OOH advertising market?
4. What has been the impact of COVID-19 on the global digital OOH advertising market?
5. What is the breakup of the global digital OOH advertising market based on format type?
6. What is the breakup of the global digital OOH advertising market based on the application?
7. What is the breakup of the global digital OOH advertising market based on the end-user?
8. What are the key regions in the global digital OOH advertising market?
9. Who are the key players/companies in the global digital OOH advertising market?
Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH advertising as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global digital OOH advertising market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on format type, application and end-user.
Breakup by Format Type:
Digital Billboards
Video Advertising
Ambient Advertising
Others
Breakup by Application:
Outdoor
Indoor
Breakup by End-User:
Retail
Recreation
Banking
Transportation
Education
Others
Breakup by Region:
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being APG|SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.
IMARC Group’s latest report provides a deep insight into the global digital OOH (out-of-home) advertising market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the digital OOH (out-of-home) advertising market in any manner.
Key Questions Answered in This Report
1. What was the size of the global digital OOH advertising market in 2022?
2. What is the expected growth rate of the global digital OOH advertising market during 2023-2028?
3. What are the key factors driving the global digital OOH advertising market?
4. What has been the impact of COVID-19 on the global digital OOH advertising market?
5. What is the breakup of the global digital OOH advertising market based on format type?
6. What is the breakup of the global digital OOH advertising market based on the application?
7. What is the breakup of the global digital OOH advertising market based on the end-user?
8. What are the key regions in the global digital OOH advertising market?
9. Who are the key players/companies in the global digital OOH advertising market?
1 PREFACE
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL OOH ADVERTISING MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Format Type
5.5 Market Breakup by Application
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast
6 MARKET BREAKUP BY FORMAT TYPE
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY END-USER
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 APG|SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global Media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stroer
2 SCOPE AND METHODOLOGY
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 EXECUTIVE SUMMARY
4 INTRODUCTION
4.1 Overview
4.2 Key Industry Trends
5 GLOBAL DIGITAL OOH ADVERTISING MARKET
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Format Type
5.5 Market Breakup by Application
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast
6 MARKET BREAKUP BY FORMAT TYPE
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 MARKET BREAKUP BY APPLICATION
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 MARKET BREAKUP BY END-USER
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 MARKET BREAKUP BY REGION
9.1 Europe
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 North America
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Asia Pacific
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Middle East and Africa
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Latin America
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT ANALYSIS
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 VALUE CHAIN ANALYSIS
12 PORTERS FIVE FORCES ANALYSIS
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 PRICE ANALYSIS
14 COMPETITIVE LANDSCAPE
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 APG|SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global Media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stroer
LIST OF TABLES
Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2023-2028
Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Digital OOH Advertising Market Structure
Table 7: Global: Digital OOH Advertising Market: Key Players
Table 1: Global: Digital OOH Advertising Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2023-2028
Table 3: Global: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 4: Global: Digital OOH Advertising Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 5: Global: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 6: Global: Digital OOH Advertising Market Structure
Table 7: Global: Digital OOH Advertising Market: Key Players
LIST OF FIGURES
Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2022
Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2022
Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2022
Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2022
Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 1: Global: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: Global: Digital OOH Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Digital OOH Advertising Market: Breakup by Format Type (in %), 2022
Figure 4: Global: Digital OOH Advertising Market: Breakup by Application (in %), 2022
Figure 5: Global: Digital OOH Advertising Market: Breakup by End-User (in %), 2022
Figure 6: Global: Digital OOH Advertising Market: Breakup by Region (in %), 2022
Figure 7: Global: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: Global: Digital OOH Advertising Industry: SWOT Analysis
Figure 9: Global: Digital OOH Advertising Industry: Value Chain Analysis
Figure 10: Global: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
Figure 11: Global: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Digital OOH Advertising (Other End-Users) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Digital OOH Advertising (Other End-Users) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Europe: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Europe: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: North America: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Asia Pacific: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Asia Pacific: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Middle East and Africa: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Middle East and Africa: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Latin America: Digital OOH Advertising Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Latin America: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2023-2028
