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Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032

June 2023 | 169 pages | ID: DD4CFBDF0381EN
Fatpos Global

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Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032

PRODUCT OVERVIEW

Digital advertising is increasing as it is an easy, convenient and useful way of promoting products and services by utilizing the digital media/ tools. Digital advertising is turning as a competitive task as it increases the transformation digitally due to which the industries are concentrating to invest on digital advertising. Several industries are focusing on changing their marketing strategies by adopting digital ad spending for their businesses. The duration of ads also impacts the growth of the market. Various devices have various types of advertisements, but people prefer smartphones over desktops dur to the convenience to carry. The digital ads on mobile are expected to grow during the forecast period.

MARKET HIGHLIGHTS

Global Digital Ad Spending Market is expected to project a CAGR of 11.8% during the forecast period

The Global Digital Ad Spending Market was valued at 524.06 billion USD in 2021 and is expected to reach 1,782.7 billion by 2032, growing at a CAGR of 11.8% in the forecast period, i.e., 2022-2032 owing to the increased demand for internet during the pandemic which resulted in the growth of online advertising and increasing the share of Global Digital Ad Spending market. The rise in social networking activities in various sites and online portals resulted in an increase of online streaming which resulted in the Global Digital Ad Spending Market to grow. There is a rise in digital spending and advancements in the technology the market which will also assist in the market to grow during the forecast period. The rising number of internet users helped the online advertising market growth and led to evolution of different forms of digital advertising.

GLOBAL DIGITAL AD SPENDING MARKET: SEGMENTS

Video format segment is expected to grow with a higher CAGR during 2022-32

Global Digital Ad Spending Market is classified based on the Add Format into Social media, Video, Search engine. Video format segment is expected to grow during the forecast period owing to the increased spending on television advertisement which reduced the digital video marketing spending and is expected to boost during the forecast period. Video ads are used by the companies as these are in trend during the recent years and Visual ads provide a better understanding by involving the product. Major investments in the total advertising budget are for the mobile and desktop advertising.

Financial service & insurance segment is expected to grow with a higher CAGR during 2022-32

Global Digital Ad Spending Market is classified based on the End User is segmented Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom. The financial service & insurance market is expected to exceed in the market with high share in terms of revenue in the digital advertising market.

MARKET DYNAMICS

Growth Drivers

Growing Entertainment Industry

Increasing Usage Of Internet

Restraint

Strict regulatory norms and security issues may hamper the market growth

GLOBAL DIGITAL AD SPENDING MARKET:

Key Players
  • Dell Technologies Inc.
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis
  • Alibaba Group Holdings Limited
  • Amazon Web Services, Inc
  • Honeywell International, Inc.
  • Microsoft Corporation
  • EON Reality Inc.
  • Google
  • Atheer, Inc
  • Blippar.com Ltd.
  • Twitter Inc.
  • Curiscope
      • Barco N.V.
  • Other Prominent Players
GLOBAL DIGITAL AD SPENDING MARKET: REGIONS

Global Digital Ad Spending Market is segmented based on regional analysis into five major regions: North America, Latin America, Europe, Asia Pacific and the Middle East and Africa. Based on regional analysis., North America dominated the market with largest share owing to the high awareness of people to use smartphones and various activities related to online. Due to the presence of major key players of the market specialized in online advertising, the region is expected to dominate the market share. The market is driven by using digital media, including social media apps, and search engines. The trend of online shopping from ecommerce websites also resulted in market growth.

GLOBAL DIGITAL AD SPENDING MARKET REPORT ALSO CONTAINS ANALYSIS ON:

Global Digital Ad Spending Market Segments:
  • By Add Format
    • Social media
    • Video
    • Search engine
  • By Platform Used
    • Mobile
    • Laptop
    • Desktop
    • Others
  • By End User
    • Retail
    • Health care
    • Automotive
    • Media and entertainment
    • Education
    • Banking
    • Financial service & insurance
    • Transport and tourism
    • IT and telecom
  • Global Digital Ad Spending Market Dynamics
  • Global Digital Ad Spending Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved in the Market
  • Value Chain of the Market
  • Market Drivers and Restraints
Reasons to Purchase this Report
  • Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
  • Provision of market value (USD Billion) data for each segment and sub-segment
          • Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
  • Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
  • Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
  • Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
      • The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
  • Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
      • Provides insight into the market through Value Chain
      • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • 3-month post-sales analyst support.
1. EXECUTIVE SUMMARY

1.1. Regional Market Share
1.2. Business Trends
1.3. Global Digital Ad Spending Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot

2 RESEARCH METHODOLOGY

2.1. Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4. Primary Research
2.5. Secondary Research
  2.5.1. Paid Sources
  2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation

3 MARKET CHARACTERISTICS

3.1. Market Definition
3.2. Global Digital Ad Spending Market: COVID-19 Impact
3.3. Key Segmentations
3.4. Key Developments
3.5. Allied Industry Data

4 GLOBAL DIGITAL AD SPENDING MARKET – INDUSTRY INSIGHTS

4.1. Industry Segmentation
4.2. COVID-19 overview on world economy
4.3. Industry ecosystem Channel analysis
4.4. Innovation & Sustainability

5 MACROECONOMIC INDICATORS

6 RECENT DEVELOPMENTS

7 MARKET DYNAMICS

7.1. Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4. Market Restraints
7.5. Market Trends

8 RISK ANALYSIS

9 MARKET ANALYSIS

9.1. Porters Five Forces
9.2. PEST Analysis
  9.2.1. Political
  9.2.2. Economic
  9.2.3. Social
  9.2.4. Technological

10 GLOBAL DIGITAL AD SPENDING MARKET

10.1. Overview
10.2. Historical Analysis (2016-2021)
  10.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast

11 GLOBAL DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

11.1. Overview
11.2. Key Findings
11.3. Market Segmentation
  11.3.1. By Add Format
    11.3.1.1. Social media
      11.3.1.1.1. By Value (USD Million) 2022-2032F
      11.3.1.1.2. Market Share (%) 2022-2032F
      11.3.1.1.3. Y-o-Y Growth (%) 2022-2032F
    11.3.1.2. Video
      11.3.1.2.1. By Value (USD Million) 2022-2032F
      11.3.1.2.2. Market Share (%) 2022-2032F
      11.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
    11.3.1.3. Search engine
      11.3.1.3.1. By Value (USD Million) 2022-2032F
      11.3.1.3.2. Market Share (%) 2022-2032F
      11.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
  11.3.2. By Platform Used
    11.3.2.1. Mobile
      11.3.2.1.1. By Value (USD Million) 2022-2032F
      11.3.2.1.2. Market Share (%) 2022-2032F
      11.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
    11.3.2.2. Laptop
      11.3.2.2.1. By Value (USD Million) 2022-2032F
      11.3.2.2.2. Market Share (%) 2022-2032F
      11.3.2.2.3. Y-o-Y Growth (%) 2022-2032F
    11.3.2.3. Desktop
      11.3.2.3.1. By Value (USD Million) 2022-2032F
      11.3.2.3.2. Market Share (%) 2022-2032F
      11.3.2.3.3. Y-o-Y Growth (%) 2022-2032F
    11.3.2.4. Others
      11.3.2.4.1. By Value (USD Million) 2022-2032F
      11.3.2.4.2. Market Share (%) 2022-2032F
      11.3.2.4.3. Y-o-Y Growth (%) 2022-2032F
  11.3.3. By End User
    11.3.3.1. Retail
      11.3.3.1.1. By Value (USD Million) 2022-2032F
      11.3.3.1.2. Market Share (%) 2022-2032F
      11.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.2. Health care
      11.3.3.2.1. By Value (USD Million) 2022-2032F
      11.3.3.2.2. Market Share (%) 2022-2032F
      11.3.3.2.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.3. Automotive
      11.3.3.3.1. By Value (USD Million) 2022-2032F
      11.3.3.3.2. Market Share (%) 2022-2032F
      11.3.3.3.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.4. Media and entertainment
      11.3.3.4.1. By Value (USD Million) 2022-2032F
      11.3.3.4.2. Market Share (%) 2022-2032F
      11.3.3.4.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.5. Education
      11.3.3.5.1. By Value (USD Million) 2022-2032F
      11.3.3.5.2. Market Share (%) 2022-2032F
      11.3.3.5.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.6. Banking
      11.3.3.6.1. By Value (USD Million) 2022-2032F
      11.3.3.6.2. Market Share (%) 2022-2032F
      11.3.3.6.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.7. Financial service & insurance
      11.3.3.7.1. By Value (USD Million) 2022-2032F
      11.3.3.7.2. Market Share (%) 2022-2032F
      11.3.3.7.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.8. Transport and tourism
      11.3.3.8.1. By Value (USD Million) 2022-2032F
      11.3.3.8.2. Market Share (%) 2022-2032F
      11.3.3.8.3. Y-o-Y Growth (%) 2022-2032F
    11.3.3.9. IT and telecom
      11.3.3.9.1. By Value (USD Million) 2022-2032F
      11.3.3.9.2. Market Share (%) 2022-2032F
      11.3.3.9.3. Y-o-Y Growth (%) 2022-2032F

12 NORTH AMERICA DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

12.1. Overview
12.2. Key Findings
12.3. Market Segmentation
  12.3.1. By Add Format
  12.3.2. By Platform Used
  12.3.3. By End User
12.4. Country
  12.4.1. United States
  12.4.2. Canada

13 EUROPE DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

13.1. Overview
13.2. Key Findings
13.3. Market Segmentation
  13.3.1. By Add Format
  13.3.2. By Platform Used
  13.3.3. By End User
13.4. Country
  13.4.1. Germany
  13.4.2. United Kingdom
  13.4.3. France
  13.4.4. Italy
  13.4.5. Spain
  13.4.6. Russia
  13.4.7. Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)

14 ASIA DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

14.1. Overview
14.2. Key Findings
14.3. Market Segmentation
  14.3.1. By Add Format
  14.3.2. By Platform Used
  14.3.3. By End User
14.4. By Country
  14.4.1. India
  14.4.2. China
  14.4.3. South Korea
  14.4.4. Japan
  14.4.5. Rest of APAC

15 MIDDLE EAST AND AFRICA DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

15.1. Overview
15.2. Key Findings
15.3. Market Segmentation
  15.3.1. By Add Format
  15.3.2. By Platform Used
  15.3.3. By End User
15.4. Country
  15.4.1. Israel
  15.4.2. GCC
  15.4.3. North Africa
  15.4.4. South Africa
  15.4.5. Rest of Middle East and Africa

16 LATIN AMERICA DIGITAL AD SPENDING MARKET SIZE & FORECAST 2022A-2032F

16.1. Overview
16.2. Key Findings
16.3. Market Segmentation
  16.3.1. By Add Format
  16.3.2. By Platform Used
  16.3.3. By End User
16.4. Country
  16.4.1. Mexico
  16.4.2. Brazil
  16.4.3. Rest of Latin America

17 COMPETITIVE LANDSCAPE

17.1. Company market share, 2021
17.2. Key player overview
17.3. Key stakeholders

18 COMPANY PROFILES

18.1. Dell Technologies Inc
  18.1.1. Company Overview
  18.1.2. Financial Overview
  18.1.3. Key Product; Analysis
  18.1.4. Company Assessment
    18.1.4.1. Product Portfolio
    18.1.4.2. Key Clients
    18.1.4.3. Market Share
    18.1.4.4. Recent News & Development (Last 3 Yrs.)
    18.1.4.5. Executive Team
18.2. Alibaba Group Holdings Limited
18.3. Amazon Web Services, Inc
18.4. Honeywell International, Inc.
18.5. Microsoft Corporation
18.6. EON Reality Inc.
18.7. Google
18.8. Atheer, Inc
18.9. Blippar.com Ltd.
18.10. Twitter Inc
18.11. Curiscope
18.12. Barco N.V.
18.13. Other Prominent Players

19 APPENDIX

20 CONSULTANT RECOMMENDATION


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