Data Management Platform (DMP) Market Size, Share, and Analysis, By Data Type (First Party, Second Party, Third Party), By Data Sources (Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network), By End User (Ad Agencies, Marketers, Publishers) and Regional Forecasts, 2022-2032
Data Management Platform (DMP) Market Size, Share, and Analysis, By Data Type (First Party, Second Party, Third Party), By Data Sources (Web Analytics Tool, Mobile Web, Mobile Apps, CRM Data, POS Data, Social Network), By End User (Ad Agencies, Marketers, Publishers) and Regional Forecasts, 2022-2032
PRODUCT OVERVIEW
Data Management Platform (DMP) Market size was USD 1.93 billion in 2021 and projected t%li%grow from USD 2.5 billion in 2023 t%li%USD 8.7 billion by 2032, exhibiting a CAGR of 14.7% during the forecast period.
Data Management Platform is a software used t%li%gather and manage data. It helps companies t%li%recognize audience segments, which targets particular contexts and users in online advertising operations. This platform could use artificial intelligence and big data algorithms t%li%practice and analyze huge data sets regarding users from various sources. Advantages of DMPs comprise better insight on markets and audiences, data organization, and effectual advertisement budgeting.
MARKET HIGHLIGHTS
Data Management Platform (DMP) Market is expected t%li%reach USD 8.7 billion, growing at a CAGR of 14.7% during the forecast period owing t%li%the growing demand for data collection from different sources like CRM data, POS data, web analytics tools, Mobile apps & web, social networks, and more. Furthermore, the use of Data Management Platform for advertisers t%li%target clients and satisfy customer demands across devices is expected t%li%boost the growth of Data Management Platform (DMP) Market over the forecast period.
Data Management Platform (DMP) Market Segments:
Growth Drivers
Use of IoT and Data Management Benefitting Marketers and Advertisers are Expected t%li%Boost the Market Growth
Number of Benefits offered by Data Management Platform are Expected t%li%Boost the Market Growth
Restraint
Dependency on Several Technologies and Lack of Skilled Labor t%li%hamper the Market Growth
Key Players
PRODUCT OVERVIEW
Data Management Platform (DMP) Market size was USD 1.93 billion in 2021 and projected t%li%grow from USD 2.5 billion in 2023 t%li%USD 8.7 billion by 2032, exhibiting a CAGR of 14.7% during the forecast period.
Data Management Platform is a software used t%li%gather and manage data. It helps companies t%li%recognize audience segments, which targets particular contexts and users in online advertising operations. This platform could use artificial intelligence and big data algorithms t%li%practice and analyze huge data sets regarding users from various sources. Advantages of DMPs comprise better insight on markets and audiences, data organization, and effectual advertisement budgeting.
MARKET HIGHLIGHTS
Data Management Platform (DMP) Market is expected t%li%reach USD 8.7 billion, growing at a CAGR of 14.7% during the forecast period owing t%li%the growing demand for data collection from different sources like CRM data, POS data, web analytics tools, Mobile apps & web, social networks, and more. Furthermore, the use of Data Management Platform for advertisers t%li%target clients and satisfy customer demands across devices is expected t%li%boost the growth of Data Management Platform (DMP) Market over the forecast period.
Data Management Platform (DMP) Market Segments:
- Data Type
- First Party
- Second Party
- Third Party
- Data Sources
- Web Analytics Tool
- Mobile Web
- Mobile Apps
- CRM Data
- POS Data
- Social Network
- End User
- Ad Agencies
- Marketers
- Publishers
Growth Drivers
Use of IoT and Data Management Benefitting Marketers and Advertisers are Expected t%li%Boost the Market Growth
Number of Benefits offered by Data Management Platform are Expected t%li%Boost the Market Growth
Restraint
Dependency on Several Technologies and Lack of Skilled Labor t%li%hamper the Market Growth
Key Players
- Oracle Corporation
- Salesforce
- Adobe Systems Inc
- Cloudera INC
- NeuStar Inc.
- Amobee
- MediaMath Inc.
- Lotame Solutions Inc
- V12 Data
- Permutive
- Pian%li%Software Inc.
- Exelate
- Crux Digital INC
- OnAudience
- Other Prominent Players (Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, SWOT Analysis)
- North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAG.R – United States and Canada
- Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
- Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
- Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC
- Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA
- Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected t%li%witness the fastest growth as well as t%li%dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry with respect t%li%recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
- Provides insight int%li%the market through Value Chain
- Market dynamics scenario, along with growth opportunities of the market in the years t%li%come
- 3-month post-sales analyst support.
1.EXECUTIVE SUMMARY
1.1. Regional Market Share
1.2.Business Trends
1.3.Data Management Platform (DMP) Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot
2. RESEARCH METHODOLOGY
2.1.Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4.Primary Research
2.5.Secondary Research
2.5.1. Paid Sources
2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation
3. MARKET CHARACTERISTICS
3.1.Market Definition
3.2.Data Management Platform (DMP) Market: COVID-19 Impact
3.3. Key Segmentations
3.4.Key Developments
3.5.Allied Industry Data
4.DATA MANAGEMENT PLATFORM (DMP) MARKET – INDUSTRY INSIGHTS
4.1. Industry Segmentation
4.2.COVID-19 overview on world economy
4.3.Industry ecosystem Channel analysis
4.4.Innovation & Sustainability
5. MACROECONOMIC INDICATORS
6. RECENT DEVELOPMENTS
7. MARKET DYNAMICS
7.1.Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4.Market Restraints
7.5. Market Trends
8.MARKET ANALYSIS
8.1. Porters Five Forces
8.2.PEST Analysis
8.2.1.Political
8.2.2. Economic
8.2.3. Social
8.2.4. Technological
9.DATA MANAGEMENT PLATFORM (DMP) MARKET
9.1.Overview
9.2. Historical Analysis (2016-2021)
9.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
10.DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
10.1.Overview
10.2. Key Findings
10.3. Market Segmentation
10.3.1.By Data Type
10.3.1.1.First Party
10.3.1.1.1. By Value (USD Million) 2022-2032F
10.3.1.1.2.Market Share (%) 2022-2032F
10.3.1.1.3.Y-o-Y Growth (%) 2022-2032F
10.3.1.2. Second Party
10.3.1.2.1.By Value (USD Million) 2022-2032F
10.3.1.2.2. Market Share (%) 2022-2032F
10.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
10.3.1.3. Third Party
10.3.1.3.1.By Value (USD Million) 2022-2032F
10.3.1.3.2. Market Share (%) 2022-2032F
10.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
10.3.2. By Data Sources
10.3.2.1. Web Analytics Tool
10.3.2.1.1.By Value (USD Million) 2022-2032F
10.3.2.1.2. Market Share (%) 2022-2032F
10.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
10.3.2.2.Mobile Web
10.3.2.2.1. By Value (USD Million) 2022-2032F
10.3.2.2.2.Market Share (%) 2022-2032F
10.3.2.2.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.3.Mobile Apps
10.3.2.3.1. By Value (USD Million) 2022-2032F
10.3.2.3.2.Market Share (%) 2022-2032F
10.3.2.3.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.4.CRM Data
10.3.2.4.1. By Value (USD Million) 2022-2032F
10.3.2.4.2.Market Share (%) 2022-2032F
10.3.2.4.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.5.POS Data
10.3.2.5.1. By Value (USD Million) 2022-2032F
10.3.2.5.2.Market Share (%) 2022-2032F
10.3.2.5.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.6.Social Network
10.3.2.6.1. By Value (USD Million) 2022-2032F
10.3.2.6.2.Market Share (%) 2022-2032F
10.3.2.6.3.Y-o-Y Growth (%) 2022-2032F
10.3.3. By End User
10.3.3.1. Ad Agencies
10.3.3.1.1.By Value (USD Million) 2022-2032F
10.3.3.1.2. Market Share (%) 2022-2032F
10.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
10.3.3.2.Marketers
10.3.3.2.1. By Value (USD Million) 2022-2032F
10.3.3.2.2.Market Share (%) 2022-2032F
10.3.3.2.3.Y-o-Y Growth (%) 2022-2032F
10.3.3.3.Publishers
10.3.3.3.1. By Value (USD Million) 2022-2032F
10.3.3.3.2.Market Share (%) 2022-2032F
10.3.3.3.3.Y-o-Y Growth (%) 2022-2032F
11. NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
11.1. Overview
11.2.Key Findings
11.3.Market Segmentation
11.3.1. By Data Type
11.3.2. By Data Sources
11.3.3.By End User
11.4. Country
11.4.1.United States
11.4.2. Canada
12.EUROPE DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
12.1.Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Data Type
12.3.2.By Data Sources
12.3.3.By End User
12.4. Country
12.4.1. Germany
12.4.2.United Kingdom
12.4.3.France
12.4.4.Italy
12.4.5.Spain
12.4.6.Russia
12.4.7.Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
13.ASIA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
13.1.Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1.By Data Type
13.3.2.By Data Sources
13.3.3.By End User
13.4. Country
13.4.1. India
13.4.2.China
13.4.3.South Korea
13.4.4.Japan
13.4.5.Rest of APAC
14.MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
14.1. Overview
14.2. Key Findings
14.3.Market Segmentation
14.3.1.By Data Type
14.3.2. By Data Sources
14.3.3. By End User
14.4.Country
14.4.1. Israel
14.4.2.GCC
14.4.3.North Africa
14.4.4.South Africa
14.4.5.Rest of Middle East and Africa
15.LATIN AMERICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
15.1.Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1.By Data Type
15.3.2.By Data Sources
15.3.3.By End User
15.4.Country
15.4.1. Mexico
15.4.2.Brazil
15.4.3.Rest of Latin America
16. COMPETITIVE LANDSCAPE
16.1.Company market share, 2021
16.2. Key player overview
16.3. Key stakeholders
17. COMPANY PROFILES
17.1.Google
17.1.1.Company Overview
17.1.2. Financial Overview
17.1.3. Key Product; Analysis
17.1.4. Company Assessment
17.1.4.1.Product Portfolio
17.1.4.2. Key Clients
17.1.4.3. Market Share
17.1.4.4. Recent News & Development (Last 3 Yrs.)
17.1.4.5. Executive Team
17.2. Oracle Corporation
17.3. Salesforce
17.4.Adobe Systems Inc
17.5.Cloudera INC
17.6. NeuStar Inc.
17.7. Amobee
17.8.MediaMath Inc.
17.9. Lotame Solutions Inc
17.10. V12 Data
17.11.Permutive
17.12. Piano Software Inc.
17.13. Exelate
17.14.Crux Digital INC
17.15. OnAudience
17.16. Other Prominent Players
18. APPENDIX
19. CONSULTANT RECOMMENDATION
1.1. Regional Market Share
1.2.Business Trends
1.3.Data Management Platform (DMP) Market: COVID-19 Outbreak
1.4. Regional Trends
1.5. Segmentation Snapshot
2. RESEARCH METHODOLOGY
2.1.Research Objective
2.2. Research Approach
2.3. Data Sourcing and Methodology
2.4.Primary Research
2.5.Secondary Research
2.5.1. Paid Sources
2.5.2. Public Sources
2.6. Market Size Estimation and Data Triangulation
3. MARKET CHARACTERISTICS
3.1.Market Definition
3.2.Data Management Platform (DMP) Market: COVID-19 Impact
3.3. Key Segmentations
3.4.Key Developments
3.5.Allied Industry Data
4.DATA MANAGEMENT PLATFORM (DMP) MARKET – INDUSTRY INSIGHTS
4.1. Industry Segmentation
4.2.COVID-19 overview on world economy
4.3.Industry ecosystem Channel analysis
4.4.Innovation & Sustainability
5. MACROECONOMIC INDICATORS
6. RECENT DEVELOPMENTS
7. MARKET DYNAMICS
7.1.Introduction
7.2. Growth Drivers
7.3. Market Opportunities
7.4.Market Restraints
7.5. Market Trends
8.MARKET ANALYSIS
8.1. Porters Five Forces
8.2.PEST Analysis
8.2.1.Political
8.2.2. Economic
8.2.3. Social
8.2.4. Technological
9.DATA MANAGEMENT PLATFORM (DMP) MARKET
9.1.Overview
9.2. Historical Analysis (2016-2021)
9.2.1. Market Size, Y-o-Y Growth (%) and Market Forecast
10.DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
10.1.Overview
10.2. Key Findings
10.3. Market Segmentation
10.3.1.By Data Type
10.3.1.1.First Party
10.3.1.1.1. By Value (USD Million) 2022-2032F
10.3.1.1.2.Market Share (%) 2022-2032F
10.3.1.1.3.Y-o-Y Growth (%) 2022-2032F
10.3.1.2. Second Party
10.3.1.2.1.By Value (USD Million) 2022-2032F
10.3.1.2.2. Market Share (%) 2022-2032F
10.3.1.2.3. Y-o-Y Growth (%) 2022-2032F
10.3.1.3. Third Party
10.3.1.3.1.By Value (USD Million) 2022-2032F
10.3.1.3.2. Market Share (%) 2022-2032F
10.3.1.3.3. Y-o-Y Growth (%) 2022-2032F
10.3.2. By Data Sources
10.3.2.1. Web Analytics Tool
10.3.2.1.1.By Value (USD Million) 2022-2032F
10.3.2.1.2. Market Share (%) 2022-2032F
10.3.2.1.3. Y-o-Y Growth (%) 2022-2032F
10.3.2.2.Mobile Web
10.3.2.2.1. By Value (USD Million) 2022-2032F
10.3.2.2.2.Market Share (%) 2022-2032F
10.3.2.2.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.3.Mobile Apps
10.3.2.3.1. By Value (USD Million) 2022-2032F
10.3.2.3.2.Market Share (%) 2022-2032F
10.3.2.3.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.4.CRM Data
10.3.2.4.1. By Value (USD Million) 2022-2032F
10.3.2.4.2.Market Share (%) 2022-2032F
10.3.2.4.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.5.POS Data
10.3.2.5.1. By Value (USD Million) 2022-2032F
10.3.2.5.2.Market Share (%) 2022-2032F
10.3.2.5.3.Y-o-Y Growth (%) 2022-2032F
10.3.2.6.Social Network
10.3.2.6.1. By Value (USD Million) 2022-2032F
10.3.2.6.2.Market Share (%) 2022-2032F
10.3.2.6.3.Y-o-Y Growth (%) 2022-2032F
10.3.3. By End User
10.3.3.1. Ad Agencies
10.3.3.1.1.By Value (USD Million) 2022-2032F
10.3.3.1.2. Market Share (%) 2022-2032F
10.3.3.1.3. Y-o-Y Growth (%) 2022-2032F
10.3.3.2.Marketers
10.3.3.2.1. By Value (USD Million) 2022-2032F
10.3.3.2.2.Market Share (%) 2022-2032F
10.3.3.2.3.Y-o-Y Growth (%) 2022-2032F
10.3.3.3.Publishers
10.3.3.3.1. By Value (USD Million) 2022-2032F
10.3.3.3.2.Market Share (%) 2022-2032F
10.3.3.3.3.Y-o-Y Growth (%) 2022-2032F
11. NORTH AMERICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
11.1. Overview
11.2.Key Findings
11.3.Market Segmentation
11.3.1. By Data Type
11.3.2. By Data Sources
11.3.3.By End User
11.4. Country
11.4.1.United States
11.4.2. Canada
12.EUROPE DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
12.1.Overview
12.2. Key Findings
12.3. Market Segmentation
12.3.1. By Data Type
12.3.2.By Data Sources
12.3.3.By End User
12.4. Country
12.4.1. Germany
12.4.2.United Kingdom
12.4.3.France
12.4.4.Italy
12.4.5.Spain
12.4.6.Russia
12.4.7.Rest of Europe (BENELUX, NORDIC, Hungary, Turkey & Poland)
13.ASIA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
13.1.Overview
13.2. Key Findings
13.3. Market Segmentation
13.3.1.By Data Type
13.3.2.By Data Sources
13.3.3.By End User
13.4. Country
13.4.1. India
13.4.2.China
13.4.3.South Korea
13.4.4.Japan
13.4.5.Rest of APAC
14.MIDDLE EAST AND AFRICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
14.1. Overview
14.2. Key Findings
14.3.Market Segmentation
14.3.1.By Data Type
14.3.2. By Data Sources
14.3.3. By End User
14.4.Country
14.4.1. Israel
14.4.2.GCC
14.4.3.North Africa
14.4.4.South Africa
14.4.5.Rest of Middle East and Africa
15.LATIN AMERICA DATA MANAGEMENT PLATFORM (DMP) MARKET SIZE & FORECAST 2022A-2032F
15.1.Overview
15.2. Key Findings
15.3. Market Segmentation
15.3.1.By Data Type
15.3.2.By Data Sources
15.3.3.By End User
15.4.Country
15.4.1. Mexico
15.4.2.Brazil
15.4.3.Rest of Latin America
16. COMPETITIVE LANDSCAPE
16.1.Company market share, 2021
16.2. Key player overview
16.3. Key stakeholders
17. COMPANY PROFILES
17.1.Google
17.1.1.Company Overview
17.1.2. Financial Overview
17.1.3. Key Product; Analysis
17.1.4. Company Assessment
17.1.4.1.Product Portfolio
17.1.4.2. Key Clients
17.1.4.3. Market Share
17.1.4.4. Recent News & Development (Last 3 Yrs.)
17.1.4.5. Executive Team
17.2. Oracle Corporation
17.3. Salesforce
17.4.Adobe Systems Inc
17.5.Cloudera INC
17.6. NeuStar Inc.
17.7. Amobee
17.8.MediaMath Inc.
17.9. Lotame Solutions Inc
17.10. V12 Data
17.11.Permutive
17.12. Piano Software Inc.
17.13. Exelate
17.14.Crux Digital INC
17.15. OnAudience
17.16. Other Prominent Players
18. APPENDIX
19. CONSULTANT RECOMMENDATION
