Customer Intelligence Platform Market by Component, Application (Customer Data Collection & Management, and Customer Segmentation & Targeting), Deployment Mode, Organization Size, Data Channel, Vertical and Region - Global Forecast to 2027
The customer intelligence platform market size to grow from USD 1.9 billion in 2022 to USD 7.0 billion by 2027 at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period. Several factors, such as the rising need to gain a holistic view of customer data, intensifying need to deliver omnichannel experience, the rising demand for personalized customer experiences, and the shift toward data-driven marketing and advertising. In addition, heightened adoption of customer intelligence platforms to monitor changes in the market as they occur, and rising investments in customer intelligence platforms by large enterprises, all contribute to the expansion of the customer intelligence platform market.
Services segment to have a higher CAGR during the forecast period
Based on services, the customer intelligence platform market has been segmented into consulting and support, and maintenance services. These services help organizations streamline their marketing operations. It includes the support offered by customer intelligence platform vendors to assist their customers in using and maintaining customer intelligence platform solutions efficiently. With customer data increasing day by day, organizations are increasingly adopting customer intelligence platform services to address marketing requirements for continuously evolving customer demands.
Cloud deployment segment to have the highest CAGR during the forecast period
Based on deployment modes, the customer intelligence platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based customer intelligence platforms offer various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations. The SaaS deployment model is generating demand for a cloud-based customer intelligence platform, as it provides scalability and flexibility. The major providers of cloud-based customer intelligence platforms are Oracle, Adobe, and SAP.
SMEs segment to hold higher CAGR during the forecast period
The customer intelligence platform market has been segmented by organization size into large enterprises and SMEs. SMEs with limited marketing budgets are trying to scale up their business through cost-efficient marketing techniques to generate the most ROI from their marketing spend. Thus, a customer intelligence platform can help SMEs align with their limited budget and fulfill their business expansion objectives. With instant technological changes and digital transformations disrupting various industries, SMEs are also facing pressure to adjust to the latest trends and use technologically advanced solutions that support their business operations.
Asia Pacific is projected to hold the highest CAGR during the forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer intelligence platform vendors to introduce customer intelligence platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer intelligence platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan and India have displayed ample growth opportunities in the customer intelligence platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer intelligence platform market.
Research Coverage
The market study covers the customer intelligence platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer intelligence platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
Services segment to have a higher CAGR during the forecast period
Based on services, the customer intelligence platform market has been segmented into consulting and support, and maintenance services. These services help organizations streamline their marketing operations. It includes the support offered by customer intelligence platform vendors to assist their customers in using and maintaining customer intelligence platform solutions efficiently. With customer data increasing day by day, organizations are increasingly adopting customer intelligence platform services to address marketing requirements for continuously evolving customer demands.
Cloud deployment segment to have the highest CAGR during the forecast period
Based on deployment modes, the customer intelligence platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based customer intelligence platforms offer various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations. The SaaS deployment model is generating demand for a cloud-based customer intelligence platform, as it provides scalability and flexibility. The major providers of cloud-based customer intelligence platforms are Oracle, Adobe, and SAP.
SMEs segment to hold higher CAGR during the forecast period
The customer intelligence platform market has been segmented by organization size into large enterprises and SMEs. SMEs with limited marketing budgets are trying to scale up their business through cost-efficient marketing techniques to generate the most ROI from their marketing spend. Thus, a customer intelligence platform can help SMEs align with their limited budget and fulfill their business expansion objectives. With instant technological changes and digital transformations disrupting various industries, SMEs are also facing pressure to adjust to the latest trends and use technologically advanced solutions that support their business operations.
Asia Pacific is projected to hold the highest CAGR during the forecast period
Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer intelligence platform vendors to introduce customer intelligence platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer intelligence platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan and India have displayed ample growth opportunities in the customer intelligence platform market.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer intelligence platform market.
- By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
- By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
- By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5%
Research Coverage
The market study covers the customer intelligence platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer intelligence platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.
1 INTRODUCTION
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 2 PRIMARY INTERVIEWS
2.1.2.1 Breakup of primary interviews
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
FIGURE 2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 3 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) — ESTIMATION OF REVENUES GENERATED FROM CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—COLLECTIVE REVENUE GENERATED FROM ALL CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE)—ESTIMATION OF SHARE OF CUSTOMER INTELLIGENCE PLATFORMS IN OVERALL SPENDING
2.4 MARKET FORECAST
TABLE 3 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
TABLE 4 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%)
TABLE 5 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%)
3.1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RECESSION IMPACT
FIGURE 7 PLATFORM SEGMENT ACCOUNTED FOR LARGER MARKET SIZE IN 2022
FIGURE 8 SUPPORT & MAINTENANCE SERVICE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2022
FIGURE 9 CLOUD SEGMENT HELD LARGER MARKET SIZE IN 2022
FIGURE 10 LARGE ENTERPRISES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2022
FIGURE 11 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT HELD LARGEST MARKET SIZE IN 2022
FIGURE 12 WEB SEGMENT CAPTURED LARGEST MARKET SHARE IN 2022
FIGURE 13 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 14 NORTH AMERICA HELD LARGEST SHARE OF CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 15 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES
4.2 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP THREE VERTICALS
FIGURE 16 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
4.3 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION
FIGURE 17 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2022
4.4 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION AND VERTICAL
FIGURE 18 PLATFORM AND BFSI SEGMENTS HELD LARGEST SHARES OF NORTH AMERICAN CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 19 CUSTOMER INTELLIGENCE PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Need to gain holistic view of customer data
5.2.1.2 Intensifying need to deliver omnichannel experience
5.2.1.3 Rising demand for personalized customer experiences
5.2.1.4 Shift toward data-driven marketing and advertising
5.2.2 RESTRAINTS
5.2.2.1 Need to ensure compliance with data privacy laws and protect customer data
5.2.3 OPPORTUNITIES
5.2.3.1 Development of AI- and ML-based customer intelligence platforms
5.2.3.2 Heightened adoption of customer intelligence platforms to monitor changes in market
5.2.3.3 Rising investments in customer intelligence platforms by large enterprises
5.2.4 CHALLENGES
5.2.4.1 Organizational failures pertaining to optimized use of customer data
5.2.4.2 Lack of skilled workforce
5.3 CASE STUDY ANALYSIS
5.3.1 CASE STUDY 1
5.3.1.1 To understand increasingly diverse customer base across industries
5.3.2 CASE STUDY 2
5.3.2.1 To create more personalized and relevant interactions
5.3.3 CASE STUDY 3
5.3.3.1 To analyze consumer behavior on all touchpoints
5.3.4 CASE STUDY 4
5.3.4.1 To build better direct relationships with patients
5.3.5 CASE STUDY 5
5.3.5.1 To provide real-time and automated customer service
5.4 TECHNOLOGY ANALYSIS
5.4.1 CLOUD COMPUTING AND CUSTOMER INTELLIGENCE PLATFORMS
5.4.2 BIG DATA AND ANALYTICS AND CUSTOMER INTELLIGENCE PLATFORMS
5.5 FEATURES OF CUSTOMER INTELLIGENCE PLATFORMS
5.5.1 CUSTOMER SERVICE SOFTWARE
5.5.2 MARKETING AUTOMATION SOFTWARE
5.5.3 POINT OF SALE SYSTEMS
5.5.4 ECOMMERCE PLATFORMS
5.5.5 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE
5.6 TYPES OF DATA COLLECTED FOR CUSTOMER INTELLIGENCE
5.6.1 DEMOGRAPHIC DATA
5.6.2 PSYCHOGRAPHIC DATA
5.6.3 TRANSACTIONAL DATA
5.6.4 BEHAVIORAL DATA
5.7 ECOSYSTEM ANALYSIS
TABLE 6 ECOSYSTEM ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.8 VALUE CHAIN ANALYSIS
FIGURE 20 VALUE CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.9 SUPPLY CHAIN ANALYSIS
FIGURE 21 SUPPLY CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.10 PATENT ANALYSIS
5.10.1 METHODOLOGY
5.10.2 DOCUMENT TYPE
TABLE 7 PATENTS FILED, 2019–2022
5.10.3 INNOVATIONS AND PATENT APPLICATIONS
FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED PER YEAR, 2019–2022
5.10.3.1 Top applicants
FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022
5.11 PORTER’S FIVE FORCES ANALYSIS
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.11.1 THREAT OF NEW ENTRANTS
5.11.2 THREAT OF SUBSTITUTES
5.11.3 BARGAINING POWER OF SUPPLIERS
5.11.4 BARGAINING POWER OF BUYERS
5.11.5 INTENSITY OF COMPETITIVE RIVALRY
5.12 REGULATIONS AND INDUSTRIAL STANDARDS
5.12.1 GENERAL DATA PROTECTION REGULATION (GDPR)
5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
5.12.3 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS
5.12.4 CLOUD SECURITY ALLIANCE (CSA) CONTROLS
5.12.5 GOVERNANCE, RISK, AND COMPLIANCE (GRC)
5.12.6 EUROPEAN UNION DATA PROTECTION REGULATION
5.12.7 SARBANES-OXLEY ACT OF 2002
5.12.8 GRAMM–LEACH–BLILEY ACT
5.12.9 EUROPEAN UNION DATA PROTECTION REGULATION
5.12.10 CAN-SPAM ACT
5.13 REGULATORY LANDSCAPE
5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14 PRICING ANALYSIS
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
TABLE 14 INFLUENCE OF STAKEHOLDERS 0N BUYING PROCESS FOR TOP THREE VERTICALS (%)
5.15.2 BUYING CRITERIA
FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
5.16 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 26 CUSTOMER INTELLIGENCE PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.17 KEY CONFERENCES AND EVENTS, 2023–2024
TABLE 16 CSUTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024
6 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 27 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
TABLE 17 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 18 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
6.2 PLATFORM
6.2.1 AI AND ML USED BY CUSTOMER INTELLIGENCE PLATFORM TO MANAGE AND ANALYZE DATA FROM MULTIPLE DISPARATE SOURCES
TABLE 19 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 20 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3 SERVICES
FIGURE 28 DEPLOYMENT & INTEGRATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 21 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 22 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 23 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2018–2021 (USD MILLION)
TABLE 24 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
6.3.1 CONSULTING SERVICES
6.3.1.1 Help organizations develop, implement, and maintain data-driven marketing operations
TABLE 25 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 26 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
6.3.2 SUPPORT & MAINTENANCE SERVICES
6.3.2.1 Include upgrading of existing systems, software maintenance, and proactive services
TABLE 27 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 28 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
6.3.3 DEPLOYMENT & INTEGRATION SERVICES
6.3.3.1 Ensure efficient communication between systems to improve production processes
TABLE 29 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)
TABLE 30 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
7 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE
7.1 INTRODUCTION
7.1.1 DEPLOYMENT MODE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 29 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD
TABLE 31 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 32 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
7.2 CLOUD
7.2.1 FACILITATES CUSTOMER INTELLIGENCE PLATFORM DEPLOYMENT WITHOUT NEED FOR IT STAFF TO MANAGE SOFTWARE
TABLE 33 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 34 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
7.3 ON-PREMISES
7.3.1 PROVIDES ORGANIZATIONS WITH FULL CONTROL OVER ALL PLATFORMS AND SYSTEMS
TABLE 35 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 36 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
8 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.1.1 ORGANIZATION SIZE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 30 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 37 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 38 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
8.2.1 ADOPT CUSTOMER INTELLIGENCE PLATFORM TO GENERATE MAXIMUM ROI FROM THEIR MARKETING SPEND
TABLE 39 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 40 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
8.3 LARGE ENTERPRISES
8.3.1 DEPLOY CUSTOMER INTELLIGENCE PLATFORM TO EFFECTIVELY MANAGE VOLUMINOUS CUSTOMER DATA AND DERIVE ACTIONABLE INSIGHTS
TABLE 41 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)
TABLE 42 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
9 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL
9.1 INTRODUCTION
9.1.1 DATA CHANNEL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 31 MOBILE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 43 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 44 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
9.2 WEB
9.2.1 FIRST POINT OF CONTACT FOR CUSTOMERS TO INTERACT WITH BUSINESSES
TABLE 45 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 46 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
9.3 SOCIAL MEDIA
9.3.1 LARGEST SOURCE OF CUSTOMER INSIGHTS FOR MARKETERS
TABLE 47 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 48 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.4 MOBILE
9.4.1 ENABLES PERSONALIZED COMMUNICATION BETWEEN USERS AND BUSINESSES
TABLE 49 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 50 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.5 EMAIL
9.5.1 HELPS BUILD BETTER CUSTOMER RELATIONSHIPS BY DELIVERING PERSONALIZED CONTENT
TABLE 51 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 52 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.6 IN-STORE
9.6.1 GIVES CONSOLIDATED INFORMATION TO CUSTOMERS FOR BETTER UNDERSTANDING
TABLE 53 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 54 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.7 CALL CENTER
9.7.1 HANDLES ALL CUSTOMER-RELATED PROBLEMS AND QUERIES THROUGH CALLS
TABLE 55 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 56 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.8 OTHER DATA CHANNELS
TABLE 57 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 58 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION
10.1 INTRODUCTION
10.1.1 APPLICATION: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 32 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD
TABLE 59 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 60 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
10.2 CUSTOMER SEGMENTATION & TARGETING
10.2.1 ENABLE MARKETERS TO DEVELOP DEEPER UNDERSTANDING OF CUSTOMER NEEDS
TABLE 61 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 62 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.3 CUSTOMER RETENTION & ENGAGEMENT
10.3.1 ADOPTION OF PERSONALIZED APPS AND RECOMMENDATION OF USEFUL PRODUCTS TO RETAIN LOYAL CUSTOMERS
TABLE 63 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 64 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.4 CUSTOMER BEHAVIOR ANALYTICS
10.4.1 USES DATA TO ANALYZE CUSTOMER REQUIREMENTS
TABLE 65 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 66 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.5 CUSTOMER EXPERIENCE MANAGEMENT
10.5.1 PRIORITIZES ORCHESTRATION AND PERSONALIZATION OF END-TO-END CUSTOMER EXPERIENCE
TABLE 67 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 68 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.6 CUSTOMER DATA COLLECTION & MANAGEMENT
10.6.1 HELPS IMPROVE SERVICES, UNDERSTAND CONSUMER NEEDS, REFINE BUSINESS STRATEGIES, AND RETAIN CUSTOMERS
TABLE 69 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 70 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.7 OMNICHANNEL MARKETING
10.7.1 PROVIDES SEAMLESS SHOPPING EXPERIENCE ACROSS ALL CHANNELS
TABLE 71 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 72 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.8 PERSONALIZED RECOMMENDATION
10.8.1 CUSTOMER INTELLIGENCE PLATFORM PROVIDING REAL-TIME DATA TO MARKETERS TO HELP THEM OFFER PERSONALIZED RECOMMENDATIONS
TABLE 73 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 74 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.9 OTHER APPLICATIONS
TABLE 75 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 76 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL
11.1 INTRODUCTION
11.1.1 VERTICAL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 33 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027
TABLE 77 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 78 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
11.2.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE ONLINE ENGAGEMENT AND PROVIDE PERSONALIZED CUSTOMER EXPERIENCE
TABLE 79 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 80 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.3 GOVERNMENT & DEFENSE
11.3.1 USES CUSTOMER INTELLIGENCE PLATFORM TO STRENGTHEN DATA COMPUTING CAPABILITIES, ENHANCE DATA SECURITY, AND REDUCE COSTS
TABLE 81 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 82 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.4 TELECOM
11.4.1 UTILIZES CUSTOMER INTELLIGENCE PLATFORM TO MANAGE HUGE DATA VOLUMES
TABLE 83 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 84 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.5 RETAIL & ECOMMERCE
11.5.1 USES CUSTOMER INTELLIGENCE PLATFORM TO ACHIEVE AUTOMATED PERSONALIZED EXPERIENCES AND OPTIMIZE COSTS
TABLE 85 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 86 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.6 MANUFACTURING
11.6.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE PERFORMANCE AND YIELD, REDUCE COSTS, AND OPTIMIZE SUPPLY CHAINS
TABLE 87 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 88 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.7 MEDIA & ENTERTAINMENT
11.7.1 INCORPORATES CUSTOMER INTELLIGENCE PLATFORM TO PROVIDE REAL-TIME CONTENT RECOMMENDATIONS BASED ON CONSUMER DATA
TABLE 89 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 90 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.8 TRAVEL & HOSPITALITY
11.8.1 USES CIPS TO PROVIDE ENRICHING EXPERIENCES TO ENSURE CUSTOMER LOYALTY
TABLE 91 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 92 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.9 HEALTHCARE & LIFE SCIENCES
11.9.1 USES CUSTOMER INTELLIGENCE PLATFORM TO UNDERSTAND PATIENT BEHAVIOR AND DELIVER PERSONALIZED EXPERIENCE
TABLE 93 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 94 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.10 ENERGY & UTILITIES
11.10.1 ADOPTS CUSTOMER INTELLIGENCE PLATFORM TO TRACK CONSUMER BEHAVIOR AND PROVIDE BETTER SERVICES
TABLE 95 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 96 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.11 OTHER VERTICALS
TABLE 97 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 98 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
12 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 34 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
FIGURE 35 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 99 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 100 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.2.2 NORTH AMERICA: RECESSION IMPACT
12.2.3 NORTH AMERICA: REGULATIONS
12.2.3.1 Health Insurance Portability and Accountability Act of 1996
12.2.3.2 California Consumer Privacy Act
12.2.3.3 Health Information Technology for Economic and Clinical Health Act
12.2.3.4 Sarbanes Oxley Act
12.2.3.5 United States Securities and Exchange Commission
12.2.3.6 International Organization for Standardization 27001
12.2.3.7 California Consumer Privacy Act
12.2.3.8 Federal Information Security Management Act
12.2.3.9 Payment Card Industry Data Security Standard
12.2.3.10 Federal Information Processing Standards
FIGURE 36 NORTH AMERICA: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
TABLE 101 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 102 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 103 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 104 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 105 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 106 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 107 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 108 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 109 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 110 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 111 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 112 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 113 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 114 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 115 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 116 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.2.4 US
12.2.4.1 Development of innovative solutions to gain insights from customer intelligence platform to drive market
TABLE 117 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 118 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 119 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 120 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.2.5 CANADA
12.2.5.1 Cloud adoption to support market growth
TABLE 121 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 122 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 123 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 124 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3 EUROPE
12.3.1 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.3.2 EUROPE: RECESSION IMPACT
12.3.3 EUROPE: REGULATIONS
12.3.3.1 GDPR 2016/679
12.3.3.2 General Data Protection Regulation
12.3.3.3 European Committee for Standardization
12.3.3.4 European Technical Standards Institute
TABLE 125 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 126 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 127 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 128 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 129 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 130 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 131 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 132 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 133 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 134 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 135 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 136 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 137 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 138 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 139 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 140 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.3.4 UK
12.3.4.1 Rapid adoption of customer intelligence platform and services to drive market
TABLE 141 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 142 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 143 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 144 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.5 GERMANY
12.3.5.1 Rising digital mobility in major industries to fuel customer intelligence platform market
TABLE 145 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 146 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 147 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 148 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.6 FRANCE
12.3.6.1 Digital transformation in France to favor market growth
TABLE 149 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 150 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 151 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 152 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.4.2 ASIA PACIFIC: REGULATIONS
12.4.2.1 Privacy Commissioner for Personal Data
12.4.2.2 Act on the Protection of Personal Information
12.4.2.3 International Organization for Standardization 27001
12.4.2.4 Personal Data Protection Act
FIGURE 37 ASIA PACIFIC: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
TABLE 153 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 154 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 155 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 156 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 157 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 158 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 159 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 160 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 161 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 162 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 163 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 164 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 165 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 166 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 167 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 168 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.4.3 CHINA
12.4.3.1 Growing need to effectively manage huge volumes of data to boost demand for customer intelligence platform
TABLE 169 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 170 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 171 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 172 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.4 JAPAN
12.4.4.1 Growing adoption of customer intelligence platform to handle rising data volumes to accelerate market growth
TABLE 173 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 174 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 175 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 176 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.5 INDIA
12.4.5.1 Demand from BFSI, retail, and eCommerce sectors to substantiate market growth
TABLE 177 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 178 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 179 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 180 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST & AFRICA
12.5.1 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
12.5.3 MIDDLE EAST & AFRICA: REGULATIONS
12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
12.5.3.2 GDPR
12.5.3.3 Protection of Personal Information Act (POPIA)
TABLE 181 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 182 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 183 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 184 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 185 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 186 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 187 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 188 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 189 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 190 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 191 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 192 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 193 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 194 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 195 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 196 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.5.4 KINGDOM OF SAUDI ARABIA
12.5.4.1 Newly published data protection laws to fuel market growth
TABLE 197 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 198 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 199 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 200 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.5 UNITED ARAB EMIRATES
12.5.5.1 Growing inclination toward advanced technologies to propel market
TABLE 201 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 202 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 203 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 204 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.6 SOUTH AFRICA
12.5.6.1 Rising investments by customer intelligence platform vendors in South Africa to expedite market growth
TABLE 205 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 206 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 207 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 208 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.7 REST OF MIDDLE EAST & AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.6.2 LATIN AMERICA: RECESSION IMPACT
12.6.3 LATIN AMERICA: REGULATIONS
12.6.3.1 Brazil Data Protection Law
12.6.3.2 Argentina Personal Data Protection Law No. 25.326
TABLE 209 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 210 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 211 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 212 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 213 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 214 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 215 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 216 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 217 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 218 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 219 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 220 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 221 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 222 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 223 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 224 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.6.4 BRAZIL
12.6.4.1 Adoption of customer intelligence platform by retail, BFSI, healthcare, and life sciences verticals to augment market growth
TABLE 225 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 226 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 227 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 228 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.6.5 MEXICO
12.6.5.1 Presence of SAS, SAP, and Oracle to foster market growth
TABLE 229 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 230 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 231 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 232 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.6.6 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER INTELLIGENCE PLATFORM VENDORS
13.3 FIVE-YEAR REVENUE ANALYSIS
13.3.1 HISTORICAL REVENUE ANALYSIS
FIGURE 38 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2018–2022 (USD MILLION)
13.4 MARKET SHARE ANALYSIS
FIGURE 39 MARKET SHARE ANALYSIS FOR KEY COMPANIES
TABLE 234 CUSTOMER INTELLIGENCE PLATFORM MARKET: DEGREE OF COMPETITION
13.5 MARKET EVALUATION FRAMEWORK
FIGURE 40 MARKET EVALUATION FRAMEWORK: STRATEGIES ADOPTED IN CUSTOMER INTELLIGENCE PLATFORM MARKET BETWEEN 2020 AND 2022
13.6 COMPANY EVALUATION QUADRANT
13.6.1 STARS
13.6.2 EMERGING LEADERS
13.6.3 PERVASIVE PLAYERS
13.6.4 PARTICIPANTS
FIGURE 41 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPANY EVALUATION QUADRANT, 2022
13.7 COMPETITIVE BENCHMARKING
TABLE 235 COMPANY PRODUCT FOOTPRINT
TABLE 236 COMPANY REGION FOOTPRINT
13.8 STARTUPS/SMES EVALUATION QUADRANT
13.8.1 PROGRESSIVE COMPANIES
13.8.2 RESPONSIVE COMPANIES
13.8.3 DYNAMIC COMPANIES
13.8.4 STARTING BLOCKS
FIGURE 42 CUSTOMER INTELLIGENCE PLATFORM MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022
13.9 STARTUPS/SMES COMPETITIVE BENCHMARKING
TABLE 237 CUSTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 238 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES]
13.10 COMPETITIVE SCENARIOS AND TRENDS
13.10.1 PRODUCT LAUNCHES
TABLE 239 PRODUCT LAUNCHES, 2019–2022
13.10.2 DEALS
TABLE 240 DEALS, 2019–2022
14 COMPANY PROFILES
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
14.1 INTRODUCTION
14.2 KEY PLAYERS
14.2.1 IBM
TABLE 241 IBM: BUSINESS OVERVIEW
FIGURE 43 IBM: COMPANY SNAPSHOT
TABLE 242 IBM: PRODUCTS OFFERED
TABLE 243 IBM: SERVICES OFFERED
TABLE 244 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 245 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.2 ORACLE
TABLE 246 ORACLE: BUSINESS OVERVIEW
FIGURE 44 ORACLE: COMPANY SNAPSHOT
TABLE 247 ORACLE: PRODUCTS OFFERED
TABLE 248 ORACLE: SERVICES OFFERED
TABLE 249 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 250 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.3 MICROSOFT
TABLE 251 MICROSOFT: BUSINESS OVERVIEW
FIGURE 45 MICROSOFT: COMPANY SNAPSHOT
TABLE 252 MICROSOFT: PRODUCTS OFFERED
TABLE 253 MICROSOFT: SERVICES OFFERED
TABLE 254 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 255 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.4 ADOBE
TABLE 256 ADOBE: BUSINESS OVERVIEW
FIGURE 46 ADOBE: COMPANY SNAPSHOT
TABLE 257 ADOBE: PRODUCTS OFFERED
TABLE 258 ADOBE: SERVICES OFFERED
TABLE 259 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 260 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.5 SAS
TABLE 261 SAS INSTITUTE: BUSINESS OVERVIEW
FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT
TABLE 262 SAS INSTITUTE: PRODUCTS OFFERED
TABLE 263 SAS INSTITUTE: SERVICES OFFERED
TABLE 264 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 265 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.6 SALESFORCE
TABLE 266 SALESFORCE: BUSINESS OVERVIEW
FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
TABLE 267 SALESFORCE: PRODUCTS OFFERED
TABLE 268 SALESFORCE: SERVICES OFFERED
TABLE 269 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 270 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.7 GOOGLE
TABLE 271 GOOGLE: BUSINESS OVERVIEW
FIGURE 49 GOOGLE: COMPANY SNAPSHOT
TABLE 272 GOOGLE: PRODUCTS OFFERED
TABLE 273 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 274 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.8 ACCENTURE
TABLE 275 ACCENTURE: BUSINESS OVERVIEW
FIGURE 50 ACCENTURE: COMPANY SNAPSHOT
TABLE 276 ACCENTURE: PRODUCTS OFFERED
TABLE 277 ACCENTURE: SERVICES OFFERED
TABLE 278 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 279 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.9 INFORMATICA
TABLE 280 INFORMATICA: BUSINESS OVERVIEW
TABLE 281 INFORMATICA: PRODUCTS OFFERED
TABLE 282 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 283 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.10 SAP
TABLE 284 SAP: BUSINESS OVERVIEW
FIGURE 51 SAP: COMPANY SNAPSHOT
TABLE 285 SAP: PRODUCTS OFFERED
TABLE 286 SAP: SERVICES OFFERED
TABLE 287 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 288 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.11 VERINT
TABLE 289 VERINT: BUSINESS OVERVIEW
FIGURE 52 VERINT: COMPANY SNAPSHOT
TABLE 290 VERINT: PRODUCTS OFFERED
TABLE 291 VERINT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
14.2.12 TERADATA
TABLE 292 TERADATA: BUSINESS OVERVIEW
FIGURE 53 TERADATA: COMPANY SNAPSHOT
TABLE 293 TERADATA: PRODUCTS OFFERED
TABLE 294 TERADATA: SERVICES OFFERED
TABLE 295 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 296 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.13 ZETA GLOBAL
TABLE 297 ZETA GLOBAL: BUSINESS OVERVIEW
FIGURE 54 ZETA GLOBAL: COMPANY SNAPSHOT
TABLE 298 ZETA GLOBAL: PRODUCTS OFFERED
TABLE 299 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 300 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.14 TIBCO SOFTWARE
TABLE 301 TIBCO SOFTWARE: BUSINESS OVERVIEW
TABLE 302 TIBCO SOFTWARE: PRODUCTS OFFERED
TABLE 303 TIBCO SOFTWARE: SERVICES OFFERED
TABLE 304 TIBCO SOFTWARE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.15 NICE
TABLE 305 NICE: BUSINESS OVERVIEW
FIGURE 55 NICE: COMPANY SNAPSHOT
TABLE 306 NICE: PRODUCTS OFFERED
TABLE 307 NICE: SERVICES OFFERED
TABLE 308 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 309 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.16 TRANSUNION
TABLE 310 TRANSUNION: BUSINESS OVERVIEW
FIGURE 56 TRANSUNION: COMPANY SNAPSHOT
TABLE 311 TRANSUNION: PRODUCTS OFFERED
TABLE 312 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 313 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.3 SMES/STARTUPS
14.3.1 ALIDA
14.3.2 ALGONOMY
14.3.3 NETBASE QUID
14.3.4 NGDATA
14.3.5 ZEOTAP
14.3.6 ACTIONIQ
14.3.7 AMPERITY
14.3.8 USERIQ
14.3.9 DATASHIFT
14.3.10 STAIRCASE AI
14.3.11 TERMINUS
14.3.12 LIFESIGHT
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
15 ADJACENT MARKET
15.1 INTRODUCTION
15.2 CUSTOMER JOURNEY ANALYTICS MARKET—GLOBAL FORECAST TO 2026
15.2.1 MARKET DEFINITION
15.2.2 MARKET OVERVIEW
15.2.2.1 Customer journey analytics market, by component
TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
15.2.2.2 Customer journey analytics market, by application
TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION)
15.2.2.3 Customer journey analytics market, by deployment mode
TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
15.2.2.4 Customer journey analytics market, by organization size
TABLE 320 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
TABLE 321 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
15.2.2.5 Customer journey analytics market, by industry vertical
TABLE 322 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
TABLE 323 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
15.2.2.6 Customer journey analytics market, by region
TABLE 324 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION)
TABLE 325 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION)
15.3 RETAIL ANALYTICS MARKET - GLOBAL FORECAST TO 2025
15.3.1 MARKET DEFINITION
15.3.2 MARKET OVERVIEW
TABLE 326 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y %)
TABLE 327 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)
15.3.2.1 Retail analytics market, by component
TABLE 328 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 329 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019–2025 (USD MILLION)
15.3.2.2 Retail analytics market, by business function
TABLE 330 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION)
TABLE 331 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION)
15.3.2.3 Retail analytics market, by application
TABLE 332 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 333 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2025 (USD MILLION)
15.3.2.4 Retail analytics market, by organization size
TABLE 334 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 335 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
15.3.2.5 Retail analytics market, by end user
TABLE 336 RETAIL ANALYTICS MARKET, BY END USER, 2016–2019 (USD MILLION)
TABLE 337 RETAIL ANALYTICS MARKET, BY END USER, 2019–2025 (USD MILLION)
15.3.2.6 Retail analytics market, by region
TABLE 338 RETAIL ANALYTICS MARKET, BY REGION, 2016–2019 (USD MILLION)
TABLE 339 RETAIL ANALYTICS MARKET, BY REGION, 2019–2025 (USD MILLION)
16 APPENDIX
16.1 DISCUSSION GUIDE
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.3 CUSTOMIZATION OPTIONS
16.4 RELATED REPORTS
16.5 AUTHOR DETAILS
1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.2.1 INCLUSIONS AND EXCLUSIONS
1.3 MARKET SCOPE
1.3.1 MARKET SEGMENTATION
1.3.2 REGIONS COVERED
1.3.3 YEARS CONSIDERED
1.4 CURRENCY CONSIDERED
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2021
1.5 STAKEHOLDERS
2 RESEARCH METHODOLOGY
2.1 RESEARCH DATA
FIGURE 1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RESEARCH DESIGN
2.1.1 SECONDARY DATA
2.1.2 PRIMARY DATA
TABLE 2 PRIMARY INTERVIEWS
2.1.2.1 Breakup of primary interviews
2.1.2.2 Key industry insights
2.2 MARKET BREAKUP AND DATA TRIANGULATION
FIGURE 2 DATA TRIANGULATION
2.3 MARKET SIZE ESTIMATION
FIGURE 3 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES
2.3.1 TOP-DOWN APPROACH
2.3.2 BOTTOM-UP APPROACH
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE) — ESTIMATION OF REVENUES GENERATED FROM CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—COLLECTIVE REVENUE GENERATED FROM ALL CUSTOMER INTELLIGENCE PLATFORMS/SERVICES
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3 BOTTOM-UP (DEMAND SIDE)—ESTIMATION OF SHARE OF CUSTOMER INTELLIGENCE PLATFORMS IN OVERALL SPENDING
2.4 MARKET FORECAST
TABLE 3 FACTOR ANALYSIS
2.5 RESEARCH ASSUMPTIONS
2.6 RESEARCH LIMITATIONS
3 EXECUTIVE SUMMARY
TABLE 4 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2016–2021 (USD MILLION, Y-O-Y%)
TABLE 5 CUSTOMER INTELLIGENCE PLATFORM MARKET SIZE AND GROWTH RATE, 2022–2027 (USD MILLION, Y-O-Y%)
3.1 CUSTOMER INTELLIGENCE PLATFORM MARKET: RECESSION IMPACT
FIGURE 7 PLATFORM SEGMENT ACCOUNTED FOR LARGER MARKET SIZE IN 2022
FIGURE 8 SUPPORT & MAINTENANCE SERVICE SEGMENT ACCOUNTED FOR LARGEST MARKET SHARE IN 2022
FIGURE 9 CLOUD SEGMENT HELD LARGER MARKET SIZE IN 2022
FIGURE 10 LARGE ENTERPRISES SEGMENT ACCOUNTED FOR LARGER MARKET SHARE IN 2022
FIGURE 11 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT HELD LARGEST MARKET SIZE IN 2022
FIGURE 12 WEB SEGMENT CAPTURED LARGEST MARKET SHARE IN 2022
FIGURE 13 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
FIGURE 14 NORTH AMERICA HELD LARGEST SHARE OF CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022
4 PREMIUM INSIGHTS
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PLAYERS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 15 INCREASING SPENDING ON MARKETING AND ADVERTISING ACTIVITIES BY ENTERPRISES
4.2 CUSTOMER INTELLIGENCE PLATFORM MARKET: TOP THREE VERTICALS
FIGURE 16 RETAIL & ECOMMERCE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
4.3 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION
FIGURE 17 NORTH AMERICA HELD LARGEST MARKET SHARE IN 2022
4.4 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION AND VERTICAL
FIGURE 18 PLATFORM AND BFSI SEGMENTS HELD LARGEST SHARES OF NORTH AMERICAN CUSTOMER INTELLIGENCE PLATFORM MARKET IN 2022
5 MARKET OVERVIEW AND INDUSTRY TRENDS
5.1 INTRODUCTION
5.2 MARKET DYNAMICS
FIGURE 19 CUSTOMER INTELLIGENCE PLATFORM MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES
5.2.1 DRIVERS
5.2.1.1 Need to gain holistic view of customer data
5.2.1.2 Intensifying need to deliver omnichannel experience
5.2.1.3 Rising demand for personalized customer experiences
5.2.1.4 Shift toward data-driven marketing and advertising
5.2.2 RESTRAINTS
5.2.2.1 Need to ensure compliance with data privacy laws and protect customer data
5.2.3 OPPORTUNITIES
5.2.3.1 Development of AI- and ML-based customer intelligence platforms
5.2.3.2 Heightened adoption of customer intelligence platforms to monitor changes in market
5.2.3.3 Rising investments in customer intelligence platforms by large enterprises
5.2.4 CHALLENGES
5.2.4.1 Organizational failures pertaining to optimized use of customer data
5.2.4.2 Lack of skilled workforce
5.3 CASE STUDY ANALYSIS
5.3.1 CASE STUDY 1
5.3.1.1 To understand increasingly diverse customer base across industries
5.3.2 CASE STUDY 2
5.3.2.1 To create more personalized and relevant interactions
5.3.3 CASE STUDY 3
5.3.3.1 To analyze consumer behavior on all touchpoints
5.3.4 CASE STUDY 4
5.3.4.1 To build better direct relationships with patients
5.3.5 CASE STUDY 5
5.3.5.1 To provide real-time and automated customer service
5.4 TECHNOLOGY ANALYSIS
5.4.1 CLOUD COMPUTING AND CUSTOMER INTELLIGENCE PLATFORMS
5.4.2 BIG DATA AND ANALYTICS AND CUSTOMER INTELLIGENCE PLATFORMS
5.5 FEATURES OF CUSTOMER INTELLIGENCE PLATFORMS
5.5.1 CUSTOMER SERVICE SOFTWARE
5.5.2 MARKETING AUTOMATION SOFTWARE
5.5.3 POINT OF SALE SYSTEMS
5.5.4 ECOMMERCE PLATFORMS
5.5.5 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE
5.6 TYPES OF DATA COLLECTED FOR CUSTOMER INTELLIGENCE
5.6.1 DEMOGRAPHIC DATA
5.6.2 PSYCHOGRAPHIC DATA
5.6.3 TRANSACTIONAL DATA
5.6.4 BEHAVIORAL DATA
5.7 ECOSYSTEM ANALYSIS
TABLE 6 ECOSYSTEM ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.8 VALUE CHAIN ANALYSIS
FIGURE 20 VALUE CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.9 SUPPLY CHAIN ANALYSIS
FIGURE 21 SUPPLY CHAIN ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.10 PATENT ANALYSIS
5.10.1 METHODOLOGY
5.10.2 DOCUMENT TYPE
TABLE 7 PATENTS FILED, 2019–2022
5.10.3 INNOVATIONS AND PATENT APPLICATIONS
FIGURE 22 TOTAL NUMBER OF PATENTS GRANTED PER YEAR, 2019–2022
5.10.3.1 Top applicants
FIGURE 23 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS, 2019–2022
5.11 PORTER’S FIVE FORCES ANALYSIS
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 24 PORTER’S FIVE FORCES ANALYSIS: CUSTOMER INTELLIGENCE PLATFORM MARKET
5.11.1 THREAT OF NEW ENTRANTS
5.11.2 THREAT OF SUBSTITUTES
5.11.3 BARGAINING POWER OF SUPPLIERS
5.11.4 BARGAINING POWER OF BUYERS
5.11.5 INTENSITY OF COMPETITIVE RIVALRY
5.12 REGULATIONS AND INDUSTRIAL STANDARDS
5.12.1 GENERAL DATA PROTECTION REGULATION (GDPR)
5.12.2 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT (HIPAA)
5.12.3 INTERNATIONAL ORGANIZATION FOR STANDARDIZATION/INTERNATIONAL ELECTROTECHNICAL COMMISSION 27000 STANDARDS
5.12.4 CLOUD SECURITY ALLIANCE (CSA) CONTROLS
5.12.5 GOVERNANCE, RISK, AND COMPLIANCE (GRC)
5.12.6 EUROPEAN UNION DATA PROTECTION REGULATION
5.12.7 SARBANES-OXLEY ACT OF 2002
5.12.8 GRAMM–LEACH–BLILEY ACT
5.12.9 EUROPEAN UNION DATA PROTECTION REGULATION
5.12.10 CAN-SPAM ACT
5.13 REGULATORY LANDSCAPE
5.13.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 12 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS
5.14 PRICING ANALYSIS
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS
TABLE 14 INFLUENCE OF STAKEHOLDERS 0N BUYING PROCESS FOR TOP THREE VERTICALS (%)
5.15.2 BUYING CRITERIA
FIGURE 25 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE VERTICALS
5.16 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS IN CUSTOMER INTELLIGENCE PLATFORM MARKET
FIGURE 26 CUSTOMER INTELLIGENCE PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS
5.17 KEY CONFERENCES AND EVENTS, 2023–2024
TABLE 16 CSUTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF CONFERENCES AND EVENTS, 2023–2024
6 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT
6.1 INTRODUCTION
6.1.1 COMPONENT: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 27 PLATFORM SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD
TABLE 17 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 18 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
6.2 PLATFORM
6.2.1 AI AND ML USED BY CUSTOMER INTELLIGENCE PLATFORM TO MANAGE AND ANALYZE DATA FROM MULTIPLE DISPARATE SOURCES
TABLE 19 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 20 PLATFORM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
6.3 SERVICES
FIGURE 28 DEPLOYMENT & INTEGRATION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 21 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 22 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
TABLE 23 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2018–2021 (USD MILLION)
TABLE 24 SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE TYPE, 2022–2027 (USD MILLION)
6.3.1 CONSULTING SERVICES
6.3.1.1 Help organizations develop, implement, and maintain data-driven marketing operations
TABLE 25 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 26 CONSULTING SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
6.3.2 SUPPORT & MAINTENANCE SERVICES
6.3.2.1 Include upgrading of existing systems, software maintenance, and proactive services
TABLE 27 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 28 SUPPORT & MAINTENANCE SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
6.3.3 DEPLOYMENT & INTEGRATION SERVICES
6.3.3.1 Ensure efficient communication between systems to improve production processes
TABLE 29 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)
TABLE 30 DEPLOYMENT & INTEGRATION SERVICES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
7 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE
7.1 INTRODUCTION
7.1.1 DEPLOYMENT MODE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 29 CLOUD SEGMENT TO RECORD HIGHER CAGR DURING FORECAST PERIOD
TABLE 31 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 32 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
7.2 CLOUD
7.2.1 FACILITATES CUSTOMER INTELLIGENCE PLATFORM DEPLOYMENT WITHOUT NEED FOR IT STAFF TO MANAGE SOFTWARE
TABLE 33 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 34 CLOUD: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
7.3 ON-PREMISES
7.3.1 PROVIDES ORGANIZATIONS WITH FULL CONTROL OVER ALL PLATFORMS AND SYSTEMS
TABLE 35 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 36 ON-PREMISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
8 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE
8.1 INTRODUCTION
8.1.1 ORGANIZATION SIZE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 30 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD
TABLE 37 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 38 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
8.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
8.2.1 ADOPT CUSTOMER INTELLIGENCE PLATFORM TO GENERATE MAXIMUM ROI FROM THEIR MARKETING SPEND
TABLE 39 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 40 SMES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
8.3 LARGE ENTERPRISES
8.3.1 DEPLOY CUSTOMER INTELLIGENCE PLATFORM TO EFFECTIVELY MANAGE VOLUMINOUS CUSTOMER DATA AND DERIVE ACTIONABLE INSIGHTS
TABLE 41 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021(USD MILLION)
TABLE 42 LARGE ENTERPRISES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
9 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL
9.1 INTRODUCTION
9.1.1 DATA CHANNEL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 31 MOBILE SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 43 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 44 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
9.2 WEB
9.2.1 FIRST POINT OF CONTACT FOR CUSTOMERS TO INTERACT WITH BUSINESSES
TABLE 45 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 46 WEB: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027(USD MILLION)
9.3 SOCIAL MEDIA
9.3.1 LARGEST SOURCE OF CUSTOMER INSIGHTS FOR MARKETERS
TABLE 47 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 48 SOCIAL MEDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.4 MOBILE
9.4.1 ENABLES PERSONALIZED COMMUNICATION BETWEEN USERS AND BUSINESSES
TABLE 49 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 50 MOBILE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.5 EMAIL
9.5.1 HELPS BUILD BETTER CUSTOMER RELATIONSHIPS BY DELIVERING PERSONALIZED CONTENT
TABLE 51 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 52 EMAIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.6 IN-STORE
9.6.1 GIVES CONSOLIDATED INFORMATION TO CUSTOMERS FOR BETTER UNDERSTANDING
TABLE 53 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 54 IN-STORE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.7 CALL CENTER
9.7.1 HANDLES ALL CUSTOMER-RELATED PROBLEMS AND QUERIES THROUGH CALLS
TABLE 55 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 56 CALL CENTER: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
9.8 OTHER DATA CHANNELS
TABLE 57 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 58 OTHER DATA CHANNELS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION
10.1 INTRODUCTION
10.1.1 APPLICATION: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 32 CUSTOMER DATA COLLECTION & MANAGEMENT SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD
TABLE 59 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 60 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
10.2 CUSTOMER SEGMENTATION & TARGETING
10.2.1 ENABLE MARKETERS TO DEVELOP DEEPER UNDERSTANDING OF CUSTOMER NEEDS
TABLE 61 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 62 CUSTOMER SEGMENTATION & TARGETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.3 CUSTOMER RETENTION & ENGAGEMENT
10.3.1 ADOPTION OF PERSONALIZED APPS AND RECOMMENDATION OF USEFUL PRODUCTS TO RETAIN LOYAL CUSTOMERS
TABLE 63 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 64 CUSTOMER RETENTION & ENGAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.4 CUSTOMER BEHAVIOR ANALYTICS
10.4.1 USES DATA TO ANALYZE CUSTOMER REQUIREMENTS
TABLE 65 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 66 CUSTOMER BEHAVIOR ANALYTICS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.5 CUSTOMER EXPERIENCE MANAGEMENT
10.5.1 PRIORITIZES ORCHESTRATION AND PERSONALIZATION OF END-TO-END CUSTOMER EXPERIENCE
TABLE 67 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 68 CUSTOMER EXPERIENCE MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.6 CUSTOMER DATA COLLECTION & MANAGEMENT
10.6.1 HELPS IMPROVE SERVICES, UNDERSTAND CONSUMER NEEDS, REFINE BUSINESS STRATEGIES, AND RETAIN CUSTOMERS
TABLE 69 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 70 CUSTOMER DATA COLLECTION & MANAGEMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.7 OMNICHANNEL MARKETING
10.7.1 PROVIDES SEAMLESS SHOPPING EXPERIENCE ACROSS ALL CHANNELS
TABLE 71 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 72 OMNICHANNEL MARKETING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.8 PERSONALIZED RECOMMENDATION
10.8.1 CUSTOMER INTELLIGENCE PLATFORM PROVIDING REAL-TIME DATA TO MARKETERS TO HELP THEM OFFER PERSONALIZED RECOMMENDATIONS
TABLE 73 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 74 PERSONALIZED RECOMMENDATION: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
10.9 OTHER APPLICATIONS
TABLE 75 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 76 OTHER APPLICATIONS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL
11.1 INTRODUCTION
11.1.1 VERTICAL: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
FIGURE 33 BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SIZE IN 2027
TABLE 77 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 78 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI)
11.2.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE ONLINE ENGAGEMENT AND PROVIDE PERSONALIZED CUSTOMER EXPERIENCE
TABLE 79 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 80 BFSI: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.3 GOVERNMENT & DEFENSE
11.3.1 USES CUSTOMER INTELLIGENCE PLATFORM TO STRENGTHEN DATA COMPUTING CAPABILITIES, ENHANCE DATA SECURITY, AND REDUCE COSTS
TABLE 81 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 82 GOVERNMENT & DEFENSE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.4 TELECOM
11.4.1 UTILIZES CUSTOMER INTELLIGENCE PLATFORM TO MANAGE HUGE DATA VOLUMES
TABLE 83 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 84 TELECOM: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.5 RETAIL & ECOMMERCE
11.5.1 USES CUSTOMER INTELLIGENCE PLATFORM TO ACHIEVE AUTOMATED PERSONALIZED EXPERIENCES AND OPTIMIZE COSTS
TABLE 85 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 86 RETAIL & ECOMMERCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.6 MANUFACTURING
11.6.1 USES CUSTOMER INTELLIGENCE PLATFORM TO INCREASE PERFORMANCE AND YIELD, REDUCE COSTS, AND OPTIMIZE SUPPLY CHAINS
TABLE 87 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 88 MANUFACTURING: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.7 MEDIA & ENTERTAINMENT
11.7.1 INCORPORATES CUSTOMER INTELLIGENCE PLATFORM TO PROVIDE REAL-TIME CONTENT RECOMMENDATIONS BASED ON CONSUMER DATA
TABLE 89 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 90 MEDIA & ENTERTAINMENT: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.8 TRAVEL & HOSPITALITY
11.8.1 USES CIPS TO PROVIDE ENRICHING EXPERIENCES TO ENSURE CUSTOMER LOYALTY
TABLE 91 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 92 TRAVEL & HOSPITALITY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.9 HEALTHCARE & LIFE SCIENCES
11.9.1 USES CUSTOMER INTELLIGENCE PLATFORM TO UNDERSTAND PATIENT BEHAVIOR AND DELIVER PERSONALIZED EXPERIENCE
TABLE 93 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 94 HEALTHCARE & LIFE SCIENCES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.10 ENERGY & UTILITIES
11.10.1 ADOPTS CUSTOMER INTELLIGENCE PLATFORM TO TRACK CONSUMER BEHAVIOR AND PROVIDE BETTER SERVICES
TABLE 95 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 96 ENERGY & UTILITIES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
11.11 OTHER VERTICALS
TABLE 97 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 98 OTHER VERTICALS: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
12 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION
12.1 INTRODUCTION
FIGURE 34 NORTH AMERICA TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD
FIGURE 35 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD
TABLE 99 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2018–2021 (USD MILLION)
TABLE 100 CUSTOMER INTELLIGENCE PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION)
12.2 NORTH AMERICA
12.2.1 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.2.2 NORTH AMERICA: RECESSION IMPACT
12.2.3 NORTH AMERICA: REGULATIONS
12.2.3.1 Health Insurance Portability and Accountability Act of 1996
12.2.3.2 California Consumer Privacy Act
12.2.3.3 Health Information Technology for Economic and Clinical Health Act
12.2.3.4 Sarbanes Oxley Act
12.2.3.5 United States Securities and Exchange Commission
12.2.3.6 International Organization for Standardization 27001
12.2.3.7 California Consumer Privacy Act
12.2.3.8 Federal Information Security Management Act
12.2.3.9 Payment Card Industry Data Security Standard
12.2.3.10 Federal Information Processing Standards
FIGURE 36 NORTH AMERICA: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
TABLE 101 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 102 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 103 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 104 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 105 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 106 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 107 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 108 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 109 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 110 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 111 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 112 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 113 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 114 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 115 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 116 NORTH AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.2.4 US
12.2.4.1 Development of innovative solutions to gain insights from customer intelligence platform to drive market
TABLE 117 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 118 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 119 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 120 US: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.2.5 CANADA
12.2.5.1 Cloud adoption to support market growth
TABLE 121 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 122 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 123 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 124 CANADA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3 EUROPE
12.3.1 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.3.2 EUROPE: RECESSION IMPACT
12.3.3 EUROPE: REGULATIONS
12.3.3.1 GDPR 2016/679
12.3.3.2 General Data Protection Regulation
12.3.3.3 European Committee for Standardization
12.3.3.4 European Technical Standards Institute
TABLE 125 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 126 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 127 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 128 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 129 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 130 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 131 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 132 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 133 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 134 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 135 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 136 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 137 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 138 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 139 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 140 EUROPE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.3.4 UK
12.3.4.1 Rapid adoption of customer intelligence platform and services to drive market
TABLE 141 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 142 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 143 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 144 UK: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.5 GERMANY
12.3.5.1 Rising digital mobility in major industries to fuel customer intelligence platform market
TABLE 145 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 146 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 147 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 148 GERMANY: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.6 FRANCE
12.3.6.1 Digital transformation in France to favor market growth
TABLE 149 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 150 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 151 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 152 FRANCE: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.3.7 REST OF EUROPE
12.4 ASIA PACIFIC
12.4.1 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.4.2 ASIA PACIFIC: REGULATIONS
12.4.2.1 Privacy Commissioner for Personal Data
12.4.2.2 Act on the Protection of Personal Information
12.4.2.3 International Organization for Standardization 27001
12.4.2.4 Personal Data Protection Act
FIGURE 37 ASIA PACIFIC: SNAPSHOT OF CUSTOMER INTELLIGENCE MARKET
TABLE 153 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 154 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 155 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 156 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 157 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 158 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 159 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 160 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 161 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 162 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 163 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 164 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 165 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 166 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 167 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 168 ASIA PACIFIC: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.4.3 CHINA
12.4.3.1 Growing need to effectively manage huge volumes of data to boost demand for customer intelligence platform
TABLE 169 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 170 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 171 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 172 CHINA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.4 JAPAN
12.4.4.1 Growing adoption of customer intelligence platform to handle rising data volumes to accelerate market growth
TABLE 173 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 174 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 175 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 176 JAPAN: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.5 INDIA
12.4.5.1 Demand from BFSI, retail, and eCommerce sectors to substantiate market growth
TABLE 177 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 178 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 179 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 180 INDIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.4.6 REST OF ASIA PACIFIC
12.5 MIDDLE EAST & AFRICA
12.5.1 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT
12.5.3 MIDDLE EAST & AFRICA: REGULATIONS
12.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
12.5.3.2 GDPR
12.5.3.3 Protection of Personal Information Act (POPIA)
TABLE 181 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 182 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 183 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 184 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 185 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 186 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 187 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 188 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 189 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 190 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 191 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 192 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 193 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 194 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 195 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 196 MIDDLE EAST & AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.5.4 KINGDOM OF SAUDI ARABIA
12.5.4.1 Newly published data protection laws to fuel market growth
TABLE 197 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 198 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 199 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 200 KINGDOM OF SAUDI ARABIA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.5 UNITED ARAB EMIRATES
12.5.5.1 Growing inclination toward advanced technologies to propel market
TABLE 201 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 202 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 203 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 204 UNITED ARAB EMIRATES: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.6 SOUTH AFRICA
12.5.6.1 Rising investments by customer intelligence platform vendors in South Africa to expedite market growth
TABLE 205 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 206 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 207 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 208 SOUTH AFRICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.5.7 REST OF MIDDLE EAST & AFRICA
12.6 LATIN AMERICA
12.6.1 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET DRIVERS
12.6.2 LATIN AMERICA: RECESSION IMPACT
12.6.3 LATIN AMERICA: REGULATIONS
12.6.3.1 Brazil Data Protection Law
12.6.3.2 Argentina Personal Data Protection Law No. 25.326
TABLE 209 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 210 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 211 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 212 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
TABLE 213 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2018–2021 (USD MILLION)
TABLE 214 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY APPLICATION, 2022–2027 (USD MILLION)
TABLE 215 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2018–2021 (USD MILLION)
TABLE 216 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DATA CHANNEL, 2022–2027 (USD MILLION)
TABLE 217 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2018–2021 (USD MILLION)
TABLE 218 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION)
TABLE 219 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2018–2021 (USD MILLION)
TABLE 220 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION)
TABLE 221 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2018–2021 (USD MILLION)
TABLE 222 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION)
TABLE 223 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2018–2021 (USD MILLION)
TABLE 224 LATIN AMERICA: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION)
12.6.4 BRAZIL
12.6.4.1 Adoption of customer intelligence platform by retail, BFSI, healthcare, and life sciences verticals to augment market growth
TABLE 225 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 226 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 227 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 228 BRAZIL: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.6.5 MEXICO
12.6.5.1 Presence of SAS, SAP, and Oracle to foster market growth
TABLE 229 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2018–2021 (USD MILLION)
TABLE 230 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION)
TABLE 231 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2018–2021 (USD MILLION)
TABLE 232 MEXICO: CUSTOMER INTELLIGENCE PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION)
12.6.6 REST OF LATIN AMERICA
13 COMPETITIVE LANDSCAPE
13.1 OVERVIEW
13.2 STRATEGIES ADOPTED BY KEY PLAYERS
TABLE 233 OVERVIEW OF STRATEGIES ADOPTED BY KEY CUSTOMER INTELLIGENCE PLATFORM VENDORS
13.3 FIVE-YEAR REVENUE ANALYSIS
13.3.1 HISTORICAL REVENUE ANALYSIS
FIGURE 38 HISTORICAL REVENUE ANALYSIS OF LEADING PLAYERS, 2018–2022 (USD MILLION)
13.4 MARKET SHARE ANALYSIS
FIGURE 39 MARKET SHARE ANALYSIS FOR KEY COMPANIES
TABLE 234 CUSTOMER INTELLIGENCE PLATFORM MARKET: DEGREE OF COMPETITION
13.5 MARKET EVALUATION FRAMEWORK
FIGURE 40 MARKET EVALUATION FRAMEWORK: STRATEGIES ADOPTED IN CUSTOMER INTELLIGENCE PLATFORM MARKET BETWEEN 2020 AND 2022
13.6 COMPANY EVALUATION QUADRANT
13.6.1 STARS
13.6.2 EMERGING LEADERS
13.6.3 PERVASIVE PLAYERS
13.6.4 PARTICIPANTS
FIGURE 41 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPANY EVALUATION QUADRANT, 2022
13.7 COMPETITIVE BENCHMARKING
TABLE 235 COMPANY PRODUCT FOOTPRINT
TABLE 236 COMPANY REGION FOOTPRINT
13.8 STARTUPS/SMES EVALUATION QUADRANT
13.8.1 PROGRESSIVE COMPANIES
13.8.2 RESPONSIVE COMPANIES
13.8.3 DYNAMIC COMPANIES
13.8.4 STARTING BLOCKS
FIGURE 42 CUSTOMER INTELLIGENCE PLATFORM MARKET: STARTUPS/SMES EVALUATION QUADRANT, 2022
13.9 STARTUPS/SMES COMPETITIVE BENCHMARKING
TABLE 237 CUSTOMER INTELLIGENCE PLATFORM MARKET: DETAILED LIST OF KEY STARTUPS/SMES
TABLE 238 CUSTOMER INTELLIGENCE PLATFORM MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES]
13.10 COMPETITIVE SCENARIOS AND TRENDS
13.10.1 PRODUCT LAUNCHES
TABLE 239 PRODUCT LAUNCHES, 2019–2022
13.10.2 DEALS
TABLE 240 DEALS, 2019–2022
14 COMPANY PROFILES
(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*
14.1 INTRODUCTION
14.2 KEY PLAYERS
14.2.1 IBM
TABLE 241 IBM: BUSINESS OVERVIEW
FIGURE 43 IBM: COMPANY SNAPSHOT
TABLE 242 IBM: PRODUCTS OFFERED
TABLE 243 IBM: SERVICES OFFERED
TABLE 244 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 245 IBM: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.2 ORACLE
TABLE 246 ORACLE: BUSINESS OVERVIEW
FIGURE 44 ORACLE: COMPANY SNAPSHOT
TABLE 247 ORACLE: PRODUCTS OFFERED
TABLE 248 ORACLE: SERVICES OFFERED
TABLE 249 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 250 ORACLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.3 MICROSOFT
TABLE 251 MICROSOFT: BUSINESS OVERVIEW
FIGURE 45 MICROSOFT: COMPANY SNAPSHOT
TABLE 252 MICROSOFT: PRODUCTS OFFERED
TABLE 253 MICROSOFT: SERVICES OFFERED
TABLE 254 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 255 MICROSOFT: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.4 ADOBE
TABLE 256 ADOBE: BUSINESS OVERVIEW
FIGURE 46 ADOBE: COMPANY SNAPSHOT
TABLE 257 ADOBE: PRODUCTS OFFERED
TABLE 258 ADOBE: SERVICES OFFERED
TABLE 259 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 260 ADOBE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.5 SAS
TABLE 261 SAS INSTITUTE: BUSINESS OVERVIEW
FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT
TABLE 262 SAS INSTITUTE: PRODUCTS OFFERED
TABLE 263 SAS INSTITUTE: SERVICES OFFERED
TABLE 264 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 265 SAS INSTITUTE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.6 SALESFORCE
TABLE 266 SALESFORCE: BUSINESS OVERVIEW
FIGURE 48 SALESFORCE: COMPANY SNAPSHOT
TABLE 267 SALESFORCE: PRODUCTS OFFERED
TABLE 268 SALESFORCE: SERVICES OFFERED
TABLE 269 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 270 SALESFORCE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.7 GOOGLE
TABLE 271 GOOGLE: BUSINESS OVERVIEW
FIGURE 49 GOOGLE: COMPANY SNAPSHOT
TABLE 272 GOOGLE: PRODUCTS OFFERED
TABLE 273 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 274 GOOGLE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.8 ACCENTURE
TABLE 275 ACCENTURE: BUSINESS OVERVIEW
FIGURE 50 ACCENTURE: COMPANY SNAPSHOT
TABLE 276 ACCENTURE: PRODUCTS OFFERED
TABLE 277 ACCENTURE: SERVICES OFFERED
TABLE 278 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 279 ACCENTURE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.9 INFORMATICA
TABLE 280 INFORMATICA: BUSINESS OVERVIEW
TABLE 281 INFORMATICA: PRODUCTS OFFERED
TABLE 282 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 283 INFORMATICA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.10 SAP
TABLE 284 SAP: BUSINESS OVERVIEW
FIGURE 51 SAP: COMPANY SNAPSHOT
TABLE 285 SAP: PRODUCTS OFFERED
TABLE 286 SAP: SERVICES OFFERED
TABLE 287 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 288 SAP: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.11 VERINT
TABLE 289 VERINT: BUSINESS OVERVIEW
FIGURE 52 VERINT: COMPANY SNAPSHOT
TABLE 290 VERINT: PRODUCTS OFFERED
TABLE 291 VERINT: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
14.2.12 TERADATA
TABLE 292 TERADATA: BUSINESS OVERVIEW
FIGURE 53 TERADATA: COMPANY SNAPSHOT
TABLE 293 TERADATA: PRODUCTS OFFERED
TABLE 294 TERADATA: SERVICES OFFERED
TABLE 295 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 296 TERADATA: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.13 ZETA GLOBAL
TABLE 297 ZETA GLOBAL: BUSINESS OVERVIEW
FIGURE 54 ZETA GLOBAL: COMPANY SNAPSHOT
TABLE 298 ZETA GLOBAL: PRODUCTS OFFERED
TABLE 299 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 300 ZETA GLOBAL: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.14 TIBCO SOFTWARE
TABLE 301 TIBCO SOFTWARE: BUSINESS OVERVIEW
TABLE 302 TIBCO SOFTWARE: PRODUCTS OFFERED
TABLE 303 TIBCO SOFTWARE: SERVICES OFFERED
TABLE 304 TIBCO SOFTWARE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.15 NICE
TABLE 305 NICE: BUSINESS OVERVIEW
FIGURE 55 NICE: COMPANY SNAPSHOT
TABLE 306 NICE: PRODUCTS OFFERED
TABLE 307 NICE: SERVICES OFFERED
TABLE 308 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 309 NICE: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.2.16 TRANSUNION
TABLE 310 TRANSUNION: BUSINESS OVERVIEW
FIGURE 56 TRANSUNION: COMPANY SNAPSHOT
TABLE 311 TRANSUNION: PRODUCTS OFFERED
TABLE 312 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: PRODUCT LAUNCHES AND ENHANCEMENTS
TABLE 313 TRANSUNION: CUSTOMER INTELLIGENCE PLATFORM MARKET: DEALS
14.3 SMES/STARTUPS
14.3.1 ALIDA
14.3.2 ALGONOMY
14.3.3 NETBASE QUID
14.3.4 NGDATA
14.3.5 ZEOTAP
14.3.6 ACTIONIQ
14.3.7 AMPERITY
14.3.8 USERIQ
14.3.9 DATASHIFT
14.3.10 STAIRCASE AI
14.3.11 TERMINUS
14.3.12 LIFESIGHT
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.
15 ADJACENT MARKET
15.1 INTRODUCTION
15.2 CUSTOMER JOURNEY ANALYTICS MARKET—GLOBAL FORECAST TO 2026
15.2.1 MARKET DEFINITION
15.2.2 MARKET OVERVIEW
15.2.2.1 Customer journey analytics market, by component
TABLE 314 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2015–2019 (USD MILLION)
TABLE 315 CUSTOMER JOURNEY ANALYTICS MARKET, BY COMPONENT, 2020–2026 (USD MILLION)
15.2.2.2 Customer journey analytics market, by application
TABLE 316 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2015–2019 (USD MILLION)
TABLE 317 CUSTOMER JOURNEY ANALYTICS MARKET, BY APPLICATION, 2020–2026 (USD MILLION)
15.2.2.3 Customer journey analytics market, by deployment mode
TABLE 318 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION)
TABLE 319 CUSTOMER JOURNEY ANALYTICS MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION)
15.2.2.4 Customer journey analytics market, by organization size
TABLE 320 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION)
TABLE 321 CUSTOMER JOURNEY ANALYTICS MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION)
15.2.2.5 Customer journey analytics market, by industry vertical
TABLE 322 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2015–2019 (USD MILLION)
TABLE 323 CUSTOMER JOURNEY ANALYTICS MARKET, BY VERTICAL, 2020–2026 (USD MILLION)
15.2.2.6 Customer journey analytics market, by region
TABLE 324 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2015–2019 (USD MILLION)
TABLE 325 CUSTOMER JOURNEY ANALYTICS MARKET, BY REGION, 2020–2026 (USD MILLION)
15.3 RETAIL ANALYTICS MARKET - GLOBAL FORECAST TO 2025
15.3.1 MARKET DEFINITION
15.3.2 MARKET OVERVIEW
TABLE 326 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2016–2019 (USD MILLION, Y-O-Y %)
TABLE 327 RETAIL ANALYTICS MARKET SIZE AND GROWTH RATE, 2019–2025 (USD MILLION, Y-O-Y %)
15.3.2.1 Retail analytics market, by component
TABLE 328 RETAIL ANALYTICS MARKET, BY COMPONENT, 2016–2019 (USD MILLION)
TABLE 329 RETAIL ANALYTICS MARKET, BY COMPONENT, 2019–2025 (USD MILLION)
15.3.2.2 Retail analytics market, by business function
TABLE 330 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2016–2019 (USD MILLION)
TABLE 331 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2019–2025 (USD MILLION)
15.3.2.3 Retail analytics market, by application
TABLE 332 RETAIL ANALYTICS MARKET, BY APPLICATION, 2016–2019 (USD MILLION)
TABLE 333 RETAIL ANALYTICS MARKET, BY APPLICATION, 2019–2025 (USD MILLION)
15.3.2.4 Retail analytics market, by organization size
TABLE 334 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
TABLE 335 RETAIL ANALYTICS MARKET, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
15.3.2.5 Retail analytics market, by end user
TABLE 336 RETAIL ANALYTICS MARKET, BY END USER, 2016–2019 (USD MILLION)
TABLE 337 RETAIL ANALYTICS MARKET, BY END USER, 2019–2025 (USD MILLION)
15.3.2.6 Retail analytics market, by region
TABLE 338 RETAIL ANALYTICS MARKET, BY REGION, 2016–2019 (USD MILLION)
TABLE 339 RETAIL ANALYTICS MARKET, BY REGION, 2019–2025 (USD MILLION)
16 APPENDIX
16.1 DISCUSSION GUIDE
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
16.3 CUSTOMIZATION OPTIONS
16.4 RELATED REPORTS
16.5 AUTHOR DETAILS
